Southern Vacation Rentals

What Southern Vacation Rentals does

Southern Vacation Rentals is a privately held vacation rental management company headquartered at 983 Airport Road in Destin, Florida. Per firmographic data it was founded in 1995, though the structured company record does not independently confirm this date. The company books and manages a portfolio of condominiums, single-family homes, cottages, and resort accommodations across the Alabama and Northwest Florida Gulf Coast, with named service areas spanning Destin, Fort Walton Beach, the 30A/South Walton communities, Panama City Beach, Pensacola Beach, Navarre Beach, Perdido Key, Gulf Shores, and Orange Beach. The business serves two distinct customer types: leisure travelers seeking short-term vacation accommodations, and second-home owners who contract the company to manage and rent their properties on their behalf.

The operating model is direct-to-consumer. Reservations are taken through the southernresorts.com website, a centralized phone desk at 800-406-5714, and the [email protected] inbox. Marketing is concentrated on owned channels — Facebook, Instagram, Pinterest, a YouTube channel ("SouthernRentalsRealEstate"), an email newsletter, and a Gulf Coast Blog — all of which sit at the top of the funnel. The firm maintains no native mobile app, exposes no public developer API, and lists no proprietary technology platform beyond the booking site and standard property-management tooling. A residential real estate brokerage arm is operated in parallel for buyers interested in coastal property, and the company markets itself under three trade names: Southern Vacation Rentals, Southern Resorts Vacation Rentals, and Southern Resorts.

Revenue is generated on a transaction-fee basis through vacation rental bookings (the company earns a share of rental income or management fees from property owners) and ancillary real estate brokerage commissions. Pricing varies by property and season and is not publicly disclosed. The company employs 101-250 people, has no disclosed institutional investors, no parent company, no subsidiaries, no public listing, and no funding history in the source data. Operating geographies are limited to the U.S. Gulf Coast, with the company explicitly identifying as serving the Southeast US / Gulf Coast region.

Name

Southern Vacation Rentals

Legal name

Southern Vacation Rentals

Website

https://southernresorts.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Southern Vacation Rentals is a privately held Gulf Coast vacation rental management firm that books and manages condominiums, homes, and beach houses across Alabama and Northwest Florida, serving leisure travelers and second-home property owners.

Ownership category

akta.pro rank

Product category

Vacation Rental Services

NAICS

Rental and Leasing Services (532)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Beachfront & Lakefront Homes (THAMAAAF)

akta.pro secondary industry

Resort & Branded Residence Vacation Rental Management (BPAJAIAE)

Keywords

• Vacation rental management
• Gulf coast rentals
• Beach vacation rentals
• Property management services
• Condo rental bookings

Headquarters

HQ city

Destin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vacation Rental Bookings: Revenue is generated through vacation rental bookings where guests pay for temporary accommodation in condos and homes across the Gulf Coast. The company manages properties for owners and earns revenue from rental income share or management fees.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Southern Vacation Rentals operates a Gulf Coast vacation rental booking platform that connects travelers with a managed portfolio of condos, beach houses, cottages, and resort accommodations across destinations including Destin, 30A/South Walton, Panama City Beach, Fort Walton Beach, Pensacola Beach, Navarre Beach, Perdido Key, Gulf Shores, and Orange Beach. The company also provides property management services for rental property owners and real estate brokerage services for buyers of coastal properties.

Product overview

Southern Vacation Rentals operates as a vacation rental booking platform offering a comprehensive portfolio of Gulf Coast rental properties across Alabama and Florida. The company provides access to vacation rental properties including condominiums, beach houses, cottages, and resort accommodations in destinations such as Destin, Panama City Beach, Orange Beach, Gulf Shores, Fort Walton Beach, 30A/South Walton, Pensacola Beach, Navarre Beach, and Perdido Key. Their platform enables travelers to browse, search, and book vacation accommodations while property owners can list their properties through property management services. The company also offers real estate broker services for those interested in purchasing coastal properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Gulf Coast Vacation Rental Bookings Booking access to a managed portfolio of condos, beach houses, cottages, and resort accommodations across Destin, 30A/South Walton, Panama City Beach, Fort Walton Beach, Pensacola Beach, Navarre Beach, Perdido Key, Gulf Shores, and Orange Beach. Targeted at individual leisure travelers, families, groups, and snowbirds seeking short-term Gulf Coast vacations; offers beachfront, pet-friendly, private-pool, luxury, and large-group options.
• Property Management Services Full-service vacation rental management for property owners, including listing, booking, guest services, and operational handling of Gulf Coast condos and homes. Targeted at Gulf Coast property owners seeking to monetize rental properties without self-managing.
• Real Estate Brokerage Services Real estate brokerage services for buyers interested in purchasing coastal properties along the Alabama and Florida Gulf Coast. Targeted at individuals looking to buy or invest in Gulf Coast real estate.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Vacasa: Largest US vacation rental management company with nationwide footprint including Gulf Coast inventory; offers full-service property management and direct booking at a scale that exceeds regional operators like Southern.
• Vrbo (Expedia Group): Major OTA focused on whole-home vacation rentals and a primary distribution alternative for both owners and guests considering Gulf Coast destinations served by Southern.
• Marriott Vacations Worldwide: Large timeshare and vacation rental operator with branded resort properties in coastal leisure markets; competes for high-end Gulf Coast vacation demand at a different scale and ownership structure.
• Airbnb: Largest global short-term rental marketplace and a key indirect competitor for both guest demand and owner supply; shapes pricing, expectations, and loyalty across the same Gulf Coast travel segment.

Direct peers

• Beachball Properties: Vacation rental management company operating along the Alabama and Northwest Florida Gulf Coast with a similar beach-condo/home portfolio, making it the closest direct geographic competitor to Southern Vacation Rentals.
• ResortQuest by Wyndham Vacation Rentals: Major vacation rental manager with strong Destin/Fort Walton Beach presence and a comparable full-service property management offering; competes directly with Southern for Gulf Coast inventory and guests.
• Kaiser Realty by Wyndham: Long-standing vacation rental manager in the Destin/30A area, directly overlapping Southern's core geographic footprint and offering similar beachfront condo and home rentals.
• Evolve Vacation Rental: National vacation rental manager with a light-touch management model serving owners of whole-home rentals, competing for owner-side supply and guest demand across beach destinations that overlap Southern's markets.
• RedAwning: Vacation rental distribution and property management company that aggregates inventory across beach destinations including the Gulf Coast, overlapping Southern's supply and demand pool.

Emerging players

• Luxury Retreats: Luxury-focused vacation rental brand (now part of Airbnb) competing for premium beachfront demand that overlaps with Southern's higher-end luxury rental segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/SouthernRentalsRealEstate
• Facebookfacebook.com/southernrentalsandrealestate
• Instagraminstagram.com/southern_vacationrentals
• Pinterestpinterest.com/southernvacationrentals
• Xx.com/gosouthern
• LinkedInlinkedin.com/company/southern-resorts-vacation-rentals

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Vacation Rentals