Orange Electronics
- Company typePublic
- Founded2005
- HeadquartersTaichung, Taiwan
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
Orange Electronics firmographics
Firmographics- Name
- Orange Electronics
- Legal name
- Orange Electronic Co., Ltd.
- Website
- https://orange-electronic.com
- Company type
- Public
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Orange Electronics industry classification
Industry- Product category
- Automotive Tire Pressure Monitoring Sensors
- NAICS
- Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320), Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Aftermarket Wheels, Tires & TPMS Accessories Manufacturing (Rims/Spacers/Valve Stems/TPMS Sensors) (IMACANAF)
- akta.pro secondary industry
- Tire Pressure Monitoring (TPMS) & Tire Telematics (TLAEAFAK)
Keywords
Where Orange Electronics is headquartered
LocationHeadquarters
- HQ city
- Taichung
- HQ country
- Taiwan
- HQ region
- Asia
Offices6 records
Markets served
Orange Electronics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- TPMS Sensors: Sale of tire pressure monitoring system sensors including OE replacement sensors, universal sensors, and service kits with metal and rubber valve stems.
- TPMS Programming Tools: Sale of TPMS diagnostic and programming tools including OG3, OG Lite, and ATEQ-compatible tools (OE46, VT46, VT56) for sensor programming and diagnostics.
- Retrofit TPMS Products: Sale of retrofit TPMS solutions for 4-wheel vehicles (P429, P451 Black), 2-wheel motorcycles (M211, M207), and 6-wheel trucks (HT602, HT-BLE Series).
- Technical Services and Training: Technical training, after-sales services, and customer support provided through authorized technical service centers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B/OEM pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Orange Electronics product offering
Product offeringCore offering
Orange Electronics designs, manufactures, and sells Tire Pressure Monitoring System (TPMS) sensors, diagnostic and programming tools, and retrofit TPMS kits for automotive applications. The portfolio includes OE replacement sensors, universal Simple Sensors (SP201/SP202) covering 98% of vehicles with just two SKUs, programming tools (OG3, OG Lite, ATEQ-compatible tools), and specialized retrofit systems for passenger cars, motorcycles, and commercial trucks. The company serves both automotive OEMs as a tier-1 supplier and the global aftermarket through authorized service centers and e-commerce channels.
Product overview
Orange Electronics is a TPMS (Tire Pressure Monitoring System) specialist offering a comprehensive product portfolio centered on sensor technology and diagnostic tools. The core offering consists of Simple Sensor line (OE Replacement and Universal variants) providing 98% vehicle coverage, complemented by programming tools including OG3, OG Lite, and ATEQ OE46/VT46/VT56. The company serves multiple vehicle segments through specialized products: P429 and P451 Black for four-wheel retrofit, M207 and M211 for motorcycles, and HT602 Truck and HT-BLE Series for six-wheel commercial vehicles. Service kits with metal and rubber valve options support the sensor line, while Cobra 2K provides snap-in sensor installation capability. The product ecosystem integrates with third-party tools including ATEQ, Brain Bee, Tecnomotor, and TEXA programming devices.
Differentiator
Problem solved
Functional benefit
Brands
- OG3: TPMS Programming Tool with Touch Screen, Infrared Scan Barcode, and Free Relearn Procedure
- OG Lite
- Simple Sensor
- Cobra 2K
- Service Kit
- M207
- M211
- P429
- P451 Black
- HT602 Truck
- HT-BLE Series
Products and services
- Simple Sensor (SP201/SP202)
- Service Kit (Metal & Rubber Valve)
Quantifiable outcome
- 98% vehicle coverage with only 2 universal sensors
- +4 more outcomes
Companies that use Orange Electronics
Customer profileNamed customers24 records
Segments4 records
Ideal customer profiles3 records
Orange Electronics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Orange Electronics partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and major.
- Foxconn Technology Group (MIH E-vehicle Platform)coreFoxconn Technology Group announced MIH the first E-vehicle cooperation list, with Orange Electronic on the list. This strategic partnership positions Orange as a TPMS supplier for Foxconn's electric vehicle ecosystem.
- Michelin JapancoreOrange Electronics and Michelin Japan cooperatively developed Truck-Specific TPMS which has been officially published in Japan. This partnership leverages Michelin's tire expertise with Orange's TPMS technology.
- Bridgestone TaiwanmajorAlliance with Bridgestone Taiwan for TPMS distribution and service partnership.
- PirellicoreOrange Electronic has the distinct honor to be endorsed by Pirelli, one of the world's leading tire manufacturers. The relationship requires maintaining an office at Pirelli headquarters.
- ATEQmajorSensor tool support for ATEQ VT46/VT56/OE-46 programming tools. Orange sensors are compatible with ATEQ TPMS diagnostic equipment.
- General Motors (GM)majorGM officially authorizes and sells the Orange TPMS Re-Learn Tool EL-50448 on GM's official website. GM & Orange provide warranty only for tools manufactured by Orange.
- ToyotacoreOE Level certification by Toyota. Awarded Taiwan Excellence 2014 for P425 sensor for Toyota.
- MitsubishicoreOE Level certified by Mitsubishi. Won Outlander TPMS Orders from Mitsubishi in 2012. OES service for LANCER, OUTLANDER models.
- SuzukicoreOE Level certification by Suzuki. OES service for Alto, Grand Vitara, Swift, SX4 models.
- HondacoreTPMS supplier for Honda Racing Team (LE-MANS Racing) since 2007. Japan Daytona Motorcycle TPMS developed for Honda.
- BMWcoreDevelopment of TPMS for BMW heavy motorcycle in 2018. Patented L-shaped sensor for BMW motorcycle rim hole.
- LamborghinicoreDevelopment of TPMS for Lamborghini in 2020.
- VolkswagencoreDevelopment of TPMS for Volkswagen in 2018. Volkswagen Direct TPMS Upgrade Kit available.
- Mercedes-BenzcoreDevelopment of TPMS for Mercedes-Benz in 2017. TPMS integrates with original instrument cluster with $1 million global product liability insurance.
- TeslacoreDevelopment of TPMS for Tesla in 2021. Tesla TPMS sensors with Orange Electronic in self-learning technology.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Orange Electronics competitors and assessment
Company assessmentDirect peers
- Hwa-shun Co., Ltd. Taiwanese TPMS sensor manufacturer focused on the aftermarket and OE replacement channel. Direct peer to Orange in geography, product category, and customer segments.
- Sensata Technologies (Schrader TPMS): Sensata acquired Schrader, the historical leader in TPMS sensors, and is the dominant OEM and aftermarket TPMS supplier globally. Directly comparable as a TPMS sensor specialist serving both OEM and replacement channels.
- Autel Intelligent Technology: Autel sells TPMS sensors alongside its diagnostic tools (MaxiTPMS series), competing directly with Orange in the aftermarket sensor and tool category globally.
- Steelmate Automotive: China-based manufacturer of aftermarket and retrofit TPMS products for passenger vehicles and commercial fleets. Direct peer to Orange in the Asia aftermarket and retrofit segments.
- Hamaton Inc. Hamaton manufactures universal and OE-replacement TPMS sensors and programming tools, directly overlapping with Orange's Simple Sensor and OPSS product lines in the global aftermarket.
- Pacific Industrial Co., Ltd. Japanese TPMS sensor manufacturer serving major Japanese OEMs including Toyota. Closest direct peer to Orange in OE-level TPMS for Japanese vehicles and in Asia-Pacific OEM channels.
Broad incumbents
- Continental AG: Continental supplies TPMS sensors, electronic control units, and broader vehicle electronics as part of a large automotive components portfolio. Comparable as a TPMS competitor and broader automotive electronics incumbent.
- Denso Corporation: Global automotive electronics supplier with TPMS and broader sensor offerings. Comparable as a tier-1 supplier competing for OEM TPMS sockets inside a much wider electronics portfolio.
Emerging players
- Baolong Automotive (Shanghai Baolong): Chinese automotive sensor supplier expanding into TPMS and tire pressure related electronics for domestic OEMs. Emerging peer with growing overlap in China OE TPMS programs.
Others
- ATEQ (TPMS Tools): ATEQ makes TPMS diagnostic and programming tools (VT46, VT56, OE46) used to program Orange sensors and competing sensors. Comparable as an ecosystem participant adjacent to Orange's own OG3/OG Lite programming tools.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Orange Electronics social profiles
Digital presenceOrange Electronics compliance and trust
Trust signalCompliance11 records
Orange Electronics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Orange Electronics leadership team
Management profileNumber of profiles
Orange Electronics subsidiaries and ownership
Company hierarchySubsidiaries5 records
Orange Electronics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Orange Electronics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Orange Electronics
What does Orange Electronics do?
Orange Electronics designs, manufactures, and sells Tire Pressure Monitoring System (TPMS) sensors, diagnostic and programming tools, and retrofit TPMS kits for automotive applications. The portfolio includes OE replacement sensors, universal Simple Sensors (SP201/SP202) covering 98% of vehicles with just two SKUs, programming tools (OG3, OG Lite, ATEQ-compatible tools), and specialized retrofit systems for passenger cars, motorcycles, and commercial trucks. The company serves both automotive OEMs as a tier-1 supplier and the global aftermarket through authorized service centers and e-commerce channels.
Is Orange Electronics a public or private company?
Orange Electronics is a public company. It is classified as public and is currently operating.
When was Orange Electronics founded?
Orange Electronics was founded in 2005. It employs 101 to 250 people.
Where is Orange Electronics based?
Orange Electronics is headquartered in Taichung, Taiwan, in the Asia region.
How does Orange Electronics make money?
Four revenue lines are on record. TPMS Sensors are the primary driver. The others are TPMS Programming Tools, retrofit TPMS Products and technical Services and Training.
Who are Orange Electronics's main competitors?
Direct peers on record are Hwa-shun Co., Ltd., Sensata Technologies (Schrader TPMS), Autel Intelligent Technology, Steelmate Automotive, Hamaton Inc. and Pacific Industrial Co., Ltd.. Broad incumbents are Continental AG and Denso Corporation. Baolong Automotive (Shanghai Baolong) is listed as an emerging player. ATEQ (TPMS Tools) is listed as an others.
Does Orange Electronics have an API?
No public API is recorded for Orange Electronics.
What industry is Orange Electronics in?
Orange Electronics's product category is Automotive Tire Pressure Monitoring Sensors. Its primary akta.pro industry code is IMACANAF, Aftermarket Wheels, Tires & TPMS Accessories Manufacturing (Rims/Spacers/Valve Stems/TPMS Sensors), with a secondary code of TLAEAFAK, Tire Pressure Monitoring (TPMS) & Tire Telematics. Its NAICS code is 336320 and its SIC code is 3714.