What Paces Properties does

Paces Properties is a privately held real estate development firm founded in 1972 and headquartered at 10 Burton Hills Boulevard, Suite 400 in Nashville, Tennessee, with 11-50 employees. The firm specializes in lifestyle-focused mixed-use destinations in the Southeast US, developing, owning, leasing, and occasionally selling specialty retail, multifamily residential, creative office, and hospitality assets through both adaptive reuse of historic structures and ground-up new construction. Its portfolio of roughly 10 signature projects includes Krog Street Market, Optimist Hall, Atlanta Dairies, Vinings Jubilee (a 116,000 sq ft landmark completed in 1986), GARCo Mill (a 230,000+ sq ft adaptive reuse of a 1915 National Historic Register factory in North Charleston completed in 2021), The Office Apartments (a 20-story, 327-unit office-to-residential conversion), and Paces Clairemont (176 units in Decatur, Georgia).

The company's business model combines development gains on completed projects with recurring rental income from owned and managed assets, plus leasing services to a curated tenant mix across food and beverage, retail, office, and residential. Pricing is project-specific and not publicly disclosed; go-to-market relies on industry relationships, broker networks, and direct outreach rather than disclosed technology or platform infrastructure. Under President and CEO David Cochran (since 2000, BBA University of Georgia) the firm has executed transactions with total capitalization exceeding $1 billion, while Partner Colin Applewhite (BBA Ole Miss) brings career transaction experience exceeding $4 billion with prior capital markets and acquisitions roles at Cushman & Wakefield, Longfellow, and Columbia Property Trust.

The firm's positioning is built on design quality, adaptive reuse craft, and community-anchored placemaking. Recurring technical competencies include conversion of historic industrial and office assets — exemplified by GARCo Mill, Atlanta Dairies, and The Office Apartments — alongside ground-up multifamily and mixed-use development. There is no evidence of proprietary technology, AI/ML systems, patents, external capital partners, or third-party certifications in the available data.

Name

Paces Properties

Legal name

Paces Properties

Website

https://pacesproperties.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Paces Properties is a privately held, Nashville-based real estate developer founded in 1972 that designs, builds, owns, and operates lifestyle-focused mixed-use, multifamily, and adaptive reuse properties across the Southeast US for retail, office, and residential tenants.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Real Estate Development and Sales: The company acquires, develops, and sells specialty retail, multifamily, creative office, and hospitality assets. Revenue is generated through property development, asset sales, and ongoing property management of lifestyle-focused destinations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Paces Properties is a real estate development firm that acquires, develops, owns, and manages specialty retail, multifamily, creative office, and hospitality assets. It focuses on lifestyle-focused mixed-use destinations, combining adaptive reuse of historic or underutilized structures with new construction, and operates the resulting properties through direct leasing and property management.

Product overview

Paces Properties is a real estate development firm specializing in lifestyle-focused mixed-use destinations. Their portfolio includes adaptive reuse projects (converting historic structures like The Office Apartments office tower and GARCo Mill industrial factory into modern spaces) and new construction. The company operates a diverse portfolio of 10 distinct properties including retail/lifestyle centers (Vinings Jubilee), food hall markets (Krog Street Market, Optimist Hall), cultural/music venues (Atlanta Dairies), neighborhood-serving retail (Larkin on Memorial), historic districts (East Atlanta Village), creative office campuses (GARCo Mill), and residential developments (The Office Apartments, Paces Clairemont, Alexan EAV). The properties span Nashville, Tennessee and the greater Atlanta, Georgia metropolitan area.

Differentiator

Problem solved

Functional benefit

Products and services

• Krog Street Market A mixed-use market destination featuring a curated selection of local food vendors, restaurants, and retail spaces; serves consumers and tenants visiting the Atlanta market.
• Optimist Hall A mixed-use development featuring food hall concepts, retail, and community spaces; serves consumers and tenants in the Charlotte, NC market.
• Atlanta Dairies A 1940s dairy plant conversion featuring food, drinks, a 2,300-capacity live music venue, and creative workspaces located near the BeltLine in Reynoldstown, Atlanta.
• Vinings Jubilee A 116,000-square-foot landmark retail center featuring a signature clock tower, dining, boutique retail, and wellness services in the historic Vinings suburb of Atlanta.
• GARCo Mill A 1915 National Historic Register mill converted into over 230,000 square feet of creative office, retail, and community space in Park Circle, North Charleston.
• Larkin on Memorial A 63,000-square-foot neighborhood-serving development providing everyday services including dry-cleaning, daycare, groceries, and dry goods for Grant Park, Cabbagetown, Reynoldstown, and East Atlanta neighborhoods.
• East Atlanta Village Historic storefronts anchoring the Glenwood Avenue corridor, transformed into a vibrant collection of bars, restaurants, shops, and workspaces.
• The Office Apartments A 1970s-era, 20-story downtown Atlanta office tower converted into 327 modern apartments with floor-to-ceiling windows and skyline views; one of Atlanta's first office-to-residential conversions.
• Paces Clairemont A 176-unit, five-story luxury apartment development at 160 Clairemont Ave. in Decatur, Georgia with frontage along Commerce Drive and Montgomery Street.
• Alexan EAV A residential apartment development in the East Atlanta Village (EAV) area of Atlanta.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Integral Group: Atlanta-based real estate development firm focused on mixed-use, multifamily, and office projects in the Southeast. Comparable in product mix, regional focus, and mixed-use/lifestyle development strategy.
• Jamestown: National real estate investment and development firm focused on mixed-use, office, and retail destinations — including food halls and adaptive reuse. Highly comparable in lifestyle-driven mixed-use development model and tenant curation philosophy.
• Ackerman & Co: Atlanta-based commercial real estate developer specializing in industrial, office, and mixed-use projects across the Southeast US. Comparable in regional focus and direct-development business model.
• Pope & Land: Atlanta-based commercial real estate developer with a portfolio spanning mixed-use, office, and multifamily in the Southeast. Comparable in Southeast geographic focus and mixed-use development capabilities.
• North American Properties: Atlanta-based mixed-use real estate developer with a portfolio of lifestyle centers and walkable destinations across the Southeast. Directly comparable in geography, product type, and lifestyle/community-oriented design approach.
• Lucror Group: Atlanta-based mixed-use real estate developer focused on community-oriented, walkable destinations. Comparable in lifestyle/community focus and Southeast geographic concentration.
• New City Properties: Nashville-based real estate developer specializing in mixed-use, multifamily, and adaptive reuse projects. Comparable in geography (Nashville HQ), development philosophy, and adaptive reuse expertise.

Broad incumbents

• Portman Holdings: Atlanta-based international real estate development firm with deep mixed-use and hospitality portfolio. Comparable in Atlanta roots, mixed-use expertise, and design-driven approach, but operates at much larger scale and international scope.
• Cousins Properties: Atlanta-based REIT focused on Class A office and mixed-use developments in the Southeast US. Comparable in Atlanta roots and Southeast US operating geography, but is a public REIT with a much larger asset base and office concentration.
• Grosvenor: International real estate developer and investor with mixed-use and mixed-tenure development activity. Comparable in mixed-use development expertise and long-duration family-owned operating philosophy, though at much larger scale and broader geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pacesproperties

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paces Properties