Monteverro
Monteverro is a privately owned Tuscan winery in Capalbio, founded in 2008 by Georg and Julia Weber, producing premium still wines, grappa, and olive oil from a 35-hectare vineyard, sold via a direct-to-consumer mailing list and selective wholesale channels.
- Company typePrivate
- Founded2008
- HeadquartersCapalbio, Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Monteverro does
Monteverro is a privately held Tuscan winery (S.r.L. Società Agricola) headquartered in Capalbio, Maremma, founded in 2008 with its first harvest by owner-operators Georg and Julia Weber. The estate encompasses 60 hectares, of which 35 are planted to vines, producing a portfolio of premium still wines including the flagship Monteverro, Tinata, Chardonnay, Terra di Monteverro, Verruzzo di Monteverro, and a Vermentino, alongside Grappa, Grappa Riserva, and estate-produced Extra Virgin Olive Oil.
Production is led by winemaker Matthieu Taunay, who trained at Chêne Bleu and brings experience from leading Rhône and Provence estates. Winemaking follows traditional methods including hand harvesting, separate vinification by parcel, and aging in French oak. From 2010 the estate adopted the patented Bubble-Tag authentication system across multiple cuvées, and from 2016 it added HPLC cork screening to mitigate TCA contamination risk. The EU co-financed selected capital investments through the PSR 2014–2020 rural development programme.
The company sells through a direct-to-consumer model centred on a multilingual (Italian, English, German) mailing list and WooCommerce-powered online shop with international shipping, supplemented by selective trade and wholesale distribution. Brand reputation is supported by multiple 95–100 point critic ratings across vintages.
Monteverro firmographics
Firmographics- Name
- Monteverro
- Legal name
- Monteverro S.r.L. Società Agricola
- Website
- https://monteverro.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Monteverro is a privately owned Tuscan winery in Capalbio, founded in 2008 by Georg and Julia Weber, producing premium still wines, grappa, and olive oil from a 35-hectare vineyard, sold via a direct-to-consumer mailing list and selective wholesale channels.
- Ownership category
- akta.pro rank
Monteverro industry classification
Industry- Product category
- Premium Wines
- NAICS
- Wineries (31213), Beer, Wine, and Liquor Retailers (4453), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)
- SIC
- Food And Kindred Products (2000), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wine Production & Winemaking (AFAFAAAB), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE)
Keywords
Where Monteverro is headquartered
LocationHeadquarters
- HQ city
- Capalbio
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Monteverro business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Wine Sales (Direct to Consumer): Sales through mailing list membership and online shop with exclusive offers, limited wines shipped direct from vineyard. Members receive tasting notes with each consignment and access to exclusive experiences.
- Hospitality and Wine Tourism: Purpose-built wine shop and guided tours of vineyards and modern winery by appointment, concluding with wine tasting experiences. Contact for visits available via dedicated channels.
- Extra Virgin Olive Oil: Production from olive grove within vineyards featuring classic Tuscan varieties (Frantoiano, Leccino, Moraiolo, Pendolino), some trees over a century old. Hand-harvested and cold-pressed at local certified mill.
- Grappa and Grappa Riserva: Distilled from pomace of estate Merlot, Cabernet Sauvignon and Cabernet Franc grapes. Traditional discontinuous pot still system with small copper boilers. Grappa Riserva aged 3 years in Monteverro barrels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Mailing List Membership - Exclusive offers and limited wines |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Monteverro product offering
Product offeringCore offering
Monteverro produces and sells a portfolio of estate-grown premium wines (Bordeaux-style red blends, a Syrah-Grenache blend, Chardonnay, and Vermentino), grappa and grappa riserva spirits distilled from estate pomace, and extra virgin olive oil from centuries-old Tuscan olive groves. Products are distributed primarily through a mailing-list online shop and on-site hospitality, with limited production quantities emphasizing organic, terroir-driven quality.
Product overview
Monteverro is a Tuscan wine estate producing a portfolio of wines, spirits, and olive oil. The core product range consists of eight distinct offerings: the flagship Monteverro Bordeaux-style red blend (Cabernet Franc, Cabernet Sauvignon, Merlot, Petit Verdot), the Tinata Syrah-Grenache Mediterranean red, the Monteverro Chardonnay (Burgundy-style white), Terra di Monteverro (second wine/entry-level Bordeaux blend), Verruzzo (Bordeaux-Mediterranean blend), Vermentino (coastal white), plus Grappa and Grappa Riserva spirits distilled from estate grapes. A complementary product is the estate's extra virgin olive oil from centuries-old Tuscan olive groves. All products are produced at the estate in Capalbio, Maremma, Tuscany, with a focus on organic/sustainable viticulture and limited production quantities. The products are sold primarily via the estate's online shop (WooCommerce) and mailing list membership.
Differentiator
Problem solved
Functional benefit
Products and services
- Monteverro (Flagship Red Blend) The flagship red blend of the estate, combining Cabernet Franc, Cabernet Sauvignon, Merlot, and Petit Verdot from the best parcels. Produced in limited quantities with uncompromising quality control from vineyard to cellar.
- Tinata An elegant Syrah and Grenache blend characterized by sensuality and Mediterranean aromas, grown around a century-old cork oak bordering Mediterranean maquis, giving the wine notes of lavender, rosemary, and thyme.
- Monteverro Chardonnay A single-varietal Chardonnay produced near the Tuscan coast, combining crispness and elegant texture similar to great Burgundy examples, aged in both barriques and concrete. Produced in very limited quantities.
- Terra di Monteverro A classic Bordeaux-style blend sharing the same grape composition as the flagship Monteverro (Cabernet Franc, Cabernet Sauvignon, Merlot, Petit Verdot), aged 18 months in French oak casks, offering harmony, structure, and intensity reflecting the estate's terroir.
- Verruzzo
- Vermentino
- Grappa Distilled from Merlot, Cabernet Sauvignon, and Cabernet Franc grape pomace from the estate, produced using a traditional discontinuous pot still method with small copper boilers. Crystal clear grappa with delicate aromas of fresh pomace, herbs, and green olives.
- Grappa Riserva
- Extra Virgin Olive Oil
Quantifiable outcome
- Monteverro 2021 received 99/100 from Decanter, 97/100 from Falstaff, 19.5/20 from Weinwisser
- +2 more outcomes
Companies that use Monteverro
Customer profileSegments2 records
Ideal customer profiles2 records
Monteverro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Monteverro partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PSR 2014-2020 - GAL F.A.R. MaremmaminorMonteverro received co-financing from the European Rural Development Programme 2014-2020, Sub-measure 4.2.1 through GAL F.A.R. Maremma for 'Investments in processing, commercialization and/or development of agricultural products'. This supported winery development and infrastructure.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Monteverro competitors and assessment
Company assessmentDirect peers
- Le Pupille: Maremma winery producing premium Tuscan reds including the flagship Saffredi. Most directly comparable regional peer given the Maremma terroir focus and Bordeaux-blend approach.
- Tua Rita: Tuscan Maremma winery producing premium Bordeaux-style reds from a single estate. Most directly comparable peer to Monteverro given shared Maremma terroir, similar Bordeaux-blend focus, limited production, and high-end collector positioning.
- Planeta: Sicily-based premium wine producer with coastal estate model, multiple varietals, and strong hospitality/tourism offering. Comparable to Monteverro in coastal terroir focus, premium positioning, and DTC-plus-hospitality distribution model.
- Le Macchiole: Bolgheri/Maremma boutique winery producing limited-quantity premium Cabernet and Merlot. Comparable to Monteverro in estate size, limited production model, and collector-focused distribution.
- Tenuta San Guido (Sassicaia): Iconic Bolgheri/Tuscan estate producing premium Cabernet-based wines with established global collector demand. Comparable to Monteverro in Bordeaux-style premium positioning and DTC/collectors market, though at significantly larger scale.
- Ornellaia: Bolgheri-based premium Bordeaux-blend producer with Masseto as second label. Comparable to Monteverro through premium Tuscan positioning, Bordeaux-style portfolio, and strong international collector following.
- Ca'Marcanda (Gaja): Bolgheri estate of the Gaja family producing premium Cabernet-based wines. Comparable to Monteverro in Tuscan coastal terroir, premium Bordeaux-style portfolio, and high-end collector positioning.
Broad incumbents
- Marchesi de' Frescobaldi: Major Italian wine producer with multiple Tuscan estates including premium Bordeaux blends. Comparable premium-positioning peer but significantly larger and more diversified portfolio than Monteverro.
- Antinori: One of Italy's largest and most established wine families with extensive Tuscan estates (Tignanello, Guado al Tasso). Comparable to Monteverro through Tuscan premium positioning, but operates at much larger scale across multiple estates.
Emerging players
- Bibi Graetz: Tuscan boutique producer of high-scoring, limited-production wines. Comparable to Monteverro in collector-focused distribution, cult-critic reputation, and tiny production scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Monteverro social profiles
Digital presenceMonteverro compliance and trust
Trust signalCompliance2 records
Monteverro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Monteverro leadership team
Management profileNumber of profiles
Profiles4 records
Monteverro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Monteverro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Monteverro
What does Monteverro do?
Monteverro produces and sells a portfolio of estate-grown premium wines (Bordeaux-style red blends, a Syrah-Grenache blend, Chardonnay, and Vermentino), grappa and grappa riserva spirits distilled from estate pomace, and extra virgin olive oil from centuries-old Tuscan olive groves. Products are distributed primarily through a mailing-list online shop and on-site hospitality, with limited production quantities emphasizing organic, terroir-driven quality.
Is Monteverro a public or private company?
Monteverro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Monteverro founded?
Monteverro was founded in 2008. It employs 11 to 50 people.
Where is Monteverro based?
Monteverro is headquartered in Capalbio, Italy, in the Europe region.
How does Monteverro make money?
Four revenue lines are on record. Wine Sales (Direct to Consumer) is the primary driver. The others are hospitality and Wine Tourism, extra Virgin Olive Oil and grappa and Grappa Riserva.
Who are Monteverro's main competitors?
Direct peers on record are Le Pupille, Tua Rita, Planeta, Le Macchiole, Tenuta San Guido (Sassicaia), Ornellaia and Ca'Marcanda (Gaja). Broad incumbents are Marchesi de' Frescobaldi and Antinori. Bibi Graetz is listed as an emerging player.
Does Monteverro have an API?
No public API is recorded for Monteverro.
What industry is Monteverro in?
Monteverro's product category is Premium Wines. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of AFAFAAAB, Wine Production & Winemaking. Its NAICS code is 31213 and its SIC code is 2000.