Affiliated Pediatric Dentistry & Orthodontics

What Affiliated Pediatric Dentistry & Orthodontics does

Affiliated Pediatric Dentistry & Orthodontics (APDO), operating as AZ Specialty Dental Services, LLC, is a private specialty dental practice founded approximately in 1994 and headquartered in Scottsdale, Arizona. The practice provides pediatric dental care for children starting at age one and orthodontic treatment for patients of all ages, including traditional braces and Invisalign clear aligners. Care is delivered across two physical locations — Scottsdale & Shea (6868 E. Becker Lane) and Grayhawk (21809 N. Scottsdale Road) — serving families in the Scottsdale and North Phoenix communities.

The practice differentiates its clinical offering through third-party digital technologies, notably SureSmile Digital Orthodontics (the practice is a Platinum Provider), the iTero Digital Impression Scanner for 3D digital impressions, ICON resin-infiltration for drill-free treatment of early-stage cavities, and Soft Tissue Laser Treatment for gum care. Its clinical team includes multiple board-certified doctors with leadership roles in the American Board of Orthodontics, American Board of Pediatric Dentistry, and other dental organizations.

APDO generates revenue primarily through insurance-billed and self-pay pediatric dental services and orthodontic treatment plans, supplemented by the APDO Exclusive Membership Plan at $54/month, which targets uninsured or high-deductible families and includes preventive services plus discounts on additional procedures. Distribution is direct-to-consumer via the two offices, the practice website (smilesbyapdo.com), social media channels (Facebook, Instagram, YouTube), patient referrals, and community engagement including Mission of Mercy and non-profit board participation.

Name

Affiliated Pediatric Dentistry & Orthodontics

Legal name

AZ Specialty Dental Services, LLC

Website

https://smilesbyapdo.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Affiliated Pediatric Dentistry & Orthodontics (APDO) is a private, 30-year-old specialty dental practice in Scottsdale, Arizona, operating two offices that provide pediatric dentistry for children from age one and orthodontic treatment for all ages, supported by a $54/month in-house membership plan for uninsured families.

Ownership category

akta.pro rank

Product category

Pediatric Dentistry & Orthodontics

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

Pediatric Dentistry Group Practices (HLABAKAD)

akta.pro secondary industries

Orthodontic Group Practices (HLABAKAC), Comprehensive Orthodontic Clinics (HLABABAA), Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA), Adult Orthodontics (HLABABAC)

Keywords

• Pediatric dentistry
• Orthodontic treatment
• Children's dental care
• Invisalign provider
• Dental membership plan

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Pediatric Dentistry Services: Comprehensive oral healthcare services for children starting at one year of age, including cleanings, exams, fluoride treatments, x-rays, and restorative procedures
2. Orthodontic Treatment Services: Orthodontic services including traditional braces and Invisalign clear aligners for patients of all ages, typically billed on a treatment plan basis
3. APDO Exclusive Membership Plan: Monthly membership program at $54/month providing cleanings, exams, fluoride, x-rays, and discounted dental services including cosmetic dentistry and whitening. Designed for uninsured families with high deductibles or no insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Affiliated Pediatric Dentistry & Orthodontics is a specialized dental practice providing pediatric dentistry for children starting at one year of age and orthodontic treatment for patients of all ages. Core services include cleanings, exams, fluoride treatments, x-rays, restorative procedures, traditional braces, Invisalign clear aligners, and retainers, delivered at two Scottsdale offices. The practice also offers an APDO Exclusive Membership Plan starting at $54/month that bundles preventive care with discounted services for uninsured and high-deductible families.

Product overview

Affiliated Pediatric Dentistry & Orthodontics offers two core service lines: Pediatric Dentistry for children starting at one year of age, and Orthodontics for patients of all ages. The practice differentiates through advanced technology including SureSmile Digital Orthodontics for precise treatment with fewer visits, iTero Digital Impression Scanner for accurate 3D imaging, ICON Resin-infiltration for drill-free cavity treatment, and Soft Tissue Laser Treatment for gentle gum care. Additionally, the practice offers an APDO Exclusive Membership program at $54/month providing preventive care and discounts on services.

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatric Dentistry

Quantifiable outcome

• Fewer office visits required with SureSmile technology
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• SureSmilecoreTechnology or IntegrationThe practice is a Platinum Provider of SureSmile Digital Orthodontics technology, utilizing their system for high-quality orthodontic treatment with fewer office visits and reduced treatment time.
• iTerocoreTechnology or IntegrationThe practice uses iTero Digital Impression Scanner technology for accurate 3D digital impressions of patients' teeth and bite, eliminating the need for messy putty impressions.
• InvisaligncoreTechnology or IntegrationThe practice offers Invisalign clear aligners as one of their orthodontic treatment options, serving patients of all ages seeking discreet teeth straightening.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Smile Doctors: The largest ortho-focused DSO in the U.S., with a heavy pediatric and adolescent ortho patient mix and a multi-location, multi-state footprint. Directly comparable business model (orthodontics as core, multi-clinic group practice) and the most likely acquisition/affiliation counterparty for APDO.
• MB2 Dental: Doctor-owned DSO partnering with pediatric, orthodontic, and general dental practices across multiple states. Direct peer in operating model (doctor-led group practice with both peds and ortho services) and a likely affiliation partner for an independent practice seeking scale.

Others

• Align Technology (Invisalign): Manufacturer of Invisalign clear aligners and iTero scanners, both of which APDO uses. Indirect peer/ecosystem partner — supplies core technologies APDO deploys, and the iTero + Invisalign partnership referenced in the company data makes Align a key technology counterparty.

Broad incumbents

• Heartland Dental: Largest U.S. dental support organization supporting general and specialty dental offices nationwide. Operates as a broad incumbent across all dental categories including pediatric and ortho; would view APDO as a tuck-in or de novo expansion in the Phoenix metro.
• Pacific Dental Services (PDS): Large dental support organization supporting hundreds of practices including specialty offices. Broad incumbent offering practice support services; comparable to APDO in scope of multi-specialty dental service delivery but at vastly larger scale.
• Western Dental & Orthodontics: Large multi-location dental and orthodontic provider with significant California/Arizona presence. Strong regional overlap with APDO in the Phoenix metro and offers pediatric, general, and ortho services under one roof — competing for similar patient families.
• Aspen Dental: National DSO brand with hundreds of offices offering general dentistry and select specialty services. Broad incumbent; not a pediatric-specialty peer but competes for the same family/consumer segment in metro markets APDO serves.
• Great Expressions Dental Centers: Multi-location dental practice network offering general, pediatric, and orthodontic services. Overlaps with APDO in pediatric/ortho service mix and multi-clinic model, but operates at significantly greater geographic scale across multiple states.

Emerging players

• Tend: Tech-forward dental startup building modern, membership-driven dental practices with strong digital patient experience. Emerging player with partial overlap to APDO's membership-pricing model and consumer-friendly positioning, but currently focused on general dentistry in select metros.

Regional players

• Gentle Dental: Multi-location dental group with strong presence across the Phoenix and broader Arizona market. Regional peer competing directly for families in the same Scottsdale/Phoenix trade area, with broader service mix including pediatric and ortho services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCxZqu5QvWPfcn14XDhrW8ag
• Facebookfacebook.com/AffiliatedPediatricDentistryandOrthodontics
• Instagraminstagram.com/smilesbyapdo
• Xx.com/APDOpc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affiliated Pediatric Dentistry & Orthodontics