What Simples Dental does

Simples Dental is a cloud-based dental practice management software platform serving the Brazilian market, founded in 2012 and headquartered in São José, Santa Catarina. The platform provides dental clinics, individual practitioners, and clinic administrative staff with an integrated suite covering online scheduling with WhatsApp confirmations, digital patient records with legally valid electronic signatures, complete financial management with integrated payments, and patient acquisition and retention tools. The company reports over 100,000 dental professionals, 19,000+ clinics, and 60 million registered patients on its platform, positioning it as the highest-rated dental software on Reclame Aqui (9.4/10) with a claimed leading position in Latin America.

The platform is delivered as a web application with native iOS and Android mobile apps (4.8/5 and 4.2/5 store ratings respectively), supporting cross-device access for dentists, secretaries, and patients via the Meu Doutor patient application. Technical architecture is centered on four core modules — Agenda Online, Prontuário Digital, Gestão Financeira, and Marketing e Vendas — supplemented by an AI add-on (Simples IA) launched in 2025 that provides voice-to-text transcription of dental consultations with structured note generation. The product relies on deep third-party integrations with Asaas (payments), Meta/WhatsApp (communications), ZapSign (electronic signatures), Saúde Service (card terminals), Zenvia (SMS), and Memed (digital prescriptions) to deliver an integrated workflow.

Simples Dental operates a tiered SaaS subscription model ranging from a free Freemium plan (gated to Dental Cremer/Dental Speed supplier customers meeting R$1,500 quarterly purchase minimums) through Basic (R$137.41/month), Plus (R$229.08/month), Pro (R$320.74/month), and custom enterprise pricing for dental networks and franchises. The go-to-market is primarily product-led, anchored by a 7-day free trial with no credit card required and complemented by specialist-assisted inside sales for higher-tier and multi-location customers. Distribution is augmented through channel partnerships with dental suppliers Dental Cremer (Henry Schein) and Dental Speed, plus direct marketing across content, social, paid search, and webinars. Additional revenue comes from usage-based add-ons (SMS, WhatsApp, electronic signature, credit analysis, data migration, and the AI module sold separately).

Name

Simples Dental

Legal name

SIMPLES DENTAL SOFTWARE SA

Website

https://simplesdental.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Simples Dental is a Brazilian cloud-based dental practice management SaaS platform serving 19,000+ clinics and 100,000+ professionals with integrated scheduling, digital records, financial management, WhatsApp communication, and AI-powered voice transcription tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Criciúma

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Plano Basic: Entry-level paid subscription plan providing online scheduling, digital patient records, WhatsApp confirmations, clinic website, patient/dentist apps, digital prescriptions, digital account and payment methods. Priced at R$ 137.41/month on annual billing. Targets starting dentists and small clinics.
2. Plano Plus: Mid-tier subscription adding invoice issuance, credit score checks, automatic commission calculation, integrated card terminal, cash flow management, intelligence reports, orthodontics control, and WhatsApp Copiloto. Priced at R$ 229.08/month on annual billing. Targets growing clinics seeking automation.
3. Plano Pro: Premium subscription adding integrated contracts and consent terms, unlimited image storage, WhatsApp Web integration, CRM with sales/appointment funnels, faceogram, and patient referral manager. Priced at R$ 320.74/month on annual billing. Targets dentists aiming to be the leading reference in their region.
4. Plano Freemium: Free plan available exclusively to active, compliant customers of Dental Cremer and Dental Speed who made their initial registration by January 17, 2018. Includes agenda, financial management, patient records, adjustments, intelligence menu, mobile app, SMS confirmations, and marketing campaigns. Additional SMS can be purchased.
5. Plano Redes e Franquias: Custom-priced multi-unit dental network/franchise management plan with analytical dashboards across locations. Pricing under consultation.
6. Serviços Adicionais (Additional Services): Add-on packages sold separately on top of any plan: SMS packs (300/600/1,000 messages), WhatsApp packs (300/600/1,000 messages), electronic signature packs (250/600/1,000), credit analysis packs (25/50/100 queries), data migration (R$ 150/hour), boleto processing (R$ 3.87/boleto), transfer fees (R$ 3.67/transfer). AI feature (Simples IA) available as a separate R$ 79.90/month subscription across all plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Simples Dental provides a cloud-based dental practice management software platform delivered as a web application and mobile apps (iOS/Android). The platform centralizes online scheduling with WhatsApp appointment confirmations, digital patient records with legally valid electronic signatures, integrated financial management (accounts payable/receivable, cash flow, commissions, invoicing), and patient marketing automation, with an AI-powered voice assistant (Simples IA) for consultation transcription. It targets Brazilian dental clinics of all sizes, from solo practitioners to multi-location dental networks and franchises.

Product overview

Simples Dental is a cloud-based dental practice management software platform for Brazilian dental clinics. The platform offers a modular architecture centered around its core scheduling, patient records, financial management, and marketing modules, supplemented by AI-powered features (Simples IA) for voice transcription and clinical documentation. The product hierarchy includes four subscription tiers (Freemium, Basic, Plus, Pro) plus a multi-unit Networks/Franchises plan, with various add-on services for SMS, WhatsApp, electronic signature, and credit analysis available separately.

Differentiator

Problem solved

Functional benefit

Brands

• Simples IA: AI ecosystem featuring voice-powered consultation transcription and treatment evolution documentation tools
• Meu Doutor
• Simples Dental Mobile

Products and services

• Simples Dental Platform
• Simples IA - Voice AI for Consultations
• Simples Dental Add-On Service Packs

Quantifiable outcome

• Revenue growth of approximately 25% reported by dental clinic after using Simples Dental, attributed to improved financial organization
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core.

• AsaascoreTechnology or IntegrationAsaas provides payment processing and a digital bank account integrated directly into Simples Dental. Clinics receive payments through Asaas, manage credit, issue boleto payments, and track cash flow — all within the platform. Asaas reports 2.9 million accounts, R$ 101.7 billion processed, and 351.5 million payments made.
• Meta (Facebook, Instagram, WhatsApp)coreTechnology or IntegrationMeta's platforms (WhatsApp, Facebook, Instagram) are deeply integrated into Simples Dental's patient communication workflow. The Copiloto feature brings WhatsApp capabilities directly into the clinic management platform, enabling automated appointment confirmations, patient outreach, and document/invoice sending.
• ZapSigncoreTechnology or IntegrationZapSign provides electronic signature capabilities integrated into Simples Dental, enabling legally valid digital signatures on receipts, treatment plans, contracts, and consent forms. ZapSign serves 2 million users across 21 countries with over 40 million documents signed.
• Saúde ServicecoreTechnology or IntegrationSaúde Service provides an integrated card payment terminal (maquininha) for dental clinics. With over 20 years of experience exclusively serving health professionals and 25,000 clients, the integration allows clinics to process card payments directly within Simples Dental.
• Dental Cremer (Henry Schein)coreChannel Partner/ Reseller/ DistributorDental Cremer (Henry Schein) is a dental supplies retailer that partners with Simples Dental to offer the Freemium plan to its customers. To qualify, dental clinics must make quarterly purchases of at least R$ 1,500 at Dental Cremer. This partnership serves as a key customer acquisition channel for Simples Dental.
• Dental SpeedcoreChannel Partner/ Reseller/ DistributorDental Speed is a dental products retailer that partners with Simples Dental to offer the Freemium plan to its customers, subject to the same R$ 1,500 quarterly purchase requirement. Like Dental Cremer, this partnership serves as a distribution channel for acquiring dental professional customers.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• iClinic: iClinic is a Brazilian cloud-based clinic and patient management platform targeting medical and dental SMBs. It is the closest direct competitor to Simples Dental in the Brazilian vertical SaaS market, with overlapping scheduling, electronic records, and subscription plans.
• Clinicorp: Clinicorp is a Brazilian SaaS platform focused on dental practice management, offering scheduling, clinical records, financial management and patient communication. It is one of the leading direct competitors to Simples Dental inside the Brazilian dental vertical.
• tab32: tab32 is a US-based cloud dental practice management platform offering EHR, scheduling, billing, charting, and patient engagement to dental practices and DSOs. It is a direct peer in cloud dental software with comparable product scope and SMB-to-enterprise positioning.
• Curve Dental: Curve Dental is a US cloud-based dental practice management software serving general dentists and specialists with charting, imaging, scheduling and billing. Its purely cloud delivery model and SMB-to-mid-market focus make it a direct comparable to Simples Dental.
• CareStack: CareStack is a cloud dental practice management platform for dental practices and dental support organisations (DSOs), offering clinical, billing, scheduling and patient communication modules. Its product breadth and DSOs focus align closely with Simples Dental's Plano Redes e Franquias motion.
• Open Dental Software: Open Dental is an open-source dental practice management system offering scheduling, charting, billing and EHR for practices of all sizes. While open-source rather than SaaS-native, it competes for the same dental SMB customer and feature scope as Simples Dental.

Broad incumbents

• Henry Schein One (Dentrix): Henry Schein One is the global dental technology arm of Henry Schein, marketing Dentrix, Pearl and other dental software/products. It is the broader incumbent in dental software worldwide and is materially relevant to Simples Dental given Henry Schein's ownership of channel partner Dental Cremer.
• Patterson Dental (Eaglesoft): Patterson Dental distributes Eaglesoft and other dental practice management software globally to dental practices, with a large established installed base in North America. As a broad incumbent with substantial market share, it represents the type of scaled incumbent Simples Dental competes against in principle.

Regional players

• Doctoralia: Doctoralia is a patient-facing health and doctor/dentist marketplace owned by Docplanner, active across Latin America including Brazil. It serves an overlapping SMB practitioner audience through clinic profiles and online booking, complementing Simples Dental's clinic-facing software with patient acquisition.

Others

• Memed: Memed is a Brazilian digital-prescription platform integrated into Simples Dental through the disclosed partnership. They are an enabling/healthtech peer rather than direct competitor, sharing the same customer (dentists) and complementing Simples Dental's records module.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCyI9WDzbJj8g8rSlBFY5qCg
• Facebookfacebook.com/simplesdental
• LinkedInlinkedin.com/company/simples-dental
• Instagraminstagram.com/simplesdental
• TikToktiktok.com/@simplesdental
• Xx.com/simplesdental

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simples Dental