What Retraite Plus does

Retraite Plus is a French nonprofit advisory and directory platform founded in 2005 that helps families find appropriate retirement housing and senior care services across France. Its core offering is a free online directory covering more than 2,000 partner establishments — including EHPAD (dependent elderly care facilities), résidences services seniors, colocation seniors, and home care providers — across all 13 French administrative regions and 96 departments. The platform is complemented by a personalized advisory service in which dedicated counselors guide families from initial needs assessment through visits, admission procedures, and financing (APA, ASPA, APL), as well as practical online tools (APA estimator, GIR dependency calculator) and an extensive SEO-driven educational content library covering senior health, legal rights, and care options.

The business operates on a B2B2C model: services are provided free of charge to families and seniors, while revenue is generated through commissions paid by partner establishments when placements are successfully made. The company maintains a separate Espace Pro portal (retraiteplus.pro) for partner operators to manage listings. Distribution is national, accessed via the retraiteplus.fr website and a free phone hotline (0 800 941 340), with marketing driven primarily by organic search, content marketing, and TrustPilot-rated social proof (4.7/5 rating). Headcount is in the 11–50 range, and no funding rounds, acquisitions, or leadership changes are disclosed.

Name

Retraite Plus

Legal name

Retraite Plus

Website

https://retraiteplus.fr

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Retraite Plus is a French nonprofit founded in 2005 that runs a free online directory and advisory service connecting families with 2,000+ partner retirement homes, EHPADs, senior residences, and home care providers across all regions of France.

Ownership category

akta.pro rank

Product category

Senior Care Advisory Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Other Individual and Family Services (624190)

SIC

Services-Management Consulting Services (8742), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Care Transitions Management (Hospital/SNF-to-Home) (HSABAIAC)

akta.pro secondary industry

Reentry & Justice-Involved Support Services (BPAGAEAN)

Keywords

• Retirement home advisory
• Senior care directory
• EHPAD placement services
• Elderly housing referral
• Home care guidance

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Commission-based placement fees: Retraite Plus provides free services to families seeking retirement homes. The company generates revenue through commissions received from partner establishments when families are successfully placed. This B2B2C model allows the service to remain free for end customers while establishing a revenue stream from the network of 2000+ partner retirement homes and EHPAD facilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Retraite Plus provides a free advisory and online directory service that helps French families find retirement homes, EHPAD facilities, résidences services seniors, senior colocations, and home-care services across all 13 regions and 96 departments of France. Dedicated personal advisors accompany families from initial needs assessment through visits, admission procedures, and financing support, while the company monetizes the service through placement commissions from its network of more than 2,000 partner establishments.

Product overview

Retraite Plus is a free online referral and advisory service for French retirement housing. Its core offering is a directory platform (Annuaire des maisons de retraite) that aggregates over 2000 EHPAD, residence autonomy, and USLD establishments across all French regions. This platform is supplemented by a personalized advisor search service, dedicated search modules for senior living residences (Résidences Services Seniors) and shared housing (Colocations Seniors), a home care guidance portal (Aide à domicile), and a financial aid information portal (Aides financières) covering APA, ASPA, ASH, and APL. The company also provides practical online tools for APA estimation and GIR dependency calculation, and maintains a blog/mediatheque with educational content on senior health and rights. All services are free for families, with advisors providing end-to-end accompaniment from search through admission.

Differentiator

Problem solved

Functional benefit

Products and services

• Annuaire des maisons de retraite Free online directory enabling families to search and filter retirement homes, EHPAD, résidences autonomy, and USLD facilities across all French regions, departments, and cities, with availability, pricing, medicalization level, services, and geographic accessibility information.
• Conseil personnalisé et recherche ciblée de maisons de retraite Free personalized advisory service in which Retraite Plus advisors define needs with families, identify safe and suitable establishments, organize visits, and accompany families through admission and funding procedures.
• Annuaire des Résidences Services pour Seniors Directory and search service for senior living residences (résidences services seniors), covering services, tariffs, and selection criteria for semi-autonomous seniors.
• Annuaire des Colocations Seniors Directory and guidance service for shared senior housing (colocations seniors / habitat partagé), covering costs and how to select appropriate shared living arrangements.
• Service d'aide à domicile Guidance and directory service for home care assistance (aide à domicile) for seniors, covering autonomy loss, home maintenance services, and available financial aids.
• Aides financières pour les Seniors Information portal covering financial assistance for seniors including APA (Allocation Personnalisée d'Autonomie), ASPA, ASH, APL simulations, and other funding mechanisms for retirement home costs.
• Espace Pro (B2B partner portal) Dedicated B2B professional portal (retraiteplus.pro) for retirement home and EHPAD partners to manage their establishment listings and referral relationship with Retraite Plus.

Quantifiable outcome

• Over 100,000 families served since 2005
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Partner Retirement Homes and EHPAD (2000+ establishments)coreChannel Partner/ Reseller/ Distributor · 1 January 2005Retraite Plus maintains partnerships with over 2000 retirement homes, EHPAD facilities, and senior living residences across France. These partner establishments pay commissions to Retraite Plus when families are successfully placed through the platform. The company provides partners with visibility to families actively seeking care solutions and serves as a referral channel for occupancy management.

Scale indicators5 records

Recent moves3 records

Expansion highlights5 records

Others

• Doctolib: Doctolib is a leading French healthcare booking and information platform with broad consumer reach. While not a senior-care directory, it is an adjacent enabling ecosystem player that could expand into senior care referrals and represents a structural adjacent-peer threat to Retraite Plus's consumer acquisition funnel.

Direct peers

• Cap Retraite: Cap Retraite is a French online service that helps families find retirement homes, EHPADs, and senior residences across France. It directly competes with Retraite Plus on the same directory + advisory model and French geography.
• Logement-Seniors.com: A French directory and lead-generation platform dedicated to senior residences, EHPADs, and senior living options. Comparable to Retraite Plus in target customer (families seeking placement), offering (directory + advisory), and geography (France).

Emerging players

• Petits-fils: Petits-fils is a French franchise network specializing in home care assistance for seniors. It is comparable to Retraite Plus through its aide à domicile offering targeting the same family decision-maker and overlapping referral funnels.
• Senior Compagnie: Senior Compagnie is a French network of home care service providers for elderly and dependent persons. It overlaps with Retraite Plus's home care (aide à domicile) directory and advisory vertical and serves the same family customer segment.
• Alogia: Alogia is a French operator of senior residences offering premium assisted-living services. Comparable as both a potential partner establishment on Retraite Plus's directory and as an operator competing for the same French family placement demand.

Broad incumbents

• Colisée: Colisée operates a portfolio of nursing homes and senior care facilities across France and Europe. Comparable as a key EHPAD partner in Retraite Plus's directory and as an operator capturing direct placement demand through its own channels.
• Korian: Korian is one of Europe's largest operators of nursing homes, clinics, and home care services. While not a directory, it is a major EHPAD partner/customer for Retraite Plus and competes indirectly by capturing placement demand through its own brand and admissions channels.
• Orpea: Orpea is a leading European nursing home and home care operator with significant EHPAD presence in France. As a major establishment partner and a brand-name operator, it overlaps with Retraite Plus's placement ecosystem and competes for the same family customer.
• ADMR (Aide à Domicile en Milieu Rural): ADMR is France's largest nonprofit home care network. It overlaps with Retraite Plus's home care and elderly-support offerings and represents both a potential partner and a competing source of senior services information for French families.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/retraite_plus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retraite Plus