Daredevil Brewing

What Daredevil Brewing does

Daredevil Brewing Co is a privately held, family-owned production craft brewery founded in 2012 in Indianapolis, Indiana. Its core product is Lift Off IPA, marketed as Indiana's Favorite IPA and one of the best-selling craft beers across the state, complemented by an award-winning German-style lager program (Helles, Pils, Kölsch, Märzen, Berliner, Bock, Dunkel, Maibock, and smoked variants) developed by Head Brewer Michael Pearson, who combines formal brewing and engineering education with German family heritage and ingredient sourcing trips. The company operates two physical venues: the Speedway Taproom (a purpose-built production brewery and taproom at 1151 N Main Street, the first newly constructed production brewery in Indianapolis since Prohibition) and Daredevil Hall (a 2019-opened all-ages sports pub and restaurant at 2721 E 86th Street with smash burgers, tavern pizza, wings, 24 rotating taps, and a full bar). Packaged beer is distributed to hundreds of retail and hospitality accounts across Indiana.

Daredevil generates revenue through three streams: on-premise beer and food sales at the two owned venues, wholesale distribution of packaged beer (cans) to Indiana retailers and on-premise accounts, and digital off-premise sales via company online ordering (Toast Tab, OrderTheHall.com) and third-party delivery aggregators (DoorDash, Grubhub, UberEats). Pricing is set per venue menu with no disclosed subscription tiers or contract structures, and the customer base is highly diversified across consumer segments — craft beer enthusiasts, casual diners, sports pub patrons, and Indiana retail/hospitality buyers — with no single anchor account or enterprise contract. Marketing and customer engagement rely on event programming (sports watch parties, live music, car/Jeep/bike nights, food truck events, seasonal festivals like Lagerfest, Fall Fest, and Lift Off Day), a website with a beer finder, and social media presence on Twitter.

The business is privately held with no disclosed institutional investors, no funding rounds, no parent company, and no public listing. The management team consists of Michael Pearson (Head Brewer, Brewery Operations) and Shane Pearson (Sales, Marketing, Retail Operations), reflecting a family-led structure described by the company as 'Family Owned, Operated & Aggressively Fun.' Operations are concentrated entirely in Indiana, and the company has accumulated a substantial regional and international award record, including 2018 Indiana Brewers Cup Grand Champion Brewery and Indiana Brewery of the Year, multiple gold medals at Indiana Brewers Cup and Copa Cervezas de América, and recognition as the best brewery in Indiana in 2017 and 2018.

Name

Daredevil Brewing

Legal name

Daredevil Brewing Co

Website

https://daredevilbeer.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Daredevil Brewing is a family-owned Indianapolis production craft brewery founded in 2012, best known for its flagship Lift Off IPA and an award-winning German-style lager program. It operates two venues — the Speedway Taproom and Daredevil Hall — and distributes packaged beer to hundreds of Indiana retail and hospitality accounts.

Ownership category

akta.pro rank

Product category

Craft Brewing

NAICS

Breweries (31212), Beverage Manufacturing (3121)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Beer Brewing & Craft Brewing (AFAFAAAA)

akta.pro secondary industries

Beer Brewing & Brands (CRADAIAA), Microbreweries & Craft Breweries (THAFALAC), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Craft Beer Specialty Retail (Single-Brand/Curated Craft Focus) (CRANABAD), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Craft beer production
• German-style lagers
• Brewery taproom
• Craft beer distribution
• Sports pub restaurant

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Taproom Beer Sales: Direct beer sales to consumers at the Speedway production brewery taproom with production brewery atmosphere and outdoor seating.
2. Daredevil Hall Restaurant Operations: Full-service sports pub and restaurant at Nora neighborhood location featuring smash burgers, tavern pizza, wings, 24 rotating beer taps, and full bar with all-ages dining and 21+ bar area.
3. Distribution to Retail and Hospitality: Distribution of packaged beers (cans, possibly bottles) to hundreds of retail locations, bars, and restaurants across Indiana.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels2 records

Core offering

Daredevil Brewing Co is a production brewery founded in 2012 in Indianapolis that brews and packages a portfolio of craft beers led by its flagship Lift Off IPA and a diverse German-style lager program. The company operates two consumer-facing venues — the Speedway Taproom (production brewery taproom) and Daredevil Hall (sports pub and restaurant) — and distributes packaged beer across Indiana through retail and hospitality partners.

Product overview

Daredevil Brewing Co is a production brewery founded in 2012 in Indianapolis, Indiana, featuring a portfolio of flagship beers and specialty offerings. The core products include Lift Off IPA (flagship beer and Indiana's favorite IPA), Indy Lager (award-winning year-round lager), and a diverse German-style lager program. The company operates two physical locations: the Speedway Taproom (production brewery and taproom with tavern pizza) and Daredevil Hall (all-ages sports pub and restaurant with smash burgers, pizza, and wings). The beer portfolio includes award-winning varieties such as Daredevil Helles, Vacation Kölsch, Rip Cord DIPA, NEX IPA, Daredevil Pils, Oktoberfest Marzen, Berliner, and Winterfire Oak Smoked Bock, distributed across hundreds of locations throughout Indiana.

Differentiator

Problem solved

Functional benefit

Products and services

• Lift Off IPA
• Indy Lager

Quantifiable outcome

• One of the best-selling craft beers across Indiana
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Three Floyds Brewing: Indiana craft brewery (Muncie/Chicago) producing IPAs and lagers with strong brand recognition; competes with Daredevil for craft consumer mindshare in Indiana and on regional craft lists.
• Sun King Brewing: Indianapolis-based craft brewery with a comparable portfolio of year-round and seasonal beers and on-site taprooms; competes head-to-head with Daredevil in the Indianapolis metro and across Indiana on-premise and off-premise accounts.
• Upland Brewing Company: Indiana-headquartered craft brewery with a broad year-round lineup, taproom presence, and statewide distribution; comparable to Daredevil in scale, geography, and multi-format go-to-market.
• Flat 12 Bierwerks: Indianapolis craft brewery with on-site taproom and packaged distribution; directly comparable Indianapolis peer competing for the same metro taproom traffic and retail shelf space.
• Taxman Brewing Company: Indiana craft brewery (Bargersville/Indianapolis) with taproom and distribution; comparable Indiana peer operating at similar craft scale with on-premise and packaged sales.

Broad incumbents

• Bell's Brewery: Established Midwest craft brewery with much broader distribution and a deep lager and ale portfolio; competes with Daredevil on Indiana retail shelves and benchmarks the 'large Indiana craft' outcome.
• Founders Brewing Co. Large, established craft brewery with national distribution; comparable as a higher-tier craft incumbent that sets the competitive bar for off-premise presence and taproom concept quality.
• Brooklyn Brewery: Large craft brewer with diversified lager and ale portfolio and strong hospitality/taproom identity; comparable on the lager programming and venue-driven brand model Daredevil is building.
• Sierra Nevada Brewing Co. National craft brewery with broad IPA and lager lineup; comparable broad incumbent for category benchmarks on quality awards, packaging, and distribution scale.
• New Belgium Brewing: National craft brewery with Fat Tire and lager offerings plus a strong sustainability and venue-driven brand; comparable broad incumbent for craft lager positioning and taproom economics.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/daredevilbeer
• Facebookfacebook.com/DaredevilBrewing
• LinkedInlinkedin.com/company/daredevil-brewing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daredevil Brewing