Le Macchiole
Le Macchiole is a historic family-owned winery in Bolgheri, Tuscany, producing five premium organic wines from 35 hectares of vineyards, sold primarily direct-to-consumer via wine club, on-site tastings, and wine tourism experiences to enthusiasts and collectors.
- Company typePrivate
- Founded1983
- HeadquartersCastagneto Carducci, Italy
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Le Macchiole does
Le Macchiole is a historic family-owned winery located in Bolgheri, within the municipality of Castagneto Carducci in Tuscany, Italy, founded in 1983 by Eugenio Campolmi and Cinzia Merli. The winery operates approximately 35 hectares of organically and biodynamically farmed vineyards spread across 12 individually managed plots and 27 distinct soil types within the Bolgheri DOC appellation. Its viticulture approach is tailor-made and calibrated plot by plot and vine by vine, with manual harvesting and double sorting of grapes in the cellar to ensure only the highest-quality fruit is vinified. Winemaking employs a diverse range of vessels including concrete tanks, new oak barriques, tonneaux, conical trunk casks, ceramic, stoneware amphora, and Tava amphora, with vessel choice tailored to each wine.
The winery produces five wines: Messorio (100% Merlot, first produced 1994), Scrio (100% Syrah, first produced 1994, produced in very small quantities), Paleo Rosso (100% Cabernet Franc since 2001, the winery's symbol wine), Paleo Bianco (Chardonnay and Sauvignon Blanc, first produced 1991), and Bolgheri Rosso DOC (a multi-varietal blend first bottled in 2004). The portfolio emphasizes single-varietal expressions that differentiate Le Macchiole within the Bolgheri appellation. The business is run today by Cinzia Merli with the support of her sons Elia and Mattia and a close team described as 'one big family.'
Le Macchiole operates primarily as a direct-to-consumer business, generating revenue through wine sales at the winery, paid tasting experiences (priced €50-€120 per person for 2-5 wine tastings, plus vertical tastings and gift cards), and a Wine Club subscription offering personalized offers, exclusive invitations, and previews. Private tours are offered by reservation in Italian, English, and French. The company has approximately 1-10 employees, is structured as a private Italian family business (Le Macchiole Società Agricola s.s.), and has additionally pursued sustainability investments through EU PNRR/Next Generation EU funding and brand-building cultural collaborations with artists such as OZMO, Tellas, and Stefano Tonelli.
Le Macchiole firmographics
Firmographics- Name
- Le Macchiole
- Legal name
- Le Macchiole Società Agricola s.s.
- Website
- https://lemacchiole.it
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Le Macchiole is a historic family-owned winery in Bolgheri, Tuscany, producing five premium organic wines from 35 hectares of vineyards, sold primarily direct-to-consumer via wine club, on-site tastings, and wine tourism experiences to enthusiasts and collectors.
- Ownership category
- akta.pro rank
Le Macchiole industry classification
Industry- Product category
- Premium Wine Production
- NAICS
- Wineries (312130)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Le Macchiole is headquartered
LocationHeadquarters
- HQ city
- Castagneto Carducci
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Le Macchiole business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Direct Wine Sales: Wines sold directly to consumers through the winery's tasting room, Wine Club, and wine tourism experiences. Wine purchases can be made during or after winery visits.
- Wine Tourism Experiences: Paid winery tours with tastings ranging from 2 to 5 wines, plus vertical tastings and gift cards. Prices range from €50 to €120 per person for guided tastings.
- Wine Club Membership: Subscription-style Wine Club offering personalized offers, exclusive invitations to events, previews, and special tastings. Members receive news and exclusive invitations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 2-Wine Tasting Tour |
| Unit Pricing | Pay-as-you-go | 3-Wine Tasting Tour |
| Unit Pricing | Pay-as-you-go | 4-Wine Tasting Tour |
| Unit Pricing | Pay-as-you-go | 5-Wine Tasting Tour |
| Unit Pricing | Pay-as-you-go | Messorio Vertical Tasting |
| Other | Pay-as-you-go | Gift Card |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Le Macchiole product offering
Product offeringCore offering
Le Macchiole is a family-owned estate winery founded in 1983 in Bolgheri, Castagneto Carducci, that produces and sells ultra-premium Tuscan wines from 35 hectares of vineyards. Its portfolio spans five Bolgheri wines — Messorio, Scrio, Paleo Rosso, Paleo Bianco, and the Bolgheri Rosso DOC — and is complemented by cellar-door wine tours and a wine club for direct consumer engagement.
Product overview
Le Macchiole is a historic Tuscan winery located in Bolgheri, producing a portfolio of five distinct wines. The portfolio consists of three premium single-varietal reds—Messorio (100% Merlot), Scrio (100% Syrah), and Paleo Rosso (100% Cabernet Franc, the winery's flagship)—alongside Paleo Bianco (Chardonnay and Sauvignon Blanc blend) and Bolgheri Rosso (a multi-varietal blend including Merlot, Cabernet Franc, Cabernet Sauvignon, Syrah, and Sangiovese). The winery emphasizes organic farming practices and precision viticulture across approximately 35 hectares of vineyards.
Differentiator
Problem solved
Functional benefit
Brands
- Messorio: 100% Merlot wine, first produced in 1994, named after the wheat harvest.
- Scrio
- Paleo Rosso
- Paleo Bianco
- Bolgheri Rosso
Products and services
- Messorio
Companies that use Le Macchiole
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Le Macchiole technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Le Macchiole partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- OZMOminorInternationally acclaimed street artist who created a large mural (15m x 6m) depicting Le Macchiole, their story, and the world around them. Features 29 hand-painted elements. Located on the north wall of the winery opposite one of the oldest vineyards.
- Tellas (Fabio Schirru)minorSardinian artist who created a mural (16m x 4m) on the west side of the main winery building depicting the Bolgheri landscape. The mural is featured on wine boxes. This is an artistic/cultural collaboration supporting the brand's identity.
- Stefano Tonelli (Artist)minorArtist who created the painting 'Calligrafia di un sentimento' commissioned by Le Macchiole for the Messorio04 Bolgheri project. Special labels were created from this artwork for 48 Mathusalem bottles of Messorio 2004.
- Luca Canapicchi (Mondocana)minorCartoonist from Pisa who designed a comic strip about wine from Bolgheri and its evolution, displayed on the walls of the winery's waiting area.
- Maurizio Gjivovich (Photographer)minorPhotographer who created a photography exhibit for Paleo Rosso's twentieth anniversary, featuring people connected to the winery.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Le Macchiole competitors and assessment
Company assessmentDirect peers
- Grattamacco: Historic Bolgheri estate with a comparable portfolio of Bordeaux-style reds plus a Vermentino white. Direct peer in appellation, family/small-team operations and premium collectible positioning.
- Tenuta San Guido: Producer of Sassicaia, the most iconic Bolgheri DOC wine. Direct peer in geography (Bolgheri), category (premium Bordeaux-style red from coastal Tuscany) and target customer (collectors, fine dining, HoReCa worldwide).
- Le Pupille: Family-run Maremma/Tuscan coastal estate best known for Saffredi. Comparable as a boutique, family-led Tuscan coastal winery with a single-icon flagship strategy and DTC-driven marketing.
- Tua Rita: Small Bolgheri/Maremma estate famous for single-varietal icons (e.g., 100% Merlot 'Redigaffi'). Comparable to Le Macchiole in boutique scale, single-varietal flagship strategy and high critic scores on a tiny production base.
- Masseto: Single-vineyard 100% Merlot from Bolgheri, owned by the same group as Ornellaia. Especially comparable to Messorio on the 100% Merlot positioning and the allocation-only, collector-grade profile.
- Ornellaia: Bolgheri estate producing a flagship Bordeaux blend and a single-vineyard Merlot (Masseto). Direct peer sharing appellation, premium positioning, art-driven brand extensions and collector-channel distribution.
- Castello di Bolgheri: Historic Bolgheri estate producing a flagship Bordeaux blend and varietal Merlot/Cabernet wines. Direct peer in appellation, premium tier and a similar balance of cellar tours, Wine Club and distributor-led HoReCa sales.
- Ca'Marcanda (Gaja): Angelo Gaja's Bolgheri estate producing premium Bordeaux blends. Direct peer in appellation and premium positioning, with a similar focus on plot-level expression and DTC-oriented brand storytelling.
Broad incumbents
- Marchesi de' Frescobaldi: Historic Tuscan dynasty operating multiple premium estates including Bolgheri properties. Broader incumbent with overlapping premium Tuscan category but a much larger portfolio, distribution network and brand scale.
- Marchesi Antinori: One of the largest Italian wine dynasties, with multiple Tuscan estates including Bolgheri holdings (e.g., Guado al Tasso). Broader incumbent offering overlapping premium Tuscan wines but across a much wider portfolio and international distribution scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Le Macchiole social profiles
Digital presenceLe Macchiole financial estimates
Financial estimateRevenue estimate
Valuation estimate
Le Macchiole leadership team
Management profileNumber of profiles
Profiles3 records
Le Macchiole funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Le Macchiole M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Le Macchiole
What does Le Macchiole do?
Le Macchiole is a family-owned estate winery founded in 1983 in Bolgheri, Castagneto Carducci, that produces and sells ultra-premium Tuscan wines from 35 hectares of vineyards. Its portfolio spans five Bolgheri wines — Messorio, Scrio, Paleo Rosso, Paleo Bianco, and the Bolgheri Rosso DOC — and is complemented by cellar-door wine tours and a wine club for direct consumer engagement.
Is Le Macchiole a public or private company?
Le Macchiole is a private company. It is classified as family owned and is currently operating.
When was Le Macchiole founded?
Le Macchiole was founded in 1983. It employs 1 to 10 people.
Where is Le Macchiole based?
Le Macchiole is headquartered in Castagneto Carducci, Italy, in the Europe region.
How does Le Macchiole make money?
Three revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Tourism Experiences and wine Club Membership.
Who are Le Macchiole's main competitors?
Direct peers on record are Grattamacco, Tenuta San Guido, Le Pupille, Tua Rita, Masseto, Ornellaia, Castello di Bolgheri and Ca'Marcanda (Gaja). Broad incumbents are Marchesi de' Frescobaldi and Marchesi Antinori.
Does Le Macchiole have an API?
No public API is recorded for Le Macchiole.
What industry is Le Macchiole in?
Le Macchiole's product category is Premium Wine Production. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130.