Let's Truck

What Let's Truck does

Let's Truck is a privately-held, bootstrapped LLC founded in 2006 by Kevin Rutherford, operating as a vertical SaaS, content, community, and e-commerce business focused on independent owner-operator truck drivers in the United States. Its core technology is a web-based SaaS platform (ProfitGauges for trucking business accounting and FuelGauges for tank-by-tank fuel mileage tracking with IFTA reporting) paired with native iOS and Android mobile applications; the platform is differentiated by trucking-specific categorization, settlement handling, and highway tractor/trailer depreciation logic rather than by AI/ML. SSL-encrypted nightly data backups secure customer financial records, and a guided self-serve onboarding flow plus a 30-day free trial drive product-led adoption.

The company monetizes through multiple streams: SaaS subscriptions ($19/mo first truck, $10/EA additional), Full Service managed bookkeeping ($70/mo or $95/mo with taxes), standalone Tax Services ($55/mo for corps/partnerships), Catch-Up backlog bookkeeping ($45/mo), and a multi-vendor e-commerce storefront selling Garmin GPS devices, FASS fuel systems, FlowBelow aerodynamic products, supplements, and pet goods. Founder Kevin Rutherford's AudioRoad Network podcast (live weekdays, 3,527+ cumulative listening hours and growing ~50 hours/month) and the Trucking Tribe community platform function as a top-of-funnel distribution moat feeding the SaaS, coaching, and e-commerce funnels.

Let's Truck is operated by a very lean team (1-10 employees) with no disclosed funding, headquartered as an Oregon LLC with a Cascade Locks mailing address, and serves US and Canadian owner-operators primarily through direct digital channels. Its expansion has been incremental and organic: adding sub-brands (Healthy Tribe, Let's Paws), reseller partnerships (Garmin, ProMiles, NASTC, ALAN), and annual events (Trucking Mastery), while continuously layering services (business coaching, ProfitGauges in Overdrive educational course) on top of the core SaaS subscriptions.

Name

Let's Truck

Legal name

Let's Truck, LLC

Website

https://letstruck.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Let's Truck, founded in 2006 by Kevin Rutherford, provides vertical SaaS accounting (ProfitGauges) and fuel tracking (FuelGauges) software, plus managed bookkeeping, tax services, and e-commerce, targeting independent owner-operator truck drivers and small fleets across the US and Canada.

Ownership category

akta.pro rank

Product category

Trucking Business Management Software

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Services-Help Supply Services (7363)

akta.pro primary industry

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

Keywords

• Trucking accounting software
• Fuel mileage tracking
• Owner-operator bookkeeping
• IFTA reporting software
• Trucking e-commerce store

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. ProfitGauges Subscription: Monthly subscription for trucking business accounting software. First truck at $19/mo, additional trucks at $10/EA. Includes bookkeeping, settlements tracking, profit/loss reports, and year-end tax reports.
2. Full Service Bookkeeping: Managed bookkeeping service where Let's Truck handles accounting tasks. $70/mo for bookkeeping only, $95/mo for bookkeeping and taxes. Includes pre-paid envelopes for document submission.
3. Tax Services: Federal and state tax preparation services. LLC & Individuals included in bookkeeping package; Corp & Partnerships at $55/mo additional.
4. E-commerce Product Sales: Online store selling trucking products (GPS, truck accessories, parts) and health supplements. Revenue from direct product transactions.
5. Catch-Up Services: Backlog bookkeeping service for customers behind on their accounting. $45/mo with option for 3 or 9 months packages. Upcharge applies for one year or more of catch-up work.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Let's Truck provides ProfitGauges, a trucking-specific business accounting SaaS, and FuelGauges, a tank-by-tank fuel mileage tracking application with IFTA reporting, for owner-operators and small fleet trucking businesses. The company also sells trucking accessories and health supplements through its own e-commerce store and delivers managed bookkeeping, tax preparation, and business coaching services.

Product overview

Let's Truck operates as a dual-platform product company offering ProfitGauges (trucking business accounting software at $19/month) and FuelGauges (fuel mileage tracking application) as the core products. These platforms are complemented by mobile apps for iOS and Android, a ProfitGauges Start-Up Kit ($75 one-time), and professional services including Full Service Bookkeeping ($70/month), Full Service Bookkeeping & Taxes ($95/month), and Tax Services for corporations and partnerships. The company also maintains Let's Truck Tribe, a community platform, and offers business coaching and educational courses including ProfitGauges in Overdrive and Trucking Mastery events. The product ecosystem integrates these solutions to serve owner-operators and trucking business owners with tools for accounting, fuel tracking, tax preparation, and business development.

Differentiator

Problem solved

Functional benefit

Brands

• ProfitGauges: Trucking business accounting software for tracking income, expenses, settlements, and generating profit reports
• FuelGauges
• AudioRoad Network
• Trucking Tribe
• Healthy Tribe
• Let's Paws

Products and services

• ProfitGauges
• FuelGauges
• Let's Truck iOS App
• Let's Truck Android App
• Full Service Bookkeeping
• Full Service Bookkeeping & Taxes
• Tax Services - Corp & Partnerships

Quantifiable outcome

• Track income, expenses, and settlements in under 30 minutes per month
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• TruckstopcoreGTM or Marketing PartnerLoad board integration allowing Let's Truck members to access Truckstop load matching services directly. Partners through referral program with unique tracking links.
• NASTC (National Association Small Trucking Companies)minorGTM or Marketing PartnerNational Association of Small Trucking Companies partnership providing member benefits and discounts for Let's Truck community.
• FASS (Fuel Air Separation Systems)minorChannel Partner/ Reseller/ DistributorReseller of FASS fuel air separation products through the Let's Truck online store.
• Truck Parking ClubminorGTM or Marketing PartnerReferral partnership promoting truck parking club membership to Let's Truck drivers.
• GarmincoreChannel Partner/ Reseller/ DistributorReseller of Garmin trucking GPS devices (dēzl OTR series, Garmin Instinct 3, trucking headsets, dash cams) through Let's Truck store.
• ALAN: Aid NetworkminorGTM or Marketing PartnerHumanitarian trucking organization providing emergency assistance; referenced as a trusted partner for community support.
• FlowBelowminorChannel Partner/ Reseller/ DistributorReseller of FlowBelow aerodynamic products for trucking through Let's Truck store.
• Fleet-Air FiltersminorChannel Partner/ Reseller/ DistributorReseller of Fleet-Air truck air filters through Let's Truck store.
• Brake SafeminorChannel Partner/ Reseller/ DistributorReseller of Brake Safe brake safety products through Let's Truck store.
• Pittsburgh PowerminorChannel Partner/ Reseller/ DistributorReseller of Pittsburgh Power oil purification systems through Let's Truck store.
• MD AlignmentminorChannel Partner/ Reseller/ DistributorReseller of MD Alignment truck alignment products through Let's Truck store.
• ScanGaugeminorChannel Partner/ Reseller/ DistributorReseller of ScanGauge vehicle monitoring devices through Let's Truck store.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Axon Software (formerly TruckLogics): Axon/TruckLogics is a vertical SaaS for trucking businesses covering accounting, IFTA, dispatch, and settlements - direct overlap with ProfitGauges and FuelGauges.
• TruckingOffice: TruckingOffice offers trucking-specific accounting, dispatch, and fleet-management software for owner-operators and small carriers. It is the closest direct competitor to ProfitGauges in vertical SaaS for single-truck operators.
• ATBS (American Truck Business Services): ATBS provides bookkeeping, tax preparation, and business services specifically for owner-operators - the same primary customer and use case as Let's Truck's Full Service Bookkeeping & Taxes offering.

Others

• Truckstop.com: Truckstop is a load board and freight-matching platform with documented GTM/load-board partnership integration with Let's Truck. It is the dominant freight marketplace serving the same owner-operator audience.
• Garmin (fleet/trucking GPS): Garmin is a core product/reseller partner via the Let's Truck store, supplying dēzl OTR trucking GPS units. It is an adjacent enabling/hardware supplier rather than a competitor, but defines part of Let's Truck's e-commerce product mix.
• Randall-Reilly (Overdrive / Truckers News): Randall-Reilly publishes Overdrive Magazine and Truckers News and operates trucking media/lead-generation properties. It is a peer in trucking media and audience economics, though not a direct software competitor.

Broad incumbents

• QuickBooks (Intuit): QuickBooks dominates SMB accounting with deep tax integration via TurboTax. It is the generic substitute for ProfitGauges that vertical focus is positioned against, and the most likely horizontal giant to copy trucking features.
• Samsara: Samsara is a publicly traded, well-capitalized IoT and fleet-operations platform with telematics, equipment monitoring, and fuel tracking - the ELD/IoT adjacency overlapping with FuelGauges' mileage-tracking use case.
• Motive (formerly KeepTruckin): Motive provides fleet management, ELD compliance, and financial operations for fleets. While broader and more enterprise-focused, it is moving down-market to overlap with Let's Truck's owner-operator footprint.

Emerging players

• ProMiles Software Development: ProMiles provides mileage calculation and fuel tax services for trucking operators - referenced as a trusted partner and partial functional overlap with FuelGauges' IFTA reporting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/letstruck
• YouTubeyoutube.com/@letstruck
• LinkedInlinkedin.com/company/lets-truck
• Facebookfacebook.com/RoadToABetterYou

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Let's Truck