AP Safety Training

Workplace Safety Trainingapsafetytraining.com

AP Safety Training produces and distributes a library of 1,300+ video-based employee safety training programs via streaming subscriptions, SCORM packages, digital downloads, DVDs, and custom production, serving manufacturing, construction, healthcare, logistics, government, and other safety-regulated verticals.

Company typePrivate
Founded1987
HeadquartersLexington, United States
Headcount11–50
GTM typeB2B
OfferingSoftware

What AP Safety Training does

AP Safety Training is a private safety training media company headquartered in Lexington, South Carolina, founded in 1987 and formed via the merger of ERI Safety Videos and Aurora Pictures. It produces and distributes video-based employee safety training content to organizations across verticals including manufacturing, construction, healthcare, logistics and transportation, utilities, agriculture, food processing, hospitality, and government/municipal. The company serves both enterprise buyers (via direct sales and SCORM distribution for integration into customer LMS) and smaller organizations (via self-serve e-commerce and subscription platforms), with named customers including Insperity, the Bureau of Reclamations, Heritage Environmental Services, Douglas Machine, and Antea Group.

Its core product is a library of more than 1,300 safety training videos plus 90 microlearnings (1-3 minutes each), delivered through multiple channels: three proprietary online platforms (Training Video Now streaming rentals, Streaming Safety subscriptions, Stream>Track LMS), SCORM-compliant course packages for third-party LMS integration, MP4 digital file downloads with single-site or corporate perpetual licensing, physical DVD and copy-protected flash drive media, and on-site custom production services that embed the customer's facility, procedures, and people into bespoke training videos. The catalog spans OSHA-relevant topics such as bloodborne pathogens (with seven industry-specific versions), confined space entry, ladder safety, bucket truck operation, and power tool safety. Notable technical components include interactive testing, course assignment tools, record keeping, email notifications, and SCORM compliance.

The business model combines subscription recurring revenue (Streaming Safety, Essential Training Collection at $895-$995/year), one-time perpetual license sales ($550 single-site, $2,895 corporate per program; $95-$395 for microlearnings), professional services revenue from custom production ($10,000 base + $900/minute), and legacy hardware sales of DVDs and flash drives. Go-to-market is hybrid sales-led and self-serve e-commerce: customers can purchase online, request demos by phone, or contact named sales representatives such as Training Solutions Specialist Brian Moore for enterprise engagements. Marketing relies on organic social (Facebook, Twitter, Instagram, LinkedIn, YouTube), the company website, and email/newsletter communications, with referrals and partner channels driving bottom-of-funnel demo requests.

AP Safety Training firmographics

Firmographics

Name: AP Safety Training
Legal name: AP Safety Training
Website: https://apsafetytraining.com
Company type: Private
Founded year: 1987
Operating status: Operating
Headcount range: 11–50 employees
Short description: AP Safety Training produces and distributes a library of 1,300+ video-based employee safety training programs via streaming subscriptions, SCORM packages, digital downloads, DVDs, and custom production, serving manufacturing, construction, healthcare, logistics, government, and other safety-regulated verticals.
Ownership category
akta.pro rank

AP Safety Training industry classification

Industry

Product category: Workplace Safety Training
NAICS: Technical and Trade Schools (61151), Professional and Management Development Training (611430), Teleproduction and Other Postproduction Services (512191)
SIC: Services-Educational Services (8200)
akta.pro primary industry: General Occupational Safety & OSHA Compliance (EDABAEAA)
akta.pro secondary industries: Occupational Safety, OSHA & Workplace Compliance Training (EDAOAMAK), Compliance, Safety & Regulatory eLearning Content (EDAGAEAF), Training, Safety & Compliance Video (MPADAEAM), Health, Safety & Environment (HSE) Training (EDAGANAI)

Keywords

Online safety training
Video training courses
Employee training library
SCORM compliance courses
Workplace safety videos

Where AP Safety Training is headquartered

Location

Headquarters

HQ city: Lexington
HQ country: United States
HQ region: North America

Offices1 record

Markets served

AP Safety Training business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

Streaming Safety Subscription: Subscription-based unlimited streaming access to over 1,300 video-based training courses with interactive testing, record keeping, and assignment features. Designed for small to mid-size organizations.
Training Video Now Rental: Streaming rental platform where rental credits are used to access videos. Users choose rental periods ranging from one day to one year. Designed for group training with unlimited viewing during rental period.
Digital License Sales: One-time purchase of digital video files (MP4) with Single-Site or Corporate License. Single-Site starts at $550 per program, Corporate at $2,895 per program. Non-expiring with no annual fees.
Custom Production Services: On-site custom video production services featuring the customer's facility, procedures, and people. Basic cost of $10,000 for 10-minute production plus $900 per additional minute. Script development at $2,000.
DVD and Flash Drive Sales: Physical media sales including DVDs and copy-protected flash drives for organizations that prefer physical media over digital/streaming options.
Essential Training Collection Subscription: Annual subscription to Essential Training Collection with over 200 videos for $895/year (auto-renewal) or $995/year. Includes programs lasting 10-12 minutes each.

Pricing tiers

Model	Billing	Price
One time/ perpetual license	Pay-as-you-go	Single-Site License for standard programs
One time/ perpetual license	Pay-as-you-go	Corporate License for standard programs
One time/ perpetual license	Pay-as-you-go	Microlearning Single-Site License
One time/ perpetual license	Pay-as-you-go	Microlearning Corporate License
Subscription	Annual	Essential Training Collection - Auto-Renewal
Subscription	Annual	Essential Training Collection - Annual
Unit Pricing	Pay-as-you-go	Custom Production Base Fee
Unit Pricing	Pay-as-you-go	Custom Production Per-Minute Rate
Usage-based	Pay-as-you-go	Training Video Now Rental Credits
Subscription	Annual	Training Video Now - Essential Training Collection

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

AP Safety Training product offering

Product offering

Core offering

AP Safety Training produces and distributes a library of over 1,300 workplace safety and HR training videos delivered through three proprietary online platforms (Streaming Safety subscription streaming, Training Video Now streaming rental, and Stream>Track SCORM-compliant LMS), plus digital MP4 file licenses, DVDs, copy-protected flash drives, on-site custom video production services, SCORM courses for integration into customer LMSes, 90 microlearnings (1-3 minutes), and the Essential Training Collection subscription. Customers span manufacturing, construction, healthcare, logistics, government/municipal, utilities, and other verticals needing OSHA-compliant employee training.

Product overview

AP Safety Training offers a comprehensive employee training platform that combines multiple delivery formats and content types. The core offering includes three online training platforms: Training Video Now (streaming rental), Streaming Safety (subscription-based with interactive testing), and Stream>Track Learning System (full-featured SCORM-compliant LMS). These platforms access a library of over 1,300 training videos. Content is also deliverable as Digital Files (MP4 downloads), DVDs, or Flash Drives with Single-Site or Corporate licensing options. Additional offerings include Custom Production services for site-specific videos, SCORM Courses for existing LMS integration, and 90 Microlearnings (1-3 minute focused training segments). The Essential Training Collection provides a curated 200+ video subscription package. The product portfolio is designed to overcome organizational challenges around budget, time, accessibility, and training effectiveness.

Differentiator

Problem solved

Functional benefit

Brands

Training Video Now: A streaming rental platform designed to support video-based group training with access to over 1,300 training videos.
Streaming Safety
Stream>Track Learning System

Products and services

Streaming Safety Subscription Platform

Companies that use AP Safety Training

Customer profile

Named customers7 records

Segments11 records

Ideal customer profiles5 records

AP Safety Training technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

AP Safety Training partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

AP Safety Training competitors and assessment

Company assessment

Direct peers

Vector Solutions: Vector Solutions (formerly TargetSolutions) delivers online OSHA-compliant safety training through its own LMS, serving municipalities, fire/EMS, and industrial customers. It is a direct competitor in the streaming/LMS safety training category AP operates in.
360training: 360training offers online OSHA, HAZWOPER, and workplace safety courses with subscription and enterprise licensing. It competes head-on with AP for compliance-driven safety training buyers across regulated industries.
Coastal Training Technologies: Coastal Training Technologies (a DuPont company) produces workplace safety and HR training videos for industrial and government customers. Closely comparable to AP's video catalog, multi-format delivery, and target customer verticals.
ClickSafety: ClickSafety provides online OSHA construction and general industry safety training courses, including microlearning and LMS-integrated delivery. Closely comparable to AP's video-based course catalog and SCORM distribution model.
SafetySkills: SafetySkills provides cloud-based OSHA-compliant safety training with an integrated LMS, interactive courses, and reporting. Direct competitor in mid-market online safety training.
SafetyCulture: SafetyCulture (iAuditor) is a mobile-first inspection and training platform used by workplace safety teams. It directly overlaps with AP's core market of safety training for frontline workers in manufacturing, construction, and logistics, and competes for the same compliance-driven buyer.
Convergence Training: Convergence Training produces video-based industrial and safety training delivered via LMS and SCORM. Closely comparable to AP in content format (video courses) and distribution (LMS-integrated e-learning).
Training Network: Training Network offers workplace safety, HR, and compliance training videos across DVD, streaming, and LMS-integrated formats. Highly comparable to AP in product format, distribution model, and customer verticals.

Broad incumbents

UL Solutions (PureSafety): UL Solutions acquired PureSafety and continues to offer enterprise EHS and workplace safety training. Comparable in OSHA-style training content delivery but operating at much larger scale and across broader compliance verticals.
J.J. Keller & Associates: J.J. Keller is a long-established compliance, safety, and regulatory products company offering training videos, online courses, and managed services. Comparable to AP's video-based safety training business but with a much broader regulatory and fleet compliance portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights2 records

Customer concentration

AP Safety Training financial estimates

Financial estimate

Revenue estimate

Valuation estimate

AP Safety Training leadership team

Management profile

Number of profiles

Profiles1 record

AP Safety Training funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

AP Safety Training M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AP Safety Training

What does AP Safety Training do?

Is AP Safety Training a public or private company?

AP Safety Training is a private company. It is classified as unknown and is currently operating.

When was AP Safety Training founded?

AP Safety Training was founded in 1987. It employs 11 to 50 people.

Where is AP Safety Training based?

AP Safety Training is headquartered in Lexington, United States, in the North America region.

How does AP Safety Training make money?

Six revenue lines are on record. Streaming Safety Subscription is the primary driver. The others are training Video Now Rental, digital License Sales, custom Production Services, DVD and Flash Drive Sales and essential Training Collection Subscription.

Who are AP Safety Training's main competitors?

Direct peers on record are Vector Solutions, 360training, Coastal Training Technologies, ClickSafety, SafetySkills, SafetyCulture, Convergence Training and Training Network. Broad incumbents are UL Solutions (PureSafety) and J.J. Keller & Associates.

Does AP Safety Training have an API?

No public API is recorded for AP Safety Training.

What industry is AP Safety Training in?

AP Safety Training's product category is Workplace Safety Training. Its primary akta.pro industry code is EDABAEAA, General Occupational Safety & OSHA Compliance, with a secondary code of EDAOAMAK, Occupational Safety, OSHA & Workplace Compliance Training. Its NAICS code is 61151 and its SIC code is 8200.