Name

Group Sales

Legal name

Group Sales, Inc.

Website

https://groupsalesinc.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

NAICS

Toy and Hobby Goods and Supplies Merchant Wholesalers (423920)

akta.pro primary industry

Party Games, Novelty & Impulse Toy Distribution (CRAOAMAI)

Keywords

• Wholesale toy distribution
• E-commerce fulfillment services
• Third-party logistics
• Charity program distribution
• Retail distribution services

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Wholesale Toy Distribution: Sale of toys and gifts at wholesale prices to retailers, charities, and e-commerce partners. Revenue generated through product markups on direct manufacturer purchases.
2. E-Commerce Fulfillment Services: Drop-ship and fulfillment services to e-commerce businesses since 2009, serving over 70 partners including major U.S. retailers. Revenue from fulfillment fees.
3. Third-Party Logistics (3PL): Warehouse management and shipping/receiving services for clients looking for centrally located warehouse or supply chain integration.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Group Sales, Inc. is a Cincinnati-based wholesale toy and gift distributor and integrated fulfillment service provider that sells name-brand toys and gifts at wholesale prices to retailers, charities, and e-commerce partners, and operates a 360,000 sq ft warehouse offering drop-ship fulfillment, third-party logistics (3PL), and charity program distribution nationwide since 1991.

Product overview

Group Sales, Inc. is a Cincinnati-based toy and gift distributor operating since 1991 that functions as both a distribution platform and service provider. The company operates two interconnected service modules: (1) Retail Distribution Services encompassing e-commerce fulfillment, third-party logistics (3PL), and retail distribution to specialty stores and mass retailers; and (2) a Charity Program supporting Toys for Tots and Salvation Army. The company distributes an extensive portfolio of licensed toy brands including Fisher Price, Crayola, New Bright, Smithsonian NSI, Disney Plush, and specialty lines such as Kidz Delight, EyeSpy, Grow 'n Up, MacDue, SRM, and Zaidy. With over 360,000 square feet of warehouse space and EDI connectivity with major network service providers, the company offers integrated fulfillment, warehousing, and distribution services across retail, charity, and e-commerce channels.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Reduced shipping costs by 60% for Old Newsboys of Flint through shipping expediter assistance
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• NSI InternationalcoreChannel Partner/ Reseller/ Distributor · 2 March 2026New partnership with NSI International to expand domestic retail distribution network. The partnership provides NSI with direct access to regional, mass, and e-commerce retailers nationwide, leveraging Group Sales' expertise in connecting manufacturers with family-owned and regional stores. The deal supports NSI's portfolio of brands including Wubble, Laser X, and Smithsonian science kits.
• Marine Toys for Tots FoundationcoreStrategic or Co-development Partner16-year business partnership with Marine Toys for Tots Foundation since 1992. Group Sales provides toy recommendations for popular items, sponsors key Foundation events, and offers coast-to-coast shipping at no additional charge. Their warehouse enables toy storage until delivery day.
• The Salvation ArmycoreStrategic or Co-development PartnerPartnership since 1991 supplying Christmas toys and gifts to Salvation Army corps nationwide. Group Sales provides special pricing, warehousing, and Christmas delivery programs for families experiencing financial hardship.
• ToysmithminorChannel Partner/ Reseller/ DistributorExisting partnership with Toysmith mentioned alongside the NSI International partnership as part of Group Sales' distribution network strengthening strategy.
• Toy for TotscoreStrategic or Co-development PartnerToys for Tots partner since 1992 providing special catalogs and discounts, toy warehousing, and delivery on the charity's schedule.
• American Specialty Toy Retailing Association (ASTRA)minorOthersMember of ASTRA, committed to distributing quality play materials to specialty toy retailers.
• Toy Association (TIA)minorOthersMember of TIA (Toy Association), supporting the toy industry.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Oriental Trading Company: Major U.S. toy, gift, and novelty supplier serving schools, charities, organizations, and consumers. Competes directly with Group Sales in the charity/school B2B distribution channel with overlapping product mix.
• S&S Worldwide: Wholesale distributor of arts, crafts, sporting goods, and educational supplies to schools, camps, and organizations. Direct B2B-distribution model parallels Group Sales' school-supply segment.
• Learning Resources: Educational toy manufacturer and wholesaler distributing through school and retail channels. Parallels Group Sales' back-to-school and educational toy distribution footprint.
• PlayMonster: Toy brand owner and distributor (games, puzzles, activity toys) with a wholesale distribution model closely aligned to Group Sales' specialty retail distribution business.
• Schylling: Toy manufacturer and wholesaler distributing nostalgic and licensed toys at wholesale to specialty retailers; overlaps directly on retailer customer base and product categories handled by Group Sales.
• Toysmith: Toy brand owner and distributor supplying toys and games to specialty and mass retailers. Group Sales is a current distribution partner of Toysmith and serves the same value-toy segment.
• Safari Ltd: Educational toy (figurines, science kits) manufacturer and distributor with a similar specialty-toy distribution footprint; competes for the same specialty toy retail and museum gift shop shelf space.

Broad incumbents

• Lakeshore Learning: Educational products retailer and school supplier with broader reach and own retail stores; overlaps with Group Sales on the school/back-to-school product category.
• Hobby Lobby: National chain of craft and hobby stores offering toys, hobbies, and seasonal items at retail scale; indirect overlap on hobby/craft distribution and seasonal retail.
• Dollar Tree: Off-price variety retailer carrying toys, gifts, and seasonal items at scale; competes indirectly for value toy/gift retail shelf space sourced from distributors like Group Sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GroupSalesInc
• LinkedInlinkedin.com/company/group-sales-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Group Sales