What MAC does

MAC Inc. (Maintaining Active Citizens) is a 501(c)(3) nonprofit Area Agency on Aging founded in 1972 and headquartered in Salisbury, Maryland. It serves older adults aged 60 and older across a four-county region on Maryland's Lower Eastern Shore (Dorchester, Somerset, Wicomico, and Worcester), with services also extending to family caregivers and adults with disabilities. MAC operates as a portfolio of 25+ programs organized into five categories: Meals and Nutrition (Meals on Wheels, Congregate Meals, Meals on Wheels Loves Pets), Health and Wellness (Richard A. Henson Wellness Center, Enhance Fitness, Tai Ji Quan, PEARLS depression intervention, Cancer Support), Social Day Programs (Connections senior centers, Life Bridges Dementia Day Program), Caregiver Assistance (National Family Caregiver Support, GUIDE Medicare dementia program, Savvy Caregiver, Building Better Caregivers, Assistive Technology Center), and Resources and Support (Maryland Access Point, Community Transition Care, SHIP, Ombudsman, Wicomico at Home, In-Home Services, Durable Medical Equipment, Guardianship, RSVP volunteer program).

The organization's underlying technology is limited to standard nonprofit infrastructure: a WordPress-based website, Stripe payment processing, and Google Analytics. Curricula are evidence-based and largely sourced from Stanford University (chronic disease self-management, diabetes, falls prevention, cancer survivorship, PEARLS), which gives MAC designation as Maryland's Center of Excellence for wellness programming. Service delivery is conducted in person at the Harry and Jeanette Weinberg Building, Connections senior centers, and via home-delivered routes, with contracted partner organizations (Delmarva Community Services, Somerset and Worcester County Commissions on Aging) extending reach into counties MAC does not directly operate.

MAC's revenue model is a hybrid of government funding, grants, donations, and modest consumer-paid fees. Federal Older Americans Act pass-throughs, Administration for Community Living grants (notably a $1,000,000 Life Bridges grant in 2019), Medicaid Waiver reimbursements, and state appropriations form the core. Donations come through individual giving, vehicle donations via CARS, the Buy-A-Brick program ($125 per brick), legacy giving, and an endowment fund hosted by the Community Foundation of the Eastern Shore. Consumer-paid revenue is limited to Wellness Center memberships ($40/month individual, $65/month couple, $60/month with personal training) and Wicomico at Home village membership fees, with most other services free or on a sliding scale. The organization is led by CEO Paula Erdie (since 2022) and governed by a 16-member volunteer Board of Directors.

Name

MAC

Legal name

MAC Inc

Website

https://macinc.org

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

MAC Inc. is a 501(c)(3) Area Agency on Aging, founded in 1972, that delivers meals, wellness, dementia care, caregiver support, and long-term care navigation to older adults and their families across Maryland's four Lower Eastern Shore counties.

Ownership category

akta.pro rank

Product category

Senior Aging Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Health Services (8000), Services-Home Health Care Services (8082)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB), Community Resources, Social Services & Transportation Coordination (HLADALAK)

Keywords

• Aging services
• Senior wellness programs
• Caregiver support
• Home-delivered meals
• Dementia day care

Headquarters

HQ city

Salisbury

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Federal Government Funding (Older Americans Act): Core funding through the Older Americans Act which establishes the Area Agency on Aging network and provides key supportive services, nutrition programs, caregiver support, and elder rights programs.
2. Federal Grants: Grant funding including a $1,000,000 grant from the Administration for Community Living for Life Bridges dementia support program, and federal funding through AmeriCorps for RSVP volunteer program.
3. Donations and Contributions: Charitable donations from individuals, businesses, and foundations. Includes sponsorship opportunities for events, vehicle donations, and legacy giving programs.
4. Membership Fees: Wicomico at Home program charges membership fees with opportunities for fee reduction or waivers if eligible.
5. Wellness Center Memberships: Richard A. Henson Wellness Center charges monthly membership fees for gym access and personal training services.
6. Medicaid Waiver Programs: Accepts Medicaid Waiver and certain Medicaid Managed Care Plans for dementia day program services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

MAC Inc. is a 501(c)(3) nonprofit Area Agency on Aging that delivers a comprehensive portfolio of aging services to older adults (age 60+) on Maryland's Lower Eastern Shore. Core offerings include home-delivered and congregate meals, evidence-based wellness and falls-prevention programs, chronic disease and dementia self-management education, caregiver support and respite services, a dementia day program (Life Bridges), senior center activities, long-term care navigation through Maryland Access Point (MAP), health insurance counseling, guardianship, and assisted technology. Services are delivered directly and through contracted partner organizations across four counties and are largely free, sliding-scale, or membership-based.

Product overview

MAC Inc. (Maintaining Active Citizens) is one of the five oldest Area Agencies on Aging in the United States, providing a comprehensive network of services for older adults on Maryland's Lower Shore. The organization operates as a portfolio of distinct programs rather than a unified software product. Core service areas include: Meals & Nutrition (Meals on Wheels, Congregate Meals, Meals on Wheels Loves Pets); Health & Wellness (Richard A. Henson Wellness Center, Enhance Fitness, Tai Ji Quan, Cancer Support Services, PEARLS depression intervention); Social Day Programs (Connections Senior Centers, Life Bridges Dementia Day Program); Caregiver Assistance (National Family Caregiver Support, GUIDE dementia program, Savvy Caregiver, Building Better Caregivers, Assistive Technology Center); Classes & Education (Chronic Disease Self-Management, Diabetes Self-Management, Falls Prevention/Stepping On); and Resources & Support (Maryland Access Point/MAP, Community Transition Care, SHIP health insurance counseling, Ombudsman, Wicomico at Home, In-Home Services, Durable Medical Equipment). Additional programs include RSVP volunteer services, guardianship, advocacy, legal services referrals, and tax assistance. The organization partners with Delmarva Community Services and County Commissions on Aging to deliver services across Dorchester, Somerset, Wicomico, and Worcester counties.

Differentiator

Problem solved

Functional benefit

Brands

• Meals on Wheels: Home-delivered meals program providing nutrition and safety checks to home-bound elderly individuals age 60 and older.
• Connections
• Life Bridges
• Richard A. Henson Wellness Center
• Maryland Access Point (MAP)

Products and services

• Meals on Wheels Home-delivered meals program providing nutrition, safety checks, and human connection to home-bound, frail elderly individuals aged 60+ who cannot prepare their own meals due to illness or physical disabilities.
• Congregate Meals Meals served in community settings at Connections senior activity center sites, providing nutritious food and socialization opportunities for adults age 60 and older.
• Meals on Wheels Loves Pets Provides pet food assistance to Meals on Wheels recipients in Wicomico County who have pets, in partnership with the Salisbury Maryland Kennel Club.
• Richard A. Henson Wellness Center Physical fitness facility offering professional instructors, wellness assessments, evidence-based classes, and Alter G anti-gravity treadmill for older adults aged 50+ and people with disabilities. Offers monthly memberships and personal training.
• Enhance Fitness Evidence-based group falls prevention and physical activity program for older adults meeting three times weekly, with sessions that can be taken seated or standing.
• Tai Ji Quan: Moving for Better Balance Evidence-based fall prevention program aimed at improving postural stability, awareness, functional walking, and lower-extremity strength in older adults.
• Cancer Support Services Free programs for cancer survivors including Healing Rose Garden, vegetable distribution, cooking workshops, Tai Chi, Healing Yoga, and Cancer: Thriving & Surviving workshops developed at Stanford University.
• PEARLS (Program to Encourage Active and Rewarding Lives) Evidence-based program designed to reduce depression in adults aged 60+ through one-on-one counseling sessions over a 19-week period, utilizing Problem Solving Treatment and activity planning.
• Connections Senior Centers Senior activity centers providing socialization, education, recreation, nutritious meals, exercise, games, arts, and virtual reality programs for adults age 60+ in Wicomico County.
• Life Bridges Dementia Day Program Specialized social day program for people with Alzheimer's or other dementia and their caregivers, featuring a safe environment, trained staff, therapeutic activities, Rendever virtual reality program, and enclosed garden.
• Assistive Technology Center Resource center offering hundreds of assistive devices (from simple to high-tech medication dispensers) that help seniors age safely at home, with staff providing guidance and funding source referrals.
• GUIDE (Guiding an Improved Dementia Experience) Medicare dementia program offering comprehensive assessments, personalized care plans, caregiver training, education, and respite services (up to $2,563 annually) for individuals with mild, moderate, or severe dementia.
• National Family Caregiver Support Program Program helping family and informal caregivers care for loved ones at home through information, access to services, counseling, support groups, caregiver training, and respite care.
• Savvy Caregiver Nationally recognized evidence-based dementia family caregiver training program designed to decrease caregiver distress and increase sense of competence through person-centered, active-learning sessions.
• Building Better Caregivers Community-based workshop for family caregivers of people with Traumatic Brain Injury, PTSD, dementia, or other memory-affecting conditions, covering stress, difficult behaviors, decision-making, and legal issues.
• Chronic Disease Self-Management Six-week Stanford University-reviewed workshop covering nutrition, exercise, medication management, pain management, relaxation skills, and decision-making for adults living with chronic diseases.
• Chronic Pain Self-Management Six-week program based on CDSMP focused on helping participants manage chronic pain, become more active, and understand the mind-body connection in pain management.
• Diabetes Self-Management Six-week Stanford University program covering diabetes management including blood sugar monitoring, healthy eating, menu planning, exercise, and preventing complications for people with Type 2 Diabetes or pre-diabetes.
• Stepping On Falls Prevention Seven-week evidence-based fall prevention program proven to reduce falls by 31% in community-dwelling older adults, covering exercises, home hazards, community safety, vision, medication management, and footwear.
• Maryland Access Point (MAP) One-stop information and assistance service helping older adults, individuals with disabilities, and caregivers navigate long-term support services, understand options, and access public and private programs.
• Community Transition Care Program Program supporting older adults and adults with disabilities transitioning from hospital back to community, providing options counseling, resource navigation, and 120-day follow-up to divert nursing home placement.
• State Health Insurance Program (SHIP) Free Medicare counseling service helping beneficiaries understand enrollment, Medigap plans, Part D prescription drug plans, billing issues, and appeals, with complementary Senior Medicare Patrol fraud prevention education.
• Wicomico at Home Neighbors-helping-neighbors program providing transportation, home maintenance, service navigation, and community building for older adults in Wicomico County, part of the national Village to Village network. Members pay monthly membership fees with reduction or waiver options for eligible participants.
• In-Home Services Services including Community Options Waiver, Community First Choice, Community Personal Assistance Services, Supporting Older Adults with Resources (SOAR), and Medication Assistance Program to help people age in place.
• Ombudsman Program Advocacy program serving residents of nursing homes and assisted living facilities, monitoring conditions, investigating complaints within 24 hours, and safeguarding quality of care and life.
• Retired and Senior Volunteer Program (RSVP) AmeriCorps federally funded program encouraging adults age 55+ to volunteer, with over 150 volunteers providing 30,000+ hours annually to local nonprofits and government agencies.
• Durable Medical Equipment Program Maryland Department of Aging program providing free durable medical equipment to Marylanders with any illness, injury, or disability, regardless of age.
• Adult Public Guardianship Program Adult Public Guardianship program under which the executive director can be appointed by the court as guardian of last resort for incapacitated adults.

Quantifiable outcome

• Stepping On program reduces falls by 31% in community-dwelling older adults
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Association for Lifelong Learning (ALL)coreStrategic or Co-development Partner · 1 January 2014ALL approached MAC about constructing classroom space. Donations totaling more than $1.2 million enabled construction of three classrooms and two offices, opening August 2015.
• Holly Community Inc. (Bay Area Center for Independent Living)coreStrategic or Co-development Partner · 1 January 2009Partnership to construct the Harry and Jeanette Weinberg Building. Both organizations shared values and complementary goals, enabling the new facility.
• Stanford University Patient Education Research CentercoreStrategic or Co-development PartnerMAC staff were among the first in Maryland trained in Stanford's evidence-based health and wellness programs. This partnership established MAC as a leader in evidence-based programming.
• Delmarva Community ServicescoreChannel Partner/ Reseller/ DistributorContracted partner providing senior center and community services in Dorchester County. Also provides congregate meals through Cambridge Senior Center and Hurlock Senior Center.
• Somerset County Commission on AgingcoreChannel Partner/ Reseller/ DistributorContracted partner providing senior center services including Westover Senior Center and Smith Island Senior Center in Somerset County.
• Worcester Commission on AgingcoreChannel Partner/ Reseller/ DistributorContracted partner providing congregate meals and senior center services in Worcester County through Berlin, Ocean City, Pocomoke, and Snow Hill 50plus centers.
• Salisbury Maryland Kennel ClubminorStrategic or Co-development PartnerPartnership with SMKC and its Charitable Trust to provide pet food for seniors in need through Meals on Wheels Loves Pets program in Wicomico County.
• CARS (Charitable Adult Rides and Services)minorChannel Partner/ Reseller/ DistributorVehicle donation program accepting all types of donated vehicles including cars, trucks, boats, RVs, motorcycles, and more.
• Meals on Wheels AmericaminorStrategic or Co-development PartnerNational organization supporting home-delivered meals programs. Listed as a key partner and resource.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Others

• National Association of Area Agencies on Aging (n4a): n4a is the trade association representing all 622 AAAs, including MAC. Comparable as an ecosystem/peer-network enabler rather than a competitor — provides advocacy, training, and convening that MAC's leadership participates in.
• The Oasis Institute: The Oasis Institute is a national nonprofit focused on healthy aging through education, arts, and wellness programming for older adults — adjacent to MAC's wellness and evidence-based programming portfolio but operating through different delivery channels.

Broad incumbents

• AARP: AARP is the largest U.S. advocacy and service organization for adults 50+, operating at national scale with policy influence over OAA reauthorization, Medicare/Medicaid caregiver benefits, and senior services funding that directly shape MAC's operating environment.
• National Council on Aging: NCOA is the national advocacy and capacity-building organization for the aging-services field, operating across all states and serving as a grant-maker, evidence-based program disseminator, and policy voice that interacts with all 622 AAAs including MAC. Comparable as a national umbrella and evidence-based program intermediary (e.g., Center for Healthy Aging).
• Meals on Wheels America: Meals on Wheels America is the national organization supporting the home-delivered meals network of which MAC's Meals on Wheels program is a local affiliate. Comparable as a broader incumbent that channels national funding, branding, and program standards to MAC's nutrition services.

Direct peers

• Bay Aging: Bay Aging is a Virginia-based Area Agency on Aging serving the Middle Peninsula and Northern Neck — a rural multi-county region structurally analogous to MAC's four-county Lower Shore service area. It delivers a comparable mix of in-home services, nutrition, caregiver support, and evidence-based wellness programs, making it the closest operational peer.
• Lifespan of Greater Rochester: Lifespan is a regional nonprofit providing care coordination, caregiver support, health insurance counseling, and senior services in upstate New York — directly comparable to MAC's MAP navigation, SHIP, and caregiver-support program mix.
• Senior Services of Southeastern Virginia: Senior Services of Southeastern Virginia operates as an AAA-like nonprofit in a comparable multi-jurisdiction coastal service area, providing in-home care, Meals on Wheels, senior centers, and caregiver support — closely mirroring MAC's service portfolio and rural-coastal demographic.
• Elder Services of the Merrimack Valley: Elder Services of the Merrimack Valley is a Massachusetts Aging Services Access Point (ASAP) that bundles case management, in-home services, nutrition, and caregiver support under a single regional structure — directly comparable to MAC's integrated AAA model.
• Pikes Peak Area Agency on Aging: Pikes Peak AAA is a Council of Governments-administered Area Agency on Aging serving a multi-county region in Colorado, delivering a comparable portfolio of nutrition, caregiver, in-home, and evidence-based wellness programs funded through the OAA. Comparable as a multi-county AAA peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MACIncDelmarva
• Facebookfacebook.com/MACActiveAging
• Instagraminstagram.com/mac_activeaging
• Xx.com/MACIncDelmarva
• LinkedInlinkedin.com/company/mac-incorporated---the-area-agency-on-aging

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAC