erstudio

What erstudio does

erstudio, operating as ERSTUDIO PTE LTD, is a Singapore-based boutique interior design firm founded in 2016 by Eloycois Er. The firm provides end-to-end interior design and renovation services spanning residential properties (HDB flats, condominiums, and landed houses) and commercial spaces (retail, offices, and restaurants). Its core service offering includes design consultancy, site analysis, 3D visualization and modelling, space planning, and turnkey project management. The firm positions itself around a client-centred, bespoke design process with an explicitly 'bold and experimental' aesthetic style, and serves a Singapore mid-market segment through direct engagement only, with no intermediaries or channel partners.

The firm's technology stack is conventional for the interior design industry, relying on AutoCAD for technical drawings, SketchUp for 3D modelling, and 3D rendering to present final outcomes to clients before construction begins. There are no proprietary AI, software, or platform assets disclosed. Revenue is generated through professional services fees on a project basis, with disclosed per-project values ranging from approximately SGD 40,000 for a landed home to over SGD 80,000 for a 1,378 sq ft three-bedroom condominium. Pricing is not publicly disclosed; the firm offers a free initial consultation and operates by appointment only.

The company is privately held, founder-owned, and shows no disclosed external institutional investors, funding rounds, or M&A activity. It is led by founder and principal designer Eloycois Er alongside Project Director Hans Chua, with a team described as having 100+ years of combined professional experience. Marketing is conducted through an owned blog with 170+ articles, active social media accounts on Facebook, Instagram, TikTok, and Houzz, and earned media coverage in outlets including The Straits Times, CNA, Zaobao, Her World, Women's Weekly, The Peak, and Home & Decor. The firm has received consecutive Muse Design Awards from 2023 through 2025 and was named in The Straits Times 'Singapore's fastest-growing companies 2025'.

Name

erstudio

Legal name

ERSTUDIO PTE LTD

Website

https://erstudio.design

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

erstudio is a Singapore-based boutique interior design firm founded in 2016, offering end-to-end residential and commercial design and renovation services, including space planning, 3D visualization, and turnkey project management, to Singapore homeowners and business owners.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Interior Design & Renovation Services: ERStudio provides comprehensive interior design solutions and consultancy, including site analysis, design consultancy, turnkey solutions, and project management from space planning to project completion. Services span residential (HDB, condo, landed homes) and commercial (retail, offices, restaurants) interior design and renovation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

erstudio is a boutique interior design firm in Singapore providing comprehensive interior design, space planning, and renovation services for residential properties (HDB flats, condominiums, landed houses) and commercial spaces (retail, offices, restaurants). Services span site analysis, design consultancy, 3D visualization, project management, and full turnkey renovation delivery on an appointment-only, direct-engagement basis.

Product overview

ERStudio is a boutique interior design company in Singapore offering a comprehensive suite of services for residential and commercial properties. The core offerings include Interior Architecture and Design Consultancy, Site Analysis and Selection, 3D Visualization and Modelling, and Turnkey Solutions. Services are delivered across three main property categories: Apartments (HDB flats and condominiums), Landed Houses (terrace houses), and Commercial spaces (retail, offices, restaurants). The company emphasizes a client-centred design process with bold, bespoke interior design style, providing everything from space planning to full project management.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Architecture and Design Consultancy Comprehensive interior design solutions and consultancy services to transform living and working spaces, tailored to each client's unique needs with bold, experimental design approaches.
• Site Analysis and Selection Professional site surveying with expert advice to help clients make informed decisions about their property before design implementation.
• 3D Visualization and Modelling 3D rendering and visualization services using AutoCAD and SketchUp that allow clients to preview the final interior design outcome before actual implementation.
• Turnkey Renovation Solutions Complete end-to-end interior design and renovation services for clients who prefer a hands-off approach, covering design through to project completion and handover.
• Apartment Interior Design (HDB and Condominium) Interior design services for HDB flats and condominiums in Singapore, including space planning and project management throughout the renovation process.
• Landed House Interior Design Interior design services for landed properties including terrace houses, with style options such as monochrome, contemporary luxe, tropical contemporary, and modern art deco.
• Commercial Interior Design Interior design services for retail spaces, offices, and restaurants in Singapore, encompassing the full spectrum of design and renovation processes.

Quantifiable outcome

• 3-month renovation for 3-bedroom condo (1,378 sq ft) completed within budget at over $80,000
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• RenoNation: Singapore interior design firm with comparable HDB, condo, and landed renovation offerings, similar mid-market positioning, and overlap in target customer segments with erstudio.
• Design 4 Space: Singapore boutique interior design firm offering similar residential (HDB, condo, landed) and commercial turnkey renovation services, with comparable project sizes, marketing approach, and target clientele to erstudio.
• 3D Innovation Design: Singapore interior design studio providing turnkey renovation services across HDB, condo, and landed properties, directly overlapping with erstudio's service portfolio and customer segments.
• MRD Interior (Modern Renovations & Design): Singapore interior design and renovation firm serving HDB, condo, and landed segments with comparable turnkey offerings and pricing structure, directly competing for the same homeowner customer base.
• Swiss Interior: Singapore-based interior design firm specializing in residential and commercial projects with a similar boutique, client-centred approach and design-led positioning to erstudio.

Emerging players

• Livspace: Tech-enabled interior design marketplace operating in Singapore that aggregates designers and competes for the same residential renovation customers, but with a platform model and broader regional footprint than erstudio's boutique approach.

Others

• Space Furniture: Premium furniture retailer and design consultancy in Singapore adjacent to erstudio's supply chain; while not a direct service competitor, it overlaps in the high-end residential design customer journey.
• Houzz: Online platform and marketplace for interior design inspiration and professional discovery, where erstudio already maintains a profile; it is a channel and competitor-for-attention rather than a direct service rival.

Broad incumbents

• Yabu Pushelberg: Internationally recognized interior design studio serving luxury residential, hospitality, and retail clients globally, comparable to erstudio in design-led positioning but at a much larger scale and broader geographic reach.
• Hirsch Bedner Associates (HBA): Global hospitality-focused interior design firm that competes with erstudio in the commercial and luxury design segment, offering a broader portfolio across hotels, residences, and mixed-use projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/erstudio.pteltd
• Instagraminstagram.com/erstudio.design
• TikToktiktok.com/@erstudio.design

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about erstudio