PagBem
PagBem is a Brazilian ANTT-homologated and BACEN-regulated payment institution that provides electronic freight and toll payment solutions to shippers, transport companies, truck drivers, and a 1,300+ accredited fuel station network, operating as a subsidiary of Edenred's mobility division.
- Company typePrivate
- Founded2015
- HeadquartersSão Paulo, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingServices
What PagBem does
PagBem Serviços Financeiros e de Logística S.A. is a Brazilian payment institution that provides electronic freight and toll payment solutions for the country's road transportation sector. Founded in 2015 and headquartered in São Paulo, PagBem is a wholly-owned subsidiary of Edenred's mobility division and operates as a B2B2C platform connecting shippers/transport companies, independent truck drivers, and accredited fuel stations. The company is 100% homologated by ANTT (Agência Nacional de Transportes Terrestres) and regulated by BACEN (Banco Central do Brasil), allowing it to operate legally under Lei 11.442 and ANTT resolutions governing electronic freight payment and toll vouchers.
The core technology stack consists of the Cartão PagBem multi-function card (operating on the Visa network and accepted at Banco24Horas ATMs), a digital wallet for truckers (App PagBem and Portal do Caminhoneiro), POS terminals deployed at fuel stations (including a virtual contingency version), and ERP/TMS integration APIs that automate freight contract generation, CIOT code issuance, and financial reconciliation. The company runs a network of over 1,300 accredited fuel stations nationwide, processes 8 million annual freight and toll transactions (combined with Edenred/Repom operations), and serves approximately 1 million truck drivers. Additional products include electronic toll tags (Multitags, compliant with ANTT Resolution 6.024), receivables advancement (Antecipação de Recebíveis), and diversified credit products across the contractor, contracted, driver, and station segments.
PagBem's revenue model combines three streams: (1) transaction fees on cardholder operations (R$1.99-R$90+ per transaction depending on type), (2) tiered subscription/fees to enterprise clients based on monthly freight spending volume (four tiers ranging from up to R$100,000 to above R$1,000,000 per month), and (3) credit-based income from receivables advancement and credit line extensions. The company sells primarily through a sales-led motion with dedicated commercial consultants (phone: (51) 4004-6709) targeting enterprise shippers and transport companies, supplemented by inside sales via WhatsApp and segmented phone lines, while truck drivers access services through self-service digital channels and the physical fuel station network. In 2023, Edenred merged Repom into PagBem to create a unified freight and toll platform under Edenred Mobilidade.
PagBem firmographics
Firmographics- Name
- PagBem
- Legal name
- PagBem Serviços Financeiros e de Logística S.A
- Website
- https://pagbem.com.br
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PagBem is a Brazilian ANTT-homologated and BACEN-regulated payment institution that provides electronic freight and toll payment solutions to shippers, transport companies, truck drivers, and a 1,300+ accredited fuel station network, operating as a subsidiary of Edenred's mobility division.
- Ownership category
- akta.pro rank
PagBem industry classification
Industry- Product category
- Transportation Payment Services
- NAICS
- Freight Transportation Arrangement (488510), Support Activities for Transportation (488)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Transportation Services (4700)
- akta.pro primary industry
- Fleet Maintenance & Repair Spend Payments (Service Network Cards, Pay-at-the-Pump/Shop) (TLABAMAJ)
- akta.pro secondary industries
- Mobile POS (mPOS) Devices & Handheld Terminals (HDACAKAB), Privacy, Security & Compliance for Tolling/RUC (Data Governance, Audit) (TLAJABAK)
Keywords
Where PagBem is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
PagBem business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Transaction Fees: PagBem charges transaction fees for various operations including bill payments (R$4.99), Visa balance transfers (R$11.50), Banco24Horas withdrawals (R$11.00), and in-network withdrawals (R$1.99). Monthly maintenance fees apply after account inactivity.
- Service Subscription/Fees to Enterprise Clients: Shippers and transport companies pay for access to the freight payment platform, card issuance, and transaction processing services. Pricing tiers based on monthly freight spending volume (up to R$100k, R$100k-300k, R$300k-1M, above R$1M).
- Credit Products: PagBem offers diversified credit products for contractors, contracted parties, drivers, and fuel stations, subject to credit analysis. Includes advance payments against freight receivables and additional credit line extensions via tickets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Bill Payment Transaction Fee |
| Transaction based/ take rate | Pay-as-you-go | Visa Balance Transfer |
| Transaction based/ take rate | Pay-as-you-go | Bank Transfer - TAC/Equiparado |
| Transaction based/ take rate | Pay-as-you-go | Bank Transfer - ETC Non-Equiparado |
| Transaction based/ take rate | Pay-as-you-go | Banco24Horas Withdrawal |
| Transaction based/ take rate | Pay-as-you-go | In-Network Withdrawal |
| Subscription | Monthly | Card Maintenance/Inactivity |
| Subscription | Monthly | Enterprise Client Tiers Based on Monthly Freight Spending |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
PagBem product offering
Product offeringCore offering
PagBem provides electronic payment, financing, and management solutions for Brazil's road freight ecosystem, enabling shippers, transport companies, and truck drivers to process freight payments, electronic toll charges (Vale Pedágio), and fuel purchases. Its offering combines the PagBem card and mobile app, POS terminals, multi-tag toll devices, a freight management platform, and receivables anticipation, supported by ERP/TMS integrations and a network of accredited fuel stations. The company generates CIOT codes and operates a digital wallet that allows cash withdrawals via Banco24Horas.
Product overview
PagBem is a payment institution specializing in electronic freight and toll payments for Brazil's road transportation sector. The company operates as part of the Edenred Mobility group and offers a comprehensive platform combining physical payment cards (Cartão PagBem) with digital solutions including the Carteira Digital do Caminhoneiro, mobile App PagBem, and multiple web portals (Portal do Caminhoneiro, Portal do Posto, Portal do Contratante, Portal do Contratado). Core services include freight payment management (Gestão de Frete), electronic toll payment via tags (Vale Pedágio/Multitags), and a network of over 1,300 accredited fuel stations. The ecosystem also supports POS terminals for fuel stations and receivables advancement. The company is ANTT-homologated and regulated by Brazil's Central Bank.
Differentiator
Problem solved
Functional benefit
Products and services
- Cartão PagBem
- App PagBem Mobile app available to truck drivers for managing their PagBem account, viewing transactions, locating services, and accessing wallet features during road trips.
- Vale Pedágio PagBem Electronic toll payment product (Vale Pedágio) that allows shippers, transport companies, and drivers to pay tolls digitally during road freight movements, with ERP/TMS integration.
- POS PagBem Point-of-sale terminal hardware and software that lets accredited fuel stations accept PagBem card payments from truck drivers.
- POS Virtual (Contingência) Virtual or contingency point-of-sale option that mirrors POS PagBem functionality, providing a fallback acceptance method for fuel stations and merchants during outages or device unavailability.
- Gestão de Frete PagBem Freight management platform that automates freight payment workflows, generates CIOT (Código Identificador da Operação de Transporte), and integrates with client ERP and TMS systems for reconciliation.
- Tag Eletrônica PagBem (Multitags) Electronic toll tag (multi-tag) device issued to truck drivers for automated toll payment across Brazil's road network.
- Antecipação de Recebíveis PagBem Financial product that allows carriers and truck drivers to anticipate freight receivables for faster cash flow, leveraging PagBem's payment platform.
Quantifiable outcome
- Over 1,300 fuel stations in the accredited network across Brazil
- +2 more outcomes
Companies that use PagBem
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
PagBem technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
PagBem partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- VisacorePagBem cards operate on the Visa payment network, enabling truck drivers to use their PagBem cards for purchases and cash withdrawals at any Visa-accepting merchant worldwide. Drivers can transfer their PagBem balance to Visa balance for debit purchases.
- Banco24HorascorePagBem cards can be used for cash withdrawals at the Banco24Horas ATM network across Brazil using the credit function. This provides truck drivers with convenient cash access throughout their routes.
- ERP and TMS System ProviderscorePagBem integrates with major ERP and TMS systems in the market, enabling automated freight contract generation, CIOT creation, and financial reconciliation for enterprise clients. Integration process is described as quick and online.
- Edenred GroupflagshipPagBem operates as part of Edenred's Brazilian mobility operations, combined with REPOM for freight and toll solutions. The fusion of Repom and PagBem (announced via press release) creates the leading freight and toll payment platform in Brazil, with Edenred Mobilidade as the parent entity.
- ANTT (Agência Nacional de Transportes Terrestres)corePagBem is 100% homologated by ANTT as an authorized electronic freight payment institution. The company operates in compliance with ANTT resolutions including 3.658/11 and 6.078 for freight and toll operations.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
PagBem competitors and assessment
Company assessmentDirect peers
- WEX Inc. WEX is a global fleet card and payment solutions leader serving commercial transportation and logistics. Directly comparable to PagBem as a B2B fleet card and fuel/payment network operator targeting the same core use case of digitizing transportation spend for enterprise and driver users.
- Ticket Log: Ticket Log is Edenred's fuel management and fleet card brand in Brazil, covering fuel and maintenance spend. Sits within the same parent company as PagBem and offers overlapping fleet card and payment products to the same enterprise shipper and transport company customers in Brazil.
- Repom: Repom was a Brazilian freight and toll payment provider that has been combined with PagBem under Edenred Mobilidade. Historically a direct competitor in electronic freight payment, the merger consolidates the two platforms into the leading Brazilian freight payment solution referenced throughout PagBem's data.
- Sem Parar: Sem Parar is a major Brazilian electronic toll and mobility payment provider, now part of FleetCor. Competes directly with PagBem in the Brazilian electronic toll payment and fleet card space, serving similar shipper and trucker customers.
- ConectCar: ConectCar is a Brazilian electronic toll tag and mobility payment provider owned by Veloe/Itau. Competes with PagBem's Vale Pedágio and electronic toll products in the Brazilian market, targeting similar driver and enterprise customers with overlapping use cases.
- Veloe: Veloe is a Brazilian digital payment platform for mobility services including tolls, parking, and fuel. Direct competitor to PagBem in the electronic toll and fleet payment space in Brazil, with similar B2B2C model serving drivers and enterprise clients.
Others
- BR Distribuidora (Vibra Energia): Vibra Energia (formerly BR Distribuidora) is Brazil's largest fuel distributor with an extensive network of branded service stations. Comparable as a fuel station network participant and fleet card partner in Brazil's road transportation ecosystem, with overlapping relationships to the same trucker customer base PagBem serves.
- Ipiranga: Ipiranga is one of Brazil's largest fuel distribution networks (over 7,000 stations) and a major partner/competitor in fleet card programs. Comparable to PagBem as a fuel station network that anchors fleet card acceptance, though Ipiranga is primarily a fuel distributor rather than a fintech payment institution.
Broad incumbents
- Edenred SE: Edenred is PagBem's French-listed parent company and a global leader in payment solutions for employee benefits, mobility, and fleet management. As a broad incumbent, Edenred operates globally across multiple payment verticals (meal vouchers, gift cards, fleet cards) of which PagBem is one piece of the broader mobility portfolio.
- FleetCor Technologies: FleetCor is a global B2B payment solutions provider with major fleet card brands including Sem Parar, Fuelman, and Comdata. Operates as a broad incumbent in the same fleet card and commercial payment category as PagBem, with significantly larger global scale and a wider product portfolio.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
PagBem social profiles
Digital presencePagBem compliance and trust
Trust signalCompliance3 records
PagBem financial estimates
Financial estimateRevenue estimate
Valuation estimate
PagBem leadership team
Management profileNumber of profiles
Profiles3 records
PagBem funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PagBem M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PagBem
What does PagBem do?
PagBem provides electronic payment, financing, and management solutions for Brazil's road freight ecosystem, enabling shippers, transport companies, and truck drivers to process freight payments, electronic toll charges (Vale Pedágio), and fuel purchases. Its offering combines the PagBem card and mobile app, POS terminals, multi-tag toll devices, a freight management platform, and receivables anticipation, supported by ERP/TMS integrations and a network of accredited fuel stations. The company generates CIOT codes and operates a digital wallet that allows cash withdrawals via Banco24Horas.
Is PagBem a public or private company?
PagBem is a private company. It is classified as corporate owned and is currently operating.
When was PagBem founded?
PagBem was founded in 2015. It employs 51 to 100 people.
Where is PagBem based?
PagBem is headquartered in São Paulo, Brazil, in the Latin America region.
How does PagBem make money?
Three revenue lines are on record. Transaction Fees are the primary driver. The others are service Subscription/Fees to Enterprise Clients and credit Products.
Who are PagBem's main competitors?
Direct peers on record are WEX Inc., Ticket Log, Repom, Sem Parar, ConectCar and Veloe. Others are BR Distribuidora (Vibra Energia) and Ipiranga. Broad incumbents are Edenred SE and FleetCor Technologies.
Does PagBem have an API?
No public API is recorded for PagBem.
What industry is PagBem in?
PagBem's product category is Transportation Payment Services. Its primary akta.pro industry code is TLABAMAJ, Fleet Maintenance & Repair Spend Payments (Service Network Cards, Pay-at-the-Pump/Shop), with a secondary code of HDACAKAB, Mobile POS (mPOS) Devices & Handheld Terminals. Its NAICS code is 488510 and its SIC code is 4731.