What Dental Speed does

Dental Speed (legal name Dental Speed Loja de Produtos Odontol\u00f3gicos) is a Brazilian direct-to-consumer e-commerce retailer of dental supplies headquartered in S\u00e3o Jos\u00e9, Santa Catarina, serving practicing dentists, dental laboratories, and dental university students across Brazil. Its core platform is dentalspeed.com, supplemented by iOS and Android mobile apps, a telephone sales (televendas) channel, and a blog at blog.dentalspeed.com. The catalog spans more than twenty product categories\u2014disposables, biosafety/sterilization, impression materials, anesthetics, dental equipment (curing lights, autoclaves, endodontic motors, dental chairs such as CX-8000 by Prime Welt), handpieces, surgical instruments, oral hygiene, laboratory supplies, professional wear, and custom stationery\u2014along with a digital dentistry line that includes Shining 3D intraoral scanners, Imes-Icore Coritec One CAD/CAM milling, 3D printers, Schuster Vivant portable X-ray, and EMS AIRFLOW prophylaxis units. The business also resells a private-label line (Marcas Pr\u00f3prias) and curates exclusive brand partnerships, notably Colgate Pro.

Underlying technology is a Magento-based commerce stack (versioned assets visible at version1782258890) with a customer account system for order history, recurring orders, and wishlists; account-driven features include academic lists and boleto (bank-slip) reissue. Proprietary commercial features include the Programa de Assinatura (scheduled recurring purchases), Programa Mais Speed (cashback/rewards loyalty program), and Smart Club (membership pricing segment starting at R$99). The company is licensed by ANVISA for Medicamentos (1.09.024-0), Produtos para sa\u00fade (8.08.016-3), Saneantes (3.05.080-3), and Cosm\u00e9ticos (2.09.568-8), with responsible pharmacists Manoela Kluppel Riekes (CRF/SC 15.353) and Jieniffer Fra\u00e7\u00e3o de Oliveira (CRF/SC 17.756), and operates LGPD-compliant data subject rights through OneTrust.

The revenue model is predominantly transactional e-commerce (one-time purchases of consumables and equipment), augmented by a recurring subscription stream via the Programa de Assinatura, hardware sales (intraoral scanners, CAD/CAM, dental chairs), and partnerships integrating adjacent services (Simples Dental practice management software, Clear Aligner orthodontic treatment). Payment options include credit card installments up to 12x without interest, PIX with a 3% discount, and boleto in up to 8x installments; the platform explicitly does not offer wholesale and reserves the right to limit quantities per customer. Pricing is promotional and campaign-driven (Black Speed, Mega Outlet, Kits Econ\u00f4micos, Vencimento Pr\u00f3ximo, Brindes), with the company pursuing product-led and direct-to-consumer motions to acquire and retain Brazilian dental professionals.

Name

Dental Speed

Legal name

Dental Speed Loja de Produtos Odontológicos

Website

https://speedgraph.com.br

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Dental Speed is a Brazilian D2C e-commerce retailer of dental supplies serving practicing dentists, dental labs, and dental students through its website, mobile apps, and telephone sales, offering 20+ product categories from disposables to digital dentistry equipment.

Ownership category

akta.pro rank

Product category

Dental Supplies Retail

NAICS

Health and Personal Care Retailers (456), Dental Equipment and Supplies Manufacturing (339114)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Dental Equipment & Supplies (3843)

akta.pro primary industry

Dental & Oral Care Devices (Dental Units, Handpieces, Imaging) (HLAMAFAD)

akta.pro secondary industry

Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)

Keywords

• Dental supplies
• Dental equipment
• Dental consumables
• Dental e-commerce
• Dental instruments

Headquarters

HQ city

São José

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. E-commerce Product Sales: One-time transaction sales of dental supplies, equipment, and consumables through website, mobile app, and telephone sales
2. Subscription Program: Recurring scheduled purchases through the Programa de Assinatura for regular supply replenishment
3. Hardware and Equipment Sales: Sales of dental equipment including photopolymerizers, autoclaves, dental chairs, intraoral scanners, and CAD/CAM systems

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Dental Speed is an online retailer of dental supplies, equipment, consumables, and instruments serving dental professionals across Brazil. Its core offering is a comprehensive e-commerce catalog covering 20+ categories—including disposables, biosafety, impression materials, anesthetics, handpieces, instruments, oral hygiene, digital dentistry (intraoral scanners, CAD/CAM, 3D printers), laboratory supplies, dental office furnishings, professional apparel, and custom stationery—sold directly to dentists, dental students, and dental laboratories via its website, mobile app, and telephone sales, supported by subscription ordering, loyalty programs, and own-brand private-label products.

Product overview

Dental Speed is a B2C e-commerce platform and distributor for dental supplies serving dental professionals in Brazil. The company operates a comprehensive online store offering over 20 product categories across dental consumables, equipment, instruments, and services. The product portfolio includes disposable supplies (gloves, masks, gauze), biosafety products (sterilization materials, indicators), impression materials (alginate, silicone), anesthetics, handpieces and instruments, oral hygiene products, digital dentistry solutions (intraoral scanners, CAD/CAM, 3D printers, digital X-ray), laboratory equipment, professional dental wear, and custom stationery. The platform complements its retail operations with value-added services including the Programa de Assinatura (subscription ordering), Programa Mais Speed (loyalty program), Smart Club membership, mobile app with free shipping, and partnerships for dental software (Simples Dental) and clear aligner services. The company also offers private-label products under its own Marcas Próprias brand, promotional kits, academic programs for university students, and branded product lines including Colgate Pro. The platform supports multiple payment methods including PIX with discount, credit cards up to 12 installments, and boleto with installment options.

Differentiator

Problem solved

Functional benefit

Brands

• Mais Speed: Programa Fidelidade Mais Speed - Loyalty program offering rewards and cashback to customers.
• Smart Club
• Black Speed
• Programa de Assinatura
• Universitários

Products and services

• Programa de Assinatura (Assinatura Dental Speed) Subscription program enabling dental professionals to schedule recurring purchases and receive regular deliveries of dental supplies for ongoing practice replenishment.
• Programa Mais Speed Loyalty program offering cashback rewards and exclusive benefits for repeat Dental Speed customers.
• Smart Club Membership loyalty club offering exclusive pricing benefits for members at a R$99 tier.
• App Dental Speed Mobile application for iOS and Android that lets dental professional customers shop the catalog, track orders, and access app-only free shipping benefits.
• Alinhadores Transparentes (Clear Aligner) Clear aligner orthodontic treatment solutions offered through a partnership for teeth straightening, distributed via the Dental Speed platform.
• Descartáveis (Disposables) Single-use dental supplies category including gloves, surgical masks, gauze, cotton rolls, suction tips, surgical drapes, syringes, caps, and shoe covers for clinical use.
• Biossegurança (Biosafety) Sterilization and biosafety products including sterilization pouches and rolls, chemical and biological indicators, alcohol, autoclave water, and detergents.
• Moldagem e Modelo (Impression and Model) Dental impression and modeling materials including alginate, addition silicone, condensation silicone, gypsum, and impression trays.
• Anestésicos e Agulha Gengival (Anesthetics and Gingival Needles) Dental anesthetics, gingival needles, and carpule syringes for pain management during dental procedures.
• Equipamentos (Equipment) Dental equipment category including curing lights, ultrasonic scalers, autoclaves, endodontic motors, air compressors, and dental chairs such as the CX-8000 by Prime Welt.
• Peças de Mão (Handpieces) Dental handpieces including high-speed, contra-angle, and academic kits with lubricants.
• Instrumentais (Instruments) Dental surgical instruments including spatulas, forceps, mouth mirrors, tweezers, needle holders, orthodontic pliers, and clinical kits.
• Higiene Oral (Oral Hygiene) Oral hygiene products including mouthwash, manual and electric toothbrushes, customized toothbrushes, dental floss, and toothpaste.
• Odontologia Digital (Digital Dentistry) Digital dentistry solutions including intraoral scanners such as the Aoralscan 3 by Shining 3D, CAD/CAM milling machines like the Coritec One by Imes-Icore, 3D printers, portable digital X-ray systems such as the Vivant X-Ray Mobi by Schuster, and CAD/CAM blocks.
• GBT Machine AIRFLOW Prophylaxis Master - EMS Guided Biofilm Therapy machine for professional dental prophylaxis and cleaning using AIRFLOW technology by EMS.
• Moda (Dental Fashion) Professional dental apparel category including female and male lab coats, scrubs, and caps.
• Papelaria Personalizada (Custom Stationery) Custom dental practice stationery including prescription pads, patient forms, receipts, dental floss cards, patient relationship cards, schedule cards, fridge magnets, medical certificates, and antibiotic prescriptions.
• Consultório Odontológico (Dental Office) Complete dental office furniture and equipment including dental chairs, cabinetry, and operatory setup.
• Prevenção e Profilaxia (Prevention and Prophylaxis) Dental prevention and prophylaxis products including prophylaxis powder for professional cleaning.
• Universitários (University/Academic Program) Academic dental supply program offering materials lists and special pricing tailored for Brazilian dental university students.
• Laboratório (Laboratory) Dental laboratory equipment and supplies for prosthetics manufacturing and dental laboratory operations.
• Colgate Pro Exclusive Colgate professional oral care product line distributed via the Dental Speed platform with dedicated promotional campaigns.
• Marcas Próprias Dental Speed Dental Speed's private-label product line offering cost-effective alternatives across multiple dental supply categories.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Colgate ProcoreChannel Partner/ Reseller/ DistributorExclusive partnership program with Colgate Pro for professional oral care products. Featured as a special offering on the Dental Speed platform with dedicated promotional campaigns.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Net32: US dental e-commerce marketplace/retailer focused on price-competitive online supply; comparable in pure-play digital GTM to dentists.
• OrthoMundi: Brazilian dental e-commerce retailer; niche peer with overlapping focus on orthodontics/endodontics supplies to dental professionals.

Direct peers

• Darby Dental Supply: US dental supply distributor selling equipment and consumables via e-commerce to dental professionals; comparable in catalog breadth and target customer to Dental Speed.
• Benco Dental: US private dental supply distributor with multi-channel ordering (online, rep, software integrations) targeting dental practices; direct comp on e-commerce-led distribution model.
• Dental Cremer: Major Brazilian dental supplies distributor and e-commerce retailer; directly comparable to Dental Speed in catalog breadth (consumables, equipment, instruments) and B2C/B2B service to dentists across Brazil.
• Mercado de Odontologia (MCO): Brazilian online retailer of dental supplies serving dental professionals; direct domestic peer to Dental Speed in e-commerce-led dental distribution.
• Easy Dental Solutions: Dental supply e-commerce distributor offering a comparable range of consumables and equipment to dental practitioners online.

Broad incumbents

• Patterson Companies: Large North American dental supply distributor offering consumables, equipment, and technology — a close comp in business model (catalog distribution to dental professionals) relevant to Dental Speed's positioning.
• Henry Schein (Brazil): Global dental supply distributor with Brazilian operations and the operator of the e-commerce platform whose theme path appears in Dental Speed's site; competes in the same dental equipment/supply categories at greater scale.

Regional players

• Claro Odontologia / Dental Studio Brasil: Brazilian dental equipment and chair supplier with regional showroom + e-commerce model; comparable in product mix (equipment-heavy dental supplies).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/dentalspeed
• Facebookfacebook.com/dentalspeed
• LinkedInlinkedin.com/company/dentalspeed

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dental Speed