Two Parts
Two Parts is a Denver-based experiential and creative agency founded in 2012 that produces live events, festivals, and brand activations for enterprise, nonprofit, government, and tourism clients across Colorado and the Rocky Mountain region.
- Company typePrivate
- Founded2012
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Two Parts does
Two Parts (legal name Two Parts Agency) is a Denver, Colorado-based experiential and creative agency founded in 2012 that connects brands with audiences through live events, festivals, and community activations. The firm operates as a hybrid agency and event-property owner: it provides full-service agency work spanning concept development, branding, marketing strategy, and event production for brand clients, while also owning and operating a portfolio of recurring event properties including the Underground Music Showcase (acquired 2018, 30k+ annual attendance), Cask Thief, Snowflake, Crosscurrents, Summer Sessions, Snowmass Rendezvous, Larimer Square activations, Cherry Creektoberfest, and Snowmass Oktoberfest. Two Parts serves a diverse client base across enterprise (Asana Partners, Stranahan's Whiskey), government/tourism (Snowmass Tourism), nonprofit (The Greenway Foundation, Riverfront Park Community Foundation, German American Chamber of Commerce), and education (Arts Student League of Denver) segments, with the company reporting 200+ clients served and 30+ brands since inception.
The business model is professional services, billed on a custom project basis with pricing quoted per engagement according to scope. The go-to-market motion is event-driven: Two Parts both acquires and operates its own signature events as marketing assets and consumer-facing products, and uses that platform to win agency engagements with brand clients seeking experiential marketing in Denver and the broader Rocky Mountain region. Marketing and distribution channels include organic and paid social (Instagram @twopartsco), email (the Two Parts Picks monthly Denver calendar newsletter), custom-built client websites, and earned media partnerships. The firm is privately held and founder-owned (Casey Berry, founder), with no disclosed institutional funding, parent company, or public ticker.
The core technology of Two Parts is experiential — production logistics, talent booking, vendor management, branding, and multi-channel marketing execution — rather than software. There is no proprietary technology platform, API, SDK, mobile application, or AI/ML capability disclosed; the underlying stack consists of standard web (Squarespace), social, and email tools. The company's most defensible assets are its owned event IP, its deep integration into Denver's local cultural and commercial ecosystem, and its repeat relationships with anchor clients such as Stranahan's Whiskey (since 2016) and the German American Chamber of Commerce.
Two Parts firmographics
Firmographics- Name
- Two Parts
- Legal name
- Two Parts Agency
- Website
- https://twoparts.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Two Parts is a Denver-based experiential and creative agency founded in 2012 that produces live events, festivals, and brand activations for enterprise, nonprofit, government, and tourism clients across Colorado and the Rocky Mountain region.
- Ownership category
- akta.pro rank
Two Parts industry classification
Industry- Product category
- Experiential Marketing Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Festival & Live Entertainment Brand Partnerships (MPAAAGAF)
- akta.pro secondary industry
- Talent Booking Agencies (Live Performance) (MPAIAGAB)
Keywords
Where Two Parts is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Two Parts business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Event Production and Experiential Marketing Services: Full-service agency providing concept development, branding, marketing strategy, and event production for brand clients. Revenue generated through professional service fees for event conceptualization, branding, marketing campaigns, and on-site event execution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Two Parts product offering
Product offeringCore offering
Two Parts is a Denver-based experiential and creative agency that delivers full-service event production, branding, marketing strategy, and concept development for fun-centric brand clients. In parallel, the company owns and operates a portfolio of signature live events and festivals, including the Underground Music Showcase, Cask Thief, Snowmass Rendezvous, Crosscurrents, Summer Sessions, Snowflake, and several Oktoberfest and neighborhood concert programs, combining agency services with proprietary event IP.
Product overview
Two Parts is an experiential and creative agency offering a unified suite of services rather than a software platform. The core offerings include four interconnected service pillars: Concept (strategic planning and ideation), Branding (visual identity and design), Marketing (multi-channel campaigns), and Production (full-scale event execution). These services are delivered through a portfolio of owned and managed event products including the Underground Music Showcase (UMS), Crosscurrents, Summer Sessions, Snowmass Rendezvous, Cask Thief, Larimer Square activations, Golden Hours, Cherry Creek North Concert Series, Summer Art Market, Cherry Creektoberfest, Snowmass Oktoberfest, Snowflake, and Two Parts Picks (a monthly Denver calendar newsletter). The company operates primarily in Denver, Colorado, serving fun-centric brands seeking experiential marketing and event production.
Differentiator
Problem solved
Functional benefit
Products and services
- Experiential Services End-to-end experiential marketing and event production services connecting brands with audiences through memorable in-person experiences, including concept development, event management, and on-site execution.
- Concept Service Strategic planning and ideation services that shape experiences aligned with brand goals, connecting with the right audience and creating memorable moments.
- Branding Service Visual identity design and branding solutions including signage, digital assets, custom websites, and immersive environments that drive the guest experience and communicate brand personality.
- Marketing Service Multi-channel marketing strategies spanning digital and traditional efforts including social media, email marketing, paid media, and influencer partnerships to drive awareness and attendance.
- Production Service Full-scale event production managing logistics, talent, vendors, timelines, and on-site operations from planning through show day.
- Underground Music Showcase (UMS) Three-day annual music festival acquired by Two Parts in 2018, featuring local and national emerging talent, brand activations, and experiential pop-ups with attendance exceeding 30,000.
- Crosscurrents Day-long, multi-stage music festival supporting The Greenway Foundation, held at Confluence Park along the South Platte River, featuring water-inspired branding and fundraising for river conservation.
- Summer Sessions Annual community park concert series in partnership with Riverfront Park Community Foundation featuring live music across two stages, craft beverages, local food vendors, and a DJ stage.
- Snowmass Rendezvous Annual craft beverage and live music celebration in Snowmass featuring breweries, distilleries, wineries, local vendors, and entertainment against an alpine backdrop.
- Cask Thief Annual whiskey tasting and distillery tour event at Stranahan's Distillery featuring rare barrel tastings, live music, food trucks, and exclusive bottle sales.
- Larimer Square Year-round event programming and branding for Denver's historic Larimer Square block, including monthly activations, multi-channel marketing, and support for local businesses.
- Summer Art Market Annual celebration of creativity bringing together artists, makers, and community for original artwork exhibitions, local creator engagement, and festival atmosphere.
- Snowmass Oktoberfest Authentic Oktoberfest celebration in Aspen Valley featuring traditional German culture, real German vendors, craft beers, and performances including the Oktoberfest Queen, in partnership with GACC.
- Cherry Creektoberfest Elevated authentic Oktoberfest experience in Cherry Creek North featuring German vendors, craft beers, traditional food, wooden chalets, and live entertainment in partnership with GACC.
- Snowflake Annual winter party and whiskey release event for Stranahan's Snowflake American Single Malt, featuring Snowflake Village with live music, food trucks, cocktails, and interactive experiences.
- Two Parts Picks Monthly Denver calendar newsletter delivered to subscribers featuring curated local events, festivals, bars, restaurants, and entertainment recommendations.
Quantifiable outcome
- UMS festival annual attendance exceeds 30,000
- +2 more outcomes
Companies that use Two Parts
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Two Parts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Two Parts partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- RINO BIDcoreTwo Parts acquired the Underground Music Showcase (UMS) in 2018 in partnership with RINO BID. The event was conceived in 2001 as a humble one-day locals-only concert and has transformed into a booming three-day music festival. UMS engages both local and national beverage, cannabis, and retail brands to build engaging activations.
- German American Chamber of Commerce (GACC)corePartnership with GACC to bring authentic Oktoberfest celebrations to Snowmass and Cherry Creek North. The event features real German vendors, craft beers, hearty cuisine, live entertainment, and special performances. GACC provides authentic cultural programming and traditional German elements.
- MCA (Museum of Contemporary Art Denver)minorPartnership with MCA to curate the DJ stage at Summer Sessions, spotlighting local DJs and bringing an extra layer of energy to the park concert series.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Two Parts competitors and assessment
Company assessmentBroad incumbents
- Momentum Worldwide: Momentum is a global experiential marketing agency operating across brand experiences, sponsorships, and design. Comparable to Two Parts as a larger incumbent in the experiential agency category serving brand clients.
- George P. Johnson Experience Marketing: GPJ is one of the largest independently held experiential marketing agencies in the world, focused on events, exhibits, and brand experiences. Comparable to Two Parts as a scaled peer offering end-to-end experiential production for brand clients.
- Sparks: Sparks is a global experiential and event marketing agency delivering brand experiences, exhibits, and sponsorships for enterprise clients. Comparable to Two Parts as a broader, well-capitalized player in the same category.
- Jack Morton Worldwide: Jack Morton is a large global brand experience agency under the IPG network, serving enterprise clients across multiple markets. It is comparable to Two Parts as a scaled incumbent operating in the same experiential agency category Two Parts competes in.
- Live Nation: Live Nation is the world's largest live entertainment company, promoting concerts, operating festivals, and selling tickets. Comparable to Two Parts only at the owned-festival and live-music-promotion layer; it is a scaled incumbent rather than a direct boutique competitor.
Direct peers
- MKG: MKG is a creative experiential marketing agency delivering brand experiences, events, and content for major brands. It is directly comparable to Two Parts on the agency-services side, particularly for culture- and music-oriented brand activations.
- C3 Presents: C3 Presents is an Austin-based live events and festival producer (Austin City Limits, Lollapalooza) that also produces brand experiences. Comparable to Two Parts as a regional festival owner-operator with brand activation capabilities.
- Superfly: Superfly is an experiential agency and event producer that both creates brand experiences and owns signature music festivals (Bonnaroo, Outside Lands). It is the closest structural analogue to Two Parts because of its dual agency-plus-owned-events model.
- AEG Live: AEG Live is a major concert promoter and venue operator producing festivals, tours, and live events. Comparable to Two Parts on the live-music-festival ownership and production side (most analogous to its UMS operation).
Emerging players
- Group Delphi: Group Delphi is a design-build experiential agency producing exhibits, brand activations, and events. Comparable to Two Parts as a mid-sized experiential agency operating at a similar scale and service mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Two Parts social profiles
Digital presenceTwo Parts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Two Parts leadership team
Management profileNumber of profiles
Profiles4 records
Two Parts subsidiaries and ownership
Company hierarchySubsidiaries1 record
Two Parts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Two Parts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Two Parts
What does Two Parts do?
Two Parts is a Denver-based experiential and creative agency that delivers full-service event production, branding, marketing strategy, and concept development for fun-centric brand clients. In parallel, the company owns and operates a portfolio of signature live events and festivals, including the Underground Music Showcase, Cask Thief, Snowmass Rendezvous, Crosscurrents, Summer Sessions, Snowflake, and several Oktoberfest and neighborhood concert programs, combining agency services with proprietary event IP.
Is Two Parts a public or private company?
Two Parts is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Two Parts founded?
Two Parts was founded in 2012. It employs 11 to 50 people.
Where is Two Parts based?
Two Parts is headquartered in Denver, United States, in the North America region.
How does Two Parts make money?
One revenue line is on record: event Production and Experiential Marketing Services.
Who are Two Parts's main competitors?
Broad incumbents on record are Momentum Worldwide, George P. Johnson Experience Marketing, Sparks, Jack Morton Worldwide and Live Nation. Direct peers are MKG, C3 Presents, Superfly and AEG Live. Group Delphi is listed as an emerging player.
Does Two Parts have an API?
No public API is recorded for Two Parts.
What industry is Two Parts in?
Two Parts's product category is Experiential Marketing Services. Its primary akta.pro industry code is MPAAAGAF, Festival & Live Entertainment Brand Partnerships, with a secondary code of MPAIAGAB, Talent Booking Agencies (Live Performance). Its NAICS code is 711320 and its SIC code is 7311.