ROC Modular
ROC Modular is a Canadian modular construction manufacturer operating from a 60,000 sq. ft. CSA-A277 certified facility in Southern Alberta, delivering factory-built permanent and industrial modular buildings for government, education, energy, and residential clients across Western Canada, the North, and Central/Western USA.
- Company typePrivate
- Founded2006
- HeadquartersBow Island, Canada
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What ROC Modular does
ROC Modular Inc. is a Canadian modular construction manufacturer headquartered in Calgary, Alberta, with a 60,000 sq. ft. CSA-A277 certified production facility on 10 acres in Bow Island, Southern Alberta. Founded by Tony Isaac in 2006 (recapitalized in 2019) and led since August 2021 by President & CEO Joe Kiss, the company designs, fabricates, and delivers factory-built modular buildings for two principal end-markets: permanent modular (social and affordable housing, multi-family residential, Indigenous and Northern community housing, student housing, and hospitality) and industrial/commercial (wellsite trailers, workforce accommodations, drill camps, command centres, site offices, and custom specialty builds). Modules are produced to CSA-A277 quality standards and shipped for installation across Western Canada, Northern Canada, and Central/Western USA.
The company operates a project-based, quote-driven revenue model: clients (general contractors, government housing authorities, educational institutions, energy operators, and developers) engage ROC either for fully turn-key design-build delivery or for any intermediate scope such as fabrication-only or modular component supply. Pricing is not publicly disclosed and varies with project size, customization, and module count; reference projects range from small fleet units to large multi-storey deployments (e.g., a 62-module, 26,000+ sq. ft. hostel rebuild; a 48-module, 40,600 sq. ft. supportive housing project). Distribution is direct enterprise field sales, supplemented by repeat partnerships with major Western Canadian GCs including Buttcon, Synergy Projects, Tasu Construction, Scott Builders, and Turner Construction, plus a Teaming Agreement with Synergy Group and a technology partnership with ZS2 Technologies for fire-resistant Northern housing.
ROC competes on the speed, quality consistency, and remote-deployability advantages of factory-built construction versus site-built methods, citing examples such as a 605-unit affordable housing project delivered and fully occupied in under one year versus nearly two for conventional methods. The firm has accumulated 9 MBI Awards of Distinction across 2024–2026, and CEO Joe Kiss has been recognized as one of Construction's Most Influential People (2025) and elected Chair of the MBI Canadian Council (2026). The company is privately held with no disclosed institutional or PE backing and operates with an estimated 51–100 employees.
ROC Modular firmographics
Firmographics- Name
- ROC Modular
- Legal name
- ROC Modular Inc.
- Website
- https://rocmodular.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ROC Modular is a Canadian modular construction manufacturer operating from a 60,000 sq. ft. CSA-A277 certified facility in Southern Alberta, delivering factory-built permanent and industrial modular buildings for government, education, energy, and residential clients across Western Canada, the North, and Central/Western USA.
- Ownership category
- akta.pro rank
ROC Modular industry classification
Industry- Product category
- Modular Construction / Modular Building Manufacturing
- NAICS
- Commercial and Institutional Building Construction (236220)
- SIC
- Mobile Homes (2451)
- akta.pro primary industry
- Modular/Offsite General Contracting & Installation (IMAFAAAK)
- akta.pro secondary industry
- Residential Modular & Prefabricated Home Construction (IMAFABAF)
Keywords
Where ROC Modular is headquartered
LocationHeadquarters
- HQ city
- Bow Island
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
ROC Modular business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Modular Building Manufacturing: ROC Modular manufactures custom modular buildings for permanent and industrial/commercial applications. Revenue is generated through project-based contracts where the company provides design, fabrication, and sometimes installation of modular units. Projects range from small site offices to large-scale multi-family and commercial developments.
- Custom Design-Build Services: The company offers full turn-key projects from concept development and engineering design to module fabrication and site construction, or any scope in between. This includes custom design-build solutions tailored to specific client needs.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
ROC Modular product offering
Product offeringCore offering
ROC Modular is a Canadian modular construction manufacturer that designs, engineers, fabricates, and delivers factory-built modular buildings for permanent residential, commercial, industrial, and institutional applications. Its units are produced under a CSA-A277 certified quality program at a 60,000 sq. ft. facility on 10 acres in Southern Alberta, with project scope ranging from small site offices and wellsite trailers to large multi-family, supportive housing, student housing, recovery communities, and custom specialty builds. The company offers turn-key project delivery from concept and engineering design through module fabrication and on-site construction, serving general contractors, developers, government agencies, and industrial operators across Western Canada, the North, and Central/Western USA.
Product overview
ROC Modular is an agile manufacturer delivering Real Offsite Construction Solutions — a portfolio of factory-built modular buildings spanning two broad categories: Permanent Modular Buildings (multi-family residential, social and affordable housing, education and student housing, hospitality and staff housing) and Industrial and Commercial Modular Buildings (workforce accommodations, drill camps, wellsite trailers, command centres, site offices, mine dry facilities, and custom specialty builds). The company also offers fleet unit refurbishment services. Its modular units are manufactured under a CSA-A277 quality program in a 60,000 sq. ft. certified facility on 10 acres in Southern Alberta. ROC delivers turn-key projects from concept through engineering design, module fabrication, and site construction, with projects ranging from small site offices to large multi-family or commercial developments across Western Canada, the North, and Central/Western USA. Key named products include the Clic Lifestyles townhouse development, the HI Jasper Hostel rebuild, Selkirk College dual-campus student housing, the Lethbridge Recovery Community, the Hope BC supportive housing and shelter project, Nicomekl Elementary School modular classroom addition, and various custom industrial units (wellsite trailers, control offices, mine dry facilities, arctic corridors, and lavatory buildings). ROC also partners with ZS2 Technologies for rapid-response fire-resistant housing targeting Indigenous and Northern communities.
Differentiator
Problem solved
Functional benefit
Products and services
- Permanent Modular Buildings Factory-fabricated modular building units designed for permanent installation across residential, commercial, healthcare, educational, and institutional applications, built to CSA-A277 standards. Used by developers, general contractors, government housing authorities, and institutional clients across Western Canada, the North, and Central/Western USA.
- Industrial & Commercial Modular Buildings Wellsite trailers, workforce accommodations, site offices, command centres, control offices, mine dry facilities, and custom industrial modular units engineered for remote and northern climate conditions across Western Canada and the USA. Sold to oil & gas, mining, energy, construction, and forestry operators.
- Social & Affordable Housing Modular Affordable and supportive housing developments including recovery communities, shelters, and affordable multi-unit residential projects delivered under government housing programs (e.g., BC Housing, Province of Alberta, municipal housing authorities).
- Multi-Family & Residential Modular Multi-storey residential buildings, townhouse developments, duplexes, and luxury single-family modular homes including hybrid modular/site-built configurations for developers and general contractors.
- Education & Student Housing Modular Permanent modular classrooms, student residences for dual-campus deployments, and portable/modular educational facility additions for K-12 school districts and post-secondary institutions.
- Hospitality & Staff Housing Modular Staff bunkhouses, workforce dormitories, hostels, and employee housing accommodations for remote and hospitality locations (e.g., HI Jasper Hostel rebuild).
- Workforce Accommodations & Drill Camps Full-scale workforce accommodation complexes, drill camps, sleeper units, and multi-unit camp facilities for oil & gas, mining, and resource sector operations.
- Wellsites, Command Centres & Site Offices Custom skidded and relocatable wellsite trailers, directional sleeper units, command centres, and site offices for remote industrial operations.
- Custom Projects & Refurbishments Tailored custom design-build modular solutions and refurbishment of existing fleet units, including specialty buildings such as the Edmonton Police Service Seized Vehicle Building with bullet-resistant barriers and ballistic glass.
- DASH Program (Affordable/Social Housing) A dedicated program category on the ROC Modular website serving specific affordable/social housing client needs, including rapid deployment housing configurations.
- Rapid Response Modular Housing (with ZS2 Technologies) Fire-resistant, durable, low-carbon modular housing using ZS2 Technologies' proprietary TechBoard and TechPanels with superior thermal performance and reduced embodied carbon footprint, designed for rapid deployment to Indigenous and Northern communities.
Quantifiable outcome
- Faster delivery - 605 Studio West affordable housing complex built and fully occupied in under one year vs. nearly two years for conventional construction
- +3 more outcomes
Companies that use ROC Modular
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles5 records
ROC Modular technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
ROC Modular partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- ZS2 Technologies Ltd.coreROC Modular announced a collaboration with ZS2 Technologies to offer modular housing technology providing increased fire safety, durability, and environmental sustainability. The initiative creates high-quality housing solutions for Indigenous and Northern communities using ZS2's proprietary TechBoard and TechPanels with superior thermal performance and reduced embodied carbon footprint.
- Synergy Group of Companies Inc.coreROC Modular entered into a Teaming Agreement with Synergy Group of Companies Inc. to collaboratively select, pursue, and execute modular projects. Under the agreement, ROC and Synergy Projects Ltd. (a wholly owned subsidiary) bring their respective strengths to clients to facilitate turn-key modular construction projects across Western Canada. This partnership combines Synergy's construction capabilities with ROC's modular manufacturing expertise.
- TyCann Camp ServicesminorROC Modular partnered with TyCann Camp Services as the on-site installation partner for the STRAIT Group office complex project in Fort St. John, BC. TyCann, rooted in the oil and gas sector, provided installation services while ROC handled manufacturing.
- Tasu ConstructioncoreTasu Construction serves as a key general contractor partner on multiple ROC Modular projects including the Steveston Highway Affordable Housing project and Nicomekl Elementary School. Tasu provides turnkey modular installation, interior finishes, and service connections.
- ButtconcoreButtcon is a key general contractor partner engaged by ROC Modular on multiple projects including the Hope, BC supportive housing project and Camp Chief Hector bunkhouse project. Buttcon serves as general contractor providing construction integration services.
- Scott BuilderscoreScott Builders served as the general contractor for the Selkirk College dual-campus student housing project, partnering with ROC Modular to deliver 152 student beds across Castlegar and Nelson campuses.
- Synergy ProjectscoreSynergy Projects serves as General Contractor for the North Wind Wellness Centre in Pouce Coupe, BC - a partnership delivering 20 modules for a first-of-its-kind healing facility integrating traditional First Nations practices with western medical care.
- Eton-West Construction (ALTA) Inc.coreEton-West Construction serves as General Contractor for the HI Jasper Hostel rebuild project following the 2024 wildfires, working with ROC Modular as the modular supplier for the 62-module, 26,000+ sq. ft. facility.
- MAKE ProjectscoreMAKE Projects provided project management services for the Nicomekl Elementary School project, working alongside ROC Modular, Tasu Construction, Turner Construction, and Thinkspace Architecture.
- Turner ConstructioncoreTurner Construction provided site and construction integration services for the Nicomekl Elementary School modular addition project in Langley, BC.
- FWBA ArchitectscoreFWBA Architects served as the architectural firm for the Lethbridge Recovery Community project, collaborating with ROC Modular and MPE Engineering to design a 50-bed treatment facility based on the ARCH model.
- LOLA ArchitecturecoreLOLA Architecture is a design partner on multiple ROC Modular projects including Camp Chief Hector Bunkhouse and washroom facilities. The firm provides architectural design services for modular projects in sensitive environments.
- Graham ConstructionminorChairman Emeritus Ron Graham from Graham Construction (one of Canada's leading general contractors with over $2B in sales) joined ROC Modular's Board of Directors in 2021, bringing industry connectivity and operational expertise.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
ROC Modular competitors and assessment
Company assessmentEmerging players
- Wernick Group: UK-based modular building manufacturer with growing North American presence serving education, healthcare, and housing. Comparable product categories (permanent modular) and a similar CSA-equivalent (UK BBA) quality-program approach to ROC's CSA-A277 framework.
- Blackbox Offsite Solutions: Canadian modular offsite construction firm that has partnered with ROC on multi-storey affordable housing projects. Directly comparable niche peer in Canadian modular, though smaller in scale, and a real-world collaborator rather than pure competitor.
Direct peers
- Black Diamond Group: TSX-listed provider of modular space, workforce accommodations, and energy services. Competes with ROC's industrial and wellsite modular business and increasingly in permanent modular commercial builds, particularly in Western Canada.
- Dexterra Group: Canadian support services company with a substantial Workforce Accommodations, Camp Catering and Facilities Management segment. Overlaps with ROC's remote workforce and site office modular offerings across Canada.
- Guerdon Enterprises: US-based modular building manufacturer producing multi-storey modular apartments, hotels, and commercial buildings. Closest US peer to ROC's multi-family and permanent modular business, particularly for affordable-housing developers.
- Horizon North (NRB Inc.): Canadian modular solutions provider (formerly Horizon North Logistics) offering modular buildings, workforce accommodations, and commercial modular structures. Direct competitor in Western Canada for permanent and relocatable modular, with overlapping government and resource-sector customers.
Broad incumbents
- ATCO Structures & Logistics: Division of ATCO Ltd. delivering modular buildings, workforce housing, and site offices across Canada and globally. Directly comparable to ROC's permanent modular and industrial workforce accommodation offerings, but at significantly larger scale and capital base.
- Modulaire (Algeco): European-headquartered global leader in modular space rental and permanent modular buildings. Overlaps with ROC's site offices, workforce accommodations, and broader modular portfolio as a global incumbent expanding into North America.
Regional players
- Triumph Modular: US Northeast-based modular construction company focused on multi-storey permanent modular buildings, including affordable and student housing. Comparable to ROC's multi-family and education segment from a US regional perspective.
- Pacific Mobile Structures: US West Coast modular building dealer and manufacturer serving education, government, and commercial customers. Comparable to ROC's Western US Central/Western reach, especially in education and government market segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ROC Modular social profiles
Digital presenceROC Modular compliance and trust
Trust signalCompliance1 record
ROC Modular financial estimates
Financial estimateRevenue estimate
Valuation estimate
ROC Modular leadership team
Management profileNumber of profiles
Profiles4 records
ROC Modular funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ROC Modular M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ROC Modular
What does ROC Modular do?
ROC Modular is a Canadian modular construction manufacturer that designs, engineers, fabricates, and delivers factory-built modular buildings for permanent residential, commercial, industrial, and institutional applications. Its units are produced under a CSA-A277 certified quality program at a 60,000 sq. ft. facility on 10 acres in Southern Alberta, with project scope ranging from small site offices and wellsite trailers to large multi-family, supportive housing, student housing, recovery communities, and custom specialty builds. The company offers turn-key project delivery from concept and engineering design through module fabrication and on-site construction, serving general contractors, developers, government agencies, and industrial operators across Western Canada, the North, and Central/Western USA.
Is ROC Modular a public or private company?
ROC Modular is a private company. It is classified as unknown and is currently operating.
When was ROC Modular founded?
ROC Modular was founded in 2006. It employs 51 to 100 people.
Where is ROC Modular based?
ROC Modular is headquartered in Bow Island, Canada, in the North America region.
How does ROC Modular make money?
Two revenue lines are on record. Modular Building Manufacturing is the primary driver. The others are custom Design-Build Services.
Who are ROC Modular's main competitors?
Emerging players on record are Wernick Group and Blackbox Offsite Solutions. Direct peers are Black Diamond Group, Dexterra Group, Guerdon Enterprises and Horizon North (NRB Inc.). Broad incumbents are ATCO Structures & Logistics and Modulaire (Algeco). Regional players are Triumph Modular and Pacific Mobile Structures.
Does ROC Modular have an API?
No public API is recorded for ROC Modular.
What industry is ROC Modular in?
ROC Modular's product category is Modular Construction / Modular Building Manufacturing. Its primary akta.pro industry code is IMAFAAAK, Modular/Offsite General Contracting & Installation, with a secondary code of IMAFABAF, Residential Modular & Prefabricated Home Construction. Its NAICS code is 236220 and its SIC code is 2451.