Cap Ouest

What Cap Ouest does

Cap Ouest is a full-service communication and consulting agency headquartered at 100 rue de Falaise in Caen, Normandy, France. Founded in November 2000 by Thierry Fouchard — a graduate of the École Supérieure d'Arts Graphiques Penninghen who continues to serve as director and sole owner — the firm operates as a S.A.R.L. with a team of 1-10 professionals organized around creative, execution, web, photography, and editorial functions. The agency delivers an integrated portfolio of eight service lines: communication strategy and visual identity, web and social network design (including PrestaShop e-commerce), packaging design, print and publishing, in-house photo and video production (including drone work), logo and brand identity, trade show stands and point-of-sale displays (PLV), and multilingual copywriting/translation covering Asian, Arabic, and European languages.

Its technology foundation rests on conventional web development tooling (PrestaShop for e-commerce, responsive design, web marketing tools) and an in-house professional photo studio capable of both studio and on-location production, reducing reliance on third-party vendors. A complementary subsidiary, Cap Ouest Enseigne (cap-ouest-enseigne.fr), extends the offering into signage and interior/exterior decoration. The client base is horizontal and regional, primarily Normandy-based, with marquee enterprise references including L'Oréal, Lancôme, Helena Rubinstein, Giorgio Armani, Ralph Lauren, Jacomo Parfums, FILT 1860, TOSELLI, ELBA, Alligator Bay, ICEP Formation, CID Deauville, Centre Hospitalier de Bayeux, and Tendance Ouest.

Cap Ouest monetizes through project-based professional services engagements with custom quote-based pricing and no publicly disclosed tiered offerings. Go-to-market is sales-led and direct: the firm acquires clients through its portfolio website, Facebook and LinkedIn presence, phone consultations, and direct client meetings, with services tailored per project scope. Revenue is not disclosed; there are no external funding rounds, no M&A activity, no institutional investors, and the company has remained entirely founder-owned and operated since inception. Geographic scope is explicitly regional (Normandy), with global footprint claim absent despite serving some enterprise clients with international translation needs.

Name

Cap Ouest

Legal name

Thierry FOUCHARD – S.A.R.L

Website

https://cap-ouest.fr

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Cap Ouest is a founder-owned full-service communication agency in Caen, Normandy, founded in 2000 by Thierry Fouchard, serving regional B2B clients across luxury, retail, institutional, and SMB segments with integrated strategy, design, web/e-commerce, packaging, photo/video, print, and translation services.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Commercial Printing (except Screen and Books) (323111)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Prepress, Plate-Making & Artwork Services (IMALAKAM)

Keywords

• Communication agency services
• Visual identity design
• Packaging design services
• Brand photography production
• Web design development

Headquarters

HQ city

Caen

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Communication and Design Services: Professional agency services including communication strategy, visual identity (logos, graphic charters), packaging design, photo/video production, web design and e-commerce, print materials (brochures, flyers, posters), stands and point-of-sale displays (PLV), and translation/redaction services. Revenue generated through project-based consulting fees and service contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Cap Ouest is a B2B full-service communication agency providing integrated strategy, design, and production services to businesses and institutions. Core deliverables span communication strategy and consulting, visual identity creation (logos, graphic charters), packaging design for cosmetics, perfumes and food, website creation with e-commerce (PrestaShop) and responsive design, professional photo and video production via an in-house studio with drone capability, print production (brochures, flyers, posters, business cards), trade show stands and point-of-sale displays (PLV), and multilingual copywriting/translation including Asian languages.

Product overview

Cap Ouest is a full-service communication agency based in Caen, Normandy, founded in 2000 and directed by Thierry Fouchard. The agency operates as a unified offering centered on strategic communication and creative services, with eight integrated service lines: Communication Services (consulting, planning, brand identity), Web & Social Networks (website creation, e-commerce, responsive design), Packaging (design for food, cosmetics, luxury goods), Edition/Print (brochures, flyers, institutional materials), Photo & Video (in-house studio, drone photography, corporate content), Logo & Visual Identity (branding, graphic charters), Stand/PLV (trade show booths, modular displays, promotional materials), and Copywriting/Translation (content writing, multilingual translations). A complementary signage and decoration service (cap-ouest-enseigne.fr) extends physical branding capabilities. The portfolio includes work for luxury brands (Lancôme, Helena Rubinstein, Jacomo, Giorgio Armani, Ralph Lauren), local businesses, and regional institutions across Normandy.

Differentiator

Problem solved

Functional benefit

Products and services

• Communication Services Strategic communication consulting and planning services for businesses and institutions, including visual identity creation, logos, graphic charters, communication planning, and web strategy to help clients build brand presence, customer loyalty, and stakeholder engagement.
• Web & Social Networks Website creation, e-commerce development with PrestaShop, responsive design, social media content production, and website redesign services targeting businesses and regional organizations seeking improved online visibility.
• Packaging Design Packaging design for food, cosmetics, perfume, and luxury goods industries, including visual design, printing-ready documentation, and compliance with labeling regulations for cosmetics, perfumes, and consumer products.
• Edition / Print Print production of brochures, flyers, posters, business cards, institutional brochures, and press kits for businesses, institutions, and consumer brands.
• Photo & Video Production Professional photography and video production in an in-house studio or on-location, including product photography, drone aerial photography, promotional videos, e-commerce shoots, and corporate visual content for brand and e-commerce use.
• Logo & Visual Identity Logo design and visual identity creation services including brand development, graphic charters, and color systems that enable comprehensive brand positioning for businesses and institutions.
• Stand / PLV (Trade Show & Point of Sale) Trade show booth design, fabrication, assembly and disassembly, modular stands, point-of-sale displays (PLV), promotional materials (kakémonos, roll-ups, posters), and product display podiums for trade events and retail activations.
• Copywriting & Translation Content writing, copywriting, and professional translation services in multiple languages including English, Spanish, German, Portuguese, Chinese, Japanese, Korean, and Arabic for international market presence and travel-retail packaging.

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Cap Ouest EnseigneminorOthersRelated entity for signage and interior/exterior decoration services, operating at cap-ouest-enseigne.fr for client projects requiring signage and spatial design work.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• DDB Paris: Paris office of the DDB global advertising network. Comparable to Cap Ouest as a full-service French creative agency offering advertising, design, and brand strategy, but with broader network resources.
• Havas: Global advertising and communications group headquartered in Paris. Comparable to Cap Ouest as a French-headquartered creative and communication services provider, but with a global network and broader service portfolio.
• Publicis Groupe: Paris-headquartered global communications group offering advertising, digital, and design services worldwide. Comparable to Cap Ouest as a French communication agency serving luxury and enterprise clients, but operates at vastly larger scale and global footprint.
• Marcel: Independent Paris-based creative advertising agency within the Publicis network. Comparable to Cap Ouest in its creative-led approach serving French brands, though significantly larger in scale.
• TBWA\France: French arm of the TBWA global creative network, headquartered in Paris. Comparable to Cap Ouest as a creative-led agency offering brand strategy, advertising, and design services to French and international clients.
• BETC: Prominent Paris-based creative agency under Havas known for luxury and beauty brand work. Comparable to Cap Ouest in its focus on luxury/beauty clients and integrated creative services, though operating at a much larger scale.

Direct peers

• Rosapark: Independent Paris-based creative advertising agency. Comparable to Cap Ouest as a French independent creative agency competing for premium brand communication and design engagements.
• Herezie Group: Independent Paris-based creative and advertising agency. Comparable to Cap Ouest as an independent French creative agency serving premium brands with integrated communication services.
• Romance: Independent French creative agency based in Paris. Comparable to Cap Ouest as a French independent creative agency offering brand strategy, advertising, and design work for premium and luxury clients.
• La Chose: Independent French creative agency with offices in Paris. Comparable to Cap Ouest as a French independent agency offering creative, design, and communication services to enterprise clients across industries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CapOuestAgenceDeCommunication
• LinkedInlinkedin.com/company/cap-ouest

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cap Ouest