The Oppenheimer Group

What The Oppenheimer Group does

The Oppenheimer Group (Oppy) is a Canadian-headquartered, privately held fresh produce grower-marketer-distributor founded in 1858 and majority-owned by Dole plc. The company grows, markets, and distributes more than 100 varieties of fresh fruits and vegetables sourced from 27 countries, handling approximately 50 million boxes of produce per year. It serves over 1,300 North American retailers as well as wholesale and foodservice customers, distributing through 13 sales offices across the U.S. and Canada, with operations-support offices in Argentina, Chile, Mexico, Peru, and South Africa. Customers are split between grower partners (who supply product and benefit from logistics, quality assurance, capital, and traceability infrastructure) and retail/foodservice buyers who require year-round fresh supply with consistent quality.

Oppy's underlying technology backbone is its proprietary Optimo communications network, which provides real-time planning, case-code tracking, and traceability from field to retail delivery. Logistics is operated in-house through Oppy Transport, a climate-controlled carrier network that also offers third-party logistics services, while a captive grower portal (grower.oppy.com) operationalizes supplier integration. The company maintains a portfolio of proprietary and licensed brands including JAZZ and Envy premium apples (with T&G Global), Pacific Rose apples, Ocean Spray fresh berries, Happy Berry hydroponic strawberries, Perpetual Vegetable Co. greenhouse vegetables, OriginO organics, Oceanside Pole tomatoes, Eco Farms avocados, and Sun Grape California grapes. Supporting subsidiaries include Grandview Lending (grower financing), Delica North America (50% JV for Asia marketing), and Agroretail (50% JV for Peruvian sourcing).

Revenue is generated as a transactional distribution margin on fresh produce sold to retail and foodservice customers, with no publicly disclosed pricing or volume tiers. GTM is enterprise field sales: dedicated sales offices in major North American cities call directly on retail and foodservice accounts, supplemented by in-house logistics for product delivery. Owner relationships (Dole as majority owner, T&G with an investment in Oppy's U.S. company, Ocean Spray, Zespri, Orchard View Cherries, Divemex, OriginO, ECO Farms, and Sun Grape USA) form the supply backbone, while Oppy maintains majority or 50/50 ownership positions in vertically adjacent JVs in avocado, blueberry, grape, greenhouse, vertical farm, and Peruvian categories.

Name

The Oppenheimer Group

Legal name

The Oppenheimer Group

Website

https://oppy.com

Company type

Private

Founded year

1858

Operating status

Operating

Headcount range

251–500 employees

Short description

The Oppenheimer Group (Oppy) is a Canada-based, Dole-majority-owned grower, marketer, and distributor of fresh fruits and vegetables. It sources 100-plus produce varieties from 27 countries and distributes roughly 50 million boxes annually to more than 1,300 retailers across North America through its own field sales force and in-house Oppy Transport logistics network.

Ownership category

akta.pro rank

Product category

Fresh Produce Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480)

akta.pro primary industry

Retail Program / Category-Managed Produce Wholesale (Grocery-Focused) (AFAIACAJ)

akta.pro secondary industry

Hydroponic / Controlled-Environment Produce Wholesale (AFAIACAM)

Keywords

• Fresh produce distribution
• Produce marketing services
• Cold chain logistics
• Grower partnership programs
• Retail produce supply

Headquarters

HQ city

Coquitlam

HQ country

Canada

HQ region

North America

Offices18 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fresh Produce Distribution: Oppy generates revenue as a grower, marketer, and distributor of fresh produce. The company connects growers with retailers through an integrated supply chain encompassing logistics, quality-assurance, and capital investment. Revenue comes from the marketing and distribution of fresh fruits and vegetables to retail and foodservice customers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Oppenheimer Group is a grower, marketer, and distributor of fresh fruits and vegetables, sourcing over 100 varieties of produce from 27 countries and distributing them to more than 1,300 retailers, wholesalers, and foodservice customers across North America. The company operates a fully integrated supply chain with its proprietary Optimo communications network for real-time traceability, in-house Oppy Transport for climate-controlled logistics, and an enterprise field-sales force across the U.S. and Canada.

Product overview

Oppy operates as a unified fresh produce platform combining growing, marketing, and distribution capabilities. Their core offering is a portfolio of over 100 varieties of fresh produce sourced from 27 countries, distributed to 1,300+ retailers across North America. The platform is supported by their proprietary Optimo communications network for supply chain management and traceability. Key product brands include JAZZ and Envy premium apples, Ocean Spray berries, Happy Berry hydroponic strawberries, and Perpetual Vegetable Co. greenhouse vegetables. Supporting services include Oppy Transport (in-house logistics with third-party logistics offerings), Grandview Lending (grower financing), and interactive grower portals. The company also maintains strategic partnerships with Dole (majority owner), Zespri (kiwifruit), UP Vertical Farms, OriginO, Divemex, and various other grower brands.

Differentiator

Problem solved

Functional benefit

Brands

• Ocean Spray Berries: Fresh berries including strawberries, blueberries, raspberries, blackberries marketed under Ocean Spray Family-Farmer Owned brand.
• Perpetual Vegetable Co.
• OriginO
• Happy Berry
• Oceanside Pole
• Cal Toms

Products and services

• Fresh Produce Portfolio

Quantifiable outcome

• Delivers approximately 50 million boxes of fresh produce every year
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered core and minor.

• Sun Grape CaliforniacoreStrategic or Co-development Partner · 1 January 2024Joining forces with Sun Grape USA in 2024 to establish Sun Grape California LLC — An Oppy Company. This venture was developed to redefine excellence in the grape category by consolidating and securing a consistent supply of high-quality grapes.
• T&G Global / DelicacoreStrategic or Co-development PartnerBased in New Zealand, T&G is a global fresh produce leader with investment in Oppy's U.S. company. Together they market JAZZ, Envy and other apples. Oppy owns 50% of Delica, through which they market to Asia and elsewhere.
• Eco FarmscoreStrategic or Co-development PartnerWith Oppy's 65% stake in Eco Farms, the partnership spans 700 acres of mature avocado groves in California, a year-round import channel and a network of strategically located ripening facilities to ensure high quality.
• Orchard View CherriescoreStrategic or Co-development PartnerIn an exclusive partnership spanning over 15 years, Oppy has proudly served as the sole marketer of Orchard View — bringing premium, sweet cherries from The Dalles, Oregon to markets across the world.
• Ocean SpraycoreStrategic or Co-development PartnerPartnership began with fresh cranberries over half a century ago and has grown into a range of fresh produce including strawberries, blueberries, raspberries, blackberries, grapes and citrus. Ocean Spray is a leading brand in the berry category.
• AgroRetailminorStrategic or Co-development PartnerA 50-50 partnership with this Lima-based marketer and exporter. They source Peruvian produce for the North American market and provide a local foothold for Oppy's product offerings within Peru.
• ZespricoreStrategic or Co-development PartnerOppy gave North Americans their first taste of Zespri gold kiwifruit (now SunGold) in 2000. 25 years later, teams are more integrated than ever, working together to grow the brand and bring this beloved fruit to more consumers each season.
• Oceanside PolecoreStrategic or Co-development PartnerAs the only pole-grown tomato operation west of the Mississippi, Oceanside Pole's premium tomatoes are an unmatched commitment to quality and freshness with vine-ripened rounds and Romas. Also grows Brussels sprouts.
• DivemexcoreStrategic or Co-development PartnerBringing the first-ever Fair Trade Certified bell peppers to North America in 2011, Divemex and Oppy set the standard for greenhouse vegetable production in Mexico.
• Origin Organic FarmscoreStrategic or Co-development PartnerLeading the organic Canadian greenhouse category for 20 years, OriginO has been partnered with Oppy as its exclusive marketer since their early days. Produce is 100% sustainably grown in living soil with zero chemical fertilizers or pesticides.
• Perpetual Vegetable Co.coreStrategic or Co-development PartnerWorking together for over a decade, Oppy and Randhawa Farms launched the Perpetual Co. brand together in 2019. Focus on positive energy and sustainability with tagline 'Life grows on'.
• UP Vertical FarmsminorStrategic or Co-development PartnerOppy's first-ever vertical farm partner. UP Vertical Farms revolutionizes greens production using 99% less water, 99% less land and 99% less chemical fertilizer compared to traditional farming. Offers five lettuce blends, 12 salad kits, and microgreens.
• G&M FarmsminorStrategic or Co-development PartnerCollaborating in 2024 to bring two exclusive proprietary blueberry varieties to market — Pink Cosmo and Hunkaberry — Oppy continues to enhance its diverse berry portfolio.
• Grandview LendingminorOthersAffiliate company providing financial services.
• Oppy TransportcoreOthersIn-house logistics company encompassing a network of carriers who deliver climate-controlled shipments from pack sheds and cold storage facilities to retail distribution centers and grocery stores.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Others

• Bloomfield Robotics: Agricultural technology startup developing computer-vision crop monitoring for specialty crops. Oppy made its first tech investment in Bloomfield in 2022; included as an adjacent ecosystem participant rather than a competitor.

Direct peers

• Coosemans Worldwide: Specialty produce importer, distributor and wholesaler focused on retail, foodservice and wholesale customers with broad fresh produce assortment. Comparable niche-produce marketing and distribution model with North American retail reach.
• Naturipe Farms: Farmer-owned grower, marketer and distributor of berries and avocados across North America. Competes with Oppy across the berry and avocado categories and shares the grower-to-retailer integrated supply chain model.
• Driscoll's: Global marketer and distributor of fresh berries (strawberries, blueberries, raspberries, blackberries). Closest analog to Oppy's Ocean Spray Berries partnership and broader berry category, with similar premium branded-produce positioning.
• Fresh Del Monte Produce: Vertically integrated producer, marketer and distributor of fresh fruits and vegetables with global sourcing and retail and foodservice customers. Most directly comparable public peer to Oppy in scale, product breadth, and grower-retailer model.
• Four Seasons Produce: Full-service wholesale produce distributor serving retail and foodservice customers across the U.S. Northeast. Comparable in being a category-managed produce wholesaler with broad SKU assortment and grower-to-retailer integrated logistics.
• Wonderful Citrus: Vertically integrated grower and marketer of citrus and row crops in North America, part of the Wonderful Company. Competes with Oppy in citrus category through similar branded-produce, integrated supply chain approach to retail customers.
• Mission Produce: Largest global avocado marketer and distributor, including ripening and distribution operations in North America. Directly comparable to Oppy's Eco Farms avocado business (700 acres, ripening facilities) and similar grower-retailer model.

Broad incumbents

• T&G Global: New Zealand-headquartered fresh produce grower, marketer and distributor with extensive apple, citrus, and grape operations. Both a strategic partner of Oppy (JAZZ/Envy apples) and a broader incumbent in global produce marketing with overlapping capabilities.

Regional players

• Total Quality Produce: Canadian fresh produce distributor and wholesaler serving retail and foodservice customers. Similar product breadth and Canadian-headquartered wholesale-distribution model, though with more regional rather than pan-North American reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OppyProduce
• YouTubeyoutube.com/channel/UCneQ1VREoql9UZBOvB6yrKQ
• Facebookfacebook.com/Oppy-205056753004331
• LinkedInlinkedin.com/company/53733

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Oppenheimer Group