What Selective Professional España does

Selective Professional España is the Spanish operating entity (Tricobiotos Ibérica S.L., a private limited company domiciled in Cedillo del Condado, Toledo) that holds exclusive rights to distribute the Italian Selective Professional brand across Spain and Portugal. The business serves a B2B channel of regional distributors and wholesalers, who in turn supply professional hair salons and stylists. Its commercial proposition centers on territorial exclusivity by province or zone, continuous training through Selective Academy (certified by Tricobiotos), technical advisory, and marketing/POS support.

The product portfolio spans four professional hairdressing categories — Color (Colorevo, Reverso Hair Color, The Pigments, Glow Liquid Color), Forma (Decolorvit, Power Plex, Free Foil, Weclean, Curllover Perm, Alpha Keratin, Kera Smooth System), Tratamiento (ONCARE family with sub-lines including Black, Color Block, Curllover, Daily, No Yellow, Refill, Repair, Smooth, Scalp, Gloss; plus Rebuilding and Hemp), and Acabado/Styling (NOW NEXT GENERATION, Cemani, Artistic Flair). Formulas are described as scientifically advanced with high-efficacy active ingredients; the most recent launch is ONCARE Gloss (2025), a shine-enhancing treatment using honey extract as a humectant. No patents, proprietary technology platforms, or AI-driven features are disclosed; the differentiator is formulation chemistry and brand heritage originating from the Italian parent.

Revenue is generated through wholesale transactions to distributors (pricing not publicly disclosed), with downstream consumer pricing set by individual distributors. Marketing is multi-channel, combining organic social (Instagram, Facebook, TikTok, YouTube), website/blog content, email, in-person Selective Academy events, and POS materials. The company is privately held, with no disclosed funding events, M&A activity, or leadership transitions in the source material.

Name

Selective Professional España

Legal name

Tricobiotos Ibérica S.L.

Website

https://selective.es

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Selective Professional España (Tricobiotos Ibérica S.L.) distributes Italian Selective Professional hair care products in Spain and Portugal through a network of exclusive regional distributors serving professional salons, supported by Selective Academy training.

Ownership category

akta.pro rank

Product category

Professional Hair Care Products

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional/Salon Beauty Distribution (CRAOAEAB)

akta.pro secondary industries

Professional/Salon Haircare (Backbar & Retail) (CRABABAK), Professional Hair Color (CRABALAA), Hair Styling & Cutting (EDAOALAB)

Keywords

• Professional hair color
• Hair bleaching products
• Hair treatment systems
• Professional hairdressing supplies
• Salon distribution

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Professional Hair Care Products: Wholesale distribution of professional hair care products to distributors and salons. The company sells to a network of exclusive distributors who then supply professional salons and hairdressers in Spain and Portugal.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels8 records

Core offering

Selective Professional España distributes and sells a comprehensive portfolio of professional hair care products—including color, decolorization, treatment, and finishing/styling lines—wholesale to an exclusive network of distributors across Spain and Portugal. The company also provides certified professional training through Selective Academy and offers territorial exclusivity, technical support, and marketing tools to its distribution partners.

Product overview

Selective Professional is a leading Italian professional hairdressing brand distributed in Spain and Portugal through a network of distributors. The company offers a comprehensive portfolio of professional hair care products organized across four main categories: Color (Colorevo, Reverso Hair Color, The Pigments, Glow Liquid Color), Decolorization (Decolorvit line, Power Plex, Free Foil, Weclean), Treatment (ONCARE with multiple sub-lines including Black, Color Block, Curllover, Daily, No Yellow, Refill, Repair, Smooth, Scalp, Gloss; plus Rebuilding, Hemp, Alpha Keratin), and Finishing/Styling (NOW NEXT GENERATION, Cemani, Artistic Flair). The company also operates Selective Academy for professional training and education in hairdressing techniques and business management.

Differentiator

Problem solved

Functional benefit

Products and services

• Colorevo Professional hair color line formulated for salon use, part of the Color category. Sold to distributors for resale to professional hair salons and stylists.
• Reverso Hair Color Professional hair coloring system designed for professional stylists. Sold through exclusive distributor network in Spain and Portugal.
• The Pigments Pigment-based color products for professional use. Distributed wholesale to distributors supplying hair salons in Spain and Portugal.
• Glow Liquid Color Liquid color formulation for professional hair coloring services. Sold via exclusive distribution partners to professional salons.
• Decolorvit Line Professional hair bleaching and decolorization product line including Active Use, Ultra, Eraser, Free Hand, Plus, and Scalp variants for different bleaching needs. Distributed to professional salons through exclusive distributors.
• Power Plex Bond-protecting decolorization product that helps preserve hair integrity during lightening. Sold through distribution network to professional salons.
• Free Foil Free-hand decolorization product for foil-free bleaching techniques. Distributed via exclusive distributors to salons in Spain and Portugal.
• Weclean Color correction product for professional use. Sold through the exclusive distribution network in Spain and Portugal.
• ONCARE Treatment Line Comprehensive hair treatment line including Black, Color Block, Curllover, Daily, No Yellow, Refill, Repair, Smooth, Scalp, and Gloss sub-products addressing various hair care needs. Sold wholesale to distributors for salon use.
• Alpha Keratin Keratin-based treatment for hair smoothing and strengthening. Distributed through exclusive distributors to professional hair salons.
• Kera Smooth System Professional hair smoothing system for long-lasting straightening results. Sold via distributor network.
• Curllover Perm Professional perm solution for creating and enhancing curls. Distributed to salons through exclusive distributors.
• Rebuilding Hair reconstruction treatment line for damaged hair recovery. Sold through exclusive distribution network in Spain and Portugal.
• Hemp Hemp-based hair treatment products for nourishment and care. Distributed via exclusive distributor network.
• Cemani Professional finishing products for styling and hold. Sold wholesale to distributors for salon use.
• Artistic Flair Creative styling products for artistic hair finishing. Distributed through exclusive distributor partners.
• NOW NEXT GENERATION Advanced finishing product line for professional styling results. Sold through the exclusive distributor network.
• ONCARE Gloss Shine-enhancing treatment that uses honey extract as a natural humectant to attract and retain water in the hair fiber, preventing dehydration and creating a protective barrier against external agents. Launched in 2025 as part of the ONCARE treatment family. Sold through exclusive distributors.
• Selective Academy Official certified training center for professional hairdressers and distributors, offering programs in color, treatments, styling, men's grooming, and business management. Programs include Master Moda, Color Trend Lab, Universal Techniques, For Men, Business 360, and event styling courses. Certification is issued by Tricobiotos.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• TricobiotoscoreStrategic or Co-development PartnerTricobiotos is the parent company and training partner for Selective Professional España. Tricobiotos Ibérica S.L. is the legal entity operating the Spanish website, and Tricobiotos Academy is the certified training center delivering Selective Academy programs. The partnership provides scientific backing and training certification for all professional development courses.
• Selective Professional ItaliacoreStrategic or Co-development PartnerSelective Professional Italia is the originating brand and parent company behind the Spanish and Portuguese distribution. The Italian headquarters develops product collections and trends that are then distributed through the Iberian network. Collections such as Controversy Dead Head Up and Endless Summer Collection are created by the Italian parent company.
• Selective AcademycoreStrategic or Co-development PartnerSelective Academy is the company's official training center, designed to enhance knowledge and skills of hairdressers and distributors. Training programs are backed by Tricobiotos and adapted to the latest industry trends. Programs cover color techniques, treatments, styling, men's grooming, and salon business management.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Kérastase (L'Oréal): L'Oréal's luxury professional hair care brand distributed in Iberia through salons. Overlaps with Selective Professional's premium treatment and care positioning.
• Redken (L'Oréal): L'Oréal-owned professional hair care brand with strong color and styling presence in Iberian salons. Competes head-to-head with Selective Professional's color portfolio.
• L'Oréal Professionnel (España): Professional hair care division of L'Oréal, the global market leader, operating in Spain with a broad color, treatment, and styling portfolio and a large salon training infrastructure. Directly competes with Selective Professional España across the same professional channel.
• Schwarzkopf Professional: Henkel's professional hair division offering color, care, and styling ranges distributed through salons across Iberia. Direct competitor in the same professional distribution channel.
• Wella Professionals (España): Professional hair care brand owned by Wella Company, distributed in Spain and Portugal through professional channels with strong color and care lines. Overlaps directly with Selective Professional's color and treatment portfolio.

Regional players

• Montibello: Spanish-headquartered professional hair care manufacturer with strong domestic presence in salons and selective distribution in Portugal. Closest geographic peer competing in the same Iberian channel.
• Tahe (Grupo Tahe): Spanish professional hair care brand with broad color, treatment, and styling lines distributed through Spanish salons. Comparable Spanish-rooted competitor in the same professional channel.

Direct peers

• Goldwell (Kao): Premium professional hair color and care brand operated by Kao Salon Division, distributed in Spain and Portugal. Directly competes in the same professional color and care category.
• Davines: Italian professional hair care brand with strong premium positioning and a sustainability narrative, distributed in Spain and Portugal through professional salons. Closest peer by brand origin, channel, and positioning.
• Alfaparf Group (Semi di Lino, Yellow): Italian professional hair care manufacturer with multiple color and treatment lines, distributed in Spain and Portugal through professional channels. Closest peer by Italian heritage and product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@selectiveespana97
• Facebookfacebook.com/selective.es
• Instagraminstagram.com/selective.es
• TikToktiktok.com/@selective.professionalsp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selective Professional España