What Bing Digital does

Bing Digital is a full-service ecommerce and digital agency founded in the mid-1990s and incorporated in England and Wales as Bing Digital Ltd. It operates from a London headquarters at 86-90 Paul Street with regional offices in Dubai (Silicon Oasis) and Los Angeles, serving enterprise and mid-market clients across the UK, EU, the Middle East, and North America.

Its core offering is ecommerce platform development and digital transformation delivered across Shopify, Magento 2, WooCommerce, Webflow, and Laravel, plus native and cross-platform mobile app development for iOS and Android. Differentiated technical components include bespoke system integrations that connect ERPs, CRMs, payment gateways, PIMs, and shipping providers; a custom Conditional Logic Engine used for products such as Swale Heating's guided boiler quoting system; bespoke product data structures for complex multi-brand catalogues; and an AI-driven Asset Protection stack used to shield client digital assets from scraping and AI-based misuse. A growing marketing and growth layer covers SEO, PPC, social media, CRO, and a newly launched AEO (Answer Engine Optimisation) offering targeting ChatGPT and Perplexity discovery.

The business model is professional and managed services revenue: project-based engagements with non-refundable deposits of typically 50% upfront, 12-month fixed-term SEO and PPC contracts, monthly retainer ongoing support contracts billed monthly in advance, separate consultation audits, and 12-month hosting arrangements with migration charges on exit. Pricing is quote-based and not publicly disclosed. The go-to-market is sales-led and consultation-based, with average client tenure exceeding eight years and an active thought leadership program under leadership author Jon Billingsley. Named enterprise clients include Herman Miller, Hackett London, Grenade, OTO, Swale Heating, CCN, Hi-Life, Astound, and Lake Country. The firm is privately held with no disclosed external funding.

Name

Bing Digital

Legal name

Bing Digital Ltd

Website

https://bingdigital.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Bing Digital is a UK-based full-service ecommerce and digital agency serving mid-market and enterprise brands across the UK, EU, Middle East, and North America with platform development (Shopify, Magento, Webflow, Laravel), mobile apps, custom system integrations, and digital marketing services.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. E-Commerce Development Services: Full platform builds, migrations, and ongoing conversion optimization work on Shopify, Magento, and Webflow. Project-based engagements with deposit requirements (typically 50% upfront per terms and conditions).
2. Custom Development: Bespoke web applications, system integrations, APIs, and internal tools. Built using Laravel, Node.js, headless, and API-first approaches tailored to client requirements.
3. App Development: Native and cross-platform apps for iOS and Android, from customer-facing products to internal tools. Includes design, development, and ongoing App Store support.
4. Marketing Services: SEO, AEO (Answer Engine Optimization), PPC (Google, Meta advertising), Social Media Marketing, and CRO services. All SEO and PPC agreements are fixed-term contracts of 12 months.
5. Ongoing Support & Retainers: Monthly retainer arrangements for ongoing development, troubleshooting, and site management. Support contracts payable monthly in advance with time logged in ten-minute units. Standard support hours 09:00 to 17:00 Monday to Friday.
6. Consultation Services: Independent audits including UI & UX Consultation, Disaster Recovery Audit, Server Audit, Website Audit, Marketing Consultation, Ecommerce Consultation, and CRO Consultation.
7. Website Hosting: Website hosting services with 12-month contracts and 30-day written notice period. Migration charges apply for data transfers to third-party providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Bing Digital is a full-service ecommerce and digital growth agency that builds, migrates, and optimises ecommerce stores on Shopify, Magento 2, Webflow, and WooCommerce for established brands. It also delivers custom web and mobile applications via Laravel, Node.js, and native iOS/Android development, plus integrated digital marketing services including SEO, AEO, PPC, social media, and CRO. Engagements are delivered through project-based builds, 12-month fixed-term marketing contracts, and monthly retainer support.

Product overview

Bing Digital is an e-commerce agency offering a unified suite of digital services organized around a core platform-plus-modules architecture. The core offering consists of e-commerce development across four main platforms: Shopify, Magento 2, Webflow, and WooCommerce, supplemented by custom Laravel development for bespoke web applications and native/cross-platform app development for iOS and Android. The marketing module encompasses SEO, PPC advertising, social media marketing, and CRO services, while a dedicated AEO (Answer Engine Optimisation) module addresses AI-mediated discovery. Consultation services including ecommerce, marketing, UI/UX, website audit, server audit, and disaster recovery audit form the advisory layer. Ongoing support and emergency support retainers provide post-launch maintenance. The company also offers custom website integrations connecting ERPs, CRMs, payment gateways, and warehouses. All services are delivered through a dedicated team model without internal hiring overhead.

Differentiator

Problem solved

Functional benefit

Products and services

• Shopify Development Ecommerce development services on the Shopify platform, including full platform builds, migrations, and ongoing conversion optimization for stores built to convert. Sold as a standalone service to enterprise and mid-market brands.
• Magento Development Ecommerce development on Magento 2, including custom builds, migrations, PWA development, and technical architecture for global scalability. Delivered as a standalone project-based service.
• WooCommerce Development Ecommerce development services on the WooCommerce WordPress platform.
• Webflow Development Custom website development using Webflow, including custom interactions, scroll-based storytelling, and CMS architecture.
• Laravel Development Custom web application development using the Laravel PHP framework, including bespoke platforms, system integrations, APIs, and internal tools.
• App Development Native and cross-platform mobile app development for iOS and Android, including design, development, ongoing support, and App Store deployment. Sold as a standalone service for customer-facing products and internal tools.
• Custom Website Integrations Bespoke system integrations, APIs, and internal tools connecting ERPs, CRMs, payment gateways, warehouses, and shipping providers with client ecommerce platforms.
• Ongoing Support Retainer Monthly retainer arrangement for ongoing development, troubleshooting, and site management. Standard support hours 09:00 to 17:00 Monday to Friday, time logged in ten-minute units and payable monthly in advance.
• Emergency Support Urgent technical support for critical issues outside standard business hours. Sold as a standalone contracted service.
• SEO Services Search engine optimization strategies grounded in commercial intent, targeting organic search and AI answer engines to drive revenue. Sold under a 12-month fixed-term contract.
• PPC Advertising Paid advertising management across Google, Meta and other platforms, optimized for return on ad spend with transparent reporting. Sold under a 12-month fixed-term contract.
• Social Media Marketing Social media strategy and management across Instagram, TikTok, YouTube, and LinkedIn, covering both organic and paid campaigns.
• CRO Services Conversion rate optimization services to improve user experience, increase conversions, and drive revenue growth.
• Answer Engine Optimisation (AEO) Optimization for AI answer engines such as ChatGPT and Perplexity, making brands legible to machine-mediated discovery.
• Marketing Consultation Strategic marketing consultation covering AI integration planning, first-party data strategy, and channel optimization. Available as a standalone service.
• Ecommerce Consultation Ecommerce platform strategy consultation including replatforming decisions, business case analysis, and growth planning. Sold as a standalone advisory engagement.
• UI & UX Consultation User experience and interface design consultation including wireframing and user research. Available as a standalone service.
• Website Audit Comprehensive website and data audits to identify optimization opportunities and inform digital strategy. Available standalone or as part of a larger engagement.
• Server Audit Technical server infrastructure assessment and audit services. Sold as a standalone advisory engagement.
• Disaster Recovery Audit Business continuity and disaster recovery planning and assessment services. Available as a standalone advisory engagement.
• Website Hosting Website hosting services sold under 12-month contracts with a 30-day written notice period. Migration charges apply for data transfers to third-party providers.

Quantifiable outcome

• Conversion rates increased, average order values increased, and abandonment rates decreased (Grenade project)
• +3 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Anvil Media: US digital marketing agency offering paid media, SEO, analytics, and creative for enterprise and mid-market brands. Comparable as a performance-marketing-focused digital agency serving clients across retail, ecommerce, and B2B.
• Velir: US-based digital agency focused on enterprise web and ecommerce development, analytics, and personalization. Comparable as a development-led digital agency serving enterprise clients with similar platform-plus-growth services.
• Dept Agency: Amsterdam-headquartered global digital agency offering end-to-end commerce development, marketing, and creative services to enterprise brands across Europe, US, and MENA. Closely comparable to Bing Digital in being a multi-office, full-service digital and ecommerce partner for enterprise clients.
• Avenue Z: US-based digital agency combining ecommerce development, paid media, SEO, and PR services for enterprise brands. Comparable as a multi-disciplinary digital partner covering web builds and performance marketing.
• We Are Amaze: UK-headquartered digital commerce agency providing ecommerce platform builds, digital marketing, and customer experience services for enterprise and mid-market brands. Direct peer given shared UK base, enterprise focus, and overlapping Shopify/Magento + growth offering.
• Clockwork (Clockwork Unlimited Inc.): UK-based digital agency delivering ecommerce development, marketing, and creative services to enterprise brands. Directly comparable given shared UK/enterprise orientation and full-service digital offering.
• BlueAcorn (Optimizely): US digital commerce agency specializing in ecommerce platform builds, CRO, and growth marketing, now part of Optimizely. Directly comparable to Bing Digital due to shared emphasis on ecommerce platform builds (Magento/shopify expertise) and conversion-led marketing services.

Broad incumbents

• AKQA (WPP): Global digital agency within WPP offering design, ecommerce, and marketing services to enterprise brands. Comparable as a large incumbent operating across ecommerce development and digital marketing at much greater scale.
• Isobar (Dentsu): Global digital agency network within Dentsu offering ecommerce, marketing, and experience design for enterprise clients worldwide. Comparable as a larger incumbent offering broader portfolio spanning similar services to Bing Digital.

Others

• Smart Insights: Digital marketing advisory, training, and templates provider serving enterprise and mid-market marketers. Comparable as an adjacent ecosystem participant (digital marketing education/advisory) that addresses the same target audience but through education rather than hands-on agency services.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bingdigital
• LinkedInlinkedin.com/company/bing-digital
• Instagraminstagram.com/bing.digital

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bing Digital