What Jamie's Farm does

Jamie's Farm (operating as Bumble Foods LLC, a New York-domiciled LLC) is a small-batch premium granola manufacturer founded in 2017 by Jamie Kim. The company's defining technical approach is a ghee-based (grass-fed, lactose-free clarified butter) slow-baking process that produces caramelized clusters differentiated from conventional oil-based granola. Products are formulated with Certified Organic, Gluten-Free oats and selectively sourced ingredients including Michigan sour cherries, Fair Trade Singing Dog Vanilla, upcycled chai spices from Brooklyn-based DONA, and Raaka 71% dark chocolate. The core SKU portfolio comprises four permanent flavors (Vanilla Bean with Sour Cherries, Chai Streusel with Honey, Dark Chocolate with Sea Salt, Maple Pecan with Sea Salt) plus Rosemary with Currants, complemented by seasonal limited editions such as Honey Lavender.

The company operates a multi-channel go-to-market. Direct-to-consumer sales flow through jamies-farm.com on Shopify, including a build-your-own bundle configurator, curated bundles (Trio, Signature Flight, Crowd Pleaser), and gift cards. Wholesale distribution runs via the Faire marketplace and listings at established retailers including Whole Foods, FreshDirect, Misfits Market, and Hudson Milk. Recurring revenue is captured through the Crunchy Club subscription (10% discount, free shipping above $55, powered by Recharge Payments) and the Small Batch Club for seasonal flavors. A corporate and bulk gifting program serves orders of 25 to 250+ units. Pricing is positioned at a premium tier: 8oz bags retail from $10 to $16, bulk 8LB bags at $150, with bundles up to $65. Distribution covers the continental United States, Canada, and the United Kingdom.

Jamie's Farm is bootstrapped, founder-owned, and operates with a headcount of 1–10. The company has accumulated industry credibility through multiple awards including sofi Gold and Silver Awards from the Specialty Food Association (2020, 2024, 2026), Good Food Awards (2021, 2025/2026), and a 2025 U.S. Chamber of Commerce Top Micro-Business Leader designation, with press features in Bon Appetit, Forbes, and Well+Good. The technology stack is standard e-commerce SaaS (Shopify, Recharge, Yotpo), and marketing relies on Instagram, TikTok, Pinterest, Facebook, an ambassador program, and a $10-referral rewards program. No external funding beyond participation in the 2017 eLab accelerator is disclosed.

Name

Jamie's Farm

Legal name

Bumble Foods LLC

Website

https://jamies-farm.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Jamie's Farm (Bumble Foods LLC) is a New York-based small-batch premium granola manufacturer founded in 2017 by Jamie Kim, producing ghee-based, organic, gluten-free granola for direct-to-consumer, wholesale, and corporate gifting customers across the US, Canada, and UK.

Ownership category

akta.pro rank

Product category

Premium Artisanal Granola

NAICS

Bakeries and Tortilla Manufacturing (3118)

SIC

Food And Kindred Products (2000), Bakery Products (2050)

akta.pro primary industry

Grain-Based Breakfast & Nutrition Bars Manufacturing (cereal bars, granola bars) (AFAKABAI)

akta.pro secondary industries

Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains) (AFAKABAK), Grain-Based Mixes & Doughs Manufacturing (pancake/waffle mixes, baking mixes, dough bases) (AFAKABAF)

Keywords

• Premium granola products
• Small batch granola
• Organic gluten-free granola
• Ghee-baked granola
• Artisan breakfast foods

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Direct E-commerce Sales: Online retail sales of granola products through jamies-farm.com. Customers purchase individual bags, variety packs, bulk orders, and subscriptions. Standard pricing ranges from $10-$150 per product.
2. Subscription (Crunchy Club): Recurring subscription model offering 10% discount on all orders, free shipping at $55 threshold, and milestone rewards after 3rd consecutive order. Provides predictable recurring revenue.
3. Wholesale Distribution: Wholesale accounts via Faire marketplace enabling independent retailers, health food stores, and specialty grocers to purchase inventory for resale.
4. Corporate/Bulk Gifting: Corporate gifting program for bulk orders (25-250+ units) with personalized messaging, curated gift sets, and full-service coordination.
5. Gift Cards: Digital gift cards in denominations from $15-$250, providing flexible gifting options and driving new customer acquisition.

Pricing tiers

Go-to-market motion4 records

Distribution channels11 records

Marketing channels10 records

Core offering

Jamie's Farm manufactures and sells small-batch, slow-baked premium granolas using grass-fed ghee (clarified butter) instead of oil, producing a buttery, caramelized, cookie-like cluster. The company offers core and seasonal flavors, variety bundles, an 8LB bulk bag, 2oz small pouches, recurring subscriptions, digital gift cards, and a wholesale and corporate-bulk gifting program. Products are made with Certified Organic Gluten-Free oats and thoughtfully sourced ingredients (Michigan sour cherries, Fair Trade Singing Dog Vanilla, upcycled DONA chai spices, Raaka chocolate).

Product overview

Jamie's Farm is a small-batch granola company founded in 2017, specializing in premium granolas slow-baked with ghee instead of oil. The core product portfolio consists of four award-winning granola flavors (Vanilla Bean with Sour Cherries, Chai Streusel with Honey, Dark Chocolate with Sea Salt, and Maple Pecan with Sea Salt, plus Rosemary with Currants), complemented by rotating seasonal flavors and limited-edition collaborations. Products are sold as individual 8oz bags, multi-flavor bundles (Trio, Signature Flight, Crowd Pleaser Collection), bulk 8LB family-size bags, and snack-format small pouches. The business operates subscription programs (Crunchy Club for recurring deliveries, Small Batch Club for seasonal flavors), gift offerings (gift cards and gift subscriptions), corporate gifting services, and wholesale distribution through Faire. All products share the defining characteristic of being baked with grass-fed ghee for a buttery, caramelized flavor profile.

Differentiator

Problem solved

Functional benefit

Products and services

• Vanilla Bean Granola with Sour Cherries Award-winning granola featuring organic gluten-free oats slow-baked with grass-fed ghee, organic honey, real ground vanilla beans, and dried Michigan sour cherries; for consumers seeking premium lactose-free granola.
• Chai Streusel Granola with Honey Spiced granola made with upcycled chai dust from DONA, featuring cinnamon, cardamom, and ginger baked with grass-fed ghee and organic honey.
• Dark Chocolate Granola with Sea Salt Rich granola coated in 71% dark chocolate from Raaka (Zorzal Cacao, Dominican Republic), baked with grass-fed ghee and finished with sea salt.
• Maple Pecan Granola with Sea Salt Buttery granola sweetened with Grade A organic maple syrup from Lyon Mountain, New York, with Texas Pawnee pecans, baked with ghee and finished with sea salt.
• Rosemary Granola with Currants Savory-sweet granola infused with fresh rosemary leaves and Zante currants, baked with ghee and honey.
• Honey Lavender Granola with Sea Salt Limited-edition seasonal granola with honey, lavender, and sea salt.
• Jamie's Award-Winning Granola Trio Three-pack bundle featuring Vanilla Bean with Sour Cherries, Chai Streusel with Honey, and Rosemary with Currants granolas.
• The Signature Granola Flight (5-Pack) Five-pack curated collection featuring all core flavors: Vanilla Bean, Rosemary, Chai Streusel, Dark Chocolate, and Maple Pecan granolas.
• Crowd Pleaser Collection Case of 6 featuring 2x Vanilla Bean, 2x Maple Pecan, and 2x Chai Streusel granolas; available one-time or via subscription.
• Vanilla Bean & Dark Chocolate Granola Bundle Case of 6 including 3 bags of Vanilla Bean & Sour Cherries and 3 bags of Dark Chocolate with Sea Salt.
• 8LB Bulk Granola - 3 Month Supply Family-size 8lb bulk bag (128 servings) priced at $150, offering roughly 30% lower per-pound cost than packaged granolas.
• 12-Pack Small Pouch Chai Streusel Granola Individual 2oz snack pouches of Chai Streusel Granola in cases of 12 ($48), designed for grab-and-go convenience.
• Crunchy Club Subscription Recurring granola subscription offering 10% off all orders, lowered free-shipping threshold of $55, milestone rewards after the third consecutive order, and skip/pause/cancel options.
• Small Batch Club Seasonal flavor subscription delivering 2-3 rotating limited-edition flavors per shipment; available as single prepaid shipments or 1-year prepaid plan.
• Jamie's Farm Granola Gift Subscription Digital gift subscription delivered via email and redeemable for any granola flavor with recipient-controlled delivery frequency; available in $75, $150, and $300 denominations.
• Jamie's Farm Crunchy Gift Card 100% digital gift cards delivered by email in denominations of $15, $25, $50, $100, $150, $200, and $250, redeemable for any product on jamies-farm.com.
• Wholesale Program Wholesale bulk ordering program distributed via the Faire marketplace, offering 60-day payment terms for eligible retailers, free returns on first orders, and 50% off first orders for new Faire customers.
• Corporate/Bulk Gifting Program Corporate gifting service for bulk orders of 25-250+ units, including personalized gift messages, curated gift sets, and full-service packaging and shipping coordination.

Quantifiable outcome

• 4x sofi Award Winner (including 2024 Gold and 2020 Silver)
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• DONAcoreStrategic or Co-development PartnerBrooklyn-based tea company providing upcycled chai spices for the Chai Streusel Granola. After brewing award-winning masala chai, the steeped spices are ground into chai dust and baked into Jamie's Farm granola. This collaboration creates a unique flavor profile leveraging DONA's spice expertise.
• Raaka ChocolatecoreStrategic or Co-development PartnerBrooklyn craft chocolate maker providing 71% dark chocolate for the Dark Chocolate Granola. Known for transparent trade practices and unroasted cacao from Zorzal Cacao bird sanctuary in Dominican Republic. Partnership ensures premium chocolate quality.
• Singing Dog VanillacoreStrategic or Co-development PartnerProvides Fair Trade Plus+ vanilla beans sourced from Indonesian farmers. Jamie's Farm uses real ground vanilla beans rather than synthetic vanillin. Fair Trade program ensures farmers share in profits created.
• Partners CoffeeminorStrategic or Co-development PartnerNew York specialty coffee roaster collaborated on limited-batch Coffee Granola release in support of education initiatives (City Growers).
• Beekman 1802minorStrategic or Co-development PartnerCollaboration flavors including Rose Cardamom & Pistachio, Lemon Verbena & Blackberry, Honey Lavender with Sea Salt, Toasted Shallot, Dark Chocolate Hazelnut Sea Salt (Goat Poop), and Brown Sugar Pumpkin.
• FairecoreChannel Partner/ Reseller/ DistributorWholesale marketplace platform enabling independent retailers to purchase Jamie's Farm products. Offers free returns on first order, 60-day payment terms for eligible retailers, and competitive wholesale pricing.
• City GrowersminorOthers100% of proceeds from a coffee granola collaboration went to support City Growers education initiatives. Community support partnership.
• Ingredient SupplierscoreOthersNetwork of ingredient suppliers including: Kriemhild Dairy Farms, Ronnybrook Dairy, The Truffleist, Seed + Mill, Ardent Homesteader, Vermont Creamery, Ithaca Honey Works, Tremblay Apiaries, Crystal's Honey, Stony Brooke Wholehearted Foods, Farmer Ground Flour, Fine + Raw Chocolate, Van Brunt Whiskey, Syracuse Salt.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Purely Elizabeth: Premium granola and granola snack brand sold via DTC, Whole Foods, Sprouts, and other natural retailers. Closely comparable on positioning (organic, gluten-free, better-for-you granola), gifting programs, and multi-channel retail + DTC strategy; Purely Elizabeth is the most direct premium-granola competitor to Jamie's Farm.
• Michele's Granola: Small-batch, premium granola brand sold DTC and through natural/specialty grocers with multiple flavor SKUs and a similar craft, ingredient-focused brand narrative. Directly comparable on size, DTC-plus-wholesale model, and premium positioning in the artisan granola category.
• Seven Sundays: Premium muesli and granola brand with DTC e-commerce, subscription offerings, and Whole Foods distribution. Comparable on premium gluten-free positioning, subscription model, and natural-channel retail footprint.
• Simple Mills: Better-for-you baked snacks and crackers brand sold through DTC, Whole Foods, Sprouts, and major grocery. Comparable on premium clean-ingredient positioning, founder-driven origin story, and scaled-but-still-natural CPG ambition.
• Bobo's Oat Bars: Premium oat-based snack bars and baked oat products distributed through natural and mainstream grocers with a DTC presence. Comparable on better-for-you oat-based product platform, premium price point, and natural-channel retail footprint.
• Bakery on Main: Specialty gluten-free granola, granola clusters, and oat-based products distributed through natural and mainstream grocers. Comparable on gluten-free certification, multi-SKU granola lineup, and natural foods retail presence.
• Grandola (Grandy Oats): Organic, small-batch granola brand sold through natural food stores and DTC channels with a founder-led, mission-driven positioning. Comparable on organic-certified ingredients, small-batch production narrative, and natural-channel retail distribution.
• Cave Granola: London-based premium granola brand with DTC subscription, retail distribution across the UK and Europe, and a clean-ingredient positioning. Comparable as a DTC-led, award-style premium granola brand that shares Jamie's Farm's UK shipping market.

Broad incumbents

• KIND Healthy Snacks: Large-scale premium snack brand (bars, granola clusters, breakfast) sold in mainstream grocery, mass retail, and natural channels. Comparable as a broader premium-snack incumbent whose granola product line overlaps with Jamie's Farm's category and retail channels, but at vastly greater scale.
• Bear Naked: Kellanova-owned premium granola and granola bar brand distributed through mainstream grocery and natural channels. Comparable as a mass-premium granola incumbent occupying the same shelf and shopper set, but with substantially broader distribution and marketing resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/jamiesfarmnewyork
• Instagraminstagram.com/jamiesfarmnewyork
• TikToktiktok.com/@jamiesfarmgranola
• Pinterestpinterest.com/jamiesfarmnewyork
• LinkedInlinkedin.com/company/jamiesfarmnewyork

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jamie's Farm