Saum & Viebahn
Saum & Viebahn is a German textile publisher founded in 1901, headquartered in Kulmbach, distributing decorative fabrics, curtains, upholstery, and contract textiles to interior decorators, architects, and industrial buyers via a specialist dealer network and premium brand partnerships (Alcantara, Charmelle, miroo).
- Company typePrivate
- Founded1901
- HeadquartersKulmbach, Germany
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Saum & Viebahn does
Saum & Viebahn Gmb & Co. KG is a German textile publisher founded in 1901 and headquartered in Kulmbach, Germany. The company develops, sources, and distributes decorative fabrics, curtains, furniture and upholstery textiles, and contract-grade fabrics, and serves as the German-market distribution partner for premium international textile brands including Alcantara, Charmelle, and miroo (carpets). Its product portfolio is organized into four pillars — Dekostoffe & Gardinen (decorative fabrics and curtains), Möbel- & Polsterstoffe (furniture and upholstery fabrics, including STUDIOLINE made-in-Germany and MAGIC easy-clean lines), CONTRACT-Stoffe (hospitality and high-traffic commercial textiles, often Trevira CS fire-resistant), and Starke Marken (branded partnerships). The portfolio is published via a Product Finder digital catalog and refreshed seasonally (e.g., the Frühjahrskollektion 2026).
The company operates a B2B go-to-market targeting three vertical segments: Raumausstatter (interior decorators and upholsterers, primary), Architekten/Objekteure (architects and commercial specifiers), and Industrie (industrial textile buyers). Distribution runs through a Fachhändler (specialist dealer) network searchable via a dealer-locator tool, supplemented by direct trade engagement for project-based contract work. The SV+ membership program provides partner dealers with marketing, PR, online, media, and networking support, serving as both a channel-incentive and stickiness mechanism. There is no public pricing; terms reference a €5 minimum quantity surcharge on orders below €50 net, ex-warehouse pricing, 30-day payment terms, and B2B-tier pricing lists.
Revenue is generated primarily through one-time sales of textile products to trade customers and via premium brand distribution; revenue figures, financial KPIs, and ownership composition are not publicly disclosed. The company is structured as a German Kommanditgesellschaft (KG, limited partnership) with S & V Verwaltungs-GmbH as the personally liable partner and two named managing directors, Susanne Schicker-Westhoff and Andreas Klenk. The firm employs 51–100 people, holds no disclosed patents, has no external funding history, and reports its geographic reach as international while concentrating operations in the DACH region.
Saum & Viebahn firmographics
Firmographics- Name
- Saum & Viebahn
- Legal name
- Saum & Viebahn GmbH & Co. KG
- Website
- https://saum-und-viebahn.de
- Company type
- Private
- Founded year
- 1901
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Saum & Viebahn is a German textile publisher founded in 1901, headquartered in Kulmbach, distributing decorative fabrics, curtains, upholstery, and contract textiles to interior decorators, architects, and industrial buyers via a specialist dealer network and premium brand partnerships (Alcantara, Charmelle, miroo).
- Ownership category
- akta.pro rank
Saum & Viebahn industry classification
Industry- Product category
- Contract & Decorative Textiles
- SIC
- Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI)
- akta.pro secondary industry
- Commercial & Hospitality Home Textiles Retail (Bulk Linens for Hotels, Spas, Restaurants) (CRAIALAJ)
Keywords
Where Saum & Viebahn is headquartered
LocationHeadquarters
- HQ city
- Kulmbach
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Saum & Viebahn business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Textile Product Sales: Saum & Viebahn generates revenue through the sale of decorative fabrics, curtains, furniture upholstery, and contract textiles. The company serves as a publisher and distributor for branded textile collections including Alcantara, Charmelle, and miroo.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | B2B pricing for trade customers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Saum & Viebahn product offering
Product offeringCore offering
Saum & Viebahn is an international textile publisher that designs, sources and distributes decorative fabrics, curtains, furniture and upholstery materials, and contract-grade textiles for residential and commercial interiors. The company operates a portfolio of branded collections (including Alcantara, Charmelle, and miroo) and sells primarily through a specialist dealer network serving interior decorators, architects, and industrial customers.
Product overview
Saum & Viebahn is an international textile publisher headquartered in Kulmbach, Germany, specializing in decorative fabrics, curtains, furniture upholstery, and contract-grade textiles. The company operates as a multi-product portfolio offering organized into four main product categories: Dekostoffe & Gardinen (decorative fabrics and curtains), Möbel- & Polsterstoffe (furniture and upholstery fabrics), CONTRACT-Stoffe (contract-grade textiles), and Starke Marken (premium branded partnerships including Alcantara, Charmelle, and miroo). The Möbel- & Polsterstoffe category includes numerous sub-lines such as STUDIOLINE (Made in Germany), MAGIC easy clean, In- & Outdoor, and various design collections like Couture, Fashion, and Hampton. The company also provides digital tools including a Product Finder for filtering textiles by material and properties, and offers the SV+ membership program providing marketing, PR, and network benefits to partners. The textile solutions serve Raumausstatter (interior decorators), architects, object planners, and industry customers for both residential and commercial interiors.
Differentiator
Problem solved
Functional benefit
Brands
- miroo: Carpet brand mentioned as partner brand alongside Charmelle and Alcantara.
Products and services
- Dekostoffe & Gardinen (Decorative Fabrics & Curtains) Decorative fabric and curtain solutions for residential interiors, including sheer curtains and drapery, sold to trade professionals.
- Möbel- & Polsterstoffe (Furniture & Upholstery Fabrics) Furniture and upholstery fabric collections designed for residential and commercial seating applications, supplied to trade professionals.
- CONTRACT-Stoffe (Contract Textiles) Contract-grade fabrics engineered for commercial interiors, hospitality, and high-traffic environments, including Trevira CS fire-resistant and easy-clean options.
- Starke Marken (Premium Branded Textiles) Portfolio of premium branded textile partnerships including Alcantara, Charmelle, and miroo, distributed through Saum & Viebahn's specialist dealer network.
- Product Finder Online digital tool that allows trade customers to search and filter the textile catalogue by material composition, color, application area, abrasion resistance and other technical properties.
- SV+ Membership Program Membership program for specialist dealers offering marketing (my+ Marketing), PR (my+ PR-Promotion), online presence (my+ Online), media (my+ Media), and networking (my+ Network) benefits.
Companies that use Saum & Viebahn
Customer profileSegments3 records
Ideal customer profiles3 records
Saum & Viebahn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Saum & Viebahn partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- AlcantaracoreSaum & Viebahn is an official partner and distributor for Alcantara brand textiles. Alcantara is a premium Italian-made material used in furniture upholstery and automotive applications.
- CharmellecoreSaum & Viebahn serves as a distribution partner for Charmelle textile collections, offering decorative and upholstery fabrics under this brand.
- miroocoreSaum & Viebahn partners with miroo brand for carpet and flooring solutions, with a dedicated miroo website referenced.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Saum & Viebahn competitors and assessment
Company assessmentDirect peers
- Maharam: US-based textile company supplying upholstery, drapery, and wallcovering products to commercial and residential interiors. Comparable in supplying premium textiles to architects and specifiers across residential and contract channels.
- Höpke Möbelstoffe: German wholesaler of upholstery fabrics serving furniture manufacturers and upholsterers. Comparable B2B textile distribution business focused on Möbel- & Polsterstoffe.
- Delius GmbH & Co. KG: German textile publisher/wholesaler serving upholstery, decorative, and contract segments with strong DACH specialist dealer network. Matches S&V's publisher model, product mix, and B2B trade customer base.
- Kvadrat: Danish premium textile manufacturer for architectural and furniture interiors, with strong presence in residential and contract markets. Comparable as a designer/curator of high-end interior textiles sold to the trade.
- Designers Guild: UK premium textile brand for home furnishings with decorative fabrics, upholstery, and curtains sold through dealers and direct channels. Comparable in premium positioning and product mix.
- Zimmer + Rohde: German premium textile publisher offering designer furniture and decorative fabrics for residential and contract interiors. Same publisher model, premium positioning, and trade customer base as Saum & Viebahn.
- Création Baumann: Swiss textile manufacturer specializing in decorative fabrics, curtains, and interior sun protection, selling through architects and interior decorators. Comparable premium European positioning and contract textile business.
- Romo Group: UK textile publisher offering decorative and upholstery fabrics across multiple brands (Romo, Black Edition, Kirkby Design). Comparable publisher model targeting interior decorators and contract specifiers.
- Warwick Fabrics: UK-based supplier of upholstery and decorative fabrics for residential and commercial interiors, distributing through specialist dealers. Comparable in product categories and B2B trade channel.
- JAB Anstoetz Group: One of Europe's largest textile publishers, headquartered in Germany, offering decorative fabrics, curtains, upholstery, and carpets to the same trade channels (interior decorators, architects, specialist retailers). Closest direct competitor to Saum & Viebahn in product breadth and customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Saum & Viebahn social profiles
Digital presenceSaum & Viebahn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Saum & Viebahn leadership team
Management profileNumber of profiles
Profiles2 records
Saum & Viebahn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Saum & Viebahn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Saum & Viebahn
What does Saum & Viebahn do?
Saum & Viebahn is an international textile publisher that designs, sources and distributes decorative fabrics, curtains, furniture and upholstery materials, and contract-grade textiles for residential and commercial interiors. The company operates a portfolio of branded collections (including Alcantara, Charmelle, and miroo) and sells primarily through a specialist dealer network serving interior decorators, architects, and industrial customers.
Is Saum & Viebahn a public or private company?
Saum & Viebahn is a private company. It is classified as unknown and is currently operating.
When was Saum & Viebahn founded?
Saum & Viebahn was founded in 1901. It employs 51 to 100 people.
Where is Saum & Viebahn based?
Saum & Viebahn is headquartered in Kulmbach, Germany, in the Europe region.
How does Saum & Viebahn make money?
One revenue line is on record: textile Product Sales.
Who are Saum & Viebahn's main competitors?
Direct peers on record are Maharam, Höpke Möbelstoffe, Delius GmbH & Co. KG, Kvadrat, Designers Guild, Zimmer + Rohde, Création Baumann, Romo Group, Warwick Fabrics and JAB Anstoetz Group.
Does Saum & Viebahn have an API?
No public API is recorded for Saum & Viebahn.
What industry is Saum & Viebahn in?
Saum & Viebahn's product category is Contract & Decorative Textiles. Its primary akta.pro industry code is CRAKAFAI, Luxury Home & Lifestyle (Tableware, Decor, Home Textiles), with a secondary code of CRAIALAJ, Commercial & Hospitality Home Textiles Retail (Bulk Linens for Hotels, Spas, Restaurants). Its SIC code is 5020.