IHLE

Name

IHLE

Legal name

IHLE tires GmbH

Website

https://ihlenet.de

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Tire Wholesale Distribution

NAICS

Tire and Tube Merchant Wholesalers (423130), Tire and Tube Merchant Wholesalers (42313)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

akta.pro secondary industry

Tires, Wheels & Retread Supply Distribution (TLAKAOAD)

Keywords

• Tire wholesale
• B2B tire distribution
• Complete wheel supply
• Automotive wheel rims
• Tire logistics services

Headquarters

HQ city

Muggensturm

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tire Wholesale: Sale of tires from multiple brands across all price segments (premium, mid-range, budget) including summer, winter, and all-season tires for passenger cars, SUVs, vans, and transporters.
2. Rim Sales: Sale of aluminum and steel rims in all common dimensions from various manufacturers.
3. Complete Wheels: Sale of pre-assembled and balanced complete wheels, offering time savings for workshops.
4. Logistics Services: Delivery services including same-day and next-day delivery in covered regions, plus standard delivery via parcel services throughout Germany and other countries.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

IHLE tires GmbH is a B2B wholesale distributor of tires, rims, and complete wheels, offering a multi-brand portfolio spanning premium (Michelin, Continental, Goodyear, Bridgestone), mid-range (Hankook, Nokian, Falken), and budget (APLUS, Sebring) segments for passenger cars, SUVs, vans, light commercial vehicles, and transporters. Registered B2B customers order 24/7 via the IHLE Webshop with live inventory visibility, can configure custom complete wheels through the lissi-3D configurator, and receive fulfillment through the company's own IHLE Tours fleet (same-day and next-day delivery in key German regions) or standard parcel services nationwide and into six neighboring European countries.

Product overview

IHLE is a tire wholesale business operating as a subsidiary of the Michelin Group, offering a comprehensive B2B product portfolio consisting of tires across all price segments (premium, mid-range, budget), rims (aluminum and steel), and complete wheels. The core offering is supported by the lissi-3D-Konfigurator for visual wheel configuration and the IHLE Webshop for 24/7 ordering. The company provides logistics, marketing support, digital services, and the MLX Partnerkonzept partnership program as complementary services. IHLE serves tire dealers, workshops, resellers, and commercial businesses across multiple European countries.

Differentiator

Problem solved

Functional benefit

Brands

• MLX Partnerkonzept: Innovative specialist retail concept for tire service businesses and independent workshops
• lissi 3D
• IHLE Tour

Products and services

• Tires (Reifen) Wholesale tires from multiple brands spanning premium (Michelin, Continental, Goodyear, Bridgestone), mid-range (Hankook, Nokian, Falken), and budget (APLUS, Sebring) tiers, available as summer, winter, and all-season tires for passenger cars, SUVs, vans, light commercial vehicles, and transporters; sold B2B to dealers, workshops, and commercial buyers.
• Rims (Felgen) Aluminum and steel rims in all common dimensions and designs from various manufacturers, supplied B2B alongside tires for dealer, workshop, and commercial buyers.
• Complete Wheels (Kompletträder) Pre-assembled and balanced complete wheels ready for installation, available with optional RDKS (Reifendruckkontrollsysteme / tire pressure monitoring systems), offering time savings for workshops; configurable via the lissi-3D configurator.
• IHLE Webshop (B2B E-commerce Platform) B2B online ordering platform providing 24/7 access to inventory levels of all product variants, transparent pricing, digital order processing, and SEPA direct debit payment for registered tire dealers, resellers, workshops, and commercial buyers.
• IHLE Tours Logistics Service Own logistics fleet providing same-day delivery in Freiburg, Ortenau, and Karlsruhe and next-day delivery to Dortmund, Essen, Wuppertal, Cologne, Bonn, Dusseldorf, plus additional tours covering Saarbrücken, Trier, Koblenz, Mainz, and Baden-Württemberg regions of Germany.
• MLX Partnerkonzept Franchise-style partnership program for tire service businesses and independent workshops that enables partners to realize revenue opportunities beyond tires, rims, and complete wheels, including joint marketing activities, volume rebates through collective purchasing, experience exchange, and exclusive partner conditions.

Quantifiable outcome

• Orders placed before 5:00 PM are typically delivered within 24 hours

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Michelin GroupcoreOthersIHLE tires GmbH is a subsidiary of the Michelin Group, one of the world's leading tire manufacturers. This ownership provides IHLE with access to Michelin brands and products while maintaining independent wholesale operations across Europe.
• KlebercoreGTM or Marketing PartnerIHLE is an official partner of the Kleber brand, which is itself a subsidiary of the Michelin Group. This partnership ensures preferential access to Kleber tire products and coordinated marketing activities.
• MLX Partner NetworkcoreChannel Partner/ Reseller/ DistributorMLX (Personal. Trusting. Competent.) is IHLE's partner concept for tire service businesses and independent workshops. Partners benefit from joint marketing activities, volume rebates through collective purchasing, experience exchange with other partners, and exclusive conditions.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Pneuhage Reifendienste: German tire wholesale and retail group distributing multi-brand tires and providing workshop services nationwide. Directly comparable to IHLE as a competing wholesale distributor serving independent dealers and commercial customers in Germany.
• Reifen Müller: German tire wholesaler offering multi-brand tires, rims, and complete wheels to dealers and workshops across Germany. Highly comparable to IHLE in product range, B2B model, and customer base; competes head-to-head in the regional wholesale market.
• Delticom (Auto1 Group): Online-first tire and automotive parts distributor in Europe, selling tires via multiple online shops to consumers and B2B partners. Comparable to IHLE as a European tire distribution competitor with strong digital ordering infrastructure.

Broad incumbents

• FIRST STOP (Bridgestone): European tire service network owned by Bridgestone, providing tire fitting, maintenance, and fleet services via partner workshops. Comparable to IHLE's MLX Partnerkonzept as an affiliated dealer/workshop network competing for the same SMB tire service customers.
• Euromaster: Michelin-owned tire service and retail network operating across Europe, providing tire fitting, maintenance, and fleet services. Sister-company to IHLE within the Michelin Group; competes for the same downstream workshop and fleet end-customers via a different channel.
• Point S: International tire retail and service franchise network operating across Europe with a strong dealer/workshop network. Comparable to IHLE as a competing channel for tire distribution to end customers and fleet operators, though organized as a retail cooperative.
• Continental / Vergölst: Continental's retail and wholesale distribution channels for tires in Germany and Europe. Comparable as a major tire manufacturer with downstream distribution that competes with IHLE's wholesale role, including the Vergölst service network.
• Bridgestone Deutschland: German arm of global tire manufacturer Bridgestone, supplying tires through wholesale and dealer networks across Europe. Comparable to IHLE as a tire supplier competing in the same multi-brand wholesale channel, with one of the brands IHLE distributes.
• Goodyear Dunlop Deutschland: German operation of Goodyear, distributing tires via wholesale, dealer, and retail channels across Europe. Comparable to IHLE as another major brand-supplier with direct dealer programs that compete with IHLE's multi-brand wholesale position.

Regional players

• ATS Euromaster: European commercial tire service and fleet management provider, strong in the UK and parts of continental Europe. Comparable to IHLE's commercial fleet segment as a competing supplier for fleet tire management and commercial vehicle tire distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IHLE