MIF Expo

What MIF Expo does

MIF Expo is an annual Made in France trade show organized by ADEL SAS (French private limited company, €25,000 share capital, headquartered in Issy-les-Moulineaux) and held at Paris Expo Porte de Versailles. The flagship event — MIF Expo Paris, 'Le Salon du Made in France' — is the largest public event celebrating French manufacturing in France, with the 14th edition scheduled for November 12–15, 2026, in Hall 7.2. The 2025 edition hosted roughly 1,000 exhibitors across six sectors (Fashion & Accessories, Beauty & Well-being, Home & Decoration, Gastronomy, Innovation/High-tech, and Crafts) and attracted over 110,000 visitors, of whom 91% made on-site purchases. Exhibitors must comply with strict Made in France criteria tied to customs code classification, and the event holds the 'Service France Garanti' certification.

The product surface extends beyond the four-day show: the CHEZ MIF showroom in Issy-les-Moulineaux provides a 100 m² year-round activation space entirely furnished with French-made products; 'Les Grands Prix du Made in France' is an annual multi-category awards competition (Product, Innovation, Hope, Entrepreneur, Public, Craftsmanship); 'Mon parcours de visite' is a personalized visitor itinerary tool; and a B2B Sourcing Services program offers professional buyers curated itineraries, targeted business meetings, and VIP access. Technology is non-proprietary (event organizer, not a tech company), relying on a website, exhibitor portal, newsletter stack, and basic personalization tools.

Revenue is generated primarily through exhibitor booth fees (undisclosed pricing), supplemented by essentially free visitor admission (€10 at-the-door fee refunded on first purchase), B2B sourcing service fees, Grand Prix communication packs, and co-branded media/sponsorship campaigns with partners including CCI France, CMA France, FEEF, Origine France Garantie, and Cartes Bancaires. The go-to-market is event-driven, with year-round demand generation through partner networks, PR (Agence FLAG), email newsletters, and an active social media presence across LinkedIn, Instagram, TikTok, X, YouTube, and Facebook.

Name

MIF Expo

Legal name

ADEL SAS

Website

https://mifexpo.fr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

MIF Expo is the largest annual Made in France trade show, organized by ADEL SAS in Paris, hosting roughly 1,000 French manufacturers and 110,000+ visitors per edition across six sectors, with year-round B2B sourcing and showroom extensions.

Ownership category

akta.pro rank

Product category

Trade Show / Exhibition Services

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

General Consumer Expos & Trade Shows (MPAGAFAA)

akta.pro secondary industries

Lifestyle, Home & Garden Shows (MPAGAFAB), Beauty, Fashion & Pop-Culture Conventions (MPAGAFAG)

Keywords

• Made in france trade show
• Exhibition organizer
• B2B sourcing events
• French manufacturing showcase
• Consumer goods fair

Headquarters

HQ city

Issy-les-moulineaux

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Exhibitor booth fees: MIF Expo generates revenue primarily from exhibitor participation fees. Companies pay to have booths at the trade show to showcase and sell their Made in France products to the public and professional visitors.
2. Visitor admission fees: The event charges €10 admission at the door, which is refunded upon first purchase. Free admission is offered with pre-registration, making the entry essentially free for most visitors.
3. Communication packs for award winners: Winners of the Grand Prix receive communication packs valued at €3,000 as part of their prize, including logo insertion on exhibitor lists, show plans, and website banners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

MIF Expo organizes and operates the largest annual public trade show in France dedicated to Made in France products, hosting around 1,000 exhibitors across six sectors (fashion & accessories, beauty & well-being, home & decoration, gastronomy, innovation, and crafts) at Paris Expo Porte de Versailles. The business sells booth space and visitor services, runs a B2B sourcing program for professional buyers, and operates the CHEZ MIF showroom and Les Grands Prix awards as complementary offerings.

Product overview

MIF Expo operates as a unified trade show event platform centered around its flagship MIF Expo Paris annual exhibition at Paris Expo Porte de Versailles. The offering includes the core trade show product (MIF Expo Paris), supplemented by the CHEZ MIF showroom initiative showcasing 100% French-made interiors, Les Grands Prix awards competition, personalized visitor itinerary tools, exhibitor registration services, and dedicated BtoB sourcing programs for professional buyers. The event brings together over 1,000 French manufacturers across six sectors including fashion, beauty, home decoration, food, innovation, and crafts.

Differentiator

Problem solved

Functional benefit

Products and services

• MIF Expo Paris (Le Salon du Made in France) Annual four-day Made in France trade show held at Paris Expo Porte de Versailles, hosting approximately 1,000 exhibitors across fashion & accessories, beauty & well-being, home & decoration, gastronomy, innovation and crafts for general public and professional buyers.
• CHEZ MIF Showroom 100m² model duplex apartment showroom in Issy-les-Moulineaux, completely furnished with 100% Made in France materials and products, serving as a year-round showcase for French know-how and hosting debates, filmings and press meetings.
• Les Grands Prix du Made in France Annual awards program rewarding excellence in French manufacturing across multiple categories (Grand Prix du Produit, de l'Innovation, de l'Espoir, de l'Entrepreneur, du Public, du Village de l'Artisanat, and Coup de cœur du MIF Expo); winners receive a €3,000 communication pack.
• BtoB Sourcing Program

Quantifiable outcome

• 91% of visitors purchase products at the show
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• CCI France (Chambre de Commerce et d'Industrie)coreStrategic or Co-development PartnerCCI France is a key strategic partner supporting the Made in France ecosystem. The organization conducts studies on French consumer preferences and provides endorsement for the event, helping validate the economic importance of domestic manufacturing.
• CMA France (Chambre de Métiers et de l'Artisanat)coreStrategic or Co-development PartnerCMA France partners with MIF Expo through the Village de l'Artisanat initiative, promoting artisan excellence. Joël Fourney, President of CMA France, serves on the Grand Prix jury.
• FEEF (Fédération des Entreprises de la Filière)coreStrategic or Co-development PartnerFEEF represents companies committed to French manufacturing. Jeanne Lemoine, Vice-President of FEEF, serves on the Grand Prix jury.
• Origine France GarantiecoreStrategic or Co-development PartnerThe Origine France Garantie certification body partners with MIF Expo to promote French manufacturing. Gilles Attaf, President of the certification, and Yves Jego, Founder, serve on the Grand Prix jury.
• Agence FLAGcoreImplementation/ SI/ Consulting PartnerPress relations agency handling media accreditation and communications for MIF Expo. Contact: Laurène Servant ([email protected]). Frédérique Libaud, Directrice Associée, serves on the Grand Prix jury.
• Cartes Bancaires (CB)minorGTM or Marketing PartnerPayment solutions partner supporting the 'Payer avec CB, c'est payer Made In France' campaign.
• Groupe SEBminorOthersMajor French manufacturing group featuring in MIF Expo editorial content. Cathy Pianon, Directrice Générale Adjointe, serves on the Grand Prix jury.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GL Events: GL Events is a major French venue operator and trade show organizer that owns and operates exhibition spaces including Paris venues, making it both a potential partner and a broad incumbent competitor for exhibitor budgets and event real estate.
• VivaTech: VivaTech is a large-scale Paris technology and innovation event that overlaps with MIF Expo's Innovation sector and shares the Paris Expo Porte de Versailles venue, competing for tech and innovation exhibitors and media.
• Comexposium (Group): Comexposium is one of Europe's largest trade show organizers, running dozens of consumer and B2B events in Paris and beyond. It is a broad incumbent peer in the same industry, with deeper capital and a much larger event portfolio than MIF Expo.

Emerging players

• Salon des Entrepreneurs: Salon des Entrepreneurs is a French SME and entrepreneur-focused event that addresses part of MIF Expo's French-manufacturer SMB exhibitor segment, providing a partially overlapping platform for visibility and partnership.

Direct peers

• Who's Next / Premiere Classe: Who's Next is a leading Paris fashion and accessories trade show, directly overlapping with MIF Expo's Fashion & Accessories sector (565 of 1,000 exhibitors) and competing for the same French and international fashion exhibitors.
• Salon International de l'Agriculture: Salon de l'Agriculture is a major annual Paris-based public/B2B event celebrating French production, structurally comparable to MIF Expo as a flagship public-facing Made-in-France consumer event with strong institutional backing.
• Foire de Paris: Foire de Paris is the historic large-scale general consumer fair held at Paris Expo Porte de Versailles, directly competing with MIF Expo for the same consumer audience, exhibitor base, and venue slot.
• Maison & Objet: Maison & Objet is a major Paris-based trade show for home, decoration, and lifestyle products, overlapping with MIF Expo's Home & Decoration and Fashion & Accessories sectors and competing for both exhibitors and professional buyers.
• Concours Lépine: Concours Lépine is a long-running Paris invention and innovation exhibition; it shares MIF Expo's innovation positioning and has even awarded a Gold Medal (2026) to a MIF Expo exhibitor, indicating direct exhibitor overlap.

Others

• Origine France Garantie: Origine France Garantie is a certification body and event partner that promotes French-made products. It is a strategic ally of MIF Expo (its leaders sit on the Grand Prix jury) and a thematically adjacent organization whose own communications compete for the same Made-in-France audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MIF_Expo
• YouTubeyoutube.com/channel/UCqeg5-7dK1DewMA_-cyUe0g
• Facebookfacebook.com/MadeInFranceExpo
• LinkedInlinkedin.com/company/mif-expo
• Instagraminstagram.com/mifexpo
• TikToktiktok.com/@mifexpo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MIF Expo