What Dental Cremer does

Dental Cremer (legal entity LSI S.A.) is a Brazilian dental products distributor founded in 2000 and headquartered in Blumenau, Santa Catarina, operating as a wholly-owned subsidiary of Henry Schein (NASDAQ: HSIC). The company self-describes as the largest dental distributor in Latin America and serves dental professionals, clinics, prosthetics laboratories, dental students, franchise networks, universities, and wholesale resellers across Brazil. Its offering spans the full dental value chain: consumables (disposables, anesthetics, hygiene products, biosafety), instruments, equipment (chairs, autoclaves, X-ray, ultrasounds, photopolymerizers), digital workflow hardware (intraoral scanners, CAD/CAM milling, 3D printers, benchtop scanners), pharmaceuticals, and apparel, supplemented by clear aligners and the Simples Dental practice management software.

The company operates a multi-channel commerce platform consisting of a website (dentalcremer.com.br), iOS and Android mobile apps, dedicated 0800 sales lines per segment, and WhatsApp sales and support. Two distribution centers in Itapeva (MG) enable Brazil-wide delivery with free shipping above R$200 (R$99 for Prime subscribers). Payment options include PIX (3% discount on eligible products), credit card installments up to 12x (22x on digital equipment and chairs), and boleto installments up to 8x, processed through Bradesco and JPMorgan with PIX clearing in 30 minutes.

Revenue mechanics combine one-time product sales across the catalog, hardware/equipment sales with extended installment financing, and a subscription program (Programa de Assinatura Prime) for recurring engagement. Customer relationship layers include the multi-tier Lovers loyalty program (up to 2% cashback), the Embaixador student ambassador program (6–8% return on referred purchases), and the Clube de Compras buying club. The company holds multiple ANVISA operating authorizations (medications, medical devices/correlates, sanitizers, cosmetics) and is LGPD-compliant, with Henry Schein providing global sourcing, brand relationships, and capital backing.

Name

Dental Cremer

Legal name

LSI S.A.

Website

https://dentalcremer.com.br

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Dental Cremer is Brazil's largest dental products distributor and a wholly-owned subsidiary of Henry Schein, selling consumables, instruments, equipment, and digital dentistry solutions to dentists, clinics, labs, students, and franchise networks across Brazil via e-commerce, mobile app, and dedicated sales channels.

Ownership category

akta.pro rank

Product category

Dental Products Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Dental Equipment & Supplies (3843), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Oral Care Distribution (CRAOAEAJ)

Keywords

• Dental supplies distribution
• Dental equipment sales
• Dental consumables
• Orthodontic products
• Dental practice supplies

Headquarters

HQ city

Blumenau

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time product sales of dental supplies including instruments, consumables, equipment, and materials. Sales through e-commerce, phone, and WhatsApp with various payment options including PIX (3% discount), credit card (up to 12x), and boleto (up to 8x).
2. Hardware/Equipment Sales: Sales of dental equipment including chairs, autoclaves, X-ray machines, intraoral scanners, CAD/CAM systems. Higher ticket items with extended installment options (up to 22x without interest for digital equipment and dental chairs).
3. Subscription Program: Programa de Assinatura Prime provides free shipping benefits for subscribers, creating recurring engagement and loyalty.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels7 records

Core offering

Dental Cremer distributes a complete portfolio of dental products in Brazil — instruments, consumables, equipment (chairs, autoclaves, X-rays, ultrasounds), biosafety supplies, anesthetics, oral hygiene products, and digital workflow hardware (intraoral scanners, CAD/CAM milling machines, 3D printers). It sells these to dental professionals, clinics, laboratories, franchises, universities, students, and wholesale resellers through an e-commerce site, mobile apps, telephone, and WhatsApp, supplemented by equipment rental, consortium financing, loyalty and subscription programs, and a partnered practice management software (Simples Dental).

Product overview

Dental Cremer is Brazil's largest dental products distributor and a Henry Schein company, operating an e-commerce platform with the world's most complete dental portfolio. The offering combines physical dental supplies (disposables, instruments, equipment, anesthetics, hygiene products, pharmaceuticals, apparel) with digital solutions including Simples Dental practice management software, CAD/CAM digital workflow (intraoral scanners, benchtop scanners, milling machines, 3D printers), and clear aligner orthodontic systems. Additional services include equipment rental and consortium financing, while customer engagement programs encompass a loyalty program (Lovers with cashback), student ambassador program, and subscription delivery service. The company serves dental professionals, clinics, laboratories, and students across Brazil through its website and mobile application.

Differentiator

Problem solved

Functional benefit

Brands

• Programa Lovers: Loyalty program offering cashback and tiered benefits (Prata, Ouro, Diamante) for customers.
• Programa Estudantes
• Simples Dental

Products and services

• Simples Dental Practice management software for dental professionals offering clinical records, appointment scheduling, billing, and patient management. Offered through a partnership with Simples Dental, with Lovers program members receiving subscription discounts.
• Solução Digital — Intraoral Scanner Intraoral scanner for digital impressions and 3D modeling of patient dentition, part of the CAD/CAM digital workflow solution. Targeted at dental clinics adopting digital impression workflows.
• Solução Digital — CAD/CAM Milling Machine (Fresadora CAD/CAM) CAD/CAM milling machine for dental prosthetics manufacturing, including the CEREC MCX Bivolt by Dentsply Sirona. Targeted at dental clinics and laboratories.
• Solução Digital — 3D Printer (Impressora 3D Odontológica) 3D printer for dental applications including surgical guides, models, and prosthetics fabrication. Targeted at clinics and laboratories adopting digital workflows.
• Solução Digital — Benchtop Scanner (Scanner de Bancada) Benchtop scanner for dental labs to digitize physical models and impressions as part of CAD/CAM workflows.
• Software Odontológico Dental software solutions for practice management and digital workflows, including design and milling software used alongside the CAD/CAM product line.
• Alinhadores Transparentes (Clear Aligner) Clear aligner system for orthodontic treatment, offered in partnership with Clear Aligner as a transparent orthodontic solution for dental clinics.
• Programa de Assinatura (Subscription Program / Prime) Subscription program (Compra Programada) offering scheduled recurring deliveries and free shipping for orders above R$99 (versus R$200 for non-subscribers). Targeted at dental practices for recurring consumable replenishment.
• Programa Lovers (Loyalty Program) Multi-tiered loyalty program (Prata/Silver, Ouro/Gold, Diamante/Diamond) offering cashback up to 2%, installment payment benefits, and exclusive partner discounts including Simples Dental subscriptions.
• Programa Embaixador (Ambassador Program) Student ambassador program allowing dental students to earn credits (6-8% return) by referring classmates for list purchases, potentially covering up to 100% of their required material list.
• Programa Estudantes (Student Program) Exclusive program for dental students offering discounts (FUTUROAPP5, RECOMPRA10 coupons), gifts, and special payment conditions for academic material purchases.
• App Dental Cremer Mobile application for iOS and Android enabling product purchases, order tracking, and access to app-exclusive promotions.
• Consórcio Odontológico (Dental Consortium) Dental equipment consortium in partnership with Primo Rossi, offering interest-free installment plans for purchasing equipment such as X-ray, digital sensors, dental chairs, ultrasounds, autoclaves, and compressors.
• Aluguel de Equipamentos Odontológicos (Equipment Rental) Equipment rental service offering flexible access to digital dental equipment such as intraoral scanners, targeted at clinics that prefer rental over purchase.
• Clube de Compras (Buying Club) Buying club membership offering additional discounts and exclusive deals for enrolled members.

Quantifiable outcome

• Largest dental distributor in Latin America
• +3 more outcomes

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature1 record

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Henry ScheinflagshipStrategic or Co-development PartnerHenry Schein is the parent company of Dental Cremer. As part of the Henry Schein global network (world's largest provider of health care products and services), Dental Cremer benefits from international supply chain, global brand relationships, and best practices in dental distribution. Henry Schein is listed on NASDAQ and serves over 1 million customers worldwide.
• Por1SorrisocoreStrategic or Co-development PartnerDental Cremer supports Por1Sorriso NGO which brings healthy smiles to those in need through social actions in Brazil and African continent. Partnership includes monthly donations and dental supplies provision. The NGO has conducted over 75 actions, 15,000 dental appointments, and impacted 25,000 lives with 70,000 dental procedures. Donors receive R$200 monthly credit for purchases at Dental Cremer.
• Simples DentalcoreGTM or Marketing PartnerSimples Dental is dental management software partnered with Dental Cremer. Lovers program members receive discounts on Simples Dental subscriptions based on their loyalty tier. The partnership provides integrated benefits for dental practice management.
• Clear AlignerminorGTM or Marketing PartnerClear aligner product partnership offering transparent orthodontic aligners through Dental Cremer platform.
• Primo Rossi (Consortium)minorChannel Partner/ Reseller/ DistributorPartnership with Primo Rossi for dental consortium (consórcio odontológico), facilitating equipment purchases for dental professionals through group savings plans with no interest charges. Covers equipment like X-ray, digital sensors, dental chairs, ultrasounds, autoclaves, and compressors.
• Multiple Dental Brands (3M, Oral-B, FGM, Kulzer, Dentsply Sirona, etc.)coreChannel Partner/ Reseller/ DistributorDental Cremer distributes products from major dental brands including: 3M/Solventum, Orthometric, Dentsply Sirona, FGM, Septodont/TDV, Singular, Tokuyama, American Burrs, Maquira, Schuster, Vigodent, Oral-B, Kulzer, Colgate, Curaprox, and many others. These are authorized distribution partnerships for Brazil.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Burkhart Dental: US dental distributor serving thousands of practices with supplies, equipment, and practice consulting — a direct analog to Dental Cremer's segment-specific sales approach and full-portfolio distribution strategy.
• Patterson Companies: US-listed dental and animal health distributor and the closest global peer to Henry Schein; comparable business model (catalog distribution plus equipment/services) and a useful benchmark for Dental Cremer's value as a regional platform within a global group.
• Benco Dental: Largest privately held dental distributor in North America, offering a comparable mix of consumables, equipment, and practice solutions to dental professionals; relevant benchmark for Dental Cremer's distribution operating model and service-led growth.

Others

• Dentsply Sirona: World's largest dental equipment and consumables manufacturer, a critical supplier partner for Dental Cremer (CAD/CAM, scanners, consumables); represents both an upstream relationship and a potential vertical threat if Dentsply expands direct distribution in Brazil.
• Envista Holdings: Global dental equipment and consumables group (Nobel Biocare, Ormco, KaVo Kerr) with significant presence in Brazil; another key supplier for Dental Cremer that is also a benchmark for the digital dentistry opportunity Dental Cremer is pursuing.

Direct peers

• OdontoMega: Brazilian online dental retailer with e-commerce focus and broad consumables/equipment offering; a digitally-led direct competitor overlapping with Dental Cremer's web and app channels.
• Dental Speed: One of Dental Cremer's main direct competitors in Brazil — a large dental products distributor serving dentists, clinics, and labs across the country with a comparable catalog of consumables, equipment, and digital solutions.
• Dental Santa Apolônia: Long-established Brazilian dental product distributor (santa farmadontológica) with broad catalog and Brazil-wide reach; competes with Dental Cremer for the same dentist, clinic, and student customers.
• Dental Morelli: Brazilian dental products manufacturer and distributor (orthodontics, implants, instruments) that overlaps directly with Dental Cremer's orthodontic and instrument categories and competes for the same dentist and clinic customers.
• Dental Pacheco: Brazilian dental distributor with both physical and digital channels, serving dentists and labs; comparable product breadth and customer base to Dental Cremer's core segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dentalcremer
• LinkedInlinkedin.com/company/dental-cremer
• Instagraminstagram.com/dentalcremer
• Xx.com/dentalcremer

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dental Cremer