What Renonation does

Renonation is a Singapore-based digital marketplace founded in 2012 that connects homeowners seeking renovation and interior design services with vetted local firms. The platform operates as Renonation.sg under Offsprings Group Pte. Ltd. and self-positions as a leading Singapore renovation and interior design website. Its core product is a free quote-matching service that pairs homeowners with up to five interior design firms, supported by a browsable directory of 536+ listed professionals, 11,432+ featured completed renovation projects, and 3,000+ customer reviews. The technical stack is a content-and-listing web platform with SEO-driven traffic (100k+ monthly visits) and multi-channel social media presence across Facebook, TikTok, Instagram, Pinterest, and YouTube.

The platform's trust infrastructure is a notable architectural element: listed firms are verified against Singapore accreditations including HDB Licence, CaseTrust, SIDAC, and BCA, and Renonation integrates DBS Bank escrow to hold homeowner payments for staged release to firms. This positions the marketplace closer to a transaction-enablement layer than a pure directory, distinguishing it from generic listings sites. Underlying technology appears to be conventional web CMS plus relational firm and project databases, with content marketing via renovation articles and guides driving inbound demand.

The business model is a marketplace and lead-generation platform monetized primarily through advertising, featured listings, and referrals to interior design firms. The supply side consists of 536+ ID firms and 60+ brand partners paying for visibility and lead access; the demand side comprises Singapore homeowners using the free matching service. Geographic scope is limited to Singapore, and the company operates with a micro headcount of 1-10 employees. Co-founder Kenneth Tan is publicly associated with the platform. There is no public disclosure of funding rounds, suggesting organic, cash-flow-funded operations.

Name

Renonation

Legal name

Offsprings Group Pte. Ltd.

Website

https://renonation.sg

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Renonation.sg is a Singapore-based digital marketplace founded in 2012 that connects homeowners with vetted interior design firms via quote matching, project portfolios, verified reviews, and DBS Bank escrow payment protection.

Ownership category

akta.pro rank

Product category

Home Renovation Marketplace

NAICS

Interior Design Services (54141), Interior Design Services (541410)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC)

Keywords

• Home renovation marketplace
• Interior design platform
• Contractor matching service
• Design professional directory
• Renovation quote service

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Lead Generation & Referrals: Renonation generates revenue by connecting homeowners with interior design firms. When homeowners submit quote requests, they are matched with up to 5 recommended ID firms. The platform serves as an intermediary, charging interior design firms and contractors for lead generation and visibility on the platform.
2. Featured Listings & Advertising: Interior design firms and brands can purchase featured placements, featured listings, and advertising on the platform to increase their visibility to potential customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Renonation operates a digital marketplace that connects Singapore homeowners with verified interior design firms and contractors. Homeowners submit free quote requests and are matched with up to 5 carefully selected interior design firms based on their property details and renovation requirements. The platform includes project galleries, ratings and reviews, professional credential verification (HDB, CaseTrust, SIDAC, BCA), and DBS Bank escrow payment protection.

Product overview

Renonation.sg is a Singapore-based renovation and interior design marketplace platform founded in 2012. The core offering consists of the Renonation Platform connecting homeowners with verified interior design professionals. Key modules include Explore Projects (project gallery for inspiration), Find Professionals (directory of 536+ verified ID firms), Free Quote Service (matching homeowners with up to 5 selected ID firms), Brands & Services (curated home brands directory), and Articles/Tips & Guides (editorial content). The platform also offers escrow payment protection via DBS Bank and a ratings/reviews system. The company has facilitated over 3,000 reviews and maintains partnerships with 60+ firms and brands. Parent company is Offsprings Group Pte Ltd.

Differentiator

Problem solved

Functional benefit

Products and services

• Renonation Platform A Singapore-based digital marketplace that connects homeowners with verified interior design firms and contractors. The platform aggregates 536+ verified professionals, hosts 3,000+ customer reviews, offers free quote matching (up to 5 firms per request), project galleries, credential verification, and DBS Bank escrow payment protection.

Quantifiable outcome

• Successfully paired thousands of homeowners in Singapore with ideal home interior design professionals

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered parent company, core and notable.

• Offsprings Group Pte Ltdparent companyOthers · 1 January 2012Renonation.sg is a member of Offsprings Group Pte Ltd (Co. Reg. No. 201207497N), the parent company that owns and operates the renovation platform. The group provides corporate structure and resources for the platform's operations.
• DBS BankcoreStrategic or Co-development PartnerPayments are secured through an Escrow Account under DBS Bank, providing payment protection for homeowners using the platform. This partnership addresses trust and financial security concerns in renovation transactions.
• HDB (Housing & Development Board)coreStrategic or Co-development PartnerRenonation works with HDB-licensed contractors. The platform verifies HDB license credentials as part of their accreditation screening process for listed professionals.
• CaseTrustcoreStrategic or Co-development PartnerCaseTrust accreditation indicates that listed firms have been vetted for ethical business practices. Renonation highlights this certification to build trust with homeowners seeking renovation services.
• SIDACcoreStrategic or Co-development PartnerSIDAC (Singapore Interior Design Accreditation Council) accreditation verifies the quality and credibility of interior design firms listed on the platform.
• BCA (Building and Construction Authority)coreStrategic or Co-development PartnerBCA certification is part of Renonation's verification process, ensuring that listed contractors and firms meet industry standards set by Singapore's regulatory authority.
• Channel News AsianotableGTM or Marketing PartnerRenonation was featured on Channel News Asia (CNA) where co-founder Kenneth Tan appeared as an expert discussing renovation topics, providing media exposure and credibility for the platform.

Scale indicators6 records

Expansion highlights4 records

Direct peers

• Sweeten: Sweeten is a US-based curated renovation marketplace that pre-vets general contractors and matches homeowners with up to five firms. The curation-plus-match concept mirrors Renonation's "up to 5 ID firms" free quote service.
• Qanvast: Qanvast is a Singapore- and Southeast Asia-focused home renovation marketplace that matches homeowners with interior design firms and contractors. It directly competes head-to-head with Renonation in Singapore with a similar lead-generation and curation model.
• Porch: Porch is a US home services marketplace connecting homeowners with contractors and home improvement professionals. It overlaps with Renonation in lead generation, professional listings, and homeowner reviews of renovation services.
• Houzz: Houzz is the global leader in home renovation and design inspiration, connecting homeowners with design professionals via a marketplace, project galleries, and reviews. It is the most direct international analogue to Renonation's curated marketplace-plus-reviews model.

Broad incumbents

• Angi (formerly Angie's List / HomeAdvisor): Angi is a large US home services marketplace connecting homeowners with pre-screened contractors across many verticals including renovation. As a broad incumbent it overlaps with Renonation in the lead-generation business model, though it spans the entire home services category rather than specializing in interior design.
• Thumbtack: Thumbtack is a US marketplace that matches homeowners with local professionals across many service categories including home renovation. It shares Renonation's project-quote matching mechanics and review-based trust model but operates across a much broader service taxonomy.

Regional players

• Hipages: Hipages is an Australia-based marketplace connecting homeowners with tradies and renovation professionals. It is a regional analogue with a similar lead-generation and reviews model, though serving Australian rather than Singapore homeowners.

Emerging players

• HomeLane: HomeLane is an India-based interior design and renovation platform offering curated designer matching and full-service execution. It is comparable to Renonation in operating an interior design marketplace in Asia, though it bundles design execution services.
• Livspace: Livspace is an Asia-focused (India, Singapore, Malaysia) interior design and renovation platform that aggregates ID firms and offers end-to-end design packages. It overlaps with Renonation in Singapore's interior design marketplace, though with a more bundled service approach.
• PropertyGuru (renovation vertical): PropertyGuru is Singapore's leading property portal with an expanding home services and renovation content layer. Its existing homeowner traffic base represents a potential competitive threat or partnership channel for Renonation's renovation marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/renonation_sg
• YouTubeyoutube.com/@renonation
• Facebookfacebook.com/Renonation
• LinkedInlinkedin.com/company/3312138
• Instagraminstagram.com/renonation

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Renonation