City Psychology

What City Psychology does

City Psychology Group is a London-based private psychology practice founded in 2007, operating a team of 26 Chartered Psychologists delivering 20 evidence-based therapeutic modalities — including CBT, ACT, EMDR, DBT, MBCT, schema therapy, and psychodynamic psychotherapy — across 14 languages. The practice runs six physical clinic locations spanning Central London (Liverpool Street headquarters, Moorgate, Harley Street, Canary Wharf, and a dedicated on-site BUPA clinic at Goldman Sachs' Fleet Street office) supplemented by a remote video-based online therapy platform. The client base is primarily individual adults, couples, families, and children/adolescents in the London catchment, with a secondary corporate offering covering mental health training, Mental Health First Aider training, presentations, and psychometric testing for organisations.

The service portfolio is centred on evidence-based psychological interventions for anxiety, depression, stress, trauma, relationship difficulties, and work-related issues, with adjacent lines in psychometric and neuropsychological assessment (IQ, ADHD, autism, executive function), psychological coaching, and educational content (published books including Mindfulness for Busy People, The Little Anxiety Workbook, and The Little Depression Workbook, plus a Mailchimp newsletter and PESI UK blog contributions). Technology is limited to the online therapy video channel and standard booking workflows; no proprietary software, AI tooling, or platform integrations are disclosed.

The business model is fee-for-service private practice with recurring session revenue, billed either directly to self-pay clients or settled through accepted-provider relationships with all major UK private health insurers (Aviva, AXA PPP, AXA International, Bupa, Bupa International, Cigna, Cigna International, Vitality, WPA). Go-to-market is sales-led and direct-to-consumer, amplified by earned media (FT, BBC, Telegraph, Bloomberg, Guardian, Sky News) and content marketing. Distribution is domestic only, with no international expansion and no disclosed funding, M&A, or external investors; ownership appears founder-led.

Name

City Psychology

Legal name

City Psychology Group

Website

https://city-psychology.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

City Psychology Group is a London-based private psychology practice employing 26 Chartered Psychologists across six Central London clinics and an online platform, delivering 20 evidence-based therapies in 14 languages to individuals, couples, families, children, and corporate clients.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (62133), Outpatient Mental Health and Substance Abuse Centers (62142)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Mental Health Counseling & Psychotherapy Services (EDALAFAB)

akta.pro secondary industries

Neurorehabilitation Centers (HLAFAFAH), Couples & Family Therapy Teletherapy Platforms (HLALAEAG)

Keywords

• Psychological therapy services
• Private psychology practice
• Counselling psychologists
• Mental health services
• Psychometric assessments

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Psychological Therapy Services: Fees for private psychological therapy sessions billed directly to clients or through private health insurance providers including Bupa, Aviva, AXA PPP, Cigna, Vitality, and WPA.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

City Psychology Group is a London-based private psychology practice delivering evidence-based psychological therapy and assessment services. It provides one-on-one, couples, family, and child/adolescent therapy using 20 therapeutic modalities (CBT, ACT, EMDR, DBT, MBCT, Schema Therapy, etc.) through 26 Chartered Psychologists across 6 central London locations and a remote online platform, with all major UK health insurers accepted.

Product overview

City Psychology is a private psychology practice based in London, established in 2007, offering a comprehensive suite of psychological therapy and assessment services. The core offering consists of individual, couples, and family therapy delivered by a team of 26 Chartered Psychologists fluent in 14 languages across 6 London locations. The practice provides therapy for adults, young people, and children using 20 evidence-based therapeutic approaches. Supplementary services include online therapy, psychometric and neuropsychological testing, and psychological coaching. The company also serves corporate clients through mental health training programs and workplace psychological services. The portfolio is unified under the City Psychology Group brand, centered on clinical excellence with accessibility across multiple languages, delivery formats (in-person and online), and specializations (child/adult therapy, corporate services).

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Psychological Therapy
• Couples Therapy
• Family Therapy
• Therapy for Children
• Online Therapy
• Psychometric Testing
• Neuropsychological Assessment & Rehabilitation
• Psychological Coaching
• Corporate Mental Health Services

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Goldman SachsminorStrategic or Co-development PartnerDedicated BUPA clinic located at Goldman Sachs office providing employee psychological support services. This is an exclusive arrangement serving only Goldman Sachs employees.
• Private Health InsurerscoreChannel Partner/ Reseller/ DistributorAccepted provider for all major UK health insurers including Aviva, AXA PPP, AXA International, Bupa, Bupa International, Cigna, Cigna International, Vitality, WPA. Clients can use insurance to cover therapy sessions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The London Psychology Clinic: Central London private psychology practice delivering individual therapy, couples therapy, child and adolescent therapy, and assessments. Operates in a similar premium central-London segment with comparable therapist rosters and evidence-based modality mix.
• The Chelsea Psychology Clinic: Private psychology clinic in central London offering individual, couples and family therapy, CBT, EMDR and other evidence-based therapies, plus neuropsychological and ADHD/autism assessments. Closely comparable service mix and central-London positioning to City Psychology.
• Harley Therapy: London-based private psychotherapy and psychology practice offering in-person and online therapy, psychometric testing, and corporate mental health services across multiple central London locations. Direct competitor for individual, couples and corporate clients in the same catchment area as City Psychology.

Broad incumbents

• Nightingale Hospital London: Central London private mental health hospital offering outpatient and inpatient psychological therapy, psychiatric care, addiction treatment and specialist programmes. Competes with City Psychology for self-pay and insured private clients in the same geography.
• Priory Group: Largest UK private mental health provider offering inpatient, residential, day-care and outpatient psychological services across the country. Overlaps with City Psychology on the outpatient, therapy and corporate wellbeing end of the market but operates a much broader portfolio including hospitals.
• Bupa UK: Major UK private health insurer and provider that funds a large share of the therapy sessions City Psychology delivers through its Bupa-recognised status, and also operates its own clinics and corporate mental health services. Both channel partner and broader competitor in private UK mental healthcare.

Emerging players

• Unmind: UK-based B2B mental health platform used by large employers to provide therapy, coaching, and wellbeing content. Competes for the same enterprise mental health contracts (including financial-services employers) that City Psychology serves with its Goldman Sachs clinic and corporate training portfolio.
• Ieso Digital Health: UK-based online CBT provider delivering therapist-led cognitive behavioural therapy via a digital platform, with NHS and private-pay contracts. Represents the digital-native model that competes with City Psychology's traditional in-person therapy for the same self-pay and insured client pool.
• Spill: UK workplace mental health platform combining therapy access, manager training, and analytics for employers. Targets the same corporate segment as City Psychology's B2B offering but with a tech-first delivery model that scales beyond any single city.
• Dr Julian Medical Group: UK online mental health platform providing video therapy sessions, assessments and corporate EAP services. Direct online competitor for City Psychology's individual and corporate clients, especially for clients willing to trade in-person presence for convenience and lower cost.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/city-psychology-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City Psychology