What Peterson Trucks does

Peterson Trucks is an authorized International Trucks (Navistar) dealer founded in 2011 and headquartered in San Leandro, California, operating as part of the Peterson family of companies under the parent entity Peterson Holding. The company serves commercial fleet operators, owner-operators, and fleet electrification customers across the Bay Area and Northern California through three full-service locations (San Leandro, San Martin, and Santa Rosa), with extended service reach into Oregon through the sister Peterson Cat dealership. The business is in its third and fourth generation of family ownership under the Doyle family, while the parent Peterson organization traces back to 1936. The company describes itself as a comprehensive dealer serving Bay Area and Northern California fleets.

The company's product portfolio is anchored on International Trucks' Class 5–8 commercial vehicle lineup, encompassing six series: the CV and MV (medium-duty), the eMV (electric medium-duty), and the RH, LT, HV, and HX (heavy-duty and severe-service). Powertrain options include International's proprietary S13 Integrated Powertrain (up to 515 hp, 1,850 lb-ft torque, 15% fuel economy improvement, 4 million miles of testing), the A26 engine, and Cummins B6.7, L9, and X15 variants. The Diamond Logic electrical system provides vehicle-level automation and interlocks. For electric applications, Peterson offers the eMV Series (210 kWh LFP battery, 342 hp peak, 135-mile range, factory-installed ePTO) plus EV charging infrastructure including the off-grid e-Boost Mini DCFC system and the InCharge Level 2 19.2kW and DC fast 30kW/120kW chargers. The product line also extends to engines, parts access (over 700,000 SKUs from 3,500+ manufacturers via RepairLinkShop), and ancillary service capabilities (contamination control, fluid analysis, DOT inspections, alignment, engine overhaul, 24-hour wrecker service) performed by ASE and Navistar certified technicians.

Peterson Trucks monetizes through a diversified dealer revenue model. One-time revenue comes from new truck sales (featured MV607 dump truck at $134,995; CV515 flatbeds at $69,997) and used truck sales ($19,950–$109,950 range observed). Recurring revenue is generated by Peterson Idealease full-service leasing and rental with bundled maintenance, telematics, licensing, and mobile service. Transactional revenue flows from parts sales through RepairLinkShop and onsite counters, plus service and maintenance contracts arranged through International Financial financing and Cat Financial billing. GTM is predominantly enterprise field sales through phone and in-person channels across dedicated new truck, used truck, EV, and Idealease sales tracks, supported by a multi-channel marketing mix (website, social, email, training events). Customer concentration is diversified across industries including heavy equipment/logging, towing and transport, general trucking, lumber, specialty transport, and nonprofit retail, with vertical segmentation by use case.

Name

Peterson Trucks

Legal name

Peterson Trucks Inc.

Website

https://petersontrucks.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Peterson Trucks is a family-owned, authorized International Trucks dealer in San Leandro, California, serving Bay Area and Northern California commercial fleets with new and used Class 5-8 truck sales, electric trucks, parts, service, financing, and Idealease leasing across three locations.

Ownership category

akta.pro rank

Product category

Commercial Truck Dealership

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Heavy-Duty Commercial Truck Leasing & Rental (Class 7–8 Tractors & Straight Trucks) (TLABABAC)

akta.pro secondary industries

Medium-Duty Commercial Truck Leasing & Rental (Class 3–6) (TLABABAB), Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power) (TLABABAJ), Alternative-Fuel Commercial Truck Leasing & Rental (EV/CNG/LNG/Hydrogen) (TLABABAN), Utility / Service Body Truck Rentals (THADAJAH)

Keywords

• Commercial truck sales
• Truck leasing services
• Fleet maintenance
• Commercial vehicle parts
• Truck financing solutions

Headquarters

HQ city

San Leandro

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. New Truck Sales: Sales of new International Trucks including CV, MV, eMV, RH, LT, HV, and HX series trucks. Class 5-8 commercial trucks with various body configurations including dump trucks, water trucks, service trucks, and log trucks.
2. Used Truck Sales: Sales of pre-owned trucks from their inventory including International trucks and other brands (Volvo, Kenworth). Inventory includes various configurations such as box trucks, flatbeds, dump trucks, reefers, and tractors.
3. Truck Leasing and Rental: Full-service leases and short-term rentals through Idealease partnership. Includes fixed maintenance costs, roadside assistance, vehicle licensing, and telematics. Rental trucks available for flexible short-term needs.
4. Parts Sales: Sales of commercial truck parts and accessories from over 3,500 manufacturers. Access to more than 700,000 parts locally. Online parts ordering available through RepairLinkShop.
5. Service and Maintenance: Truck repair and fleet maintenance services including preventive maintenance, emergency breakdown services, DOT inspections, alignment, engine overhaul, and 24-hour wrecker service. ASE and Navistar certified technicians.
6. Financing Services: Arrangement of commercial vehicle financing through International Financial and Cat Financial, including loans, various lease structures, and fleet charge billing programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Peterson Trucks is an authorized International Trucks dealer for the Bay Area and Northern California, selling new and used Class 5-8 commercial trucks (CV, MV, eMV, RH, LT, HV, HX series) from three California locations. The dealership provides commercial truck parts (over 700,000 SKUs from 3,500+ manufacturers), certified maintenance and repair services, full-service truck leasing and rentals through Idealease, and commercial vehicle financing through International Financial and Cat Financial.

Product overview

Peterson Trucks is an authorized International Trucks dealer offering a comprehensive commercial truck portfolio spanning Class 5-8 vehicles. The product lineup includes six truck series (CV, MV, eMV, RH, LT, HV, HX) covering medium-duty, heavy-duty, and extreme-duty applications, plus a complementary engine portfolio (S13 Integrated Powertrain, A26, Cummins X15, B6.7, L9) and electric vehicle solutions (eMV Series trucks, e-Boost Mini charging system, InCharge Level 2 and DC fast chargers). Beyond vehicle sales, Peterson provides integrated services including Idealease truck leasing/rental, International Financial financing, Fleet Charge billing, full-service fleet maintenance with mobile capabilities, contamination control, and fluid analysis programs. The company operates three California locations (San Leandro, San Martin, Santa Rosa) serving the Bay Area and Northern California.

Differentiator

Problem solved

Functional benefit

Products and services

• International CV Series Medium-duty truck resilient across all seasons, designed to help businesses flourish. Features up to 350 HP and 700 lb-ft torque with GVWR of 16,000-22,900 lbs, targeted at commercial fleet buyers requiring medium-duty vocational vehicles.
• International MV Series Medium-duty truck designed with connectivity and comfort in mind, delivering uptime with proven Cummins engines. Features up to 360 HP and 1,150 lb-ft torque with GVWR up to 54,600 lbs, targeted at commercial fleet buyers.
• International eMV Series (Electric) Electric commercial truck with 342 HP peak power, 135-mile typical range, 3 levels of regenerative braking, and factory-installed ePTO for body applications. GVWR 25,999-33,000 lbs, targeted at fleets pursuing zero-emission operations.
• International RH Series Heavy-duty regional haul truck marketed as the most agile in its class. Features up to 475 HP and 1,750 lb-ft torque with GVWR up to 60,000 lbs, available with the S13 Integrated Powertrain.
• International LT Series Heavy-duty truck positioned as driver-centric, fuel-efficient, and uptime-focused. Features up to 565 HP and 2,050 lb-ft torque with GVW 60,000 lbs, equipped with the S13 Integrated Powertrain for up to 15% fuel economy improvement.
• International HV Series Extreme-duty truck built for any job with interior designed around driver and body company feedback. Features up to 500 HP and GVWR up to 74,000 lbs, incorporating the Diamond Logic electrical system.
• International HX Series Purpose-built severe-service truck designed for punishing job sites. Features up to 605 HP and GVWR up to 92,000 lbs, available with the S13 Integrated Powertrain option.
• Idealease Truck Leasing and Rental Full-service truck leasing and rental program offering box trucks, day cabs, sleepers, flat beds, and reefer trucks for short-term rental and long-term leases. Includes fleet maintenance, mobile service, and safety/compliance training for commercial operators.
• Fleet Maintenance and Repair Comprehensive truck service including preventive maintenance, emergency breakdown services, electronic engine diagnostics, diesel particulate filter cleaning, quick lube, rapid brake, HVAC service, DOT inspections, alignment, and engine overhaul, delivered by ASE and Navistar certified technicians.
• Commercial Truck Parts Sales of commercial truck parts and accessories from over 3,500 manufacturers, with access to more than 700,000 parts locally and online ordering through RepairLinkShop. Targets fleet maintenance buyers and independent technicians.
• International Financial Financing Financing solutions for new, used, lease, and service contracts providing flexible financing to grow commercial fleets, including full payout loans, level principal payments, skip payments, balloon financing, step-up/step-down payments, TRAC leases, and FMV leases.
• International e-Boost Mini Off-Grid EV Charging System Off-grid EV charging system designed to charge electric vehicles in locations where an electrical grid source is unavailable. Includes a 30kW DCFC InCharge Level 3 charger with dual CCS connectors and a touchscreen for operation, targeted at fleets deploying electric trucks.

Quantifiable outcome

• Trucks typically achieve 200,000 to 250,000 miles before major repairs according to customer testimonials.
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered primary and supporting.

• International Trucks (Navistar)primaryChannel Partner/ Reseller/ DistributorAuthorized International Trucks dealer for Bay Area and Northern California since 2011. Sells full line of International trucks including CV, MV, eMV, RH, LT, HV, and HX series. Provides access to factory support, warranty service, and International Financial financing programs.
• IdealeaseprimaryChannel Partner/ Reseller/ DistributorPeterson Idealease provides commercial truck leasing, rental, and fleet maintenance services. Offers full-service leases, dedicated maintenance programs, mobile service, and safety training from three Northern California locations.
• Fleet ChargesupportingGTM or Marketing PartnerNo-fee billing program accepted at International, Love's, and Speedco locations. Provides consistent, streamlined customer experience with guaranteed pricing, consolidated invoicing, and nationwide dealer network support.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WheelTime Network: Network of authorized International Trucks dealers across the U.S. offering coordinated sales, leasing (Idealease), and service. Comparable to Peterson as a fellow International dealer organization with shared Idealease leasing infrastructure.
• Premier Truck Group: Large full-line commercial truck dealer group selling Freightliner, Western Star, Volvo and other brands through full-service locations. Comparable as a multi-site, full-service competitor competing for the same commercial fleet customers in overlapping geographies.
• TEC Equipment: Family-founded, multi-brand commercial truck dealer group on the West Coast selling Volvo, Mack and Hino with full sales, parts, service and leasing operations. Directly comparable in model, scale range and family-led culture.
• RWC Group: Authorized International (Navistar) dealer group with multiple locations across the Western U.S., offering new and used truck sales, parts, service and Idealease leasing — a direct channel peer to Peterson's International franchise footprint.
• Velocity Vehicle Group: Multi-brand commercial truck dealer group with deep International (Navistar) representation across the Western U.S. Operates full-service dealerships with new/used truck sales, parts, service and Idealease-equivalent leasing, mirroring Peterson's go-to-market.
• Rush Enterprises: Largest network of commercial truck dealerships in North America and one of the largest Peterbilt and International dealers in the U.S. Operates a full-service sales, parts, service and lease model directly comparable to Peterson Trucks' business mix.
• Nuss Truck & Equipment: Upper Midwest International (Navistar) dealer group providing new/used truck sales, parts, service and Idealease leasing. Comparable as an authorized International full-service dealer with a similar mix of products and services.
• Bergey's Truck Centers: Family-owned commercial truck dealer group in the Mid-Atlantic and Midwest selling multiple brands with integrated parts, service and leasing. Comparable to Peterson as a multi-generational, full-service regional dealer.
• Roberts Truck Center: Regional authorized International (Navistar) dealer in the Intermountain West offering new trucks, used inventory, parts, service and Idealease leasing — a regional franchise peer to Peterson.

Broad incumbents

• International Trucks (Navistar / Traton Group): The OEM behind every product Peterson sells — Class 5-8 trucks, S13 powertrain and the eMV Series. The broader incumbent in the value chain; Peterson's economics are directly tied to Navistar's product, dealer-network and pricing decisions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Peterson_Trucks
• YouTubeyoutube.com/c/PetersonTrucksInc
• Facebookfacebook.com/petersontrucksinternational
• LinkedInlinkedin.com/company/1961141
• Instagraminstagram.com/petersontrucks

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peterson Trucks