PayDiverse

What PayDiverse does

PayDiverse is a privately held B2B payment processing brokerage founded in 2004 and headquartered in Garden City, NY, that specializes in placing and servicing high-risk merchant accounts for businesses systematically rejected by traditional banks and processors — including CBD/hemp, e-cigarettes, credit repair, nutraceuticals, multi-level marketing, subscription/continuity billing, telemedicine, travel, and adult/diet verticals. The platform is anchored on a multi-bank underwriting engine that routes a single merchant application to one of 40+ tested domestic and offshore banking partners across the US, Europe, Asia, and Latin America, with claimed 97.6-98% approval rates and 24-48 hour activation timelines.

The technology stack consists of a proprietary payment gateway that automatically distributes transactions across multiple merchant accounts to minimize per-bank chargeback exposure, augmented by an integrated suite of risk management modules: iSpyFraud (real-time behavioral analytics and ML fraud scoring), Chargeback Alerts, Compelling Evidence 3.0 (CE3), Rapid Dispute Resolution (RDR), EMV 3DS, and a VAMP Chargeback Mitigation Tool launched November 2025 that combines TC40/TC15 monitoring with pre-dispute deflection. Acceptance channels include virtual terminal, retail POS, mobile card readers, and e-commerce integrations with WooCommerce, Shopify, Authorize.Net, and subscription/CRM platforms (Konnektive, sticky.io).

The business generates revenue through transaction-based processing fees (2-4% on card volume, 5-20% lower on ACH/eCheck), subscription pricing on VAMP tooling (volume/vertical/risk-based), Merchant Cash Advance economics (up to $250,000 per advance, repaid via fixed percentage of daily/weekly card sales), and bundled gateway services. The company is founder-led by CEO Frank Sena, operates with a 1-10 person team, has no disclosed external funding, and distributes through a hybrid self-serve digital application with sales-assisted phone onboarding targeting SMB merchants globally.

Name

PayDiverse

Legal name

PayDiverse, LLC

Website

https://paydiverse.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

PayDiverse is a privately held B2B payment processing brokerage that places and services high-risk merchant accounts — credit card, ACH, and payment gateway plus chargeback/fraud tooling — for SMBs in CBD, nutraceuticals, e-cigarettes, subscription, and other verticals rejected by traditional banks, routed through a network of 40+ domestic and offshore banking partners.

Ownership category

akta.pro rank

Product category

High-Risk Payment Processing Services

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Sales Financing (52222)

SIC

Finance Services (6199)

akta.pro primary industry

Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management) (FSAMABAF)

akta.pro secondary industries

Payments Fraud & Chargeback Prevention (HDADALAE), Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)

Keywords

• High-risk merchant accounts
• Credit card processing
• Payment gateway services
• Chargeback management
• ACH processing

Headquarters

HQ city

Miami Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Payment Processing Transaction Fees: PayDiverse charges merchants transaction fees for processing credit card and ACH/e-check payments. Processing fees typically range from 2-4% per transaction depending on merchant risk profile, volume, and industry. The company also offers competitive rates below industry standards for CBD merchants.
2. Merchant Cash Advance: Provides lump-sum funding up to $250,000 to businesses by borrowing against future credit card sales. Repaid with fixed percentage of daily or weekly credit card sales plus fees. Not a loan but a cash advance against future receivables.
3. Payment Gateway Services: Integrated payment gateway services including fraud protection, chargeback alerts, and chargeback dispute management. These services are bundled with merchant accounts to provide comprehensive payment processing solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

PayDiverse is a B2B payment processing brokerage that places high-risk merchants with a network of more than 40 domestic and offshore banking partners. The company provides high-risk merchant accounts, an integrated secure payment gateway with automatic multi-bank transaction distribution, ACH/eCheck processing, offshore merchant accounts, merchant cash advances, pinless debit, dual pricing, and VAMP chargeback mitigation services. It targets industries that traditional banks decline, including CBD, nutraceuticals, e-cigarettes, credit repair, travel, MLM, telemedicine, and subscription/continuity billing.

Product overview

PayDiverse is a B2B payment processing brokerage offering a comprehensive platform for high-risk merchant services. The core product is the High-Risk Merchant Account paired with a Secure Payment Gateway, which together enable credit card and ACH processing with automatic multi-bank transaction distribution. Around this core, PayDiverse offers a suite of risk management modules including Chargeback Alert System, iSpyFraud Protection, Compelling Evidence 3.0 (CE3), Rapid Dispute Resolution (RDR), EMV 3DS, and the VAMP Chargeback Mitigation Tool. Payment acceptance is supported through Virtual Terminal, Retail, Mobile, and Ecommerce processing modules, supplemented by ACH/eCheck Processing, Offshore Payment Processing, Pinless Debit, and a Dual Pricing Program. Additional financial services include Merchant Cash Advance funding. The company also produces The Payments Guy Podcast as an educational resource. The platform is distinguished by its network of over 40 domestic and offshore banking partners and reported 97.6-98% merchant approval rates.

Differentiator

Problem solved

Functional benefit

Brands

• The Payments Guy Podcast: Company podcast hosted by Frank Sena covering payment processing topics, chargebacks, and industry news. Episodes released twice monthly on Thursdays.

Products and services

• High-Risk Merchant Accounts Core offering providing credit card payment processing placement for businesses classified as high-risk, with access to over 40 domestic and offshore banking partners through a single application.
• Secure Payment Gateway Fully integrated online payment gateway for high-risk merchants that automatically distributes transactions across multiple bank accounts to minimize chargebacks and risk exposure, with comprehensive transaction reporting.
• Merchant Cash Advance Lump-sum funding up to $250,000 for high-risk businesses based on future credit card sales, with flexible eligibility (no collateral, lower credit score thresholds, repaid as a fixed percentage of daily/weekly sales plus fees).
• ACH/eCheck Processing Electronic check processing via the ACH network and Check 21, with fees 5–20% below card rates, batched processing, and recurring payment capabilities targeted at high-risk merchants and customers without credit cards.
• Offshore Payment Processing International merchant account placement for high-risk businesses unable to obtain domestic approval, with access to European, Asian, and Latin American banking partners and higher processing limits.
• Pinless Debit Merchant Accounts Debit card processing solution allowing high-risk merchants to accept PIN-less debit transactions online or by phone on the debit rail network, removing Visa/MasterCard fees, with up to $200,000 per merchant account and unlimited accounts per corporation.
• Dual Pricing Program Program that allows merchants to pass credit card processing fees to customers through surcharges or cash discounts, enabling zero-fee processing while remaining compliant in all 50 US states.
• VAMP Chargeback Mitigation Tool Comprehensive Visa VAMP monitoring tool combining TC40 fraud reports and TC15 chargebacks into a single fraud ratio dashboard, with real-time alerts, pre-dispute deflection via Order Insight and CE3, multi-layered defense through RDR/Ethoca/CDRN, and representment services for high-risk merchants.

Quantifiable outcome

• 98% of applications are approved by matching merchants to the right banking partners
• +4 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core.

• Authorize.NetcoreTechnology or IntegrationPayDiverse offers Authorize.Net Payment Gateway Services as part of their payment processing solutions. Authorize.Net provides the technology infrastructure for processing credit card transactions online.
• Verifi (Cardinal Commerce)coreTechnology or IntegrationIntegration with Verifi Order Insight for chargeback deflection and CE3 (Compelling Evidence 3.0) compliance. Verifi provides chargeback deflection tools integrated with major credit card issuers' systems.
• VisacoreTechnology or IntegrationVisa's payment network and security standards including EMV 3DS, VAMP monitoring program, and CE3 guidelines. Visa provides the regulatory framework within which PayDiverse operates.
• MastercardcoreTechnology or IntegrationMastercard payment network and security standards including Mastercard Identity Check (3DS). Part of the payment ecosystem enabling high-risk merchant processing.
• EthocacoreTechnology or IntegrationChargeback intelligence network providing dispute resolution and fraud mitigation. Part of the multi-layered defense strategy for chargeback management.
• CDRN (Chargeback Dispute Resolution Network)coreTechnology or IntegrationVisa's Chargeback Dispute Resolution Network for intercepting disputes before they become chargebacks. Used alongside RDR for comprehensive dispute management.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Host Merchant Services: Host Merchant Services is an ISO/payment processor offering merchant accounts across risk tiers including high-risk placements. Comparable brokerage-plus-gateway model with overlapping target customers in online SMB.
• PaymentCloud: PaymentCloud is a direct competitor offering high-risk merchant accounts and payment gateway services for similar verticals (CBD, adult, nutraceutical, subscription). Same brokerage-style business model with multi-bank placement and similar target SMB customer base.
• Stax (formerly Fattmerchant): Stax is a payments technology company serving SMB and mid-market merchants with subscription-based processing and integrated software. Overlaps with PayDiverse on merchant account provision, chargeback tools, and SMB GTM, though less focused on the highest-risk verticals.
• National Processing: National Processing offers merchant accounts spanning low- and high-risk segments with online application and quick approvals. Comparable ISO model with multi-bank placement and similar SMB sales motion.
• Easy Pay Direct: Easy Pay Direct specializes in high-risk e-commerce merchant accounts with multi-bank routing and integrated chargeback tools. Direct competitor for online high-risk merchants in CBD, subscription, and continuity billing.
• High Risk Pay: High Risk Pay is a payment processor focused exclusively on high-risk merchants, offering merchant accounts, chargeback mitigation, and offshore processing. Closely mirrors PayDiverse's vertical specialization and B2B brokerage model.
• Durango Merchant Services: Durango is a high-risk merchant account provider serving CBD, adult, firearms, and nutraceutical verticals. Competes head-to-head with PayDiverse on placement speed, rates, and chargeback management for SMBs in similar industries.

Broad incumbents

• Stripe: Stripe is a global payments infrastructure incumbent whose Radar product, Atlas onboarding, and risk APIs increasingly serve SMBs that historically relied on high-risk specialists. Competes for the same merchants with a developer-first, broader-vertical model.
• Block (Square): Block's Square ecosystem handles SMB card acceptance, lending, and software at scale; its risk APIs and working-capital products overlap with PayDiverse's processing-plus-MCA proposition. Represents the mainstream-incumbent threat to specialty high-risk processors.

Others

• Authorize.Net (a Visa solution): Authorize.Net is a payment gateway that PayDiverse actually integrates with and resells. As an upstream partner (and potential competitor for gateway services), it represents both a distribution channel and a competitive risk in the SMB payment processing stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@thepaymentsguyfrank
• Facebookfacebook.com/PayDiverse
• LinkedInlinkedin.com/company/paydiverse
• Instagraminstagram.com/paydiverse
• TikToktiktok.com/@paydiverse
• Xx.com/paydiverse

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PayDiverse