Koos Service Design
Koos Service Design is a Dutch strategic design agency (Amsterdam and Abu Dhabi) that combines service design, UX/UI design, and human-centered AI consulting to serve enterprise and government clients across public sector, healthcare, mobility, finance, energy, and big tech verticals.
- Company typePrivate
- Founded2009
- HeadquartersAmsterdam, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Koos Service Design does
Koos Service Design (legal entity Koos B.V.) is a Dutch strategic design agency founded in 2009 and headquartered in Amsterdam, with a regional office in Abu Dhabi (Masdar City). The firm operates as a professional services consultancy, billing enterprise and government clients on a quote-based, multi-year contract model with no publicly disclosed pricing. Its core offering is organized into three service lines: Service Design (customer research, CX strategy, design strategy, business innovation, journey management), UX/UI Design (UX research, visual design, accessibility, digital transformation, development support), and AI Design (AI design research, AI strategy and governance, AI-first journeys, AI product implementation). The "human-centered AI" positioning is applied to consulting engagements rather than to proprietary AI product development.
The firm serves a diversified enterprise and public sector client base across at least six verticals: Public Sector (Gemeente Amsterdam, Rijkswaterstaat, Den Haag), Big Tech (Careem, OLX, Philips), Healthcare (Santeon, Zorg bij jou, VGZ), Mobility (NS, KLM), Finance (ING), Energy, and adjacent consumer/industrial brands (Siemens, Volkswagen, Vodafone Ziggo, Randstad, Tommy Hilfiger). Careem, the first MENA tech unicorn, is a featured strategic design partner, with the firm having designed the Super App experience serving 50 million users. A headline outcome includes a 13% increase in customer satisfaction achieved for Dutch health insurer VGZ.
The go-to-market is sales-led: direct consulting engagement with enterprise and government buyers, supported by thought-leadership content (Insights, events, newsletter) and organic social (LinkedIn, Instagram) for top-of-funnel awareness. Distribution is direct only — no reseller or marketplace channels. The company is privately held with no disclosed funding, revenue, or ownership structure beyond the Dutch B.V. entity (KVK 6080 9442).
Koos Service Design firmographics
Firmographics- Name
- Koos Service Design
- Legal name
- Koos B. V.
- Website
- https://koosservicedesign.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Koos Service Design is a Dutch strategic design agency (Amsterdam and Abu Dhabi) that combines service design, UX/UI design, and human-centered AI consulting to serve enterprise and government clients across public sector, healthcare, mobility, finance, energy, and big tech verticals.
- Ownership category
- akta.pro rank
Koos Service Design industry classification
Industry- Product category
- Design Consulting Services
- NAICS
- Other Specialized Design Services (54149)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Architectural Design Services (BPAHAKAA)
Keywords
Where Koos Service Design is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Koos Service Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Design Consulting Services: Project-based strategic design engagements providing service design, UX/UI design, and AI design services to enterprise and government clients. Revenue generated through consulting engagements, likely on a project or retainer basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise engagements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Koos Service Design product offering
Product offeringCore offering
Koos Service Design is a strategic design agency that combines service design, UX/UI design, and human-centered AI into an integrated practice. The firm delivers consulting engagements covering AI design research, AI strategy and governance, customer research, CX strategy, journey management, UX research, visual design, accessibility, and digital transformation. Engagements are sold as bespoke consulting projects to enterprise and government clients across public sector, healthcare, finance, mobility, energy, and technology verticals.
Product overview
Koos Service Design is a strategic design agency offering three distinct service lines: AI Design Services, Service Design Services, and UX/UI Design Services. These services are offered as consulting and design offerings rather than a unified software product or platform. The company combines human-centered design principles with AI capabilities to accelerate change for clients across various industries including public sector, healthcare, mobility, finance, energy, and big tech.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Design Services
- Service Design Services
- UX/UI Design Services
Quantifiable outcome
- 13% increase in customer satisfaction achieved for VGZ health insurer
- +2 more outcomes
Companies that use Koos Service Design
Customer profileNamed customers17 records
Segments6 records
Ideal customer profiles6 records
Koos Service Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Koos Service Design partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CareemcoreKoos is the strategic design partner of Careem, the first tech unicorn company operating in the Middle East, Africa and South Asia. Koos designed Careem's Super App experience serving 50 million users. The partnership is featured prominently on Koos's website with testimonial quotes from Careem's Associate Director of Product Design (Luke Dacey) and Director of Product Design (Thomas Rawcliffe).
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Koos Service Design competitors and assessment
Company assessmentDirect peers
- Work & Co: Digital product agency combining strategy, design, and engineering for marquee brands (similar enterprise tier to Koos). Comparable on integrated service design + digital product delivery model.
- Method Communications: Global experience innovation agency offering service design, brand experience, and platform design for enterprise clients. Strong overlap with Koos on strategic design for large enterprises.
- Pentagram: Largest independent design consultancy with partner-led structure; relevant peer on high-end enterprise design work, though more brand-led than Koos's service-design orientation.
- IDEO: Pioneering human-centered design consultancy offering service design, UX research, and innovation strategy to enterprises and governments worldwide. Most direct analogue to Koos: multi-disciplinary (design strategy, research, prototyping) with global reach across similar client verticals.
- Ustwo: Boutique digital product studio known for service design, UX, and product engineering for financial services, mobility, and tech clients. Highly comparable boutique scale and offering mix to Koos.
- Frog Design: Global design and innovation firm (part of Capgemini Invent) competing in service design, UX, and product strategy for enterprise and tech clients. Closest scaled peer to Koos on Super App / Big Tech engagements.
- Designworks (a BMW company): Strategic design consultancy with automotive, mobility, and technology expertise; comparable to Koos on multi-vertical boutique positioning and expertise in transportation/mobility.
Broad incumbents
- Deloitte Digital: Big-Four design and digital consultancy covering human-centered design, service design, and customer experience strategy. Often on Koos's RFP shortlist for large enterprise and public-sector mandates.
- McKinsey Design (QuantumBlack): Strategy-led design practice of McKinsey offering customer experience, service design, and AI-enabled transformation. A scaled incumbent frequently competing for the same enterprise CX and transformation briefs.
- Accenture Song (Fjord): World's largest design and experience consultancy, formed around Fjord. Competes with Koos for the same enterprise transformation RFPs but at vastly greater scale and integration with Accenture's consulting and engineering arms.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Koos Service Design social profiles
Digital presenceKoos Service Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Koos Service Design leadership team
Management profileNumber of profiles
Profiles1 record
Koos Service Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Koos Service Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Koos Service Design
What does Koos Service Design do?
Koos Service Design is a strategic design agency that combines service design, UX/UI design, and human-centered AI into an integrated practice. The firm delivers consulting engagements covering AI design research, AI strategy and governance, customer research, CX strategy, journey management, UX research, visual design, accessibility, and digital transformation. Engagements are sold as bespoke consulting projects to enterprise and government clients across public sector, healthcare, finance, mobility, energy, and technology verticals.
Is Koos Service Design a public or private company?
Koos Service Design is a private company. It is classified as unknown and is currently operating.
When was Koos Service Design founded?
Koos Service Design was founded in 2009. It employs 51 to 100 people.
Where is Koos Service Design based?
Koos Service Design is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Koos Service Design make money?
One revenue line is on record: design Consulting Services.
Who are Koos Service Design's main competitors?
Direct peers on record are Work & Co, Method Communications, Pentagram, IDEO, Ustwo, Frog Design and Designworks (a BMW company). Broad incumbents are Deloitte Digital, McKinsey Design (QuantumBlack) and Accenture Song (Fjord).
Does Koos Service Design have an API?
No public API is recorded for Koos Service Design.
What industry is Koos Service Design in?
Koos Service Design's product category is Design Consulting Services. Its primary akta.pro industry code is BPAHAKAA, Architectural Design Services. Its NAICS code is 54149 and its SIC code is 8742.