Anvil Media

What Anvil Media does

Anvil Media is a privately held digital marketing consultancy founded in 2000 by Kent Lewis in Portland, Oregon. The firm provides integrated marketing services spanning paid media (PPC) management, search engine optimization, social media marketing, content marketing, and website design and development. It supplements its core offering with proprietary methodologies (Anvil Marketing Program™ and Anvil Marketing Index™) and specialized services including online reputation management, voice search optimization, influencer marketing, and Amazon shopping optimization. Anvil holds Google Premier Partner status and Microsoft Advertising Partner certification, and its team is Google certified. The company serves a horizontally diversified client base that includes e-commerce, B2B, higher education, and home services segments, with documented case-study outcomes across enterprise clients such as Oregon State University, Inspire Fitness, Coastal Farm & Ranch, and Icon Time.

The firm's underlying technology stack is built on industry-standard marketing platforms — Google Analytics (including GA4), Google Tag Manager, SEO platforms, PPC management tools, social media management systems, and Schema Markup / JSON-LD structured data implementations — rather than proprietary infrastructure. Its differentiators are concentrated in process IP (proprietary methodologies), certifications (Google Premier Partner), and brand reputation built over 20+ years of operating history and earned media in Forbes, Fast Company, New York Times, and The Economist.

Anvil generates revenue through professional services engagements, including project-based work and ongoing retainers. Its go-to-market model is consultation-led, anchored by a complimentary 40-minute digital marketing audit, supported by content marketing (blog, white papers, eBooks, webinars, podcast), a monthly newsletter (The Anvil Effect), and inside sales via its website contact form. On March 1, 2022, Anvil merged with Deksia, a Michigan-based full-service agency, expanding its geographic and service-line footprint. The company is privately held with no disclosed funding rounds, revenue figures, or institutional ownership, and operates with a headcount in the 11-50 range.

Name

Anvil Media

Legal name

Anvil Media, Inc.

Website

https://anvilmediainc.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Anvil Media is a privately held, Portland-based digital marketing consultancy founded in 2000, providing SEO, paid media, social media, content marketing, and web design services to e-commerce, B2B, higher education, and home services clients, with Google Premier Partner status.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

akta.pro secondary industries

SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI), Performance Analytics, Attribution & Measurement (MMM/MTA) (BPAFACAJ), Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Search engine optimization
• Paid media management
• Social media marketing
• Content marketing services
• Digital marketing agency

Headquarters

HQ city

Bend

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Consulting Services: Professional services revenue from integrated digital marketing consulting including SEO, PPC, social media marketing, content marketing, and website analytics services. Services are delivered through project-based engagements and ongoing retainer relationships.
2. Paid Media Management: Revenue from managing paid advertising campaigns including Google Ads, Microsoft Advertising, and social media advertising on behalf of clients.
3. Website Development Services: Website design and development services as part of integrated digital marketing solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Anvil Media is a full-service digital marketing consultancy that helps businesses generate measurable ROI through integrated marketing programs spanning paid media (PPC) management on Google Ads and Microsoft Advertising, search engine optimization, social media marketing, content marketing, and website development/design. Engagements begin with complimentary digital audits and are delivered through project-based work and ongoing retainer relationships for clients seeking measurable returns on digital marketing investments. The agency supplements its core service portfolio with proprietary frameworks (Anvil Marketing Program™ and Anvil Marketing Index™) and specialized services such as online reputation management, voice search optimization, influencer marketing, and Amazon Shopping optimization.

Product overview

Anvil Media is a full-service digital marketing agency offering integrated marketing services rather than a software product platform. The core service portfolio includes Paid Media (PPC advertising), Search Engine Optimization (SEO), Social Media Marketing, Content Marketing Services, and Website Development/Design. These core services are supplemented by proprietary methodologies (Anvil Marketing Program™ and Anvil Marketing Index™), specialized services including Online Reputation Management, Voice Search Optimization, Influencer Marketing, and Amazon Shopping optimization, plus audit services such as Conversion Rate Optimization, Competitive Intelligence, and Content Marketing audits. The agency also offers email marketing services and publishes educational content including newsletters, blog posts, white papers, and webinars through its marketing resources hub.

Differentiator

Problem solved

Functional benefit

Products and services

• Paid Media Services Pay-per-click (PPC) advertising management across Google Ads and Microsoft Advertising to drive targeted traffic and conversions for business clients.
• Search Engine Optimization (SEO) Organic search optimization including technical SEO, content optimization, local SEO, link development, and Schema Markup implementation to improve website visibility and rankings.
• Social Media Marketing Social media strategy and management across Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube to build brand presence and engagement for business clients.
• Content Marketing Services Content creation and strategy including blog posts, articles, white papers, eBooks, and multimedia content to attract and engage target audiences.
• Website Development/Design Website design and development services to create optimized, user-friendly digital properties that support marketing objectives.
• Anvil Marketing Program™ A structured, proprietary marketing methodology developed by Anvil that guides clients through strategic planning and execution across integrated digital marketing disciplines.
• Anvil Marketing Index™ A diagnostic tool and benchmarking system for measuring marketing performance across key metrics to inform optimization decisions.
• Online Reputation Management Services Monitoring and managing brand perception across review sites, social media, and search results to mitigate negative content and build positive brand presence.
• Email Marketing Services Email campaign creation, automation, and management including newsletter development and subscriber nurturing sequences.
• Voice Search Optimization Strategy Optimization services targeting voice search queries and smart-speaker users to capture emerging conversational search traffic.
• Influencer Marketing Identification, vetting, and management of influencer partnerships to reach target audiences through credible peer recommendations.
• Amazon Shopping Audit and Plan Optimization services for Amazon product listings, advertising, and search visibility to maximize eCommerce performance on Amazon.
• Conversion Rate Optimization Audit and Plan Analysis and recommendations to improve website conversion rates through UX improvements, A/B testing, and funnel optimization.
• Competitive Intelligence Audit Research and analysis of competitor marketing strategies, positioning, and performance to inform client planning.
• Content Marketing Audit & Plan Evaluation of existing content assets and development of a strategic content roadmap aligned with business objectives.

Quantifiable outcome

• 143% increase in on-site product revenue for e-commerce client (Inspire Fitness)
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• DeksiaflagshipStrategic or Co-development Partner · 1 March 2022On March 1, 2022, Anvil merged with Deksia, a Michigan-based full-service agency, to expand its depth and breadth of service offerings and talent. This merger combined Anvil's search engine marketing expertise with Deksia's full-service agency capabilities.
• GooglecoreTechnology or IntegrationGoogle Premier Partner with exclusive Premier Partner status. Anvil's team is Google certified and specializes in Google Ads, Google Analytics, and other Google marketing platforms.
• Entrepreneur's Organization (EO)minorGTM or Marketing PartnerActive member of EO, a global non-profit network of entrepreneurs that provides networking and growth opportunities.
• SEM PDXminorGTM or Marketing PartnerPortland-based trade organization for search engine marketing professionals. Anvil's President Kent Lewis serves as President of SEM PDX.
• PDX MindshareminorGTM or Marketing PartnerPortland marketing professional community group for networking and knowledge sharing among marketers.
• Michael Green CommunicationsminorStrategic or Co-development PartnerORM partnership for holistic brand representation online from the inside out. Specializes in corporate communications and reputation management.
• Capability ConsultingminorStrategic or Co-development PartnerConsulting partnership for online reputation management services, ensuring holistic brand representation.
• Portland State UniversityminorStrategic or Co-development PartnerUniversity partnership providing internship opportunities and industry connections. Logo displayed on website as partner/certification holder.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Portent, Inc. Portent is an integrated digital marketing agency emphasizing SEO, paid media, analytics, and content strategy, with a similar focus on measurable ROI and proprietary methodologies. Comparable to Anvil in service mix and mid-market enterprise positioning.
• Directive: Directive is a B2B digital marketing agency specializing in SEO, PPC, and content for SaaS and enterprise tech clients. Comparable to Anvil in B2B segment focus, revenue/ROI-driven case studies, and thought-leadership content marketing approach.
• Single Grain: Single Grain is a digital marketing agency specializing in SEO, paid media, and SaaS/e-commerce growth marketing, with strong thought-leadership content analogous to Anvil's blog, white papers, and webinars. Both target performance-driven mid-market clients.
• Disruptive Advertising: Disruptive Advertising is a PPC, SEO, and digital marketing agency with comparable Google Partner credentials, performance-marketing focus, and case-study-driven sales motion similar to Anvil Media. Both compete directly for mid-market clients wanting measurable ROI from paid and organic search.
• LSEO: LSEO is an SEO and digital marketing agency with strong SEO specialization and integrated PPC services. Comparable to Anvil in technical SEO capabilities, schema/structured data focus, and Google-certified positioning.
• Ignite Visibility: Ignite Visibility is a performance digital marketing agency offering SEO, paid media, social media, and email marketing, with multiple Clutch and industry awards and a similar mid-market/enterprise client profile to Anvil Media. Both compete on integration of paid and organic channels and on demonstrable client outcomes.
• Thrive Internet Marketing Agency: Thrive Agency is a full-service digital marketing firm offering SEO, PPC, social media, web design, and ORM services for SMB and mid-market clients. Comparable to Anvil in horizontal service mix, geography (Portland-adjacent Pacific Northwest adjacent), and project-plus-retainer pricing model.
• Coalition Technologies: Coalition Technologies is a full-service digital agency providing SEO, PPC, web design, and e-commerce marketing to enterprise and mid-market brands. Comparable to Anvil in their focus on measurable ROI for e-commerce clients and integrated online marketing.
• WebFX: WebFX is a full-service digital marketing agency offering SEO, PPC, social media, web design, and CRO, with a Mid-Atlantic footprint but national client reach. Comparable in service breadth and outcome-led positioning, though typically larger scale than Anvil.

Others

• Deksia: Deksia is a Michigan-based full-service agency that merged with Anvil Media in March 2022, expanding scope into branding, creative, and web development. Listed as OTHERS because, post-merger, it is the same combined entity, not an independent competitor — included for completeness as the closest peer formed from the Anvil merger.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/anvilmedia
• YouTubeyoutube.com/user/Anvilmediainc
• Facebookfacebook.com/AnvilMediaInc
• LinkedInlinkedin.com/company/anvil-media-inc.
• Instagraminstagram.com/anvilmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anvil Media