What North Wales Live does

North Wales Live is a regional digital and print news publication serving the North Wales region of the United Kingdom, including Anglesey, Gwynedd, Conwy, Denbighshire, Flintshire, and Wrexham. It operates as the digital news channel of the Daily Post, a print newspaper founded in 1855, and is published by Trinity Mirror North West & North Wales, a subsidiary of Reach plc — Britain's largest newspaper, magazine, and digital publisher, listed on the London Stock Exchange as part of the FTSE SmallCap Index. The publication covers local news, sport (including Wrexham AFC, Welsh football leagues, and RGC rugby), weather, crime, politics, traffic, health, and business, and operates without a paywall, making all content freely available via its website (dailypost.co.uk) and mobile app.

Revenue is generated through a diversified model combining digital advertising and sponsorships regulated by the ASA, print newspaper sales and home delivery subscriptions, and specialized advertising services including recruitment, funeral notices, family announcements, public/legal notices, and classifieds via the BookanAd platform. The publication employs 501-1,000 staff and is headquartered at Bryn Eirias in Colwyn Bay, with a multi-channel marketing approach spanning Facebook, X, Instagram, email newsletters, and community events such as Regional Business Awards and Schools Awards. It hosts BBC Local Democracy Reporters and is a launch partner of The Trust Project, signaling participation in industry transparency standards.

The company's core technology consists of a standard content publishing stack — a web property, mobile application, email newsletter system, and social media distribution — with no disclosed proprietary AI, ML, or platform innovations. Its competitive position rests on 170 years of brand equity, deep community ties forged through sustained campaigning journalism (notably a record petition to the Welsh Assembly Senedd protecting doctor-led maternity services and two decades of fundraising for Ty Gobaith children's hospice), and the local specialization that national outlets cannot replicate at the council, court, and community beat level.

Name

North Wales Live

Legal name

Trinity Mirror North West & North Wales

Website

https://dailypost.co.uk

Company type

Private

Founded year

1855

Operating status

Operating

Headcount range

501–1,000 employees

Short description

North Wales Live is the digital news channel of the Daily Post, a regional print and digital news brand founded in 1855 serving North Wales readers across Anglesey, Gwynedd, Conwy, Denbighshire, Flintshire, and Wrexham, published by Trinity Mirror North West & North Wales under Reach plc.

Ownership category

akta.pro rank

Product category

Regional News Media

NAICS

Newspaper Publishers (513110), Periodical Publishers (513120)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Regional news media
• Local journalism
• Digital news publishing
• Newspaper publishing
• Community news coverage

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Digital Advertising: The publication is funded by online advertising partnerships and sponsorships, regulated by ASA
2. Print Newspaper Sales: Revenue from newspaper sales and home delivery subscriptions
3. Specialized Advertising Services: Recruitment advertising, funeral notices, family announcements, planning and legal notices, and items for sale through BookanAd platform

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

North Wales Live is the digital news channel of the Daily Post, providing free local news, sport, what's on events, crime, politics, health, traffic and business coverage for North Wales across web and mobile app. The Daily Post print newspaper and sister weekly titles extend coverage to print, all published by Trinity Mirror North West & North Wales, a subsidiary of Reach plc.

Product overview

North Wales Live is the digital news channel of the Daily Post, forming a unified regional news media offering. The Daily Post has served North Wales since 1855 as a print and digital newspaper, while North Wales Live extends this coverage to digital platforms. The portfolio includes sister weekly titles (North Wales Weekly News, Caernarfon and Denbigh Herald, Bangor and Anglesey Mail) and is published by Trinity Mirror North West & North Wales, a subsidiary of Reach plc.

Differentiator

Problem solved

Functional benefit

Products and services

• North Wales Live (Digital News Platform) Free digital news platform (web and mobile app) delivering local news, sport, what's on, crime, politics, health, traffic, and business coverage for North Wales residents across Anglesey, Gwynedd, Conwy, Denbighshire, Flintshire, and Wrexham. Funded by advertising and available without a paywall.
• Daily Post (Print Newspaper) Regional print newspaper covering North Wales since 1855 with news, sport, and community coverage, available via newsagents and home delivery subscription through newspapersubs.co.uk.
• Sister Weekly Publications (North Wales Weekly News, Caernarfon and Denbigh Herald, Bangor and Anglesey Mail) Weekly print sister titles providing additional hyper-local coverage for sub-regions within North Wales as part of the Reach plc regional portfolio.
• Email Newsletter Subscriptions Email newsletter products delivered via the preference centre at dailypost.co.uk, providing subscribers with regular curated local news and sport updates.
• BookanAd Classified Advertising Platform Self-serve platform enabling individuals and businesses in North Wales to place items-for-sale listings, recruitment ads, family announcements, funeral notices, and planning and legal notices.
• Funeral Notices Service Funeral notice publication service for funeral directors and families across North Wales, accessible via funeral-notices.co.uk.
• Public Notices Service Statutory public, planning and legal notice publication service accessed via the Public Notice Portal, integrated into the North Wales Live navigation.

Quantifiable outcome

• Biggest petition ever delivered to Welsh Assembly Senedd - successfully protected doctor-led maternity services
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core, flagship and minor.

• The Trust ProjectcoreStrategic or Co-development PartnerNorth Wales Live is a launch partner of The Trust Project, an international initiative to make it simpler for readers of all ages and from all around the world to discover more about who they are and what they believe in. The partnership supports quality journalism standards and transparency.
• Reach PLCflagshipOthersNorthWalesLive is published by Trinity Mirror North West & North Wales, a subsidiary company of Reach plc - Britain's largest newspaper, magazine and digital publisher. Reach PLC is listed on London Stock Exchange and part of FTSE SmallCap Index.
• BBC Local Democracy ReportersminorStrategic or Co-development PartnerNorth Wales Live hosts BBC Local Democracy Reporters who cover local democracy matters from Conwy and Denbighshire, including reporters Dale Spridgeon (Anglesey and Gwynedd) and Richard Evans (Conwy and Denbighshire)

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Manchester Evening News: Reach plc's flagship regional news brand in the North West, sharing the same Reach publishing platform, advertising sales team and tech stack. Direct peer for benchmarking digital audience scale, ad revenue per user, and editorial operating model.
• WalesOnline: Reach plc-owned national Welsh news website offering extensive Wales-wide news, sport and lifestyle coverage. Direct peer in audience overlap (Welsh consumers), editorial structure, and parent company, with North Wales Live representing the regional title within the same Reach network.
• Liverpool Echo: Another Reach plc regional title serving Merseyside and parts of North Wales. Direct peer in business model (free digital + print, advertising-funded), parent company, and editorial workflow, with overlapping geographic readership in the North Wales–Merseyside corridor.
• South Wales Evening Post: Regional Welsh newspaper (Reach plc) serving Swansea and South Wales. Closely comparable as a Reach plc regional title covering a different but analogous Welsh market, with similar content mix of local news, sport and community reporting.
• Daily Post (print edition): The print companion of North Wales Live under Trinity Mirror North West & North Wales, covering the same North Wales region. They are effectively the same brand across print and digital, making them the most directly comparable title in terms of audience, content and revenue model.
• Yorkshire Post: Major UK regional newspaper (now under National World) covering Yorkshire. Comparable in scale and mission as a long-established UK regional news brand with print + digital free-access model and similar reliance on display and recruitment advertising.

Emerging players

• InYourArea: Reach plc-run hyperlocal news and community platform embedded inside North Wales Live's own site. Comparable as a community-focused digital news product, monetised via local advertising and directory services, that competes for the same North Wales audience attention.
• Nation.Cymru: Independent Welsh-language and bilingual online news outlet. Comparable as a digitally native Wales-focused news competitor, though it targets a more Welsh-language segment of the same broader audience North Wales Live serves.

Broad incumbents

• BBC News (Wales): Public-service broadcaster providing free national and regional news for Wales. Competitor for North Wales reader attention and advertiser-adjacent share of voice, but operates on a publicly funded model without paywall or commercial advertising pressure.

Regional players

• The Leader (Wrexham): NJP-owned weekly newspaper covering Wrexham and Flintshire. Overlaps with North Wales Live on a substantial portion of the Wrexham/Flintshire audience and competes directly for local news, advertising, and recruitment spend in the same sub-region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/northwaleslive
• Facebookfacebook.com/northwaleslive
• Instagraminstagram.com/northwaleslive/?hl=en
• Pinterestpinterest.com/dailypostwales

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Wales Live