Piraeus Bank Bulgaria AD

What Piraeus Bank Bulgaria AD does

Piraeus Bank in Ukraine (legal entity AT «PIREUS BANK MKB» / JSC PIRAEUS BANK ICB) is a Ukrainian universal bank and wholly-owned subsidiary of Greece's Piraeus Financial Holdings S.A. The firm traces its banking heritage to 1916 and was registered in the Ukrainian State Register of Banks on January 31, 1994 under NBU License No. 91 (dated October 17, 2011). It serves three primary customer universes: (i) retail individuals via deposits, payment cards (Wincard, Currency Wincard, Platinum Wincard, Salary, Social), money transfers, and safe deposit boxes; (ii) corporate and SME clients via credit lines, overdrafts, secured loans, trade finance (letters of credit, guarantees, avalization, documentary collection), FX, salary projects, and tariff packages; and (iii) agricultural-sector borrowers via specialized financing plus government 5-7-9% and EFSE grant programs. Distribution combines nine physical branches across Kyiv (HQ), Kharkiv, Dnipro, Odesa, Lviv, Mariupol, Cherkasy, Irpin, and a new Vinnytsia office, supplemented by shared "Power Banking" blackout-resilient branches and an Oschadbank ATM partnership.

The technology stack centers on two proprietary digital platforms: the Winbank mobile app (iOS/Android) for retail account management, digital Wincard issuance via Diya government integration, and deposits; and Winbank Business, a web-based corporate platform launched in April 2025 with cloud-based Qualified Electronic Signature, real-time cashless UAH payments, account monitoring, electronic statements, and accounting-system integration. A planned roadmap extends Winbank Business into SWIFT forex, payroll projects, deposits, loans, and corporate cards. The bank operates under a deep regulatory perimeter spanning NBU licensing, permanent Individual Deposit Guarantee Fund membership (Certificate No. 025, renewed August 20, 2025), FATCA Participating FFI status, Wolfsberg Group AML questionnaires, USA PATRIOT Act certification, CRS reporting, and additional securities, depository, and pension-custody licenses.

Revenue is generated through traditional banking spread and fee economics: net interest margin on UAH (deposit rates up to 15% p.a.) and FX (1-1.25%) deposit funding deployed into retail and SME lending, plus transaction fees on cards, money transfers, documentary operations, safe-deposit rentals (UAH 12-45/day across sizes and cities), and FX desk activity. The GTM blends relationship-led enterprise sales (relationship-banking philosophy, dedicated business services, and locally embedded branch managers) with self-serve PLG onboarding through digital channels and event-led credibility-building via sponsorships (URC 2026, USUBC, Business People Club Stakeholders Forum). Customer concentration is diversified across four roughly equal-weight segments — retail, corporate, SME, and agricultural — with no anchor-account dependencies disclosed. (Note: the supplied company name "Piraeus Bank Bulgaria AD" does not match the legal entity or operating geography described in the evidence; all facts above pertain to the Ukrainian entity.)

Name

Piraeus Bank Bulgaria AD

Legal name

Aktsionerne Tovarystvo «PIREUS BANK MKB» (JSC PIRAEUS BANK ICB)

Website

https://piraeusbank.ua

Company type

Private

Founded year

1916

Operating status

Operating

Short description

Piraeus Bank in Ukraine is a universal bank subsidiary of Greece's Piraeus Financial Holdings, serving retail, corporate, SME, and agricultural clients across nine Ukrainian cities with deposits, payment cards, trade finance, government-backed SME lending, and the Winbank and Winbank Business digital platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Interest Income from Lending: Traditional banking interest income from corporate and retail lending including credit lines, overdrafts, secured loans, and agricultural sector financing. Government-supported programs like 5-7-9% lending scheme for SMEs.
2. Deposit Services: Interest-bearing deposit products for individuals and businesses including European deposits, Easy with replenishment, Winbox perpetual deposits, and FX deposit solutions with rates up to 15% per annum for UAH deposits.
3. Fee and Commission Income: Fees from payment cards (Wincard, currency Wincard, Platinum Wincard, Salary, Social cards), money transfers, documentary operations (avalization, letters of credit, bank guarantees, documentary collection), and account maintenance.
4. Currency Exchange: Forex operations and currency exchange services for clients with rates displayed online and at branches. Professional contract support and expert guidance on currency operations.
5. Safe Deposit Box Rental: Individual deposit box rental services in three sizes (small, medium, large) across multiple Ukrainian cities with daily, monthly, and annual rental options.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Piraeus Bank Ukraine provides a full-scope commercial and retail banking offering: for individuals — deposits (European, Easy with Replenishment, Winbox, FX deposits), payment cards (Wincard cashback, Currency Wincard, Platinum Wincard, Salary, Social), money transfers, Apple Pay and individual safe deposit boxes; for corporate clients — credit lines, overdrafts and secured loans, agricultural-sector financing, the government-backed 5-7-9% lending program and EFSE grants, documentary operations (letters of credit, bank guarantees, avalization, documentary collection), salary projects, forex, treasury/capital-markets services, and corporate current-account tariff packages. Delivery is split between a multi-city branch network (including Power Banking blackout-enabled branches) and the digital channels Winbank mobile app and Winbank Business web platform.

Product overview

Piraeus Bank Ukraine operates as a comprehensive banking institution offering a unified platform of financial products and services. The core banking services include deposits (European, Winbox, Easy with Replenishment, FX Deposit), payment cards (Wincard with cashback, Platinum Wincard for seafarers, Currency Wincard, Salary, and Social cards), and money transfers. For business clients, the bank provides credit solutions including credit lines, overdrafts, secured loans, agricultural financing, the government-supported 5-7-9% program, and documentary operations (letters of credit, bank guarantees). Digital banking is delivered through the Winbank mobile application for individuals and Winbank Business platform for corporate clients. The bank also offers individual safe deposit boxes in multiple Ukrainian cities. The products are designed to serve both retail customers and business segments including SMEs and the agricultural sector, with digital-first delivery complemented by a physical branch network.

Differentiator

Problem solved

Functional benefit

Brands

• Winbank Business: Innovative digital banking platform for business with modern interface, QES signature capabilities, and integration with accounting systems.
• Winbank
• Winbox
• Wincard

Products and services

• Winbank Mobile Banking Application Mobile banking application for individual/private clients of Piraeus Bank enabling account management, payments, savings/deposit management, card management, money transfers, expense tracking and digital Wincard issuance through Diya integration; available on iOS and Android.
• Winbank Business Internet Banking Platform Modern digital internet banking platform for Piraeus Bank's corporate and SME clients, combining cashless UAH payments, real-time account monitoring, electronic statements, accounting-system integration, document templates, counterparty lists and cloud-based Qualified Electronic Signature (QES) creation.
• Wincard Cashback Payment Card Payment card with cashback for individual customers' everyday transactions and payments, digitally issuable through the Winbank app and Diya government portal.
• Wincard Platinum Payment Card Premium payment card targeting seafarers and their family members, offering attractive rates, super offers and European service quality.
• Currency Wincard Payment Card Foreign-currency payment card for individual customers conducting international transactions and FX spending abroad.
• Winbox Perpetual Deposit Perpetual, flexible savings deposit for individuals with monthly interest capitalization at 3% per annum, no minimum amount, and full control over savings via the Winbank app.
• European Deposit (Yevropeyskyy) Multi-currency term deposit for individuals in UAH, USD or EUR, available in 14-day, 3-month, 6-month and 12-month tenors with interest paid to current or card account and replenishment allowed.
• Easy with Replenishment Deposit Short-term UAH savings deposit for individuals, opened only through the Winbank mobile app, with a 3-month term, 14% per annum interest, 1,000 UAH minimum and replenishment permitted.
• FX Deposit Solution (Valyutoobminnyi) Currency-protection and income-generation deposit in USD or EUR for individuals, with 3- or 6-month terms and minimum amounts starting from 100 USD/EUR.
• Individual Safe Deposit Boxes Safe deposit box rental service in three sizes (small, medium, large) offered across multiple Ukrainian cities, providing secure storage for individual valuables with flexible daily, monthly and annual rental periods.
• MoneyGo Card-to-Card Money Transfer Money transfer service that enables convenient cash-to-card transfers, allowing funds to be sent directly to recipients' card accounts.
• Business Credits (Credit Lines, Overdrafts, Secured Loans) Credit solutions for corporate clients to replenish working capital, fund business development and finance investment needs, encompassing credit lines, uncollateralized overdrafts and loans secured by deposits.
• 5-7-9% Government-Supported SME Lending Program Government-supported lending program that offers Ukrainian small and medium enterprises attractive interest rates and relaxed collateral requirements for business financing.
• Documentary Operations (Trade Finance) Trade-finance services for corporate clients comprising avalization of bills, letters of credit, bank guarantees and documentary collection to support international and domestic trade.
• Agricultural Business Financing Specialized sector-specific credit solutions for Ukrainian agribusinesses, providing tailored working-capital and investment financing for the agricultural sector, complemented by access to the EFSE grant program.
• EFSE Grant Program for Agribusiness Grant program supported by the European Fund for Southeast Europe (EFSE), channeled through Piraeus Bank to provide non-repayable financial support to agricultural-sector clients for business development.

Quantifiable outcome

• Deposit rates up to 15% per annum for UAH deposits
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Deloitte UkraineminorStrategic or Co-development Partner · 26 June 2026Deloitte hosted a side event ahead of Ukraine Recovery Conference 2026 in Gdańsk. Yannis Kyriakopoulos, Chairperson of Piraeus Bank Management Board, participated in discussions about Ukraine's reconstruction and recovery initiatives.
• Business People Club (Vinnytsia)minorGTM or Marketing Partner · 19 June 2026Piraeus Bank served as general partner of Stakeholders Forum organized by Business People Club in Vinnytsia. Platform for strategic dialogue among entrepreneurs, local authorities, and experts regarding Ukraine's economy future.
• U.S.-Ukraine Business Council (USUBC)minorGTM or Marketing Partner · 18 June 2026Piraeus Bank supported an event organized by USUBC and Ukraine Business News (UBN) focusing on business role in Ukraine's recovery and sustainable development. Event brought together over 120 guests including international corporations, diplomats, and investors.
• Power Banking Network (Ukrainian Banks)coreStrategic or Co-development PartnerCombined network of Ukrainian banks operating emergency branches that work during blackout conditions. Ensures banking service continuity for customers during power outages.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• UkrSibbank: BNP Paribas subsidiary in Ukraine providing retail, SME, and corporate banking services. Foreign-owned bank with European parent — directly comparable to Piraeus on positioning, products, and target customer segments.
• Kredobank: Polish-owned (PKO Bank Polski) Ukrainian bank offering retail deposits, cards, consumer and SME lending. Foreign subsidiary competitor with similar full-service banking model aimed at retail and SME customers in Ukraine.
• ProCredit Bank Ukraine: German-rooted bank specializing in SME and small-business banking in Ukraine. Comparable to Piraeus on SME relationship-banking focus, agricultural finance exposure, and tiered current-account tariff packages.
• PrivatBank: Largest Ukrainian bank by assets and retail customers, offering comprehensive deposits, cards, payments, SME, and corporate banking. Direct competitor for both retail and SME customers of Piraeus Bank Ukraine.
• OTP Bank Ukraine: Hungarian-owned (OTP Group) Ukrainian bank offering retail, SME, and corporate banking. Foreign-owned full-service competitor targeting similar segments and overlapping in cities where Piraeus operates.
• Raiffeisen Bank Ukraine: Austrian-owned (Raiffeisen Bank International) Ukrainian subsidiary offering retail, SME, and corporate banking with European parent backing. Highly comparable to Piraeus as another foreign-owned full-service Ukrainian bank with similar compliance profile.
• Oschadbank: State-owned Ukrainian bank with the largest branch network, providing retail deposits, cards, SME lending, salary projects, and government-program distribution. Comparable to Piraeus on full-service retail/SME coverage.
• Credit Agricole Ukraine: French-owned Ukrainian subsidiary of Crédit Agricole Group providing retail, SME, agricultural, and corporate banking. Closely comparable to Piraeus on European ownership, agricultural finance focus, and SME/government program distribution.
• Sense Bank (formerly Alfa-Bank Ukraine): Major private Ukrainian bank serving retail, SME, and corporate customers with deposits, cards, lending, and digital banking. Direct competitor for both retail and SME segments across Ukrainian cities where Piraeus operates.

Emerging players

• Universal Bank (monobank partner): Universal Bank powers monobank, Ukraine's leading neobank with millions of customers. Competes with Piraeus's Winbank mobile app on retail digital experience; represents the digital-native threat to traditional retail deposit and card franchises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PiraeusBankUkraine
• LinkedInlinkedin.com/company/piraeus-bank-icb
• Instagraminstagram.com/piraeusbankukraine

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piraeus Bank Bulgaria AD