Krown Produce
Krown Produce is a Calgary-based B2B wholesale distributor of fresh fruits and vegetables, serving retail grocery, wholesale, and distributor customers across Western Canada with produce sourced from over 60 countries and value-added packaging and ripening services.
- Company typePrivate
- Founded1970
- HeadquartersCalgary, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Krown Produce does
Krown Produce Inc. is a privately held Canadian B2B produce distributor headquartered in Calgary, Alberta, operating as a subsidiary of Concorde and serving retail grocery, wholesale buyers, and distributors across Western Canada. The company sources fresh fruits and vegetables from a network spanning over 60 countries and distributes them through branch offices and warehouses strategically located in every Western Canadian province, offering daily deliveries and full logistics support.
The company's product portfolio spans apples, bananas, BC summer fruit, berries, citrus, melons, pears, tropicals, vegetables, and certified organic produce, with vertical integration through three core grower partnerships: Sunny Valley Fruit (a 180-acre orchard and 60,000 sq. ft. storage/packing joint venture in Keremeos, BC), Best Produce/Promich Avocados (wholly owned Mexican Hass avocado operation across 200+ small growers in Michoac\u00e1n and Jalisco), and Frutival (wholly owned Mexican avocado packer). Operational technology includes electronic cherry and apple packing lines, controlled atmosphere storage, avocado and mango ripening rooms, tomato and banana ripening facilities, repacking and line grading, and proprietary advanced IT systems supporting order management and logistics.
Krown generates revenue through wholesale produce distribution (bulk transactional sales to grocery retailers and food service operators) and value-added services including custom retail-ready packaging, private label fulfillment, and pre-conditioning/ripening services. The company holds SQF, Pro Cert Organic, Canadian Organic, USDA Organic, SOC, and ISO certifications, and complies with Canada's Bill S-211 forced labour disclosure requirements. Marketing is anchored by multi-year sports sponsorships including the Aston Martin Aramco Formula One Team (Official Produce Partner commencing 2026), Lance Stroll, and Jeremy Paul, alongside memberships in CPMA, the International Fresh Produce Association, and regional produce marketing associations.
Krown Produce firmographics
Firmographics- Name
- Krown Produce
- Legal name
- Krown Produce Inc.
- Website
- https://krownproduce.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Krown Produce is a Calgary-based B2B wholesale distributor of fresh fruits and vegetables, serving retail grocery, wholesale, and distributor customers across Western Canada with produce sourced from over 60 countries and value-added packaging and ripening services.
- Ownership category
- akta.pro rank
Where Krown Produce is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Krown Produce business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale Produce Distribution: Krown Produce supplies retail, wholesale and distributors across Canada with fresh produce sourced from around the world. Revenue is generated through bulk produce sales to grocery retailers and food service operators.
- Private Label and Custom Packaging: The company offers custom retail-ready display bins and private label brands for retailers, creating additional revenue streams through value-added packaging services.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Krown Produce product offering
Product offeringCore offering
Krown Produce is a Western Canadian wholesale produce distributor that supplies retail grocery chains, wholesalers, food service operators, and distributors with fresh fruits and vegetables sourced from a global network of over 60 countries. Beyond product supply, the company operates strategically located warehouses offering value-added services including custom retail-ready packaging, private label fulfillment, pre-conditioning and ripening of avocados/mangoes/tomatoes/bananas, repacking, line grading, and daily delivery logistics.
Product overview
Krown Produce is a Canadian produce company operating as a wholesale distributor and supplier serving retail and wholesale customers across Canada. The company offers a comprehensive portfolio of fresh produce spanning multiple categories including apples, berries, citrus, tropical fruits, stone fruits, melons, pears, vegetables, and organic options. The core products are sourced from a global network of over 60 countries, with significant emphasis on locally grown Canadian produce when in season. The company operates through three primary grower partnerships: Sunny Valley Fruit (BC-grown fruits), Best Produce/Promich Avocados (Mexican avocados), and Frutival (Mexican avocado packing). Beyond product sales, Krown offers value-added services including custom retail-ready packaging (clamshells, bags, trays, bins), pre-conditioning and ripening services for avocados and bananas, repacking, line grading, and full logistics with daily deliveries across Western Canada.
Differentiator
Problem solved
Functional benefit
Brands
- Sunny Valley Fruit: Family-grown orchard business in British Columbia's Similkameen Valley producing apricots, plums, peaches, cherries, nectarines and apples.
Products and services
- Fresh Fruit Distribution Bulk distribution of fresh fruits including apples (Ambrosia, Fuji, Gala, Honeycrisp, Pink Lady, etc.), bananas, BC summer fruits (apricots, cherries, peaches, plums), berries, citrus, melons, pears, and tropical fruits (avocados, mangoes, kiwifruit, pineapples) to grocery retailers, wholesalers, and distributors across Western Canada.
- Fresh Vegetable Distribution Distribution of fresh vegetables including corn, garlic, ginger, onions, peppers, potatoes, squash, and tomatoes in conventional and organic varieties, supplied to retail and wholesale buyers.
- Organic Produce Certified organic versions of apples, bananas, BC summer fruits, berries, citrus, cucumbers, garlic, pears, peppers, potatoes, squash, tomatoes, tropical fruits, and zucchini distributed to retail and wholesale customers.
- Custom Packaging Solutions Custom retail-ready display bins and an extensive selection of conventional and compostable packaging options including clam shells, bagging, layers, and trays; accommodates private label brands for retailers.
- Pre-conditioning and Ripening Services Food safety and organically certified warehouses offer pre-conditioned avocados and mangoes, tomato and banana ripening services through specialized ripening rooms and facilities.
- Repacking and Line Grading Professional repacking and line grading services performed at food safety certified facilities to prepare produce for retail-ready delivery.
- Logistics and Daily Deliveries Full logistics infrastructure with branch offices and warehouses strategically located across all Western Canadian provinces, providing daily deliveries and logistical support to retail and wholesale customers.
Companies that use Krown Produce
Customer profileSegments3 records
Ideal customer profiles3 records
Krown Produce technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Krown Produce partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Aston Martin Aramco Formula One TeamcoreMulti-year partnership starting in 2026 making Krown the Official Produce Partner. The partnership was initially initiated in 2024 and will feature Krown branding on the team's cars and driver helmets. Emphasizes Krown's Canadian roots and shared values of precision and performance with the F1 team.
- Lance StrollcoreProudly sponsoring Lance Stroll, Formula 1 driver for Aston Martin Aramco Formula One Team. Lance is a mercurial talent from Canada who has competed in over 150 races and has recorded three podiums and a pole position.
- Jeremy PaulminorSponsoring professional golfer Jeremy Paul who is in his rookie season on the PGA Tour with 4 top 25 finishes and a 2nd place finish at the Corales Punta Cana Championship. Originally from Germany, currently resides in Scottsdale, Arizona.
- Sunny Valley FruitcoreFamily grown business in Keremeos, British Columbia within the Similkameen Valley. 180 acre orchard operated by third-generation farmer Sunny Dhaliwal. Joint venture includes a 60,000 sq. ft. storage facility with best-in-class electronic cherry and apple packing lines. Produces apricots, plums, peaches, cherries, nectarines and apples.
- Promich/Best ProducecoreFamily of avocado growers from Michoacán and Jalisco, Mexico. Their founder Don Camerino Sebastian was one of the first to plant avocados using grafting technique in 1980. Partnered with over 200 small growers committed to quality and food safety. Specializes in Hass avocados from the world's most fertile growing region.
- FrutivalcoreFounded in 1994 by brothers Ygnacio and Margarito Valerio Rosales in Mexico. Leading avocado packer supplying best quality avocados with timely delivery. Awarded first place for Mexican National Primus Audit award in 2020. Year-round Hass avocado supply from Mexico with first-class tracking and traceability programs.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Krown Produce competitors and assessment
Company assessmentEmerging players
- FreshDirect: Online fresh produce and grocery distributor operating direct-to-consumer. Tangentially comparable to Krown's B2B produce distribution model and value-added custom packaging/ripening services, though operating in a different channel.
- NatureSweet Tomatoes: Vertically integrated greenhouse tomato and vegetable producer supplying North American retail under branded private-label programs. Comparable to Krown's private-label packaging capabilities and vertical grower-retail integration model.
Broad incumbents
- Gordon Food Service: Major North American broadline foodservice distributor serving Western Canada. Comparable through its foodservice produce distribution to restaurants and institutions, a Krown customer segment.
- Dole plc: Global producer and distributor of fresh fruit and vegetables with extensive sourcing and retail supply operations. Comparable through global grower sourcing, retail grocery distribution, and value-added fresh produce categories overlapping Krown's portfolio.
- Bonduelle Group: Global processed and fresh produce company with North American operations including canned/frozen vegetables and fresh packaged salads. Comparable through fresh produce supply to retail and foodservice across Canada.
- Sysco Corporation: Largest North American broadline foodservice distributor. Overlaps with Krown's wholesale/foodservice produce distribution motion and Western Canadian customer base, though Sysco's portfolio extends far beyond fresh produce.
Direct peers
- The Oppenheimer Group (Oppy): Canadian-headquartered fresh produce grower, marketer, and distributor with global sourcing across multiple countries and North American retail/foodservice customers. Directly comparable to Krown in business model (grower partnerships + B2B distribution) and customer base (Western/North American retail and wholesale).
- Mucci Farms: Canadian greenhouse-grown produce grower and marketer supplying tomatoes, peppers, cucumbers, and berries to North American retail. Comparable to Krown's vertical integration model with grower partnerships (e.g., Sunny Valley Fruit) and retailer-direct supply relationships.
- Mastronardi Produce (Sunset): North American greenhouse produce grower and distributor supplying branded specialty produce to retail. Comparable through vertical integration, value-added packaging, and premium positioning in fresh fruit/vegetable categories overlapping with Krown.
Regional players
- BC Tree Fruits Cooperative: British Columbia-based fruit grower cooperative marketing apples, cherries, peaches, and other tree fruits domestically and internationally. Comparable as a regional BC fruit supplier overlapping with Krown's Sunny Valley Fruit partnership and Western Canadian retail supply.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Krown Produce social profiles
Digital presenceKrown Produce compliance and trust
Trust signalCompliance5 records
Krown Produce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Krown Produce leadership team
Management profileNumber of profiles
Krown Produce subsidiaries and ownership
Company hierarchySubsidiaries3 records
Krown Produce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Krown Produce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Krown Produce
What does Krown Produce do?
Krown Produce is a Western Canadian wholesale produce distributor that supplies retail grocery chains, wholesalers, food service operators, and distributors with fresh fruits and vegetables sourced from a global network of over 60 countries. Beyond product supply, the company operates strategically located warehouses offering value-added services including custom retail-ready packaging, private label fulfillment, pre-conditioning and ripening of avocados/mangoes/tomatoes/bananas, repacking, line grading, and daily delivery logistics.
Is Krown Produce a public or private company?
Krown Produce is a private company. It is classified as corporate owned and is currently operating.
When was Krown Produce founded?
Krown Produce was founded in 1970. It employs 11 to 50 people.
Where is Krown Produce based?
Krown Produce is headquartered in Calgary, Canada, in the North America region.
How does Krown Produce make money?
Two revenue lines are on record. Wholesale Produce Distribution is the primary driver. The others are private Label and Custom Packaging.
Who are Krown Produce's main competitors?
Emerging players on record are FreshDirect and NatureSweet Tomatoes. Broad incumbents are Gordon Food Service, Dole plc, Bonduelle Group and Sysco Corporation. Direct peers are The Oppenheimer Group (Oppy), Mucci Farms and Mastronardi Produce (Sunset). BC Tree Fruits Cooperative is listed as a regional player.
Does Krown Produce have an API?
No public API is recorded for Krown Produce.