Fishman Marketing

What Fishman Marketing does

Fishman Marketing is a specialized B2B marketing consultancy founded in 1997 and headquartered in Highland Park, Illinois. The firm focuses exclusively on professional services firms—primarily law firms, with a secondary practice serving accounting firms—delivering strategic brand development, custom website design and development, social media marketing, marketing training and firm retreats, fractional CMO services, and speaking engagements. Operations are founder-led by Ross Fishman, a former litigator and marketing partner at Ungaretti & Harris, who personally anchors the firm's client-facing work, thought leadership, and 300+ retreats and training programs delivered across six continents.

The firm's core product surface spans six service lines: Strategic Brand Development, WordPress-based Website Design and Development, Social Media Marketing, Marketing Training and Firm Retreats (including CLE-eligible programs), Fractional CMO Services, and Speaking Engagements. A notable proprietary methodology involves eye-tracking software used during website design to measure viewer attention patterns and optimize message hierarchy and conversion. The firm maintains an extensive case study portfolio of 20+ named law firm engagements, including Guidepost Solutions, Vedder Price, Drinker Biddle & Reath (now Faegre Drinker), Fisher Phillips, Roetzel & Andress, Heslin Rothenberg Farley & Mesiti, Litchfield Cavo, Galloway Johnson Tompkins Burr & Smith, Brunini, Hawley Troxell, and others, plus authored books ("The Ultimate Law Firm Associate's Marketing Checklist" and "We're Smart. We're Old. And We're the Best at Everything").

Fishman Marketing operates a founder-owned, bootstrapped business model with 1-10 employees and no institutional investment, acquisitions, or parent company structure. Revenue is generated through direct enterprise sales targeting law firm partners and management committees via referrals, inbound inquiries from a multi-channel content marketing engine (blog, social media, books, speaking, case study portfolio), and bespoke project or retainer engagements. Pricing is not publicly disclosed and is structured around project scope, firm size, and service requirements rather than standardized subscriptions.

Name

Fishman Marketing

Legal name

Fishman Marketing

Website

https://fishmanmarketing.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Fishman Marketing is a founder-led, Highland Park, Illinois-based marketing consultancy founded in 1997 that provides strategic branding, website design, social media, fractional CMO, and training services exclusively to law firms and, secondarily, accounting firms.

Ownership category

akta.pro rank

Headquarters

HQ city

Highland Park

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Marketing Services: Professional services revenue from strategic marketing, branding, website development, and advertising services for law and accounting firms. Services appear to be project-based or retainer arrangements rather than standardized subscriptions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Fishman Marketing provides strategic, revenue-generating marketing services exclusively to law and accounting firms. Its core offerings include strategic brand development, custom WordPress-based website design and development, social media marketing, marketing training and firm retreats, fractional CMO engagements, and keynote speaking on legal marketing topics. The firm differentiates itself with deep domain specialization in legal marketing and the use of eye-tracking software to optimize website design and advertising effectiveness.

Product overview

Fishman Marketing is a specialized marketing agency serving law and accounting firms, offering a comprehensive suite of marketing services including strategic brand development, custom website design and development using WordPress CMS, social media marketing, marketing training and retreats, fractional CMO services, and speaking engagements. The company focuses on helping professional services firms raise their rates, enhance recruiting, and increase profits through strategic positioning and effective marketing campaigns. Their team of award-winning experts works across branding, websites, and social media channels to help clients dominate their chosen markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Brand Development Strategic branding services for law and accounting firms to help them raise rates, enhance recruiting, and increase profits through differentiated positioning and visual identity systems.
• Website Design and Development Custom website design and development services using WordPress CMS, focused on creating revenue-generating sites that effectively communicate firm positioning and drive business development.
• Social Media Marketing Social media strategy and implementation services to help law firms establish presence and engage with target audiences across platforms including LinkedIn, Twitter, Facebook, and YouTube.
• Marketing Training and Firm Retreats Marketing education programs and professional development retreats for law firm lawyers and marketing teams, including CLE credits, conducted by Ross Fishman on marketing strategy and implementation.
• Fractional CMO Services Part-time chief marketing officer services providing strategic marketing leadership for law and accounting firms that need senior marketing expertise without a full-time hire.
• Speaking Engagements Keynote speeches and presentations on legal marketing, branding, and business development topics for conferences, firm retreats, and CLE programs.

Named customers23 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Rankings.io: Rankings.io is a legal SEO and digital marketing agency serving plaintiff law firms. It overlaps with Fishman Marketing on law firm digital marketing services, with a more specialized SEO focus.
• Consultwebs: Consultwebs is a legal marketing agency providing website design, SEO, and digital advertising for law firms. It is a direct competitor serving the same target customer base with similar service offerings.
• LawLytics: LawLytics provides law firm website platforms, content, and marketing services with a focus on ethical compliance. It serves the same law firm customer base with overlapping website and marketing offerings.
• Scorpion: Scorpion is a marketing technology company serving law firms (among other SMB verticals) with websites, SEO, and advertising. It is a scaled direct peer offering similar services to a broader law firm market.
• Great Jakes: Great Jakes is a legal marketing agency specializing in website design and development for law firms. It competes with Fishman Marketing in the law firm web design and branding category.
• AttorneySync: AttorneySync is a digital marketing agency focused on law firm SEO, websites, and lead generation. It is directly comparable in target market and core service mix to Fishman Marketing.
• Lexicon Legal Marketing: Lexicon is a legal marketing agency offering branding, website design, and content marketing for law firms. It is a direct competitor to Fishman Marketing in the same niche of marketing services for law firms.

Broad incumbents

• FindLaw (Thomson Reuters): FindLaw is a Thomson Reuters-owned legal marketing platform providing websites, SEO, and directories for law firms. It is a broad incumbent offering overlapping capabilities as part of a much larger portfolio of legal services products.
• Martindale-Avvo (Internet Brands): Martindale-Avvo is a large legal directory and marketing platform owned by Internet Brands, offering law firm websites, advertising, and lead generation. It competes broadly in the legal marketing category with a much larger scale.

Emerging players

• NexLevel Legal Marketing: NexLevel is a smaller legal marketing consultancy offering strategic marketing and branding for law firms. It is an emerging niche player with partial overlap to Fishman Marketing's core offering.

Market position

Weaknesses1 record

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/rossfishman
• YouTubeyoutube.com/user/RossFishmanMarketing
• Facebookfacebook.com/FishmanMarketing
• LinkedInlinkedin.com/company-beta/420923/?pathWildcard=420923

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fishman Marketing