Agency Creative

What Agency Creative does

Agency Creative is a privately held, Dallas-based full-service advertising agency founded in 1999, operating under founder/CEO Mark Wyatt and President/CIO Mike Scannell. The firm serves enterprise and mid-market clients — particularly PE-backed multi-location platforms — across five named vertical practices: Healthcare, Restaurant & Hospitality, CPG & Retail, B2B, and Hispanic Marketing (delivered through the AgenSICreative sub-brand). Its core offering integrates strategy, creative, media planning, social, and analytics under a proprietary seven-stage methodology called the Chemistry Process, with client reporting unified through a proprietary real-time dashboard called RADAR.

The agency's technical stack combines its own methodology and dashboard IP with the Cadent AI-powered predictive targeting platform, which supplies deterministic-signal audience modeling, cross-screen activation (programmatic, CTV, OOH, social, search, audio), and geo intelligence. Cadent is positioned as a core technology partner rather than a build-from-scratch in-house ML capability. Supporting tools include Microsoft Clarity for behavioral analytics. Distribution is entirely direct-sales: every engagement begins with a Chemistry discovery process, and most clients operate on ongoing retainer arrangements; pricing is quote-based and not publicly disclosed.

Commercially, Agency Creative monetizes primarily through recurring retainer engagements with a secondary stream of project-based work. The customer mix is anchored by multi-year enterprise relationships (Ideal Dental, AEG Vision, Argent Financial, A-MAX Auto Insurance, TGI Fridays, Tony Roma's, Methodist Health System, Children's Health, Stryker Medical, Dallas Mavericks, Budweiser) alongside mid-market and SMB clients (Liberty Burger, Cain Watters & Associates, MillionAir, Colgin Smoke, Ferrini Boots). Headcount is described as lean, with approximately 19 named professionals across strategy, creative, account services, SEM, SEO, data science, video, and web development.

Name

Agency Creative

Legal name

Agency Creative, Inc.

Website

https://agencycreative.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Agency Creative is a privately held, Dallas-based full-service advertising agency serving PE-backed multi-location platforms and national brands across healthcare, restaurant, CPG/retail, B2B, and Hispanic marketing verticals through its proprietary Chemistry Process, RADAR analytics dashboard, and Cadent AI-powered media stack.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative & Brand Campaign Development (BPAFAAAB), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Integrated marketing services
• Brand strategy consulting
• Digital advertising agency
• Media planning buying
• Creative campaign development

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Ongoing Retainer Agreements: Most clients engage on an ongoing retainer basis after an initial strategy and positioning engagement. Retainers cover integrated services across strategy, creative, media, and analytics. The company operates as a full-service growth partner where disciplines work together, with retainer arrangements enabling continuous optimization and scaling.
2. Project-Based Engagements: Some clients start with a specific campaign, channel build, or individual service (brand strategy, paid media, social) and then expand as results compound. The company also accepts one-off projects but is most effective in long-term partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels13 records

Core offering

Agency Creative is a full-service, integrated marketing and advertising agency that sells strategy, creative, digital, media planning/buying, social media, and analytics services to brands. Engagements are delivered through the proprietary seven-stage Chemistry process and supported by the proprietary RADAR real-time performance dashboard. The agency combines these services with vertical-specialized practices in healthcare, restaurant/hospitality, CPG & retail, B2B, and Hispanic marketing, primarily serving multi-location brands and PE-backed platforms.

Product overview

Agency Creative is a full-service advertising agency offering integrated marketing services across strategy, creative, digital marketing, media planning, social media, and analytics. The agency operates through a platform-plus-specialized-practices model, combining core services (Marketing Strategy, Creative, Digital Marketing, Media Planning, Social Media Marketing, Analytics & Data Science) with industry-specialized practices (Healthcare, Hispanic/AgenSICreative, Restaurant, CPG & Retail, B2B). Key proprietary offerings include the Chemistry Process (a seven-stage brand development methodology) and the RADAR Platform (a real-time cross-channel analytics dashboard). The agency leverages Cadent AI technology for predictive targeting and partners with this platform to power precision media activation across digital and television environments.

Differentiator

Problem solved

Functional benefit

Brands

• AgenSICreative: Dedicated Hispanic marketing agency practice providing culturally intelligent strategy, authentic storytelling, and integrated media execution for Hispanic audiences.

Products and services

• Marketing Strategy Brand roadmap service providing competitive analysis, audience segmentation, positioning, and messaging frameworks that connect insight to execution. Available as an initial engagement or as part of an integrated retainer.
• Creative Services Advertising creative including brand development, campaign concepting, digital/performance creative, video production, and design systems built to drive measurable business outcomes.
• Digital Marketing Full-service digital marketing including paid media, SEO/SEM, paid social, programmatic advertising, conversion rate optimization, retargeting, and lifecycle marketing powered by Cadent AI.
• Media Planning & Buying Strategic media planning and buying across programmatic display, Connected TV, broadcast, out-of-home, paid social, search/retargeting, podcast/audio, and print channels.
• Social Media Marketing Social media strategy, content development, TikTok/Reels video production, content calendars, paid social campaigns, and influencer marketing across Instagram, Facebook, LinkedIn, and TikTok platforms.
• Analytics & Data Science Marketing analytics and data science services including measurement architecture, real-time RADAR dashboard reporting, predictive modeling, A/B testing, and cross-channel optimization.
• Healthcare Marketing Specialized healthcare marketing for hospitals, health systems, DSOs, and healthcare technology companies navigating regulated environments and multi-location complexities.
• AgenSICreative Hispanic Marketing Dedicated Hispanic marketing practice offering culturally intelligent strategy, authentic storytelling, and integrated media execution through the AgenSICreative sub-brand for brands targeting Hispanic audiences.
• Restaurant Marketing Restaurant and hospitality marketing with 25 years of experience, specializing in brand personality development, local relevance strategies, and authenticity-driven customer loyalty for chains and regional brands.
• CPG & Retail Marketing CPG and retail marketing designed to win shelf space and digital feeds through authentic messaging and intelligent media powered by AI and machine learning.
• B2B Marketing B2B marketing for complex buying environments, focusing on positioning, audience/buying group insight, digital/media activation, and revenue-aligned performance measurement.

Quantifiable outcome

• 28% reduction in patient acquisition cost (AEG Vision: $87.80 blended CPA improved to $63.24 after optimization)
• +6 more outcomes

Named customers20 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability8 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• CadentcoreTechnology or IntegrationCadent is an advanced AI-powered predictive ad platform that connects audience, activation, measurement, and optimization into one privacy-safe performance system. Agency Creative partners with Cadent to power precision targeting, cross-screen activation (linear TV, streaming, CTV), cross-environment mapping, geo intelligence, predictive extension on social media, and audience intelligence across digital and television environments. This partnership enables deterministic signal targeting and predictive modeling for client campaigns.
• Microsoft ClaritysupportingTechnology or IntegrationMicrosoft Clarity captures how users interact with Agency Creative's website through behavioral metrics, heatmaps, and session replay to improve and market products and services. Used for website usage data capture, determining popularity of products/services and online activity, site optimization, fraud/security purposes, and advertising.
• Microsoft AdvertisingsupportingTechnology or IntegrationUsed alongside Microsoft Clarity to capture how users interact with the website through behavioral metrics, heatmaps, and session replay for site optimization and advertising purposes.
• Dallas StarssupportingGTM or Marketing PartnerDallas Stars (NHL hockey team) partnership with Ideal Dental, a client of Agency Creative. The partnership involved co-marketing activities including logo placement, arena signage, and promotional campaigns as part of Ideal Dental's sports marketing and community engagement strategy managed by Agency Creative.
• Dallas MaverickssupportingGTM or Marketing PartnerDallas Mavericks (NBA team) partnered with Agency Creative for Hispanic marketing radio spot campaigns. The agency produced Dallas Mavericks radio advertising as part of its multicultural marketing execution through the AgenSICreative practice.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Moroch: Moroch is a Dallas-based independent, full-service marketing agency with deep experience serving multi-location consumer brands (restaurants, retail, entertainment) — directly comparable to Agency Creative's combination of full-service integration and multi-location customer base.
• RPA: RPA is a long-tenured independent full-service creative and media agency with similar scale, integrated model, and enterprise client base to Agency Creative, providing a benchmark for what an independent integrated agency can achieve at mid-market scale.
• Barkley: Barkley is an independent, employee-owned full-service creative and media agency of similar scale to Agency Creative, serving challenger brands with integrated strategy, creative, and media capabilities — a strong peer on independent positioning and integrated full-service model.
• TracyLocke: TracyLocke is a Dallas-headquartered independent full-service creative and shopper marketing agency with comparable scale and an integrated strategy-creative-media offering that mirrors Agency Creative's platform model, including CPG/retail focus.
• Anomaly: Anomaly is an independent creative-led agency that blends advertising, consulting, and product capabilities into an integrated offering — analogous to Agency Creative's positioning of strategy, creative, media, and data as a single unified system rather than separate silos.
• Scorpion: Scorpion is an award-winning marketing and technology company that specializes in multi-location and franchise brands across healthcare, legal, and home services — a direct comparable to Agency Creative's PE-backed multi-site healthcare and challenger-brand engagement model.
• BrandMuscle: BrandMuscle provides distributed marketing and local activation solutions for multi-location brands and franchise systems, directly paralleling Agency Creative's centralized-strategy, localized-execution playbook used for AEG Vision, Ideal Dental, and A-MAX Auto Insurance.
• The Tombras Group: Tombras is an independent, full-service agency with a comparable mix of creative, media, analytics, and AI-enabled capabilities and a similar challenger-brand orientation to Agency Creative, especially around performance-driven, integrated work.

Broad incumbents

• Deloitte Digital: Deloitte Digital is the broad incumbent consultancy-led marketing services arm competing for integrated, enterprise, and PE-backed brand engagements; it serves as a useful upper-bound benchmark on scale, capability breadth, and pricing power versus Agency Creative's mid-market positioning.
• Accenture Song: Accenture Song (including former acquisitions like The Richards Group) is a scaled, broad-based marketing services platform that competes with Agency Creative for enterprise and PE-backed marketing mandates but at vastly larger scale and with consulting-level integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/agencycreative
• LinkedInlinkedin.com/company/agency-creative

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agency Creative