222 Artisan Bakery
222 Artisan Bakery is a single-location French artisan bakery in downtown Edwardsville, Illinois, producing breads, pastries, viennoiserie, breakfast and lunch items, and coffee for local community consumers, with classes offered through SIUE.
- Company typePrivate
- Founded-
- HeadquartersEdwardsville, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What 222 Artisan Bakery does
222 Artisan Bakery is a single-location artisan bakery operating a retail storefront at 222 St. Louis Street in downtown Edwardsville, Illinois. The business produces and sells French-style baked goods across three traditional categories: Boulangerie (Rye, Sourdough, Brioche, Multigrain, baguettes), Pâtisserie (macarons and sweets on selected days), and Viennoiserie (croissants, brioche, and daily cinnamon rolls), supplemented by a breakfast menu (burritos, quiche), a lunch menu (sandwiches on homemade bread, soups, salads), and a beverage program built around Plaid Coffee Roasters roasts. The underlying craft is grounded in French artisan techniques—lamination for layered pastries and sourdough/wild yeast fermentation for breads—with owner Trevor and crew trained at the San Francisco Baking Institute. Ingredients are sourced selectively, with the bakery stating it 'travels far' to obtain quality grains.
The business generates revenue primarily through walk-in retail at the storefront, with secondary streams from custom orders (taken when capacity allows), a nascent wholesale channel accessed via the website, and bread-making classes delivered through Southern Illinois University Edwardsville (SIUE) continuing education. Pricing is not publicly disclosed and customers are quoted in-store. Marketing is largely organic, anchored by the physical storefront, an email newsletter, the SIUE education partnership, and reciprocal cross-promotion with Plaid Coffee Roasters; there is no app, no e-commerce storefront beyond the wholesale page, and no public social media presence documented in the data.
222 Artisan Bakery is privately held, founder-owned, has not raised external capital, and operates with a headcount in the 11–50 range. The geographic footprint is limited to Edwardsville and the surrounding Midwest US market, with all production and distribution occurring on-site at the single retail location. Strategic positioning emphasizes craft authenticity, credentialed training, and community education rather than scale or technology differentiation.
222 Artisan Bakery firmographics
Firmographics- Name
- 222 Artisan Bakery
- Legal name
- 222 Artisan Bakery
- Website
- https://222artisanbakery.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 222 Artisan Bakery is a single-location French artisan bakery in downtown Edwardsville, Illinois, producing breads, pastries, viennoiserie, breakfast and lunch items, and coffee for local community consumers, with classes offered through SIUE.
- Ownership category
- akta.pro rank
222 Artisan Bakery industry classification
Industry- Product category
- Artisan Bakery
- NAICS
- Retail Bakeries (311811), Baked Goods Retailers (445291)
- akta.pro primary industry
- Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)
- akta.pro secondary industries
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)
Keywords
Where 222 Artisan Bakery is headquartered
LocationHeadquarters
- HQ city
- Edwardsville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
222 Artisan Bakery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Distribution channels2 records
Marketing channels4 records
222 Artisan Bakery product offering
Product offeringCore offering
222 Artisan Bakery is a single-location artisan bakery in downtown Edwardsville, Illinois that produces and sells fresh-baked French breads (Rye, Sourdough, Brioche, Multigrain, baguettes), laminated Viennoiserie pastries (croissants, cinnamon rolls, brioche), Pâtisserie sweets (macarons, custom orders), breakfast and lunch items (burritos, quiche, sandwiches, soups, salads), and coffee/espresso beverages roasted by Plaid Coffee Roasters. The bakery also offers bread-making classes through SIUE's continuing education program.
Product overview
222 Artisan Bakery is a single-location bakery offering a unified set of baked goods and prepared foods. The core offerings span Boulangerie (artisan breads like Rye, Sourdough, Brioche, Multigrain, and baguettes), Pâtisserie (French pastries and sweets including macarons), Viennoiserie (laminated pastries such as croissants and daily cinnamon rolls), Breakfast items (pastries, burritos, quiche), Lunch fare (sandwiches on homemade bread, soups, salads), and Coffee/Beverages (sourced from Plaid Coffee Roasters). The bakery also offers bread-making classes through SIUE continuing education. All products are made fresh on-site using professional training from the San Francisco Baking Institute and carefully sourced ingredients including specialty grains.
Differentiator
Problem solved
Functional benefit
Products and services
- Boulangerie (Artisan Breads) Artisan breads including Rye, Sourdough, Brioche, Multigrain, and baguettes made fresh daily, available for slicing in-store. Sold to walk-in retail customers at the Edwardsville storefront.
- Pâtisserie (Pastries and Sweets) French pastries and sweets including macarons made on certain days, with occasional specials and custom orders when time allows. Targeted at retail customers and customers seeking custom dessert orders.
- Viennoiserie (Laminated Pastries) Laminated French pastries including croissants and brioche, featuring daily-made cinnamon rolls. Sold to retail customers at the bakery.
- Breakfast Offerings Morning menu featuring laminated French pastries, breakfast burritos, cinnamon rolls, and quiche. Targeted at local consumers seeking breakfast.
- Lunch Offerings Midday menu including sandwiches on homemade bread, daily soups, and salads. Targeted at local consumers seeking lunch options.
- Coffee and Beverages Beverage offerings including coffee from Highland, Isle of Islay, and Loch roasts, plus Chai, Lattes, teas, and flavor additions. Roasted by Plaid Coffee Roasters.
- Bread Classes Bread-making classes taught through Southern Illinois University Edwardsville continuing education program, teaching participants how to make homemade bread.
Companies that use 222 Artisan Bakery
Customer profileSegments2 records
Ideal customer profiles2 records
222 Artisan Bakery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
222 Artisan Bakery partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- San Francisco Baking InstitutecoreOwner Trevor completed the Professional Program at San Francisco Baking Institute. The bakery sends crew members there for training to build upon their goal as a local bake shop. Training covers ingredient functionality and the history of breads and pastries.
- Southern Illinois University Edwardsville (SIUE)core222 Artisan Bakery offers bread-making classes through SIUE's continuing education program (LERN Course of the Year). This partnership provides community education while building local brand awareness.
- Plaid Coffee RoasterscoreThe bakery serves Highland, Isle of Islay, and Loch coffee roasts from Plaid Coffee Roasters. Cross-promotion on their website includes a 'Learn More' link to Plaid Coffee. Email newsletter subscribers receive updates on both the bakery and Plaid Coffee products.
Recent moves5 records
Expansion highlights4 records
222 Artisan Bakery competitors and assessment
Company assessmentDirect peers
- Dominique Ansel Bakery: Premium French-inspired bakery with laminated pastries, viennoiserie, and artisan breads, comparable to 222's specialty pastry and traditional French offerings.
- Brioche Dorée: French cafe-bakery chain combining artisan viennoiserie, breads, sandwiches, and coffee service, directly paralleling 222's cafe-bakery format.
- Le Pain Quotidien: Cafe-bakery chain combining artisan breads, viennoiserie, coffee, and light food service. Closely aligned with 222's cafe-bakery hybrid model of bakery plus coffee and prepared foods.
- Tartine Bakery: Acclaimed San Francisco-based artisan bakery known for sourdough, laminated pastries, and viennoiserie; comparable to 222's traditional French artisan techniques and quality positioning.
- Boudin Bakery: Heritage sourdough bakery operating retail storefronts and wholesale distribution, with a focus on traditional bread craftsmanship similar to 222 Artisan Bakery's positioning.
- Amy's Bread: Artisan bakery producing handcrafted breads, viennoiserie, and pastries for retail and wholesale customers with an emphasis on traditional European techniques.
- La Brea Bakery: Specialty artisan bread producer and retailer offering French-style breads and viennoiserie through retail and wholesale channels; directly comparable to 222's Boulangerie and Viennoiserie lines.
Broad incumbents
- Panera Bread: National cafe-bakery chain with broad menu of breads, sandwiches, soups, salads, and coffee. Competes for the same breakfast and lunch dayparts as 222 Artisan Bakery, though at much larger scale and lower price points.
Regional players
- St. Louis Bread Company (Panera local): Originally the St. Louis-area brand that became Panera, headquartered near Edwardsville. Operates a dense footprint of cafe-bakeries in the same Midwest market 222 Artisan Bakery serves.
Others
- Plaid Coffee Roasters: Coffee roasting partner that supplies 222 Artisan Bakery; included as an ecosystem partner illustrating how boutique food brands collaborate locally to extend brand reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
222 Artisan Bakery social profiles
Digital presence222 Artisan Bakery financial estimates
Financial estimateRevenue estimate
Valuation estimate
222 Artisan Bakery leadership team
Management profileNumber of profiles
Profiles1 record
222 Artisan Bakery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
222 Artisan Bakery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 222 Artisan Bakery
What does 222 Artisan Bakery do?
222 Artisan Bakery is a single-location artisan bakery in downtown Edwardsville, Illinois that produces and sells fresh-baked French breads (Rye, Sourdough, Brioche, Multigrain, baguettes), laminated Viennoiserie pastries (croissants, cinnamon rolls, brioche), Pâtisserie sweets (macarons, custom orders), breakfast and lunch items (burritos, quiche, sandwiches, soups, salads), and coffee/espresso beverages roasted by Plaid Coffee Roasters. The bakery also offers bread-making classes through SIUE's continuing education program.
Is 222 Artisan Bakery a public or private company?
222 Artisan Bakery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 222 Artisan Bakery founded?
222 Artisan Bakery was founded in -1. It employs 11 to 50 people.
Where is 222 Artisan Bakery based?
222 Artisan Bakery is headquartered in Edwardsville, United States, in the North America region.
Who are 222 Artisan Bakery's main competitors?
Direct peers on record are Dominique Ansel Bakery, Brioche Dorée, Le Pain Quotidien, Tartine Bakery, Boudin Bakery, Amy's Bread and La Brea Bakery. Panera Bread is listed as a broad incumbent. St. Louis Bread Company (Panera local) is listed as a regional player. Plaid Coffee Roasters is listed as an others.
Does 222 Artisan Bakery have an API?
No public API is recorded for 222 Artisan Bakery.
What industry is 222 Artisan Bakery in?
222 Artisan Bakery's product category is Artisan Bakery. Its primary akta.pro industry code is THAFAFAG, Cafe-Bakeries (Bakery + Coffee/Foodservice), with a secondary code of THAFAFAA, Retail Bakeries (Bread & Daily Bakery). Its NAICS code is 311811.