Metro Ford Sales and Service

What Metro Ford Sales and Service does

Metro Ford Sales and Service, doing business as Metro Ford Chicago, is a privately held Ford franchise dealership founded in 1983 (firmographic record) with conflicting company-history record citing 1990, located at 6455 So Western Avenue in Chicago, Illinois. The dealership sells new Ford vehicles (cars, SUVs, trucks, and the Mustang Mach-E EV), pre-owned vehicles from Ford and other brands (Chevrolet, Dodge, Jeep, Nissan), and provides Ford-certified maintenance, repairs, OEM parts, and accessories. Operations are supported by approximately 51-100 employees and a dedicated service, parts, and finance department structure. Founded by Patrick Milligan Sr., the business serves the entire Chicago metropolitan area from a single physical showroom.

The company's business model combines traditional franchised auto retail with digital transaction infrastructure. Revenue streams include new vehicle sales margin, used vehicle sales margin, service and parts (transaction-fee model), and finance and insurance products arranged through a network of local, regional, and national lending partners. Differentiated capabilities include a 'Click To Buy' online purchasing platform that can complete a deal in approximately one hour, a specialized ITIN-based financing program serving non-SSN-holding Hispanic consumers with bilingual support, Ford Pickup & Delivery service, and promotional service pricing (tire rebates, 'The Works' package). Marketing is conducted through the company website (emetroford.com), Facebook and Twitter, blog content, SEO-optimized model landing pages, and digital display advertising.

The go-to-market motion is direct-to-consumer, with both physical showroom interactions and a digital storefront enabling online trade-in valuation, payment calculation, pre-approval, and remote purchase completion. Customer segments include general retail consumers, ITIN holders, credit-challenged borrowers, and service customers. The dealership was recognized with the JDP (J.D. Power) Brand Award in 2026. No revenue, funding, M&A, or ownership structure is publicly disclosed.

Name

Metro Ford Sales and Service

Legal name

Metro Ford Chicago

Website

https://emetroford.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Metro Ford Chicago is a privately held Ford franchise dealership in Chicago, IL, selling new and used vehicles, offering Ford-certified service and parts, and providing consumer financing including specialized ITIN lending across the Chicago metropolitan area.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. New Vehicle Sales: Sales of new Ford vehicles including cars, trucks, and SUVs. Revenue generated from the margin between dealer invoice and selling price.
2. Used Vehicle Sales: Sales of pre-owned vehicles including Ford models and other brands (Chevrolet, Dodge, Jeep, Nissan, etc.).
3. Service and Parts: Maintenance and repair services performed by Ford-certified technicians. Sale of OEM parts, accessories, and tires.
4. Finance and Insurance Products: Vehicle financing arrangements, extended warranties, and other F&I products through lending partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Metro Ford Sales and Service is a Ford franchise dealership in Chicago, IL that sells new Ford vehicles and pre-owned cars, SUVs, and trucks from various manufacturers. The dealership also provides Ford-certified maintenance and repair services, OEM parts and accessories, and vehicle financing including specialized ITIN-based auto loans for non-SSN customers. It operates a physical showroom and a 'Click To Buy' online purchasing platform.

Product overview

Metro Ford Sales and Service operates as a Ford vehicle dealership offering new and pre-owned automobiles. The product portfolio centers on Ford vehicle sales (including cars, trucks, SUVs, and electric vehicles like the Mustang Mach-E) supplemented by maintenance/repair services, vehicle financing including specialized ITIN-based financing programs, and digital purchase tools. The dealership serves the Chicago metropolitan area with both in-person and online purchasing options.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ford Vehicles New Ford automobiles including cars, SUVs, trucks, and electric vehicles sold at the Chicago dealership location for individual consumer buyers.
• Used Vehicles Pre-owned vehicles from Ford and other manufacturers including sedans, SUVs, and trucks, available with certified pre-owned options for individual consumer buyers.
• Ford Service & Parts Ford-certified maintenance and repair services including oil changes, tire rotations, brake service, and genuine Ford parts and accessories for vehicle owners.
• Vehicle Financing Auto loan financing services including traditional credit applications, ITIN-based financing for non-citizens, and soft pull credit pre-approval tools arranged through a network of lending partners.
• Click To Buy Online vehicle purchasing platform enabling customers to design deals, get pre-approved, and complete vehicle purchases digitally without visiting the showroom.
• ITIN Vehicle Financing Specialized financing program allowing customers to purchase vehicles using Individual Taxpayer Identification Numbers rather than Social Security Numbers, primarily serving non-citizen and Spanish-speaking customers.
• Ford Pickup & Delivery Vehicle pickup and delivery service for maintenance appointments, allowing customers to have their vehicles serviced without visiting the dealership.

Quantifiable outcome

• Deal can be completed in about an hour start to finish
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AutoNation: AutoNation is the largest automotive retailer in the US, operating hundreds of franchised dealerships across multiple brands including Ford. As a broad incumbent, it competes with Metro Ford in the Chicago metro for new Ford sales, used vehicles, F&I products, and service, but at a national scale with significantly larger buying power.
• Asbury Automotive Group: Asbury Automotive Group operates a large portfolio of franchised dealerships across the US. Comparable to Metro Ford in core franchised retail activities (new, used, service, F&I), but at a multi-brand, multi-region scale that competes for both inventory and service customers.
• Penske Automotive Group: Penske Automotive Group is a leading international automotive retailer with US franchised dealerships including premium and volume brands. Comparable to Metro Ford as a franchised dealer serving consumers with new and used vehicles plus service, though operating at a multi-brand, multi-region scale.
• Sonic Automotive: Sonic Automotive is a major US franchised dealer group operating stores across multiple states including the Midwest. It is a broad incumbent comparable to Metro Ford's franchised dealership model, with overlapping exposure to new vehicles, used cars, and F&I, though at a much larger multi-brand scale.
• Lithia Motors (Lithia & Driveway): Lithia Motors is one of the largest US franchised dealer groups with hundreds of stores and an integrated digital channel (Driveway). It competes with Metro Ford in Chicago-area franchised retail, particularly through its digital buying platform, and represents a scaling incumbent peer.
• Group 1 Automotive: Group 1 Automotive is a large US franchised automotive retailer with operations across multiple states. It is a broad incumbent peer comparable to Metro Ford in new/used vehicle sales, F&I, and service operations, though at a significantly larger multi-OEM scale.

Direct peers

• CarMax: CarMax is the largest used-vehicle retailer in the US with superstores serving the Chicago area. It is a direct peer for Metro Ford's used vehicle operations, offering certified pre-owned inventory, financing, and trade-ins, and represents the most significant competitive threat to Metro Ford's pre-owned segment.

Emerging players

• Carvana: Carvana is a leading online used-car retailer offering home delivery and a virtual buying experience. It is an emerging player that overlaps with Metro Ford's used-vehicle and online financing funnel, and represents the digital-native threat to traditional dealership models.

Regional players

• Webb Auto Group: Webb Auto Group is a multi-franchise dealer group with locations across the Midwest including the Chicago metropolitan area. It is a regional peer competing with Metro Ford for new vehicle sales, used inventory, and service customers in nearby suburbs.
• Berman's Auto Group: Berman's Auto Group is a Midwestern dealer group with multiple franchise stores including Ford in the Chicago area. It is a regional peer that directly competes with Metro Ford for new Ford sales, trade-ins, and service work in overlapping Chicago-area territories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Metro_Ford_
• Facebookfacebook.com/MetroFordChicago

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metro Ford Sales and Service