Easy Pay Direct
Easy Pay Direct is an Austin-based payment gateway and merchant account provider that underwrites and serves high-risk, high-volume, and high-ticket online merchants in the US and Canada via 30+ banking partners and 250+ cart integrations.
- Company typePrivate
- Founded2010
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Easy Pay Direct does
Easy Pay Direct (EPD) is a US-based payment gateway and merchant account provider, founded in 2006 and headquartered in Austin, Texas, with an operating footprint across the United States and Canada. The company underwrites and onboards merchants — particularly those classified as high-risk, high-volume, or high-ticket — and routes their transactions through a proprietary Online Gateway built on the NMI (Network Merchants Inc.) framework. Core technology includes a patent-pending multi-account transaction routing engine, automated underwriting for select verticals, a chargeback alert system, fraud scrubbing, and tokenized recurring billing. EPD integrates with more than 250 shopping carts and payment platforms and maintains relationships with 30+ backend banking partners, which it uses to place merchants with banks whose risk appetites match specific industries.
EPD's product portfolio spans industry-vertical merchant accounts (eCommerce, high volume/high ticket, CBD/hemp, nutraceuticals, adult, firearms/FFL, gaming/gambling, business coaching, small business, credit repair, financial publishing, Canadian) plus feature modules for hosted checkout, mobile payments, email invoicing, and recurring billing. The company earns revenue primarily through per-transaction processing fees (2.69% + $0.36 list rate for SMB online card processing, with custom interchange-plus pricing for higher-volume merchants) plus monthly account fees. Notable technical claims include 99%+ historical uptime and an advertised 30% average chargeback reduction for managed accounts.
Commercially, EPD combines a direct inside/field sales motion (New Client Specialists guiding prospects through a four-step underwriting process) with an affiliate channel offering 20% lifetime residuals and a strategic software-embed partner program. The company serves 30,000+ businesses with claims of having processed $12B+ in cumulative payment volume and 15-20 years of operating history. Brand ambassadors and customer logos are concentrated in the business coaching, digital education, and info-products ecosystem (Grant Cardone, Tony Robbins, Agora, Digital Marketer, Frank Kern, Amy Porterfield, Dean Graziosi, Ryan Deiss), and the company operates the 'Beyond A Million' podcast and 2026-launched awards program as content-led demand-generation assets.
Easy Pay Direct firmographics
Firmographics- Name
- Easy Pay Direct
- Legal name
- Easy Pay Direct
- Website
- https://easypaydirect.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Easy Pay Direct is an Austin-based payment gateway and merchant account provider that underwrites and serves high-risk, high-volume, and high-ticket online merchants in the US and Canada via 30+ banking partners and 250+ cart integrations.
- Ownership category
- akta.pro rank
Easy Pay Direct industry classification
Industry- Product category
- Payment Processing Services
- NAICS
- Activities Related to Credit Intermediation (5223)
- akta.pro primary industry
- Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH)
- akta.pro secondary industry
- Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)
Keywords
Where Easy Pay Direct is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Easy Pay Direct business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transaction Processing Fees: EPD charges transaction fees on every payment processed through its merchant accounts and payment gateway. Standard pricing for small business online cards is 2.69% + $0.36 per transaction. Monthly fees typically start around $25. Custom interchange-plus pricing is available for higher-volume merchants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Small Business Online Card Rate |
| Transaction based/ take rate | Monthly | Standard Merchant Account |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Easy Pay Direct product offering
Product offeringCore offering
Easy Pay Direct provides online payment processing through a proprietary payment gateway and dedicated merchant accounts, with a focus on high-risk, high-volume, and high-ticket businesses. The company differentiates through patent-pending transaction routing across 30+ banking partners, thorough upfront underwriting, and dedicated single points of contact for each merchant account.
Product overview
Easy Pay Direct is a payment gateway and merchant account provider offering a unified platform centered on its proprietary Online Gateway (with patent-pending Transaction Routing technology) and dedicated Merchant Accounts. The core offering includes transaction processing, fraud protection, chargeback management, and recurring billing. Services are complemented by Authorize.net and NMI alternatives, multiple industry-specific merchant accounts (High Risk, eCommerce, High Volume, High Ticket, CBD, Nutraceutical, Adult, Firearms, Gaming, Business Coaching, Small Business, Canadian), and partner programs (Affiliate and Strategic Partner). The platform integrates with 250+ shopping carts and supports 30+ banking partners. Recent additions include the Beyond a Million Awards recognition program.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Gateway A proprietary payment gateway built on the NMI framework with patent-pending transaction routing technology, fraud scrubbing, tokenization, multi-currency support, recurring billing, hosted checkout, and integration with 250+ shopping carts and platforms. Designed for online merchants seeking stable payment processing.
- Merchant Accounts Dedicated merchant account services with thorough upfront underwriting and placement across 30+ banking partners based on risk profile and industry vertical. Serves eCommerce, high-volume, high-ticket, high-risk, business coaching, CBD, adult, firearms, gaming, nutraceuticals, credit repair, financial publishing, small business, and Canadian merchants. Designed to deliver stable processing and prevent the account shutdowns and fund freezes common with PayFac providers.
Quantifiable outcome
- Average client saves $4,000/month compared to Stripe
- +4 more outcomes
Companies that use Easy Pay Direct
Customer profileNamed customers12 records
Segments10 records
Ideal customer profiles4 records
Easy Pay Direct technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration30 records
Feature6 records
Easy Pay Direct partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered core and minor.
- Affiliates / Referral PartnerscoreAffiliate partners earn 20% lifetime residuals on revenue generated by referred merchants. The program provides tracking links, high-converting landing pages, creative content, embedded forms, and affiliate dashboards. Average affiliate earns residuals for 2-10 years, with EPD advertising a 99% merchant approval rate.
- Software Companies (Strategic Partners)coreSaaS and software companies integrate EPD's gateway to embed payments within their platforms, earning revenue per transaction. EPD's strategic partner program is designed to provide value-added services to clients while EPD handles underwriting and processing. The company references that 70%+ of Shopify's revenue comes from integrated payments.
- Associations & Member OrganizationsminorOrganizations with large business owner memberships (associations, franchisors, banks) can offer EPD merchant services to members. EPD builds custom programs tailored to each organization's sales process and support needs.
- NMI (Network Merchants Inc.)coreEPD's payment gateway is built on top of the NMI framework, enabling integration with any shopping cart or platform that uses NMI. This provides the foundational infrastructure for EPD's 250+ shopping cart integrations.
- 30+ Banking PartnerscoreEPD maintains relationships with 30+ backend banking partners, enabling merchant placement across different risk tiers and industry verticals. This multi-bank model is a core differentiator, allowing intelligent routing and risk diversification not available from single-bank PayFacs.
- 250+ Shopping Cart PlatformscoreEPD integrates with 250+ shopping carts and platforms including Shopify, WooCommerce, ClickFunnels, Kajabi, SamCart, PayKickstart, HighLevel, Infusionsoft/Keap, Magento, BigCommerce, and many more. Also includes Authorize.net-style emulator for edge case integrations.
- Grant CardoneminorProminent business coach and entrepreneur publicly endorsing EPD as his payment processor. Grant Cardone's brand appears in EPD's client logos section.
- Tony RobbinsminorWorld-renowned business and life coach publicly associated with EPD as a payment processing client. Appears in EPD's client logos.
- Frank KernminorDigital marketing pioneer and info product entrepreneur publicly endorsing EPD. Appears in EPD's client logos and has provided testimonials.
- Dean GraziosiminorReal estate educator and entrepreneur publicly associated with EPD as a payment processing client. Appears in EPD's client logos.
- Ryan DeissminorCo-founder of Digital Marketer and prominent digital marketing entrepreneur, publicly associated with EPD. Appears in client logos.
- Amy PorterfieldminorOnline course expert and entrepreneur publicly associated with EPD. Appears in client logos.
- Perry BelcherminorDigital marketing entrepreneur publicly associated with EPD. Appears in client logos.
- Digital MarketerminorLeading digital marketing education platform, publicly associated with EPD. Appears in client logos.
- AgoraminorProminent digital publishing and info product company publicly associated with EPD. Appears in client logos.
- Fortune BuildersminorReal estate investment education company publicly associated with EPD. Appears in client logos.
- Ben GriederminorEntrepreneur publicly associated with EPD. Appears in client logos.
- Rudy MawerminorOnline marketing entrepreneur publicly associated with EPD. Appears in client logos.
- Clever InvestorminorReal estate investing education company publicly associated with EPD. Appears in client logos.
- Hal ElrodminorAuthor and entrepreneur who provided a testimonial about EPD saving his $750k product launch when $156k was held by a previous processor.
- Roland FrasierminorSerial entrepreneur who provided a testimonial about EPD's professional service and team communication throughout the onboarding process.
- Go High LevelminorAll-in-one marketing, sales, and management platform listed as a preferred partner with co-marketing arrangement.
- HyrosminorAd tracking platform listed as a preferred partner. EPD processes payments for Hyros and cross-promotes the platform.
- Checkout ChampminorE-commerce platform with funnel, upsell, and checkout features, listed as a preferred partner with co-marketing arrangement.
- ShopifycoreMajor e-commerce platform with native EPD integration. Shopify is one of the 250+ shopping cart integrations supported.
- WooCommercecoreWordPress e-commerce plugin with native EPD integration as part of the 250+ supported shopping cart integrations.
- ClickFunnelscoreSales funnel and landing page platform with native EPD payment gateway integration.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Easy Pay Direct competitors and assessment
Company assessmentDirect peers
- Block (Square): Square (Block) provides online and in-person payment processing for SMBs and is one of the three PayFacs EPD explicitly targets. Both compete for e-commerce and small business merchants, with Square serving lower-risk volume and EPD positioning for merchants that Square has rejected or de-platformed.
- PaymentCloud: PaymentCloud is a high-risk merchant account provider serving e-commerce, CBD, adult, supplements, firearms, and similar verticals — the same niches EPD targets. Both compete head-to-head for high-risk online merchants who need dedicated merchant accounts rather than PayFac services.
- HighRiskPay.com: HighRiskPay.com is a high-risk payment processor specializing in adult, CBD, nutraceutical, firearms, and similar verticals. It competes directly with EPD for the same high-risk merchant account customers and pricing-sensitive online businesses.
- PayPal: PayPal (including Braintree) is one of the largest online payment processors and a named comparison in EPD's marketing. Both serve online merchants with checkout, gateway, and merchant account functionality, with PayPal operating as a PayFac that EPD targets merchants exiting due to account instability.
- Stripe: Stripe is the dominant online payment processor and the primary competitor that Easy Pay Direct positions against. Both serve e-commerce merchants with card processing, gateway services, and developer APIs; EPD explicitly markets itself as the 'alternative to Stripe' for high-risk and high-volume merchants that Stripe has shut down or rejected.
- Durango Merchant Services: Durango Merchant Services is a high-risk ISO focused on adult, CBD, nutraceutical, firearms, and credit-repair verticals. It competes with EPD for the same high-risk merchant pool, particularly in adult and supplements.
- Authorize.Net: Authorize.Net is a long-standing payment gateway that EPD explicitly supports as an alternative service offering. Both compete for online merchants needing card-not-present gateway functionality, though Authorize.Net is a gateway-only product while EPD bundles gateway plus merchant account placement.
- Host Merchant Services: Host Merchant Services is a payment processor specializing in high-risk and high-volume merchants with interchange-plus pricing. It overlaps directly with EPD's positioning around transparency, dedicated support, and serving merchants that mainstream processors have rejected.
Emerging players
- Finix: Finix is a payments infrastructure provider enabling software platforms to embed payments, similar to EPD's Strategic Partner program. Both target SaaS companies that want to monetize payment processing on their platforms, though Finix focuses on the developer/platform layer rather than high-risk merchants.
- Network Merchants Inc. (NMI): NMI is the underlying gateway framework on which EPD's payment gateway is built, and is also a direct competitor to EPD in the ISV/embedded payments space. The relationship is dual: NMI is a core technology dependency and a competitive threat for embedded payment integrations with SaaS partners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Easy Pay Direct social profiles
Digital presenceEasy Pay Direct financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easy Pay Direct leadership team
Management profileNumber of profiles
Profiles1 record
Easy Pay Direct funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easy Pay Direct M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easy Pay Direct
What does Easy Pay Direct do?
Easy Pay Direct provides online payment processing through a proprietary payment gateway and dedicated merchant accounts, with a focus on high-risk, high-volume, and high-ticket businesses. The company differentiates through patent-pending transaction routing across 30+ banking partners, thorough upfront underwriting, and dedicated single points of contact for each merchant account.
Is Easy Pay Direct a public or private company?
Easy Pay Direct is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Easy Pay Direct founded?
Easy Pay Direct was founded in 2010. It employs 11 to 50 people.
Where is Easy Pay Direct based?
Easy Pay Direct is headquartered in Austin, United States, in the North America region.
How does Easy Pay Direct make money?
One revenue line is on record: transaction Processing Fees.
Who are Easy Pay Direct's main competitors?
Direct peers on record are Block (Square), PaymentCloud, HighRiskPay.com, PayPal, Stripe, Durango Merchant Services, Authorize.Net and Host Merchant Services. Emerging players are Finix and Network Merchants Inc. (NMI).
Does Easy Pay Direct have an API?
Yes. Easy Pay Direct offers an API integration portal that supports all types of transactions (sales, credits, voids), full access to tokenization through Customer Vault, Direct Post or 3 Step Redirect transactions, webhooks for real-time event notifications, and Quick Click Checkout for hosted payment pages. The gateway is built on NMI Framework and supports both web and non-web applications. Test accounts are available for developers. Developer documentation is at secure.easypaydirectgateway.com/gw/merchants/resources/integration/integration_portal.php.
What industry is Easy Pay Direct in?
Easy Pay Direct's product category is Payment Processing Services. Its primary akta.pro industry code is CRAFALAH, Recurring Billing, Subscriptions & Tokenized Payments, with a secondary code of BPAMAFAF, Bill Pay, Invoicing & Payables Platforms. Its NAICS code is 5223.