Cano and Sons Trucking

What Cano and Sons Trucking does

Cano and Sons Trucking, LLC is a privately held, family-owned US-Mexico cross-border transportation and logistics company headquartered in San Juan, Texas. Founded in 1999 by Juan and Sara Cano in the Rio Grande Valley with a single truck and incorporated as an LLC in 2003, the company has grown to operate 190+ trucks and 700+ trailers supported by 200+ team members across five offices: San Juan TX, Laredo TX, Reynosa, Nuevo Laredo, and Escobedo. Its operations span the United States and Mexico, with a clear focus on cross-border freight movement.

The company offers a multi-service transportation and logistics portfolio: FTL and LTL trucking, refrigerated and dry van temperature-controlled transport, oversized/lowboy loads, door-to-door shipping, border crossing services, real-time GPS shipment tracking, and warehousing with climate-controlled facilities and inventory management. Operational technology centers on a GPS-based real-time tracking system, specialized refrigerated trailer hardware, and a 24/7 bilingual dispatch function to coordinate US-Mexico cross-border moves. Customer-facing interfaces include a website with online quote requests and a social media presence across Instagram, Facebook, and LinkedIn.

The revenue model is primarily transactional, with per-shipment fees for FTL/LTL, refrigerated, oversized, and border-crossing movements, supplemented by recurring managed-services revenue from warehousing and inventory management. Pricing is custom/quote-based rather than publicly disclosed. The go-to-market is sales-led, combining enterprise field sales for comprehensive transportation accounts with website-driven quote capture for mid-market shippers. The customer base is B2B, targeting manufacturers, distributors, and retailers moving freight across the US-Mexico border, with horizontal segmentation around cross-border logistics and specialized cargo requirements; no named customer logos or revenue concentration data are publicly available.

Name

Cano and Sons Trucking

Legal name

Cano and Sons Trucking LLC

Website

https://canoandsonstrucking.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Cano and Sons Trucking is a family-owned cross-border logistics company operating 190+ trucks and 700+ trailers between the US and Mexico, offering FTL/LTL, refrigerated, oversized, warehousing, and 24/7 bilingual dispatch services to enterprise and mid-market shippers.

Ownership category

akta.pro rank

Product category

Cross-Border Trucking and Logistics Services

NAICS

Specialized Freight Trucking (4842), Specialized Freight (except Used Goods) Trucking, Long-Distance (484230), General Freight Trucking (4841)

SIC

Trucking (No Local) (4213), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Cross-Border LTL (US-MX/US-CA) (TLADAEAI)

Keywords

• Cross-border trucking
• Refrigerated freight transport
• FTL LTL shipping
• Oversized load hauling
• Warehousing logistics services

Headquarters

HQ city

San Juan

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Freight Transportation Services: Core revenue stream from transportation and logistics services including FTL/LTL shipping, oversized load transport, border crossing services, and door-to-door shipping across the US and Mexico
2. Warehousing and Logistics Services: Customizable warehousing services including inventory management and climate-controlled facilities, generating recurring storage and handling fees

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Cano and Sons Trucking provides freight transportation and logistics services across the United States and Mexico using a fleet of 190+ trucks and 700+ trailers. The company specializes in refrigerated and dry van (temperature-controlled) transport, FTL and LTL shipping, oversized lowboy loads, door-to-door delivery, and U.S.–Mexico cross-border logistics, complemented by warehousing and real-time GPS shipment tracking.

Product overview

Cano and Sons Trucking offers a comprehensive suite of transportation and logistics services as a single unified service portfolio. The core offerings include Remote Temperature Controlled Trailers (refrigerated and dry van), Door to Door Shipping, Border Crossing Services, FTL & LTL trucking, Oversized Loads (Lowboy Transport), Real-Time GPS Tracking, Warehousing and Logistics with climate-controlled facilities, and 24/7 Bilingual Dispatch support. These services are delivered across the United States and Mexico, leveraging a fleet of 190+ trucks and 700+ trailers, with the company emphasizing safety, reliability, and customer satisfaction as core operational principles.

Differentiator

Problem solved

Functional benefit

Products and services

• Temperature-Controlled Trailer Services (Refrigerated and Dry Van) Custom temperature-controlled transportation solutions using refrigerated trailer units and dry van trailers for the safe transport of sensitive cargo across the U.S. and Mexico.
• Door-to-Door Shipping Non-stop shipment service from origin to destination, offering pickup from home, business, or warehouse locations.
• Border Crossing Services Transportation services between the United States and Mexico with in-house expertise in handling freight complications during border crossing.
• FTL & LTL Trucking Full Truck Load and Less Than Truck Load transportation across the United States and Mexico, offering various truck capacities for both full and partial loads.
• Oversized Loads (Lowboy Transport) Secure transportation services for excavators and other oversized cargo using specialized lowboy equipment.
• Warehousing and Logistics Customizable warehousing services including inventory management and climate-controlled facilities, generating recurring storage and handling fees.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Werner Enterprises: Major US truckload carrier with one of the most established dedicated cross-border US-Mexico operations among public peers (Werner Mexico). Comparable to Cano on refrigerated, dedicated, and cross-border services, with a similar border-strategic footprint but substantially larger fleet and public company scale.
• Knight-Swift Transportation Holdings: Largest US truckload carrier by fleet size, formed through Knight Transportation and Swift Transportation combination. Comparable to Cano on FTL/truckload and refrigerated, with growing cross-border US-Mexico exposure. Direct overlap is less specific to the border corridor than Cano.
• ArcBest: Asset-based multimodal carrier operating ABF Freight LTL plus asset-light logistics. Comparable on LTL service line and integrated logistics capabilities, though primarily domestic US-focused. Less cross-border exposure than Cano but relevant benchmark on trucking unit economics.
• Ryder System: Leading dedicated transportation and supply chain solutions provider with cross-border US-Mexico capabilities and refrigerated fleet. Comparable to Cano on integrated trucking + warehousing model and cross-border expertise, though Ryder operates with a much larger dedicated fleet and corporate customer base.
• Old Dominion Freight Line: Largest US less-than-truckload (LTL) carrier. Comparable to Cano only on the LTL portion of Cano's service mix; not a direct cross-border competitor and primarily domestic US-focused without Mexico operations. Useful benchmark for asset-based trucking unit economics.
• J.B. Hunt Transport Services: One of the largest US truckload and intermodal carriers with established Mexico cross-border operations through J.B. Hunt Transport de Mexico. Comparable to Cano as a TL provider with cross-border US-Mexico capability, though substantially larger asset base, broader service mix, and institutional scale that Cano cannot match on national lanes.
• Schneider National: Large publicly traded truckload and intermodal carrier with dedicated cross-border Mexico operations via Schneider Logistics de Mexico. Comparable to Cano on cross-border and FTL capabilities, but operates at a materially larger scale with broader geographic coverage across the US.

Direct peers

• Heartland Express: Mid-sized US irregular route truckload carrier with refrigated TL capability. Overlaps with Cano on temperature-controlled TL services and asset-based FTL operations. Less cross-border US-Mexico specialization than Cano, but directly comparable business model and fleet scale.
• P.A.M. Transport: US-based truckload carrier with explicit dedicated US-Mexico cross-border service line and Mexico-based affiliate operations. Highly comparable to Cano on cross-border TL, refrigerated capability, and asset-based Mexican operations, though P.A.M. is larger and publicly traded.

Emerging players

• Landstar System: Asset-light truckload and freight broker with growing cross-border US-Mexico reach through its agent network. Represents a different model (asset-light brokerage vs Cano's asset-based operator) but targets the same cross-border shipper segments and could compete on smaller, irregular lanes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CanoAndSonsTruckingLlc
• LinkedInlinkedin.com/company/cano-and-sons-trucking-llc
• Instagraminstagram.com/canoandsonstrucking

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cano and Sons Trucking