Swift TV
Swift TV is an India-based FAST (Free Ad-Supported Streaming Television) platform serving 5 million users in India and expanding into North America, distributing 175+ live channels across CTV devices through partnerships with Aaj Tak, Willow TV, and major smart TV OEMs.
- Company typePrivate
- Founded2024
- HeadquartersBangalore, India
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Swift TV does
Swift TV is an India-based Free Ad-Supported Streaming Television (FAST) platform headquartered in Bangalore and founded in 2024. The company operates a free, ad-supported streaming service that aggregates over 175 live channels across news, sports, and entertainment categories for delivery on connected TV (CTV) devices, smart TVs, mobile, and web. Swift TV has built a 5 million-user base in India and is expanding into the United States and Canada, with global distribution agreements across VIDAA/Hisense Channels, Rakuten TV, Titan OS, Whale TV, Anoki/LiveTVx, and 3SS extending its reach to more than 75 million households across North America, Europe, Latin America, and Asia.
The platform's product is the Swift TV app and its underlying content/distribution stack, which serves three primary viewer segments: India CTV viewers (free access to 175+ live channels), North American cricket fans (free Willow TV cricket content), and global sports audiences (via Free Live Sports). Content partnerships are central to the platform — Aaj Tak anchors the news vertical, Willow TV anchors cricket, and Free Live Sports anchors general sports — providing Swift TV with brand-safe, premium inventory that differentiates it from generic FAST aggregators. The company describes its underlying capability as a data-driven advertising infrastructure that delivers measurable CTV advertising with digital targeting precision, enabling brand advertisers to access targeted, programmatic-grade audiences on the TV screen.
Swift TV's business model is purely AVOD: viewers access content free of charge, and the company monetizes through advertising. Its go-to-market combines product-led growth via CTV app stores and smart TV OEM marketplaces with a B2B content-and-advertising sales motion targeting brands seeking brand-safe CTV environments. The company employs 11-50 people and has not disclosed revenue or external funding; ownership appears to be independent and privately held, with Abhishek Singh identified as co-founder.
Swift TV firmographics
Firmographics- Name
- Swift TV
- Website
- https://playswift.tv
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Swift TV is an India-based FAST (Free Ad-Supported Streaming Television) platform serving 5 million users in India and expanding into North America, distributing 175+ live channels across CTV devices through partnerships with Aaj Tak, Willow TV, and major smart TV OEMs.
- Ownership category
- akta.pro rank
Swift TV industry classification
Industry- Product category
- Ad-Supported Streaming Television
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Cable & Other Pay Television Services (4841), Television Broadcasting Stations (4833)
- akta.pro primary industry
- FAST Linear Streaming Channels (Ad-Supported) (MPABAHAD)
- akta.pro secondary industries
- FAST Channel Networks & Platforms (MPACAAAC), International/Multilingual Streaming Channels (MPABAHAI), SVOD Streaming Channels (Subscription OTT) (MPABAHAB)
Keywords
Where Swift TV is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Markets served
Swift TV business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Advertising (AVOD): Swift TV generates revenue as a Free Ad-Supported Streaming Television (FAST) platform, monetizing its 5 million+ user base through targeted advertising. The platform combines Aaj Tak's editorial authority with Swift TV's data-driven advertising infrastructure to deliver measurable CTV advertising to brands.
Go-to-market motion1 record
Distribution channels6 records
Swift TV product offering
Product offeringCore offering
Swift TV operates a Free Ad-Supported Streaming Television (FAST) platform that distributes 175+ live channels spanning news, sports, and entertainment to viewers in India, with planned expansion into the United States and Canada. Content is licensed from partners such as Aaj Tak, Willow TV, and Free Live Sports, and the service is delivered free of charge to consumers, monetized entirely through advertising on connected-TV screens.
Product overview
Swift TV operates as a single FAST (Free Ad-Supported Streaming Television) platform. The core product is the Swift TV app, which aggregates live television channels for delivery across connected TV devices, mobile, and web. Content distribution is extended through partnerships with platforms such as VIDAA/Hisense Channels, Rakuten TV, Titan OS, Whale TV, Anoki/LiveTVx, and 3SS, enabling broader international reach. The platform's value lies in its data-driven advertising infrastructure, which supports measurable CTV advertising at scale.
Differentiator
Problem solved
Functional benefit
Products and services
- Swift TV A free, ad-supported streaming platform offering 175+ live channels across news, sports, and entertainment to viewers in India, with planned expansion into the United States and Canada via CTV distribution partnerships.
- Aaj Tak channel on Swift TV A Hindi-language live news channel from India Today Group distributed within the Swift TV FAST channel lineup to Indian viewers.
- Willow TV cricket on Swift TV A live cricket channel offering distributed through Swift TV in the United States and Canada, targeting the cricket-watching diaspora.
- Free Live Sports on Swift TV A free live sports channel distributed within Swift TV's FAST channel lineup, complementing cricket and other sports content.
Companies that use Swift TV
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Swift TV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Swift TV partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Aaj TakcoreAaj Tak has partnered with Swift TV to expand its digital distribution across India's connected TV market and into global markets. The partnership enables brands to access high-trust news environments with digital targeting precision, combining Aaj Tak's editorial authority with Swift TV's data-driven infrastructure for measurable CTV advertising. Swift TV currently hosts over 175 live channels, reaches 5 million users in India, and is expanding into the US and Canada.
- Free Live Sports (Sports Studio)coreFree Live Sports (FLS), a free sports streaming service from Sports Studio, secured six new global CTV distribution deals including one with Swift TV. The agreements mark one of the largest distribution jumps in FLS's history, extending FLS's reach to more than 75 million households worldwide across North America, Europe, Latin America, and Asia. Full rollout with Swift TV is underway with complete availability expected in early 2026.
- Willow TVcoreWillow TV partnered with India's Swift TV to offer free, ad-supported cricket streaming for fans in Canada and the USA. The partnership aims to expand access to cricket content without subscription fees, leveraging the FAST streaming market to reach a wider audience. Willow TV's global reach is expanded while enabling targeted, brand-safe cricket content delivery to millions of viewers. The partnership leverages Swift TV's growing FAST platform and advertising infrastructure.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Swift TV competitors and assessment
Company assessmentDirect peers
- Xumo: Xumo is a FAST streaming service from Comcast/Charter that distributes free channels across CTV devices in the US. It directly competes with Swift TV in the North American FAST market.
- Tubi: Tubi is a major FAST streaming service owned by Fox Corporation. It competes directly with Swift TV for ad-supported CTV viewership and advertiser budgets across North America and expanding internationally.
- Pluto TV: Pluto TV is the largest global FAST platform, owned by Paramount Global. It directly competes with Swift TV in offering free, ad-supported linear channels across news, sports, and entertainment on CTV devices, sharing the same core business model and target advertisers.
- Samsung TV Plus: Samsung TV Plus is a FAST service pre-installed on Samsung smart TVs globally. It competes with Swift TV for both consumer mindshare and OEM distribution partnerships within the CTV ecosystem.
- DistroTV: DistroTV is an independent FAST platform offering 150+ free channels with global distribution including India. It is comparable to Swift TV as a multi-channel FAST aggregator serving similar content verticals.
- Vizio WatchFree+: WatchFree+ is Vizio's FAST service integrated into Vizio smart TVs in the US and Canada. It competes with Swift TV for OEM-driven CTV viewership and ad inventory in North America.
- LG Channels: LG Channels is the FAST service embedded in LG smart TVs, reaching over 200 countries. It competes with Swift TV for OEM-distributed FAST viewership globally.
- Roku Channel: The Roku Channel is Roku's owned FAST service, distributing free ad-supported content across Roku devices and the web. It competes directly with Swift TV for ad-supported viewers and CTV advertising budgets.
Emerging players
- Plex: Plex operates a growing FAST and AVOD streaming service alongside its media server business. It competes with Swift TV for ad-supported streaming viewership and is expanding its live TV and movie offerings.
Regional players
- JioTV: JioTV is a leading Indian streaming platform from Reliance Jio offering live TV channels and on-demand content. It serves the same Indian CTV viewer base as Swift TV but primarily within the Jio telecom ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Swift TV social profiles
Digital presenceSwift TV financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swift TV leadership team
Management profileNumber of profiles
Profiles1 record
Swift TV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swift TV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swift TV
What does Swift TV do?
Swift TV operates a Free Ad-Supported Streaming Television (FAST) platform that distributes 175+ live channels spanning news, sports, and entertainment to viewers in India, with planned expansion into the United States and Canada. Content is licensed from partners such as Aaj Tak, Willow TV, and Free Live Sports, and the service is delivered free of charge to consumers, monetized entirely through advertising on connected-TV screens.
Is Swift TV a public or private company?
Swift TV is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Swift TV founded?
Swift TV was founded in 2024. It employs 11 to 50 people.
Where is Swift TV based?
Swift TV is headquartered in Bangalore, India, in the Asia region.
How does Swift TV make money?
One revenue line is on record: advertising (AVOD).
Who are Swift TV's main competitors?
Direct peers on record are Xumo, Tubi, Pluto TV, Samsung TV Plus, DistroTV, Vizio WatchFree+, LG Channels and Roku Channel. Plex is listed as an emerging player. JioTV is listed as a regional player.
Does Swift TV have an API?
No public API is recorded for Swift TV.
What industry is Swift TV in?
Swift TV's product category is Ad-Supported Streaming Television. Its primary akta.pro industry code is MPABAHAD, FAST Linear Streaming Channels (Ad-Supported), with a secondary code of MPACAAAC, FAST Channel Networks & Platforms. Its NAICS code is 5162 and its SIC code is 4841.