RedAwning
- Company typePrivate
- Founded2012
- HeadquartersEmeryville, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
RedAwning firmographics
Firmographics- Name
- RedAwning
- Legal name
- RedAwning.com, Inc.
- Website
- https://redawning.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
RedAwning industry classification
Industry- Product category
- Vacation Rental Management Platform
- NAICS
- Travel Agencies (56151)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Co-Host / On-the-Ground Operations & Guest Services (BPAJAIAI)
- akta.pro secondary industry
- Resort & Branded Residence Vacation Rental Management (BPAJAIAE)
Keywords
Where RedAwning is headquartered
LocationHeadquarters
- HQ city
- Emeryville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RedAwning business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Property Management Commission: Commission-based revenue ranging from 10-18% of booking value depending on service tier (Essential, Essential Plus, or Full Service). No upfront or setup fees; revenue only generated on successful bookings.
- Channel Commission (Travel Advisors): TravelPro program pays 10% commission to travel advisors who book vacation rentals on behalf of clients.
- Damage Waiver Fee: $50 damage waiver fee charged to guests per booking, providing up to $3,000 accidental damage coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Essential - 10% commission: Hands-on approach with expert support and powerful distribution tools |
| Subscription | Pay-as-you-go | Essential Plus - 15% commission: For high performance seekers who want to focus on guest hospitality |
| Subscription | Pay-as-you-go | Full Service - 18% commission: Complete hands-off management with dedicated team |
| Unit Pricing | Pay-as-you-go | Guest Damage Waiver - $50 per booking |
| Transaction based/ take rate | Pay-as-you-go | Travel Advisor Commission - 10% |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels7 records
RedAwning product offering
Product offeringCore offering
RedAwning is a vacation rental management and distribution platform that connects property owners and managers to over 50 booking channels (Airbnb, Vrbo, Booking.com, Expedia, Marriott Homes & Villas) and provides AI-powered dynamic pricing, automated guest messaging, 24/7 guest support, and damage protection. The company serves both individual homeowners (via three commission-based service tiers from 10-18%) and enterprise property managers with 10+ properties, and additionally operates TravelPro, a white-label B2B platform for travel advisors to book 140,000+ vacation listings.
Product overview
RedAwning operates as a comprehensive vacation rental ecosystem combining a marketplace connecting travelers with property owners, professional management services, and an integrated technology platform. The offering consists of a core platform with channel distribution to 50+ booking channels (Airbnb, Vrbo, Booking.com, Expedia, Marriott Bonvoy), AI-powered dynamic pricing via PriceLabs partnership, and 24/7 guest support with damage protection up to $3,000. Supporting modules include AI Messaging for automated guest responses, FLEXStep for smart cancellation policies, Communications Hub for multi-channel message management, Listing Optimization, Review Analyzer, Direct Booking Website for commission-free reservations, and Integrated Promotions. Management services are delivered through three pricing tiers: Essential (10%), Essential Plus (15%), and Full Service (18%). The company also offers TravelPro, a white-label platform for travel advisors, and operates a mobile app for both guests and hosts. Two recent acquisitions expanded capabilities: Lexicon Travel Technologies (November 2022) for channel management, and Awning.com (April 2024) for property management.
Differentiator
Problem solved
Functional benefit
Brands
- TravelPro: A platform specifically designed for professional travel companies and advisors to book alternative accommodations for their clients, offering 10% commission on bookings and access to over 140,000 vacation listings.
Products and services
- RedAwning Vacation Rental Management End-to-end vacation rental management service for homeowners and property managers, offered in three commission-based tiers: Essential (10% commission) for hands-on owners, Essential Plus (15% commission) for high-performance seekers, and Full Service (18% commission) for complete hands-off management. Includes AI-powered dynamic pricing, channel distribution, Smart Portal, 24/7 guest support, damage protection, and optional professional photography.
- TravelPro White-label B2B platform for professional travel advisors and agencies to browse, share, store, email, and book over 140,000 professionally managed vacation rentals for clients with their own agency branding. Travel advisors earn a 10% commission on each booking and are not required to process payments themselves.
- Damage Waiver Protection Accidental damage coverage product included with every booking, providing up to $3,000 in damage protection per stay. Guests pay a flat $50 damage waiver fee per booking with no security deposit required for most reservations.
- RedAwning Smart Portal
- RedAwning Mobile App
- RedAwning Channel Distribution
Quantifiable outcome
- +32% Revenue
- +5 more outcomes
Companies that use RedAwning
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
RedAwning technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability5 records
Feature8 records
RedAwning partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PriceLabscorePartnership with PriceLabs powers RedAwning's dynamic rate platform with data-driven insights and automation rules for pricing optimization across channels.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
RedAwning competitors and assessment
Company assessmentDirect peers
- Hostfully: Channel manager and PMS for vacation rentals providing comparable multi-channel distribution and guest communication tooling to individual homeowners and small managers.
- Streamline Vacation Rentals: Vacation rental software platform offering channel management, PMS, and websites; directly comparable technology layer to RedAwning's platform offering.
- Vacasa: Largest North American full-service vacation rental manager competing directly with RedAwning for professionally managed property owners and distribution scale across OTAs.
- Evolve: Full-service vacation rental management alternative competing head-to-head on the same homeowner and property-manager segments with national distribution across major OTAs.
- Guesty: Property management system and channel manager for short-term rentals serving many of the same professional vacation rental managers that RedAwning targets with its distribution platform.
Broad incumbents
- Airbnb: Largest global vacation rental OTA and increasingly a host-services provider, serving the same guest demand pool and host supply that RedAwning monetizes through its 50+ channel distribution.
- Vrbo (Expedia Group): Major North American vacation rental OTA under Expedia Group that drives substantial booking volume for RedAwning and could disintermediate third-party channel managers with native tools.
- Booking.com: Global OTA with growing alternative accommodation inventory; a key distribution partner for RedAwning and an increasingly direct competitor in vacation rentals.
Regional players
- Marriott Homes & Villas: Branded vacation rental program within Marriott Bonvoy, both a distribution partner channel for RedAwning and a competing premium-supply program pursuing similar professionally managed inventory.
Emerging players
- HomeToGo: Meta-search and marketplace aggregator for vacation rentals operating in overlapping supply geographies; comparable as a distribution and demand-generation layer for professionally managed short-term rentals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
RedAwning social profiles
Digital presenceRedAwning financial estimates
Financial estimateRevenue estimate
Valuation estimate
RedAwning leadership team
Management profileNumber of profiles
Profiles4 records
RedAwning subsidiaries and ownership
Company hierarchySubsidiaries2 records
RedAwning funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RedAwning M&A and investment
M&A and investmentM&A6 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RedAwning
What does RedAwning do?
RedAwning is a vacation rental management and distribution platform that connects property owners and managers to over 50 booking channels (Airbnb, Vrbo, Booking.com, Expedia, Marriott Homes & Villas) and provides AI-powered dynamic pricing, automated guest messaging, 24/7 guest support, and damage protection. The company serves both individual homeowners (via three commission-based service tiers from 10-18%) and enterprise property managers with 10+ properties, and additionally operates TravelPro, a white-label B2B platform for travel advisors to book 140,000+ vacation listings.
Is RedAwning a public or private company?
RedAwning is a private company. It is classified as private equity controlled and is currently operating.
When was RedAwning founded?
RedAwning was founded in 2012. It employs 11 to 50 people.
Where is RedAwning based?
RedAwning is headquartered in Emeryville, United States, in the North America region.
How does RedAwning make money?
Three revenue lines are on record. Property Management Commission is the primary driver. The others are channel Commission (Travel Advisors) and damage Waiver Fee.
Who are RedAwning's main competitors?
Direct peers on record are Hostfully, Streamline Vacation Rentals, Vacasa, Evolve and Guesty. Broad incumbents are Airbnb, Vrbo (Expedia Group) and Booking.com. Marriott Homes & Villas is listed as a regional player. HomeToGo is listed as an emerging player.
Does RedAwning have an API?
No public API is recorded for RedAwning.
What industry is RedAwning in?
RedAwning's product category is Vacation Rental Management Platform. Its primary akta.pro industry code is BPAJAIAI, Co-Host / On-the-Ground Operations & Guest Services, with a secondary code of BPAJAIAE, Resort & Branded Residence Vacation Rental Management. Its NAICS code is 56151 and its SIC code is 6531.