Mid-West Metal Products

What Mid-West Metal Products does

Mid-West Metal Products Co., Inc. is a 4th-generation, family-owned contract manufacturer founded July 7, 1921 in Muncie, Indiana, operating three central Indiana production facilities totaling over 220,000 sq ft of warehousing and manufacturing space. The company operates three integrated service lines: custom wire fabrication (automated wire mesh welding via 8 Schlatter welders, CNC 6-axis wire bending, and CNC wire coil forming), sheet metal and structural fabrication (CNC bending, laser cutting via a 6,000-watt LVD Strippitt fiber optic laser, robotic MIG welding, and tube bending on materials up to .50 inches thick), and electrostatic powder coating (handling parts up to 200 lbs and 16 feet long, with 60 in-house stock colors). It owns in excess of 140 patents related to pet homes and enclosures, supporting its Mid-West Homes for Pets division which by the mid-1990s accounted for approximately 90% of total sales and produced over 1 million pet homes annually.

The company's go-to-market is dual-channel. The industrial arm sells B2B contract manufacturing services to OEM customers in HVAC, store fixtures/POP displays, automotive, agricultural, appliance, marine, and commercial equipment verticals, with a $1,000 minimum order, Net 30 payment terms, and EDI-enabled ordering for enterprise accounts including Walmart and Dollar General. The consumer pet-products arm sells branded enclosures through Chewy.com, PetSmart.com, Petco.com, Amazon, and the midwesthomes4pets.com storefront, with pet products distributed on six continents and manufactured across the U.S., China (Dalian operations established 2000), Italy (partnerships with Ferplast and MPS established 2009), and Vietnam (Mid-West Pets Vietnam established 2024). Revenue is generated primarily through custom contract manufacturing jobs and hardware sales, with powder coating and tool room capabilities offered as professional services on a per-job basis.

The company is privately held with no institutional investors, no public ticker, and no disclosed funding events. Pricing is quote-based with 30-day firm quotes and 60-day firm pricing on blanket orders with 6-month shipment schedules. Customer concentration risk has shifted from a historical Sears dependency (>40% of revenue for 60 years through 1993) to a diversified base spanning major pet-retail platforms and industrial OEMs, though pet-retail platform dependency is now the primary concentration vector.

Name

Mid-West Metal Products

Legal name

Mid-West Metal Products Co., Inc.

Website

https://midwestmetal.com

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

101–250 employees

Short description

Mid-West Metal Products is a 4th-generation, family-owned Muncie, Indiana contract manufacturer (founded 1921) producing custom wire fabrication, sheet metal fabrication, and electrostatic powder coating for industrial OEMs and pet containment products under the Mid-West Homes for Pets brand.

Ownership category

akta.pro rank

Headquarters

HQ city

Muncie

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Metal Fabrication Services: B2B contract manufacturing providing wire-formed, sheet metal fabricated, and tubular metal products to OEM customers. Revenue generated through custom fabrication projects with pricing based on job complexity and volume.
2. Pet Products Manufacturing: Manufacturing of pet homes, enclosures, and related products. Mid-West Homes for Pets division produces pet containment products sold through both B2B retail channels and direct-to-consumer e-commerce platforms.
3. Powder Coating Services: Electrostatic powder coating services for external customers including aluminum die-casting, stamping houses, HVAC, appliance, automotive, and other industries. Quoted on a per-job basis.
4. Tool Room Capabilities: Design and build services for custom tools, fixtures, tooling, and jigs for customers requiring specialized manufacturing solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Mid-West Metal Products is a vertically integrated contract manufacturer producing custom wire-formed, sheet metal fabricated, and tubular metal products, plus electrostatic powder coating finishing services, for OEM customers in HVAC, store fixtures, automotive, agricultural, appliance, marine, pet, and commercial equipment industries. The company operates three central Indiana production facilities with advanced CNC, laser cutting, robotic welding, and automated mesh welding equipment, and also manufactures and distributes pet containment products under the Mid-West Homes for Pets brand through retail and e-commerce channels.

Product overview

Mid-West Metal Products is a 4th generation family-owned contract manufacturer offering three integrated core service lines: Custom Wire Fabrication Services (wire mesh welding, CNC wire bending, coil forming), Sheet Metal Fabrication & Structural Fabrication (laser cutting, CNC bending, tube bending, welding), and Quality Electrostatic Powder Coating Services. The company operates a 130,000 sq ft production facility and a 150,000 sq ft EDI-enabled warehouse, serving industries including HVAC, automotive, store fixtures, pet products, and agricultural equipment. The Mid-West Homes for Pets division operates as a specialized sub-brand for pet containment products. The company holds over 140 patents and maintains production facilities in the US, China, Italy, and Vietnam.

Differentiator

Problem solved

Functional benefit

Brands

• Mid-West Homes for Pets: Specialized division offering pet homes, pet containment products, dog crates, bird cages, and pet accessories. Produced over 1,000,000 pet homes annually by late 1990s.
• Selma Wire Products, Inc.
• Avian Adventures

Quantifiable outcome

• One pet home produced every 19 seconds with over 1,000,000 pet homes sold annually by end of 20th century
• +2 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Mid-West Pets VietnamcoreStrategic or Co-development Partner · 1 January 2024Strategic partnership established in 2024 to diversify and expand manufacturing capabilities into Vietnam, continuing global manufacturing expansion strategy.
• FerplastcoreStrategic or Co-development Partner · 1 January 2009Italian plastic mold manufacturing company specializing in small animal plastic enclosures, plus other dog, cat and small animal items. Partnership created as part of Mid-West's global manufacturing expansion strategy.
• MPScoreStrategic or Co-development Partner · 1 January 2009Italian plastic mold manufacturing company that molds two different lines of larger plastic pet carriers. Strategic partnership for product line diversification.
• Worldwide TechnologiesminorStrategic or Co-development PartnerAcquisition that allowed Mid-West Metal Products to improve the wire-making business capabilities.
• Avian AdventuresminorStrategic or Co-development PartnerAcquisition that expanded the variety of bird cages produced by Mid-West Metal Products.

Scale indicators11 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Prevue Pet Products: Long-established manufacturer of bird cages, small animal cages, and pet enclosures. Direct competitor to Mid-West's Avian Adventures brand and broader pet housing/cage portfolio.
• IRIS USA: Manufacturer of consumer storage and pet products including pet crates, kennels, and enclosures, sold through Amazon, Chewy, and major mass-market retailers. Directly competes with Mid-West Homes for Pets in metal pet containment products.
• Petmate (formerly Doskocil): Leading US manufacturer of plastic and metal pet products including dog crates, carriers, kennels, and pet housing. Directly competes with Mid-West Homes for Pets in pet containment and housing, serving the same Chewy, PetSmart, Petco, and Amazon retail channels.
• Mayville Engineering Company (MEC): Public contract metal fabricator offering laser cutting, CNC machining, welding, and powder coating for OEM customers in industrial, commercial, and agricultural markets. Closely comparable business model to Mid-West's B2B contract manufacturing business with similar service mix and customer profile.
• Acme Wire Products: Contract manufacturer of custom wire forms, wire mesh products, and fabricated wire components for OEM customers. Closely comparable custom wire fabrication service offering to Mid-West's Custom Wire Fabrication Services line.
• Davis Wire: US-based manufacturer of wire and wire products including welded wire mesh, galvanized wire, and fabricated wire goods serving industrial, agricultural, and consumer markets. Comparable scale and product mix to Mid-West's wire fabrication segment.
• SmithBuilt: Manufacturer of wood and metal pet products including crates, kennels, and pet enclosures. Competes with Mid-West Homes for Pets across crate and containment categories in the same retail channels.

Broad incumbents

• Leggett & Platt: Large diversified manufacturer with a Wire Products segment producing wire forms, wire mesh, and fabricated wire components for bedding, furniture, automotive, and industrial customers. Overlaps with Mid-West's wire fabrication capabilities and the box spring wire grid business launched in 2003.
• Insteel Industries: Largest manufacturer of steel wire reinforcing products for concrete construction, with additional welded wire mesh capabilities. Comparable to Mid-West's wire mesh welding operations and broader wire forming business serving industrial and construction-adjacent markets.

Emerging players

• NewAge Products: Manufacturer of metal storage, garage, and home organization products sold through e-commerce and retail channels, with growing pet product adjacency. Comparable in that it combines metal fabrication with branded consumer/DTC go-to-market, similar to Mid-West Homes for Pets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/midwestmetalmuncie

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mid-West Metal Products