What Cap Retraite does

Cap Retraite SAS is a privately held French senior-care advisory and lead-generation company founded in 1994 and headquartered in Paris (91 rue du Faubourg Saint-Honoré, 75008). The company's core function is matching French families seeking retirement housing, nursing-home (EHPAD), or senior-residence placements with suitable care establishments, operating a free-to-consumer service supported by an inside-sales phone-advisor team available 8am–8pm and a self-serve online comparator with an authenticated Espace Famille portal. Its monetized counterpart is a network of 1,000+ partner retirement homes and care establishments that pay referral/commission fees for qualified family leads.

The platform combines a web-based directory and comparator (tariffs, photos, family reviews), complementary calculators (APA, GIR, food obligation), department-level directories of CCAS and CLIC social services, and a senior-health blog. A product branded EHPAD IA extends the matching workflow with AI-assisted recommendations, and OpenAI is disclosed as a third-party analytics provider. Distribution is driven by organic SEO/content marketing, an 18,349+ Trustpilot review base, press coverage in major French outlets, three digital marketing partners (OKTOCLIC, Upergarde, TYMS), and an Israel-based subcontractor (Inviva Ltd) handling technical, commercial and CRM operations.

The business model is pure affiliate/referral revenue from establishment partners, with the consumer side priced at zero and no tiered fees. The company claims to have served over 1 million families across 25+ years, holds 101–250 employees, is GDPR- and French data-protection compliant, and operates exclusively in France with no public funding rounds, M&A, or disclosed leadership changes on record.

Name

Cap Retraite

Legal name

CAP RETRAITE SAS

Website

https://capretraite.fr

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Cap Retraite is a privately held French senior-care advisory firm that, since 1994, has operated a free consumer-facing platform matching families with retirement homes, EHPADs, and home-care providers, monetizing via referral fees from 1,000+ partner establishments across France.

Ownership category

akta.pro rank

Product category

Senior Care Placement and Referral Services

NAICS

Business Support Services (5614)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Care Transitions Management (Hospital/SNF-to-Home) (HSABAIAC)

Keywords

• Retirement home placement
• Senior care advisory
• Elderly care matching
• EHPAD referral services
• Home care assistance

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Referral/Lead Generation Fees: Cap Retraite generates revenue by facilitating connections between families seeking retirement care and partner establishments. The service is free for families, suggesting the company earns commissions or referral fees from the retirement homes and care facilities when families are successfully matched.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Cap Retraite is a free advisory and referral service that helps French families find suitable retirement homes, EHPAD (nursing homes), senior residences, and home-care solutions. The offering combines an online comparison directory of thousands of establishments, AI-assisted matching (EHPAD IA), dedicated human advisors available by phone, and family-facing tools such as APA, GIR, and food-obligation calculators. Revenue is generated through referrals to its network of 1,000+ partner care establishments rather than direct fees to families.

Product overview

Cap Retraite is a comprehensive senior care navigation platform offering a unified service for families searching for retirement homes, nursing homes (EHPAD), and home care solutions in France. The core offering consists of an EHPAD directory with online comparator tools that allows users to search and filter facilities based on dependency level, location, and budget. The platform provides complementary tools including APA and GIR calculators for financial planning, along with dedicated advisor support for personalized guidance. Additional services include directories of CCAS and CLIC social services, a senior health blog covering conditions like Alzheimer's and Parkinson's, a secure Family Space portal, and an EHPAD AI tool. The service is positioned as free for families, operating since 1994 with over 1 million families served and partnerships with over 1000 facilities across France.

Differentiator

Problem solved

Functional benefit

Products and services

• Cap Retraite EHPAD Directory Comprehensive directory of EHPAD (nursing homes), senior residences, and retirement facilities across France, searchable by location, tariff, photos, and family reviews, designed for families comparing care options for elderly relatives.
• Online Comparator Web-based comparator tool that lets families enter criteria (dependency level GIR, geographic preference, budget) and receive a customised shortlist of suitable EHPAD and retirement homes across France.
• Dedicated Advisor Service Personalised, human-led advisory service in which a dedicated Cap Retraite advisor guides a family through the entire retirement-home search, from comparing establishments to facilitating introductions, appointments, and admission follow-up.
• Home Help Services Service assisting families in organising in-home care for seniors, including companionship, meals, equipment, and home-adaptation solutions to support ageing in place.
• Family Space (Espace Famille) Authenticated online portal where families manage their retirement-home search, communicate with their assigned advisor, and track establishment inquiries and follow-ups.

Quantifiable outcome

• Emergency placements can be achieved within 48 hours
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• OKTOCLIC SASUminorGTM or Marketing PartnerDigital marketing partner (18 avenue des Champs Elysées – Paris 75008) that drives visibility for Cap Retraite services and redirects incoming requests through online channels.
• Upergarde SARLminorGTM or Marketing PartnerDigital marketing partner (38 rue de Berri – Paris 75008) that enhances Cap Retraite's online visibility and redirects customer inquiries to the platform.
• TYMS SARLminorGTM or Marketing PartnerDigital marketing partner (14 avenue de l'Opéra – Paris 75001) supporting Cap Retraite's internet visibility and customer acquisition efforts.
• 1000+ Retirement Homes and Care EstablishmentscoreChannel Partner/ Reseller/ DistributorNetwork of over 1000 partner retirement homes, EHPAD, and senior residences throughout France that receive referrals from Cap Retraite. These establishments are featured in the company's directory and receive qualified family leads.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Senior Compagnie: Established French network of home care agencies for seniors. Adjacent rather than direct — overlaps with Cap Retraite's home care vertical but is a care delivery operator, not a placement marketplace.
• Korian: Major European senior care and EHPAD operator with substantial French presence. Comparable as a large-scale partner and competitor for placement referrals on the supply side.
• AD Seniors: National French home care and personal services franchise for elderly clients. Targets the same end-customer demographic through a delivery rather than referral model, providing a useful benchmark for unit economics in adjacent home-care services.
• Orpea: One of Europe's largest operators of EHPAD and senior care facilities, including a large French footprint. Comparable as a supply-side counterparty in the placement funnel and as a reference point for the addressable EHPAD inventory that Cap Retraite channels demand into.

Emerging players

• Petits-fils: French senior home-help franchise network offering in-home assistance. Comparable audience (families of seniors) and overlapping home-care content with Cap Retraite's 'aide à domicile' offering.

Direct peers

• Logement-Seniors.com: French marketplace and directory for senior housing options including EHPAD, residences services and assisted living. Overlaps with Cap Retraite in family-facing placement and lead generation.
• Capgeris: French online directory and information portal for retirement homes, senior residences and EHPAD. Competes with Cap Retraite for organic SEO traffic from families searching for senior care options in France.
• Retraite Plus: Direct French competitor offering free advisory and matching services to families seeking EHPAD and senior residences. Operates a similar directory-plus-advisor model aimed at the same French family customer base as Cap Retraite.
• EHPAD France (annuaire-ehpad.fr): Specialized French EHPAD directory and comparison site. Competes directly for the same intent-driven search traffic that Cap Retraite captures on long-tail EHPAD keywords.

Regional players

• Domidom: French home-care and senior services provider with agency network across France. Useful comparable for the operational economics of the home-care and senior services segment that Cap Retraite increasingly addresses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Cap_Retraite
• Facebookfacebook.com/capretraite.fr/?fref=ts
• LinkedInlinkedin.com/company/capretraite

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cap Retraite