All Fire Services

What All Fire Services does

All Fire Services, Inc. is a family-owned and operated fire protection services contractor founded in 1990 and headquartered at 2027 Sherman Street, Hollywood, Florida. The company designs, installs, retrofits, inspects, and maintains fire sprinkler systems, standpipes, fire pumps, backflow preventers, underground fire mains, and supplementary fire alarm and extinguisher equipment for commercial, residential, multi-family, government, healthcare, hospitality, education, and retail customers across the South Florida tri-county area (Miami-Dade, Broward, and Palm Beach counties). Service delivery uses UL/FM-approved steel and CPVC piping, with installations compliant to NFPA 13 and NFPA 101 Life Safety Code, inspections performed to NFPA 25, and backflow testing certified under AWWA Manual M14 by NICET I & II and State of Florida-certified inspectors.

The company's revenue model is split between project-based installation and retrofit work (New & Retrofit Installations, Design Build) and recurring inspection/maintenance contracts, with 24/7 emergency repair service and free, quote-based estimates on all projects. Inspection cadence (weekly, quarterly, annual, and five-year obstruction tests) generates recurring touchpoints with property owners, while the project-based installation stream concentrates revenue in fewer, larger transactions each year. Customer acquisition runs primarily through direct field sales, an inside sales department, a website quote request form, and referrals from local chambers of commerce and industry associations (NFPA, AFSA, FFSA). The company employs approximately 40 staff and reports serving "thousands" of clients over its 30+ year history, including Ritz Carlton Miami Beach, Dolphin Mall, Barry University, City of Miami Beach, Miami Dade County Seaport, and several large condominium properties.

Ownership remains with the founding family: Wendy Brasecker-Rothenberg serves as President/CFO and Johnathan Keller (her son) serves as Vice President of Operations, with Michael Barvinchak as Vice President of Outside Sales and Richard Antrican as a Water Based Fire Sprinkler Inspector since 1990. The company holds the State of Florida Woman's Business Certification and Minority/Women/Veteran Business Certification, and Wendy Brasecker-Rothenberg served as President of the Florida Fire Sprinkler Association in 2009. Revenue is not publicly disclosed, and the company has no institutional investors, no funding rounds, no parent company, and no subsidiaries, operating as a single-site, regionally focused trade services business.

Name

All Fire Services

Legal name

All Fire Services, Inc.

Website

https://allfireservices.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Fire Protection Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822), Security Systems Services (56162)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Fire Sprinkler & Standpipe Systems (Design/Install/Service/Testing) (BPABAHAB)

akta.pro secondary industries

Fire Alarm Systems (Inspection/Testing/Monitoring/Service) (IMAIAJAC), Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression) (IMAFALAD), Fire & Life Safety Services (Inspection/Testing/Sprinklers/Alarms) (IMAIAAAI), Fire Alarm & Life Safety Systems Integration (BPAKAGAF)

Keywords

• Fire sprinkler installation
• Fire protection services
• Sprinkler inspection maintenance
• Backflow prevention testing
• Fire alarm systems

Headquarters

HQ city

Hollywood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Fire Sprinkler Installation Services: Revenue generated from new installation and retrofit installation of fire sprinkler systems for commercial, residential, and multi-family buildings. Projects are bid through free estimates and contract negotiations.
2. Maintenance and Repair Services: Ongoing maintenance and repair services for fire sprinkler systems. Services available 24/7 for emergency response needs.
3. Inspection Services: Fire sprinkler inspection services including weekly, quarterly, annual, and five-year obstruction tests performed by NICET certified inspectors.
4. Design Build Services: Design department develops cost-effective fire sprinkler system specifications for new construction and retrofit projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

All Fire Services designs, installs, inspects, and maintains fire sprinkler systems and related fire protection infrastructure for commercial, residential, and multi-family buildings across the South Florida tri-county area. The company delivers end-to-end fire protection services including new construction installations, retrofit installations, design-build engineering, certified inspections, and 24/7 maintenance and emergency repair services using UL/FM approved materials.

Product overview

All Fire Services, Inc. is a fire protection services company offering a comprehensive portfolio of fire safety products and services. Their core product portfolio consists of multiple fire sprinkler system types (standard Fire Sprinkler Systems, Pre-Action, Deluge, and Dry Pipe systems) as well as supporting infrastructure products including Fire Hose Hydrostatic Testing, Fire Line Backflow Preventers, Fire Service Pumps, Standpipe and Hose Systems, and Underground Piping Systems. Two supplementary products—Fire Extinguishers and Fire Alarm Systems—are sourced through recommended vendor partners. All products are UL/FM approved. The company complements its product offerings with four service lines: New & Retrofit Installations (NFPA 13 compliant), Design Build (covering commercial, residential, and multi-family buildings), Inspections (NICET I & II certified per NFPA 25), and Maintenance & Repairs (24/7 emergency service). The portfolio uses both steel and CPVC piping materials and is backed by a one-year warranty covering materials, parts, and labor.

Differentiator

Problem solved

Functional benefit

Products and services

• Fire Sprinkler Systems Standard wet fire sprinkler systems installed in commercial, residential, and multi-family buildings using UL/FM approved steel or CPVC piping. Designed and installed to NFPA 13 standards for life safety and property protection.
• Fire Hose Hydrostatic Testing Hydrostatic testing services for fire hoses performed to verify hose integrity and ensure compliance with applicable safety standards. Offered to commercial, residential, and multi-family building owners.
• Fire Line Backflow Preventers Installation and inspection of backflow prevention devices on fire lines, performed by AWWA Manual M14 certified testers in compliance with Florida Administrative Code.
• Fire Service Pumps Fire service pump installation and inspection services designed to maintain adequate water pressure and flow in fire protection systems for buildings requiring boosted water supply.
• Standpipe and Hose Systems Standpipe and hose systems providing pressurized water supply for firefighting operations in multi-story buildings, installed and maintained to applicable fire codes.
• Underground Piping Systems Underground fire main piping systems connecting municipal water supplies to building fire sprinkler systems, providing the water supply backbone for fire protection infrastructure.
• Pre-Action Fire Sprinkler Systems Pre-action sprinkler systems that require two conditions to activate before water is released, providing enhanced protection for sensitive environments such as data centers, museums, and similar facilities.
• Deluge Fire Sprinkler Systems Deluge sprinkler systems with open nozzles designed for rapid and simultaneous water distribution, intended for high-hazard areas requiring immediate fire suppression.
• Dry Pipe Sprinkler Systems Dry pipe sprinkler systems that use pressurized air or nitrogen instead of water in the piping, suitable for unheated buildings, parking garages, and freeze-prone areas.
• Fire Alarm Systems Fire alarm systems including detection devices (smoke detectors, pull stations), notification appliances (strobe lights), and control panels, supplied through recommended vendor partners and installed by All Fire Services.
• New & Retrofit Installations New fire sprinkler system installations for new construction and retrofit installations for existing buildings, performed in compliance with NFPA 13 standard for sprinkler system installation and NFPA 101 Life Safety Code requirements.
• Design Build Design-build services for fire sprinkler systems in which the in-house design department develops cost-effective specifications for commercial, warehouse, condominium, residential, mall, and multi-family projects, covering both new construction and retrofit.
• Inspections Inspection services covering fire sprinklers, fire hoses, fire pumps, deluge systems, pre-action systems, and backflow preventers, performed by NICET I & II and State of Florida Certified Water Based Inspectors in accordance with NFPA 25 requirements including weekly, quarterly, annual, and five-year obstruction tests.
• Maintenance & Repairs 24/7 emergency maintenance and repair services for industrial, commercial, and residential fire sprinkler systems, including routine maintenance and emergency response across the tri-county area.

Quantifiable outcome

• 30+ years of fire protection service in tri-county area
• +1 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• National Fire Prevention Association (NFPA)minorOthersProfessional affiliation providing access to industry standards, codes, and best practices for fire protection. Company follows NFPA 25 for inspections and NFPA 13 & NFPA 101 for installations.
• American Fire Sprinkler Association (AFSA)minorOthersProfessional affiliation for fire sprinkler industry. Company leadership serves on Board of Directors and past president of related Florida chapter.
• Florida Fire Sprinkler AssociationcoreOthersKey industry association in Florida. Company President Wendy Brasecker-Rothenberg served as President (2009) and on Board of Directors; VP Johnathan Keller also served on Board.
• Hollywood Chamber of CommerceminorOthersLocal chamber membership for business networking in Hollywood, Florida service area.
• Broward Chamber of CommerceminorOthersLocal chamber membership for business networking in Broward County service area.
• Palm Beach Chamber of CommerceminorOthersLocal chamber membership for business networking in Palm Beach County service area.
• Recommended Fire Extinguisher and Alarm System VendorsminorChannel Partner/ Reseller/ DistributorCompany sources fire extinguishers and fire alarm systems from recommended vendor partners while providing installation services.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wiginton Fire Systems: Florida-headquartered fire protection contractor offering design, installation, inspection, and maintenance of fire sprinkler and suppression systems for commercial, industrial, and residential customers. Closest direct geographic and service-line peer to All Fire Services.
• Century Fire Protection: Regional fire sprinkler and suppression system contractor with comparable design-build, installation, inspection, and service offerings. Similar mid-sized specialty contractor profile competing for the same customer types.
• VFS Fire & Security Services: Multi-trade fire and life safety services contractor providing sprinkler, alarm, suppression, and inspection services to commercial and residential customers. Comparable full-portfolio approach to All Fire Services.

Broad incumbents

• Fire & Life Safety America (FLSA): National fire protection contractor offering sprinkler, alarm, suppression, and life safety services across multiple states. Larger scale and broader geographic reach than All Fire Services but overlapping core service offerings.
• Koorsen Fire & Security: Established Midwest-headquartered fire protection and security services provider with national footprint covering sprinkler, alarm, extinguisher, and suppression service lines. Larger competitor targeting the same commercial customer segment.
• Cintas Fire Protection: Division of public company Cintas offering nationwide fire extinguisher, sprinkler, alarm, and emergency service programs. Brings scale, recurring service contracts, and bundling capabilities that compete with mid-sized regional players like All Fire Services.
• APi Group: Public safety, specialty, and industrial services holding company whose subsidiaries include numerous fire protection and life safety contractors across North America. Represents the consolidated competitive threat and acquirer profile relevant to All Fire Services.
• Impact Fire Services: National fire and life safety services platform resulting from PE-backed roll-up of regional sprinkler and alarm contractors. Active acquirer with footprint expansion strategy competing for the same mid-market commercial customers as All Fire Services.

Regional players

• Grunau Fire Protection: Regional fire sprinkler and alarm contractor providing installation, inspection, and maintenance services. Comparable service mix and customer profile to All Fire Services though operating in different regional markets.
• Sunland Fire Protection: Regional fire sprinkler and suppression contractor offering design, installation, and service. Similar size and capability profile to All Fire Services, representing a peer reference point for competitive positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AllFireservices

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Fire Services