Prahl_recke

What Prahl_recke does

prahl_recke Gesellschaft für Marken- und Firmen-Profile mbH is a German full-service creative agency headquartered in Düsseldorf's MedienHafen district, operating as a private GmbH under Managing Director Dominik Recke. The agency delivers both digital and analog brand communication services to B2B/enterprise clients, organized across ten competency areas — animation, corporate design, corporate publishing, POS marketing, campaign work, spatial communication, brand and sales folders, trade show/event design, social media, and web design — and a catalog of recurring managed services covering website maintenance, SEO, Google Business Profile management, social media management, and content care.

The technical stack is modest and centered on standard creative-agency tooling: WordPress CMS for web design, Google Street View Trusted / GoThru certification for 360° virtual tour production, and conventional print/digital production pipelines. The 360° virtual tour offering is the most differentiated technical capability; the agency has produced nearly 1,000 published tours across Germany for clients including HILTI (80 retail stores), Johanniter (30+ locations since 2021), and Lucky Bike. No proprietary AI/ML capability, no app, no API, and no SDK are part of the offering.

The business model is project-based professional services billed to enterprise clients across verticals such as legal services, manufacturing, retail, government, and nonprofit healthcare. Customer acquisition is sales-led through direct engagement, portfolio presentation, industry events, and referral, supported by content marketing on the company website and a multi-platform social media presence. Revenue figures are not disclosed, and no funding rounds, M&A activity, subsidiaries, or institutional investment are recorded; the firm is independent and founder-owned.

Name

Prahl_recke

Legal name

prahl_recke Gesellschaft für Marken- und Firmen-Profile mbH

Website

https://prahl-recke.de

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

prahl_recke is a Düsseldorf-based full-service creative agency offering branding, web design, corporate publishing, animation, social media management, and Google 360° virtual tours to B2B/enterprise clients across multiple industries in Germany.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Commercial Photography (541922)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYBPAFADAH

Product & Brand PR (Consumer & B2B)

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

SECONDARYBPAFADAM

Social Media & Community Management (PR-led)

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

Keywords

• Full-service creative agency
• Corporate branding design
• 360 virtual tours
• Corporate publishing
• Web design services

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Project-based creative services including branding, corporate design, web design, corporate publishing, animation, campaign development, and event/messestand design. Services are delivered directly to B2B clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

prahl_recke is a full-service creative agency that designs and delivers brand and corporate profiles across digital and analog channels. Its core offerings include branding and logo design, web design (primarily WordPress), corporate publishing and print materials, animation and explainer videos, social media strategy and content, SEO, Google Business Profile management, and certified Google Street View 360-degree virtual tours for businesses. Services are sold and delivered as project-based engagements to B2B clients across Germany.

Product overview

Prahl_recke is a full-service creative agency based in Düsseldorf's MedienHafen that offers both digital and analog communication services. The agency's portfolio is organized across competency areas (Animation, Corporate Design, Corporate Publishing, POS Marketing, Kampagne, Kommunikation im Raum, Marken und Salesfolder, Messe/Events, Social Media, Webdesign) and specific service offerings (Content services, Google 360° Tours, Google Profile Management, SEO, Social Media Management, Web Design, Website Maintenance). Core offerings include branding and brand identity development, logo design, color and typography concepts, communication strategies, web design (focusing on WordPress CMS), animations and explainer videos, online marketing campaigns, social media strategies, print materials (brochures, folders, posters), and 360-degree virtual tours for Google Maps/Street View. The agency serves diverse clients across industries including law firms, lifting solutions providers, retail, architecture, and non-profit organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Design / Branding

Quantifiable outcome

• Nearly 1,000 virtual tours created and published on Google Maps for various businesses

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• kempertrautmann: Hamburg-based independent creative agency with integrated brand, digital, and content capabilities. Comparable mid-sized German agency serving B2B clients with creative strategy and execution.
• Kolle Rebbe (KOLLEKTIV): Hamburg-based independent creative agency working in branding, campaigns, and digital experiences. Comparable mid-sized German creative agency with a holistic brand-led approach.
• Serviceplan Group: Munich-headquartered 'House of Communication' offering branding, digital, content, and media services. Comparable as a larger-scale German full-service creative agency with broad competencies.
• Grabarz & Partner: Hamburg-based independent creative agency with B2B and B2C brand work. Comparable German mid-sized agency with a similar integrated campaigns and brand strategy focus.
• Thjnk: Hamburg-based independent creative agency with strategic brand and campaign work. Comparable German independent agency with a similar full-service creative offering for B2B clients.
• Scholz & Friends: Berlin-based German creative agency offering brand strategy, digital, and content services. Comparable full-service model for B2B clients seeking integrated creative work across digital and analog channels.
• Jung von Matt: Hamburg-headquartered German creative agency with a full-service model across branding, digital campaigns, and integrated communications. Direct competitor in the German creative agency landscape serving B2B and B2C clients.
• Heimat (TBWA): Berlin-based creative agency within the TBWA network, offering brand strategy, digital, and content. Comparable German creative agency competing for integrated B2B mandates.

Broad incumbents

• DDB Germany: Berlin-based German arm of global DDB network, offering full-service advertising, digital, and brand work. Comparable as a broader, network-backed incumbent in the German creative agency market.
• Ogilvy Germany: German operations of the global Ogilvy network, offering brand strategy, advertising, and digital services. Comparable as a broad incumbent in the German creative services market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/prahl_recke

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prahl_recke