What Tricobiotos does

Tricobiotos S.p.A. is an Italian manufacturer of professional haircare cosmetics, founded in 1982 and headquartered in Vaiano, Italy. The company formulates, produces, and distributes cosmetic products developed from in-depth study of hair structure, serving professional hairdressers globally through a strict distributor-only sales model that operates in more than 60 countries. The workforce is sized between 101 and 250 employees, and the company is structured as a joint-stock company (S.p.A.) following a 2002 conversion.

The commercial portfolio is built on two pillars. The first is proprietary manufacturing under three owned brands: Selective Professional (the flagship "100% made-in-Italy" professional brand launched in 1994, with sub-lines including COLOREVO, NOW Next Generation, and ONcare covering coloration, styling, and treatment), Kezy (a 100% Italian brand for modern women, originally a distributed brand later brought in-house), and Natural Flowers (an eco-friendly line launched in 2014). The second pillar is exclusive Italian distribution for international premium haircare brands Moroccanoil and L'ANZA (since 2010-2011) and Color WOW (since 2016), creating a hybrid revenue model that combines first-party brand economics with third-party distribution margins on the home market.

Revenue mechanics combine proprietary manufacturing and brand sales with exclusive third-party distribution, supported by Tricobiotos Academy (founded 1999) which delivers technical training to hairdressers and underwrites brand loyalty at the salon level. The company holds ISO 9001:2015 (quality), ISO 14001:2015 (environmental), ISO 22716:2007 (cosmetic GMP), and ISCC+ certifications, supporting both quality assurance and ESG positioning for international distributors. The 2017 institutional transaction with Alto Partners SGR introduced private equity sponsorship; transaction structure and current ownership composition are not publicly disclosed.

Name

Tricobiotos

Legal name

Tricobiotos S.p.A.

Website

https://tricobiotos.it

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

Tricobiotos S.p.A. is an Italian manufacturer of professional haircare cosmetics, producing proprietary brands (Selective Professional, Kezy, Natural Flowers) and holding exclusive Italian distribution rights for Moroccanoil, L'ANZA, and Color WOW, sold via distributors in over 60 countries.

Ownership category

akta.pro rank

Product category

Professional Hair Care Cosmetics

NAICS

Soap and Cleaning Compound Manufacturing (32561), Chemical and Allied Products Merchant Wholesalers (4246)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

akta.pro secondary industries

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Natural, Organic & Clean Beauty Distribution (CRAOAEAM)

Keywords

• Professional haircare cosmetics
• Hair coloring products
• Hair treatment products
• Exclusive brand distribution
• Italian cosmetics manufacturing

Headquarters

HQ city

Vaiano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Proprietary Brand Sales: Tricobiotos manufactures and commercializes its own cosmetic brands including Selective Professional (100% made in Italy, professional hair care products), Kezy (100% Italian brand for hair beauty), and Natural Flowers (eco-friendly product line). Products are sold exclusively through distributors.
2. Exclusive Distribution Partnerships: Tricobiotos serves as the exclusive Italian distributor for prestigious international brands including Moroccanoil (since 2010-2011), L'ANZA (since 2010-2011), and Color WOW (since 2016). The company earns revenue through distribution margins on these exclusive partnerships.
3. Contract Manufacturing: Tricobiotos offers subcontracting services for product development and bulk manufacturing, providing formulation, production methods, legislative compliance, and packaging services to clients.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Tricobiotos S.p.A. manufactures and distributes professional haircare cosmetic products through its proprietary brands Selective Professional, Kezy, and Natural Flowers, sold exclusively via distributors in over 60 countries. The company also serves as the exclusive Italian distributor for international brands Moroccanoil, L'ANZA, and Color WOW, and offers subcontract manufacturing and full-service product development (formulation to packaging) to third-party clients.

Product overview

Tricobiotos SpA is a cosmetics manufacturer specializing in professional hair care and beauty products. The company operates primarily through its flagship sub-brand Selective Professional (100% made in Italy), which encompasses multiple product lines including COLOREVO (coloration), NOW Next Generation (styling), ONcare (treatments), and Natural Flowers (eco-friendly products). Additionally, Tricobiotos serves as the exclusive Italian distributor for international brands Moroccanoil, L'ANZA, and Color WOW. The company also launched the Kezy brand for retail consumers. Services include the Tricobiotos Academy for professional training. Products are distributed exclusively through distributors in over 60 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Selective Professional: An exclusive Italian brand, 100% made in Italy, expression of creativity, originality and passion for hair care and wellbeing. Offers a wide variety of tools specifically designed to meet and satisfy hairstylists' needs, including color products, hair care, and eco-friendly products.
• Kezy
• Natural Flowers

Products and services

• Selective Professional Selective Professional is a 100% made-in-Italy professional hair care brand from Tricobiotos offering a wide range of cosmetics for hair coloring, treatment, styling, and eco-friendly products, designed to meet hairstylists' needs across professional channels.
• Kezy Kezy is a 100% Italian brand offering simple and immediate hair beauty solutions for the modern woman seeking convenience without compromising self-care, distributed exclusively through Tricobiotos' distributor network.
• Natural Flowers Natural Flowers is Tricobiotos' eco-friendly product line dedicated to environmentally conscious customers, using natural raw materials to deliver hair care solutions aligned with sustainability priorities.
• COLOREVO COLOREVO is a coloration product line within the Selective Professional brand that introduces a new way of conceiving hair coloring products for professional hairdressers.
• NOW Next Generation NOW Next Generation is a styling product line within Selective Professional that covers specific needs for all creative styles in the professional salon environment.
• ONcare ONcare is an innovative combined treatment line within the Selective Professional brand that addresses professional hair treatment needs in a single integrated approach.
• Moroccanoil (Exclusive Italian Distribution) Through an exclusive Italian distribution partnership (since 2010-2011), Tricobiotos distributes the Moroccanoil brand — the pioneer of Argan Oil hair treatments that protect, repair, restore, and hydrate hair — to Italian professional hair care markets.
• L'ANZA (Exclusive Italian Distribution) Through an exclusive Italian distribution partnership (since 2010-2011), Tricobiotos distributes the L'ANZA professional hair care brand to the Italian professional channel.
• Color WOW (Exclusive Italian Distribution) Through an exclusive Italian distribution partnership (since 2016), Tricobiotos distributes the Color WOW professional hair care brand to Italian professional hair care markets.
• Contract Manufacturing and Full-Service Product Development Tricobiotos offers subcontract manufacturing and full-service product development (on a full-service, subcontracting, or bulk basis) covering the entire product lifecycle from formulation to production methods, legislative compliance, and packaging, for third-party cosmetics clients.

Quantifiable outcome

• Products sold in over 60 countries worldwide
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Color WOWcoreChannel Partner/ Reseller/ Distributor · 1 January 2016In 2016, Tricobiotos became the exclusive partner for Color WOW in Italy, expanding its commercial offerings to Italian customers. Color WOW joins Moroccanoil and L'ANZA as prestigious brands represented by Tricobiotos in Italy.
• MoroccanoilcoreChannel Partner/ Reseller/ Distributor · 1 January 2010Tricobiotos became the exclusive distributor for Moroccanoil in Italy starting in 2010-2011. Moroccanoil is the pioneer brand that commercialized Argan Oil for hair care, known for protecting, repairing, restoring, and hydrating hair. This partnership represents a formidable driving force for Tricobiotos' growth in the Italian market.
• L'ANZAcoreChannel Partner/ Reseller/ Distributor · 1 January 2010Tricobiotos secured exclusive distribution rights for L'ANZA in Italy in 2010-2011. L'ANZA is a prestigious professional hair care brand. This partnership complements the Moroccanoil distribution partnership as part of Tricobiotos' portfolio of exclusive international brand distributions.
• Campinoti&Bozzoni SpaminorStrategic or Co-development PartnerTricobiotos collaborated with Campinoti&Bozzoni Spa to install an innovative photovoltaic system for environmental sustainability and alternative energy use. The system, built with materials manufactured in Europe, reduces pollution by diminishing emissions of carbon dioxide and other greenhouse gases. This represents a new approach to doing business with serious commitment to environmental respect.
• Cuore senza barriere OnlusminorOthersTricobiotos actively participates and supports the charity 'Cuore senza barriere' (Heart Without Barriers), engaging in various initiatives to support scientific research for the cure of cancer. This represents the company's social commitment beyond its commercial operations.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Davines Group: Italian-based professional hair care manufacturer with similar B-village sustainability positioning, multi-brand portfolio (Davines, [comfort zone]), and global distributor-led go-to-market serving salons and hairdressers. Most direct Italian peer in scale, product mix, and channel strategy.
• Framesi: Italian professional hair care manufacturer focused on color, treatment, and styling products distributed through salons internationally. Closely comparable in product category, professional channel focus, and Italian manufacturing heritage.
• Alfasparf Group (Alfa Parf): Italian-headquartered professional hair care company (AlfaParf, Yellow, Divina) operating globally through distributor networks serving salons. Comparable product mix, channel structure, and mid-sized Italian manufacturer positioning.
• Salerm Cosmetics: Spanish-based professional hair care manufacturer with international distributor presence in color, treatment, and styling categories. Comparable as a mid-sized European professional beauty manufacturer selling through distributors to salons.

Broad incumbents

• L'Oréal Professionnel: Global leader in professional hair care within L'Oréal's Professional Products Division. Competes with Tricobiotos across color, treatment, and styling in the professional salon channel, but at vastly larger scale and with broader portfolio and marketing budget.
• Wella Professional: Global professional hair care brand (Wella, Sebastian, Nioxin, System Professional) within Coty's portfolio. Overlaps directly with Tricobiotos's Selective Professional and distributed brand offerings in salons worldwide.
• Henkel (Schwarzkopf Professional): Schwarzkopf Professional is Henkel's professional hair care division, serving salons globally with Bonacure, Igora, and Osis+ lines. Directly comparable product categories to Tricobiotos's color, care, and styling offerings in the same professional channel.
• Kao Corporation (Kérastase, Goldwell): Kao's professional beauty brands (Kérastase, Goldwell) operate in the same premium salon channel as Tricobiotos. Large-scale incumbent with R&D and brand investment capacity that competes for the same distributor and salon relationships.

Others

• Moroccanoil: Pioneer brand in argan-oil hair care and one of Tricobiotos's key exclusive distribution partners. Comparable as a professional-channel hair care brand; relevant peer both as a partner brand and as a category-creating competitor to Tricobiotos's own eco/natural positioning.
• SalonCentric: L'Oréal-owned professional beauty distribution platform serving salons across the US. Relevant as a comparable channel model to Tricobiotos's distributor-led GTM, illustrating both an operating template and a major competitor's distribution infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tricobiotosspa
• Facebookfacebook.com/tricobiotos.spa

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tricobiotos