Fun Robotics
Fun Robotics is a Dubai-based, KHDA-approved education company delivering in-person robotics, coding, and STEM programs to children ages 6-17, K-12 schools, universities, and corporate and government clients across five Dubai locations.
- Company typePrivate
- Founded2016
- HeadquartersDubai, United Arab Emirates
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Fun Robotics does
Fun Robotics is a Dubai-based educational technology company that delivers robotics and STEM learning programs to children (ages 6-17), K-12 schools, universities, and corporate and government clients. Its core product is in-person, instructor-led training using LEGO Education platforms (SPIKE Essential, SPIKE Prime, EV3 Mindstorms), Arduino microcontrollers, Raspberry Pi, littleBits IoT kits, and languages including Scratch, Python, C, and App Inventor. The curriculum is structured into age-appropriate tracks spanning STEM Foundations, Robotics & Coding, Mechanics & AI, and Design Technology, with a modular catalog of named courses (3G Robotics Kids, Spike Prime, AI, Raspberry Pi, Arduino Club, Cyber Security, 3D Modeling & Printing, Coding Club, Drones, Machine Wiz, App Inventor, Robot C).
The company operates a hub-and-spoke distribution model: a main training center on Sheikh Zayed Road (Dubai) approved by the Knowledge and Human Development Authority (KHDA) plus four satellite locations in Sustainable City, Mirdif Uptown, Dubai Silicon Oasis, and JLT. Revenue is generated through five streams: recurring children's term programs and summer camps (B2C, ages 6-17); school services including Makerspace setup, Training of Trainers, competition preparation, and curriculum kits (B2B); university programs covering Raspberry Pi, IoT, Arduino, Robot C, and App Inventor; customized corporate and government training (AI workshops, Design Thinking, team building, Women in Innovation); and events and exhibitions including competition organization. Pricing is contact-based with an escalating loyalty discount of up to 50% after the ninth course, alongside sibling, referral, and early-bird discounts.
Fun Robotics is privately held and founder-led by CEO Lubna Taji (the first KHDA-approved specialized robotics center in Dubai), with a small team of approximately six people. The business has no external funding rounds, no parent company, and no disclosed revenue. It claims 15,000+ students educated and 1,000+ workshops delivered over 10+ years, with a competition track record including FLL Champions Awards and WRO national titles between 2014-2018. Customer logos span GEMS Education, JESS, Horizon, Raffles, AUS, AUD, GE, ENOC, Cisco, Dubai Police, RAK Police, and the UAE Ministry of Education.
Fun Robotics firmographics
Firmographics- Name
- Fun Robotics
- Legal name
- Fun Robotics
- Website
- https://fun-robotics.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fun Robotics is a Dubai-based, KHDA-approved education company delivering in-person robotics, coding, and STEM programs to children ages 6-17, K-12 schools, universities, and corporate and government clients across five Dubai locations.
- Ownership category
- akta.pro rank
Fun Robotics industry classification
Industry- Product category
- Robotics and STEM Education
- NAICS
- All Other Schools and Instruction (61169), Professional and Management Development Training (611430), Computer Training (611420)
- akta.pro primary industry
- LEGO / Block-Based Robotics Programs (EDAMADAD)
- akta.pro secondary industries
- Robotics Learning Platforms (EDAFANAB), Competition Robotics Teams & Coaching (FLL/FTC/FRC, VEX) (EDAMADAE), Robotics, Engineering & Makers Camps (EDAMALAE), AI & Machine Learning for Robotics Programs (EDAMADAK)
Keywords
Where Fun Robotics is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices5 records
Markets served
Fun Robotics business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Children's Educational Programs: Weekly term programs and summer camps for children ages 6-17 covering robotics, coding, game design, AI, and digital skills. Revenue generated through course registration fees with loyalty discounts for repeat enrollment.
- School Services: Makerspace & STEM Lab setup, Training of Trainers for teachers, competition training, teacher materials packages, and robotics/electronics kit sales to schools.
- Corporate & Government Training: Tailored innovation programs for companies and government entities including AI workshops, team building through robotics, IoT, Design Thinking, and Women in Innovation programs.
- Events & Exhibitions: Organization of tech events, workshops, and exhibitions for corporate retreats, team building days, and family events. Includes competition organization services.
- University Programs: Tailored courses for university students including Raspberry Pi, IoT, Arduino, Robot C, and App Inventor training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Loyalty Program - escalating discount structure |
| Subscription | Annual | Early Bird Discount |
| Subscription | Pay-as-you-go | Sibling Discount |
| Subscription | Pay-as-you-go | Referral Discount |
Go-to-market motion5 records
Distribution channels5 records
Marketing channels6 records
Fun Robotics product offering
Product offeringCore offering
Fun Robotics is an educational training center that delivers hands-on robotics, coding, AI, and STEM programs for children ages 6-17, with additional tailored offerings for K-12 schools, universities, and corporate and government clients. Services are delivered through a main center on Sheikh Zayed Road in Dubai and four satellite locations, using platforms such as LEGO SPIKE Prime, LEGO EV3 Mindstorms, Arduino, Raspberry Pi, and programming tools including Scratch, Python, C, and App Inventor.
Product overview
Fun Robotics is an educational technology company offering a comprehensive portfolio of robotics and STEM education programs. The core offering consists of face-to-face educational courses for children ages 6-17, organized around Kids Programs (including summer camps and term programs), Schools services (Makerspace setup, teacher training, field trips), Universities programs, Organizations/Corporate training, Team Building activities, and Events & Exhibitions. The product portfolio includes specific courses such as 3G Robotics Kids, Spike Prime, Artificial Intelligence, Raspberry Pi, Arduino Club, Cyber Security, 3D Modeling & Printing, Coding Club, Drones, Machine Wiz, App Inventor, and Robot C. The company also offers a Loyalty Program for returning students. Rather than a unified software platform, Fun Robotics operates as a service-based educational center with a modular curriculum structure spanning multiple age groups and skill levels.
Differentiator
Problem solved
Functional benefit
Products and services
- Kids Programs (Summer Camp) Hands-on learning center for children aged 6-17 developing skills in robotics, programming, game design, and digital creativity through weekly themed projects during summer break.
- Term Programs Weekly ongoing classes during school terms at multiple Dubai locations (Sustainable City, Mirdif, Dubai Silicon Oasis, JLT) covering robotics, coding, game design, and digital skills for children ages 6-17.
- 3G Robotics Kids Course A simplified version of 3G Robotics for children aged 10+, enabling students to design, program, and control fully functional robotic models.
- Spike Prime Course LEGO Education SPIKE Prime robotics course combining colorful building elements, easy-to-use hardware, and intuitive block-based coding for students.
- Artificial Intelligence (AI) Course Course covering artificial intelligence from core pillars to coding and implementing Machine Learning models and programs for students.
- Raspberry Pi Course Course on Raspberry Pi (credit-card-sized computer) programming with Python, including building car robots using GOPIGO circuits and ultrasonic sensors.
- Arduino Club Course Course combining programming and electronics to build digital systems and control them using Arduino micro-controllers.
- Cyber Security Course Introduction to essential concepts in cybersecurity, networks, and hacking using simulations and terminal commands.
- 3D Modeling & Printing Course Course introducing 3D printing and modeling using Autodesk Fusion 360, reverse engineering real life models and designing prototypes.
- Coding Club Course Course teaching basics of block coding, introducing concepts of loops, logic, variables, and radio communications.
- Drones Course Course exploring UAVs, learning aerodynamics and Bernoulli's principle, assembling and programming drones for autonomous flight.
- Machine Wiz 1 & 2 Course Courses on simple and powered machines, gears, levers, pulleys, and renewable energy combined with pneumatics.
- App Inventor Course Introductory Android App development course using drag and drop programming blocks to develop mobile applications.
- Robot C Course Text-based C programming language course for LEGO MINDSTORMS robotics platforms.
- Schools Services Specialized consultancy and training in STEM and robotics for school education, including Makerspace setup, teacher training, curriculum materials, field trips, competition training, and after-school activities for K-12 schools.
- University Programs Tailored programs for university students including AI, Raspberry Pi, IoT, Arduino, Robot C, and App Inventor courses.
- Organizations (Customized Programs) Tailored innovation-supporting programs for companies and government entities including AI workshops (4 levels), team building through robotics, Design Thinking, IoT workshops, Women in Innovation, and LEGO Serious Play.
- Team Building Robotics team-building experiences designed to spark innovation and strengthen teamwork for corporate groups.
- Team Building Activities Specific team building activities including Sumo-Bot, Maze-Bot, Scavenger-Bot, and AI Exploration workshops.
- Events & Exhibitions Tech events, workshops, competitions organization, and exhibitions services for corporate retreats, team building days, and family events.
Quantifiable outcome
- 15,000+ students educated in robotics and STEM
- +2 more outcomes
Companies that use Fun Robotics
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles4 records
Fun Robotics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature3 records
Fun Robotics partnerships and signals
Strategic signalPartnerships
31 partnerships are on record, tiered minor, moderate and core.
- RITminorLogo partner - appears in 'Proud to Work With' section on website
- NPFAIminorLogo partner - appears in 'Proud to Work With' section on website
- Dubai PolicemoderateLogo partner - corporate training and events provider for Dubai Police
- DFA (Dubai Football Academy)minorLogo partner - appears in 'Proud to Work With' section
- AjyalminorLogo partner - appears in 'Proud to Work With' section
- Ministry of Education UAEcoreOfficial partner - approved by Ministry of Education for STEM and robotics education delivery
- LFI Dubai (Lycée Français International de Dubai)moderateLogo partner - French international school in Dubai
- Government of AjmanmoderateGovernment partner for educational programs
- AJCC (Ajman Women and Children Palace)minorLogo partner - appears in 'Proud to Work With' section
- IPSMamzarminorLogo partner - appears in 'Proud to Work With' section
- AUS (American University of Sharjah)moderateUniversity partner for tailored programs
- DNSchool (Dubai English Speaking School)moderateSchool partner for robotics programs
- Government of DubaicoreGovernment partner for innovation and education initiatives
- GE (General Electric)moderateCorporate partner - conducted Design Thinking workshops at GE facilities
- GEMS EducationcoreMajor education network partner for STEM and robotics programs across GEMS schools
- Horizon School DubaimoderateSchool partner for field trips and robotics programs
- Jumeirah English Speaking SchoolmoderateSchool partner for robotics education programs
- Kings School DubaiminorLogo partner - appears in 'Proud to Work With' section
- AUD (American University in Dubai)moderateUniversity partner for tailored programs
- Maraya Art CenterminorLogo partner - cultural/art institution partner
- Petroleum InstituteminorLogo partner - appears in 'Proud to Work With' section
- Raffles International SchoolmoderateSchool partner for robotics programs
- RAK PolicemoderateGovernment partner for training programs
- SajayaminorLogo partner - appears in 'Proud to Work With' section
- KaizainminorPartner for chess program during summer camps - co-taught program for strategic thinking skills
- Genius MapminorPartner for Soroban Mental Math program - Japanese abacus brain development for children ages 6-14
- NikonminorPhotography partner during summer camp - hands-on photography education with real cameras
- Hand by Hand Institute (Dubai Silicon Oasis)moderateHost venue partner for Saturday robotics classes at Dubai Silicon Oasis location
- Medaf Studio (Mirdif Uptown)minorHost venue partner for Thursday robotics classes at Mirdif Uptown location
- T.NT Dance Studio (JLT)minorHost venue partner for robotics classes at JLT location
- KHDA (Knowledge and Human Development Authority)coreRegulatory approval and recognition as first KHDA-approved specialized robotics center in Dubai
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Fun Robotics competitors and assessment
Company assessmentBroad incumbents
- Makeblock: Makeblock is a global STEAM education hardware and curriculum provider offering mBot, Codey Rocky, Airblock drones, and Neuron kits. Overlaps with Fun Robotics on robotics platforms used in courses and competes for the same K-12 STEM curriculum budget.
- LEGO Education: LEGO Education is the global curriculum and hardware arm of LEGO, supplying SPIKE, Mindstorms, WeDo, and associated teacher training to schools worldwide. Fun Robotics is both a customer (uses LEGO platforms) and a channel partner / competitor for LEGO-based curriculum delivery.
Direct peers
- ATLAB: ATLAB is a UAE-based STEM and robotics education provider operating multiple learning centers across the Gulf with curriculum covering LEGO, Arduino, coding, and 3D printing. It is the most direct peer to Fun Robotics given overlapping Dubai-centric kids robotics education model, B2B school programs, and corporate training offerings.
- Thinkertech: Thinkertech is a Dubai-based STEM and coding education provider running after-school programs, camps, and school partnerships. Direct overlap with Fun Robotics on consumer kids robotics courses and K-12 curriculum integration in the UAE.
- KIKS Robotics: KIKS Robotics is a MENA-focused robotics education provider offering in-center and in-school programs using LEGO, Arduino, and VEX platforms. Comparable to Fun Robotics in age group (K-12), technology stack, and B2B school partnership model.
Others
- Code.org: Code.org is a US-based non-profit promoting K-12 computer science education, including Hour of Code and free curriculum aligned with schools worldwide. Adjacent competitor in school-level coding/STEM curriculum funding decisions, especially for the school services segment Fun Robotics targets.
- FIRST (For Inspiration and Recognition of Science and Technology): FIRST operates the FIRST LEGO League (FLL), FTC, and FRC competitions that Fun Robotics teams have won. While not a direct commercial competitor, FIRST is the category organizer whose competition pipeline Fun Robotics leverages for credibility, and any policy change affects Fun Robotics' competition-training revenue.
Emerging players
- Wonder Workshop: Wonder Workshop is a US-based K-12 robotics education company behind Dash, Dot, and Cue robots, with global curriculum and competitions. Comparable as a competing kids robotics platform expanding into Middle East school channels that Fun Robotics serves.
Regional players
- CoderDojo: CoderDojo is a global volunteer-led community of free coding clubs for youth with active chapters across the Middle East. It is an adjacent peer in the kids coding/STEM category but with a free, volunteer-driven model that competes for parent attention and school partnerships in the UAE.
- Edutech Middle East: Edutech is a regional K-12 STEM and educational technology provider with presence across Gulf countries. It is comparable as a competing regional supplier of STEM kits, robotics curriculum, and teacher training to schools that Fun Robotics also targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Fun Robotics social profiles
Digital presenceFun Robotics compliance and trust
Trust signalCompliance2 records
Fun Robotics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fun Robotics leadership team
Management profileNumber of profiles
Profiles6 records
Fun Robotics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fun Robotics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fun Robotics
What does Fun Robotics do?
Fun Robotics is an educational training center that delivers hands-on robotics, coding, AI, and STEM programs for children ages 6-17, with additional tailored offerings for K-12 schools, universities, and corporate and government clients. Services are delivered through a main center on Sheikh Zayed Road in Dubai and four satellite locations, using platforms such as LEGO SPIKE Prime, LEGO EV3 Mindstorms, Arduino, Raspberry Pi, and programming tools including Scratch, Python, C, and App Inventor.
Is Fun Robotics a public or private company?
Fun Robotics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fun Robotics founded?
Fun Robotics was founded in 2016. It employs 1 to 10 people.
Where is Fun Robotics based?
Fun Robotics is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Fun Robotics make money?
Five revenue lines are on record. Children's Educational Programs are the primary driver. The others are school Services, corporate & Government Training, events & Exhibitions and university Programs.
Who are Fun Robotics's main competitors?
Broad incumbents on record are Makeblock and LEGO Education. Direct peers are ATLAB, Thinkertech and KIKS Robotics. Others are Code.org and FIRST (For Inspiration and Recognition of Science and Technology). Wonder Workshop is listed as an emerging player. Regional players are CoderDojo and Edutech Middle East.
Does Fun Robotics have an API?
No public API is recorded for Fun Robotics.
What industry is Fun Robotics in?
Fun Robotics's product category is Robotics and STEM Education. Its primary akta.pro industry code is EDAMADAD, LEGO / Block-Based Robotics Programs, with a secondary code of EDAFANAB, Robotics Learning Platforms. Its NAICS code is 61169.